TOP SHOP by Paul Donahue

Paul Donahue

Hello and welcome to the Topshop, where we convert your automotive dreams into digital realities! This is your pitstop for all things automotive SEO, where we arm you with expert insights, industry secrets and game-changing strategies that put you in the pole position on Google’s racetrack. Why? Because we believe every automotive business deserves to be seen by the right people, at the right time. And you know what they say, ’The best place to hide a dead body is the second page of Google.’ We’re here to make sure that doesn’t happen to you. And trust me when I say this: You’re driving with the pros now. Over a decade of digital experience on the speedometer, we’ve fine-tuned our engines to ensure maximum mileage for your business. Rev up your ROI and fuel your future with us. Welcome to the fast lane owners, let’s get started!

  1. 22h ago

    Justin Calhoun, Owner of Custom Auto Care, on Coaching, Culture, and Building a Shop That Lasts in Lincoln, Nebraska

    A lot of shops don’t fail because they can’t fix cars; they fail because the business side stays invisible for too long. Justin Calhoun breaks down the hard lessons from his first couple of years in ownership, including cashflow reality, smarter equipment decisions, Profit First thinking, and why you never stop recruiting. He also shares how training, transparency, and protecting culture can turn your shop into the kind of place customers trust and techs want to work. Tune in and take a few ideas back to your shop this week.   #ExploreMore #Fyp #Nebraska #TopShopPodcast #TrendingNow Facebook - 🔵 https://www.facebook.com/advanceddigitalautomotivegroup/Twitter - 🐦 https://twitter.com/autoshopownersInstagram - 📸 https://www.instagram.com/advanceddigitalautomotive/LinkedIn - 💼 https://www.linkedin.com/company/advanced-digital-automotive-group/Pinterest - 📌 https://www.pinterest.com/advancedigitalautomotivegroupTikTok - 🎵 https://www.tiktok.com/@automotive_groupMastodon - 🐘 https://mastodon.social/@advanceddigitalautomotivegroupYoutube - ▶️ https://www.youtube.com/advanceddigitalautomotivegroupDaily motion - 📺 https://www.dailymotion.com/advanceddigitalautomotivegroup Visit Our Website - 🌐 https://autorepairseo.comSchedule a Discovery Call - 📅 https://autorepairseo.com/schedule-a-discovery-call/Get Your Free Book - 📚 https://autorepairseo.com/book/Get Your FREE Ultimate Internet Marketing Checklist for Auto Repair Shops - ✅ https://autorepairseo.com/marketing-checklist/

  2. 1d ago

    Laura Lewark of Ski Country Auto on 55 Years in Business, Culture, and Growing Techs in Frisco, Colorado

    If hiring and retention have been a challenge, you’ll want to hear how Ski Country Auto approaches it. Laura Lewark explains why culture comes first, how they “grow their own” technicians, and why closing the shop for team training can pay back in better performance and stronger loyalty. She also shares practical ideas for keeping a team connected, including family-inclusive events, monthly celebrations, and making internal communication a priority, not an afterthought. #ExploreMore #Fyp #Colorado #TopShopPodcast #TrendingNow Facebook - 🔵 https://www.facebook.com/advanceddigitalautomotivegroup/Twitter - 🐦 https://twitter.com/autoshopownersInstagram - 📸 https://www.instagram.com/advanceddigitalautomotive/LinkedIn - 💼 https://www.linkedin.com/company/advanced-digital-automotive-group/Pinterest - 📌 https://www.pinterest.com/advancedigitalautomotivegroupTikTok - 🎵 https://www.tiktok.com/@automotive_groupMastodon - 🐘 https://mastodon.social/@advanceddigitalautomotivegroupYoutube - ▶️ https://www.youtube.com/advanceddigitalautomotivegroupDaily motion - 📺 https://www.dailymotion.com/advanceddigitalautomotivegroup Visit Our Website - 🌐 https://autorepairseo.comSchedule a Discovery Call - 📅 https://autorepairseo.com/schedule-a-discovery-call/Get Your Free Book - 📚 https://autorepairseo.com/book/Get Your FREE Ultimate Internet Marketing Checklist for Auto Repair Shops - ✅ https://autorepairseo.com/marketing-checklist/

  3. 2d ago

    Joe Goacher of Alliance Auto Care on 17 Years of Growth and Building a Specialized Shop in Loveland, Colorado

