Research Revolutionaries Podcast

James 'JT' Turner
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Research Revolutionaries brings you insider access to the insights revolution happening right now. Hosted by globally recognized insights leader James 'JT' Turner, episodes feature forward-thinking research innovators.

  1. 12/17/2025

    E13: Cheaper & faster, but is it better? AI’s impact on consumer research

    AI and automation promise research that’s cheaper and faster. But is the output actually better? In this episode, JT talks with insights leader Tina Tonielli, former US Lead of Insights & Analytics at Haleon, about what “good” looks like when brands adopt AI at scale. They unpack the trade-offs between speed, cost and quality, how “always on” data can overwhelm teams, when decision cadence matters more than data cadence, and where procurement and onboarding slow things down. They also explore where AI truly helps in insight work, and the skills leaders need next: a growth mindset and the courage to experiment, fail fast and learn in public.

    42 min

  2. 08/25/2025

    E12:Reimagining Insights in the Age of AI

    In this episode, JT sits down with Nick Graham, Founder of Vertemis and former Global Head of Insights at Mondelez, to explore why the insights function must reinvent itself for the AI era. Nick argues that insights teams need to move beyond being data suppliers to become true decision drivers—owning the full “insights impact” chain and acting as co-pilots to business growth. Together, they discuss the courage required to let go of legacy approaches, the role of automation in freeing capacity for leadership, and how AI is more than an efficiency tool—it’s a catalyst for transformation. Nick shares why the future of insights is less about the “what” and more about the “why” and “so what,” leveraging human empathy, curiosity, and storytelling to deliver real business impact.

    47 min

  3. 07/25/2025

    E11:Life in the Matrix - Thriving in Complexity

    Matrix organisations can feel like a maze — multiple stakeholders, competing priorities, and shifting structures. But what if you could do more than just survive? In this episode, James Turner (CEO, Delineate) speaks with Alex Hardy, Consumer & Market Insight and Analytics Director, Nomad Foods about the real-world experience of leading insight work in complex, layered client environments. Together, they unpack the challenges of operating inside the matrix — and share strategies for making real impact despite the chaos.

    41 min

  4. 02/20/2025

    E10: Reframing the researcher - thinking beyond market research silos

    Hear from Vera Chien, Executive Director, Global Corporate Strategy & Insights at Warner Brothers Discovery. She has over 20 years experience in insights, analytics, CX, and UX - spanning entertainment, media, gaming, technology, and consumer products. Sponsored by delineate.ai

    47 min

  5. 11/01/2024

    9:Survey Mobilization: Exploring WhatsApp in Emerging Markets

    In this episode, we talk with Tim Treagus founder of Yazi and dive into the transformative role of WhatsApp and chat-based platforms in modern research. We explore the unique advantages of WhatsApp for consumer research in emerging markets, where accessibility, trust, and reach are crucial. Learn how WhatsApp’s native AI capabilities enable a 6x higher response rate, making it a powerful tool for collecting insights in hard-to-reach areas. We'll also cover the latest in privacy and security within WhatsApp, and how this trusted channel opens new doors for more inclusive and representative research. Thank you to our sponsors Delineate.

    43 min

  6. 06/13/2024

    8: Experience is everything – challenging how marketers use research to evaluate their brands

    The old ways just aren’t cutting it anymore. Consumers expect a good experience from brands. No ifs and buts about it. So, how marketers use research to keep tabs on their brands needs to evolve with that expectation. But how? We discuss that on Episode 8 of Research Revolutionaries – live. Host James (JT) Turner is joined by Fiona Blades to discuss this important topic. Fiona is the Chief Experience Officer at MESH Experience. She founded MESH in 2006 to fill a gap in the market - to understand every interaction people have with brands – the whole customer experience. Join us for this live conversation to continue being part of the research revolution. Research Revolutionaries is brought to you by ⁠⁠⁠⁠⁠⁠⁠Delineate⁠⁠⁠⁠⁠⁠⁠, your real-time insights partner, helping you make smarter decisions quickly. Learn more: ⁠http://delineate.ai

    44 min

  7. 05/22/2024

    7: What’s next in Research Technology?

    On Episode 7, host James (JT) Turner chats with Mike Stevens, the founder of Insight Platforms, the leading online directory and learning and events site for modern research and insights. His consultancy, What Next Strategy & Planning, helps client teams, agencies, and tech firms develop skills, adopt technology and implement process change. So, he certainly has a pulse on research technology and where it’s heading. Join us for this episode of “Research Revolutionaries” to look ahead. Learn more about Insight Platforms: https://www.insightplatforms.com Research Revolutionaries is brought to you by ⁠⁠⁠⁠⁠⁠Delineate⁠⁠⁠⁠⁠⁠, your real-time insights partner, helping you make smarter decisions quickly. Learn more: http://delineate.ai

    44 min

  8. 05/09/2024

    6: Synthetic data in research: How, what, where?

    On Episode 6, we dive into the topic of synthetic data and how it’s already affecting and will affect the industry in the years to come. To discuss the topic, James (JT) Turner is joined by Kathryn Topp. Kathryn is the founder of Yabble and an award-winning researcher and AI entrepreneur with more than 20 years of experience.  She was named a Top 250 global insights leaders by ESOMAR and is leading the way in the field of AI insights with her company Yabble – a cutting-edge generative AI company that's revolutionizing the world of insights, working with Fortune 500 companies globally to bring AI into their insights practice.  Join us. Research Revolutionaries is brought to you by ⁠⁠⁠⁠⁠Delineate⁠⁠⁠⁠⁠, your real-time insights partner, helping you make smarter decisions quickly.

    46 min
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Research Revolutionaries brings you insider access to the insights revolution happening right now. Hosted by globally recognized insights leader James 'JT' Turner, episodes feature forward-thinking research innovators.

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