    If you’ve been thinking about specializing, this episode is worth a listen. Joe Goacher explains how Alliance Auto Care evolved into a boutique-style operation serving high-end European vehicles, including why niche marketing attracts better customers and higher ARO conversations. He also shares his approach to culture: hire for fit, pay hourly instead of flat rate, protect work-life balance with four 10s, and train in-house so the whole team stays aligned. #ExploreMore #Fyp #Colorado #TopShopPodcast #TrendingNow Facebook - 🔵 https://www.facebook.com/advanceddigitalautomotivegroup/Twitter - 🐦 https://twitter.com/autoshopownersInstagram - 📸 https://www.instagram.com/advanceddigitalautomotive/LinkedIn - 💼 https://www.linkedin.com/company/advanced-digital-automotive-group/Pinterest - 📌 https://www.pinterest.com/advancedigitalautomotivegroupTikTok - 🎵 https://www.tiktok.com/@automotive_groupMastodon - 🐘 https://mastodon.social/@advanceddigitalautomotivegroupYoutube - ▶️ https://www.youtube.com/advanceddigitalautomotivegroupDaily motion - 📺 https://www.dailymotion.com/advanceddigitalautomotivegroup Visit Our Website - 🌐 https://autorepairseo.comSchedule a Discovery Call - 📅 https://autorepairseo.com/schedule-a-discovery-call/Get Your Free Book - 📚 https://autorepairseo.com/book/Get Your FREE Ultimate Internet Marketing Checklist for Auto Repair Shops - ✅ https://autorepairseo.com/marketing-checklist/

  4. 3d ago

    Mike Martin, Owner of Kerner's, on Shop Culture, Coaching, and Customer Experience in Shelby Township, Michigan

    If you’ve been thinking about hiring, training, or getting your shop more dialed in operationally, this episode is for you. Mike Martin breaks down what changed most in the last decade: customers keeping cars longer, inspections and DVIs becoming more important, and diagnostics taking more time than ever. He also shares how he approaches technician training requirements, why culture is built on teamwork not competition, and why you can’t stop recruiting even when you’re fully staffed.  #ExploreMore #Fyp #Michigan #TopShopPodcast #TrendingNow Facebook - 🔵 https://www.facebook.com/advanceddigitalautomotivegroup/Twitter - 🐦 https://twitter.com/autoshopownersInstagram - 📸 https://www.instagram.com/advanceddigitalautomotive/LinkedIn - 💼 https://www.linkedin.com/company/advanced-digital-automotive-group/Pinterest - 📌 https://www.pinterest.com/advancedigitalautomotivegroupTikTok - 🎵 https://www.tiktok.com/@automotive_groupMastodon - 🐘 https://mastodon.social/@advanceddigitalautomotivegroupYoutube - ▶️ https://www.youtube.com/advanceddigitalautomotivegroupDaily motion - 📺 https://www.dailymotion.com/advanceddigitalautomotivegroup Visit Our Website - 🌐 https://autorepairseo.comSchedule a Discovery Call - 📅 https://autorepairseo.com/schedule-a-discovery-call/Get Your Free Book - 📚 https://autorepairseo.com/book/Get Your FREE Ultimate Internet Marketing Checklist for Auto Repair Shops - ✅ https://autorepairseo.com/marketing-checklist/

  5. 6d ago

    Mark Lowe of Yecks Tire and Auto on 46 Years in the Industry and 20 Years of Ownership in Bellevue, Nebraska

    If you’re looking for better ways to recruit techs, this episode is packed with practical ideas. Mark Lowe breaks down how Yecks Tire and Auto builds a technician pipeline through local schools, community college partnerships, and internship programs that let students shadow and actually work alongside experienced techs. He also shares how customer service and retention strategies like loaner cars, rides home, and even vehicle pickup can help a shop stand out without racing to the bottom on price.  #ExploreMore #Fyp #Nebraska #TopShopPodcast #TrendingNow Facebook - 🔵 https://www.facebook.com/advanceddigitalautomotivegroup/Twitter - 🐦 https://twitter.com/autoshopownersInstagram - 📸 https://www.instagram.com/advanceddigitalautomotive/LinkedIn - 💼 https://www.linkedin.com/company/advanced-digital-automotive-group/Pinterest - 📌 https://www.pinterest.com/advancedigitalautomotivegroupTikTok - 🎵 https://www.tiktok.com/@automotive_groupMastodon - 🐘 https://mastodon.social/@advanceddigitalautomotivegroupYoutube - ▶️ https://www.youtube.com/advanceddigitalautomotivegroupDaily motion - 📺 https://www.dailymotion.com/advanceddigitalautomotivegroup Visit Our Website - 🌐 https://autorepairseo.comSchedule a Discovery Call - 📅 https://autorepairseo.com/schedule-a-discovery-call/Get Your Free Book - 📚 https://autorepairseo.com/book/Get Your FREE Ultimate Internet Marketing Checklist for Auto Repair Shops - ✅ https://autorepairseo.com/marketing-checklist/

  6. 6d ago

    Dale Wiken of The Car Shop, Inc. on 42 Years of Shop Ownership and Staying Ahead in Independence, Kansas

    If you want a real perspective on longevity, this conversation delivers. Dale Wiken breaks down the financial discipline that helped him survive lean years, why spending less than you make matters in both life and business, and how having the right CPA and business structure can save you from painful surprises. He also shares why coaching would have helped him sooner, how to keep up with new systems like modern refrigerants and advanced electronics, and why a shop’s reputation is still the most valuable asset it has.  #ExploreMore #Fyp #Kansas #TopShopPodcast #TrendingNow   Facebook - 🔵 https://www.facebook.com/advanceddigitalautomotivegroup/Twitter - 🐦 https://twitter.com/autoshopownersInstagram - 📸 https://www.instagram.com/advanceddigitalautomotive/LinkedIn - 💼 https://www.linkedin.com/company/advanced-digital-automotive-group/Pinterest - 📌 https://www.pinterest.com/advancedigitalautomotivegroupTikTok - 🎵 https://www.tiktok.com/@automotive_groupMastodon - 🐘 https://mastodon.social/@advanceddigitalautomotivegroupYoutube - ▶️ https://www.youtube.com/advanceddigitalautomotivegroupDaily motion - 📺 https://www.dailymotion.com/advanceddigitalautomotivegroup Visit Our Website - 🌐 https://autorepairseo.comSchedule a Discovery Call - 📅 https://autorepairseo.com/schedule-a-discovery-call/Get Your Free Book - 📚 https://autorepairseo.com/book/Get Your FREE Ultimate Internet Marketing Checklist for Auto Repair Shops - ✅ https://autorepairseo.com/marketing-checklist/

  7. Aug 13

    Petros Skoumpourdis of West End Auto Works on 26 Years of Ownership and Competing in Houston’s Auto Repair Market

    Houston is one of the most competitive markets in the country, and Petros Skoumpourdis has kept West End Auto Works thriving for over 26 years by learning the business side early. In this episode, Petros shares how coaching helped him price correctly, market smarter, and build a shop that can compete as dealerships push harder into quick service, tires, and maintenance. He also breaks down how technology has changed repairs and customer expectations, and why owners have to think like business operators, not just technicians. #ExploreMore #Fyp #Texas #TopShopPodcast #TrendingNow Facebook - 🔵 https://www.facebook.com/advanceddigitalautomotivegroup/Twitter - 🐦 https://twitter.com/autoshopownersInstagram - 📸 https://www.instagram.com/advanceddigitalautomotive/LinkedIn - 💼 https://www.linkedin.com/company/advanced-digital-automotive-group/Pinterest - 📌 https://www.pinterest.com/advancedigitalautomotivegroupTikTok - 🎵 https://www.tiktok.com/@automotive_groupMastodon - 🐘 https://mastodon.social/@advanceddigitalautomotivegroupYoutube - ▶️ https://www.youtube.com/advanceddigitalautomotivegroupDaily motion - 📺 https://www.dailymotion.com/advanceddigitalautomotivegroup Visit Our Website - 🌐 https://autorepairseo.comSchedule a Discovery Call - 📅 https://autorepairseo.com/schedule-a-discovery-call/Get Your Free Book - 📚 https://autorepairseo.com/book/Get Your FREE Ultimate Internet Marketing Checklist for Auto Repair Shops - ✅ https://autorepairseo.com/marketing-checklist/

  8. Aug 13

    Kirt Knoedler, Shop Owner, on 42 Years in the Industry and Building Trust in Gothenburg, Nebraska

    If you’ve ever felt like the industry changed faster than your shop systems, this one will hit home. Kirt Knoedler talks about what it takes to keep a shop strong in a community of about 3,500 people, including treating customers like people, making training a priority, and using DVIs to remove confusion and increase confidence in recommendations. He also shares a candid take on work-life balance and why boundaries matter if you want to stay in this business for decades.   #ExploreMore #Fyp #Nebraska #TopShopPodcast #TrendingNow Facebook - 🔵 https://www.facebook.com/advanceddigitalautomotivegroup/Twitter - 🐦 https://twitter.com/autoshopownersInstagram - 📸 https://www.instagram.com/advanceddigitalautomotive/LinkedIn - 💼 https://www.linkedin.com/company/advanced-digital-automotive-group/Pinterest - 📌 https://www.pinterest.com/advancedigitalautomotivegroupTikTok - 🎵 https://www.tiktok.com/@automotive_groupMastodon - 🐘 https://mastodon.social/@advanceddigitalautomotivegroupYoutube - ▶️ https://www.youtube.com/advanceddigitalautomotivegroupDaily motion - 📺 https://www.dailymotion.com/advanceddigitalautomotivegroup Visit Our Website - 🌐 https://autorepairseo.comSchedule a Discovery Call - 📅 https://autorepairseo.com/schedule-a-discovery-call/Get Your Free Book - 📚 https://autorepairseo.com/book/Get Your FREE Ultimate Internet Marketing Checklist for Auto Repair Shops - ✅ https://autorepairseo.com/marketing-checklist/

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About

Hello and welcome to the Topshop, where we convert your automotive dreams into digital realities! This is your pitstop for all things automotive SEO, where we arm you with expert insights, industry secrets and game-changing strategies that put you in the pole position on Google’s racetrack. Why? Because we believe every automotive business deserves to be seen by the right people, at the right time. And you know what they say, ’The best place to hide a dead body is the second page of Google.’ We’re here to make sure that doesn’t happen to you. And trust me when I say this: You’re driving with the pros now. Over a decade of digital experience on the speedometer, we’ve fine-tuned our engines to ensure maximum mileage for your business. Rev up your ROI and fuel your future with us. Welcome to the fast lane owners, let’s get started!