Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

Jeffro
  • 4.9 (39)
  • MARKETING
  • UPDATED WEEKLY

Welcome to Digital Dominance, the podcast that empowers service-based business owners to stop struggling and start thriving online. If you run a medical clinic, plumbing company, or any service business and feel overwhelmed by SEO, websites, and digital marketing, you’re in the right place. Each week, we deliver practical, hands-on strategies designed to help you: Attract more local clients who are ready to buyBoost your online visibility without confusing jargonBuild a website and marketing system that works 24/7 to grow your businessHosted by Jeffro, a digital marketer on a mission to rid the world of terrible websites, this podcast breaks down complex marketing tactics into easy, actionable steps you can implement immediately. Whether you’re just starting out or ready to scale, tune in every week and discover how to turn clicks into clients and take your business from surviving to thriving.

  1. JAN 20

    The Multi-Service Model: Bobby Gibbons' Blueprint for Dominating Florida Home Services

    Summary In this episode, Jeffro sits down with Bobby Gibbons, founder of Enhance Home Solutions and Enhance H2O, to explore how rethinking the traditional home services model can create a better customer experience—and a more scalable business. Bobby shares how his frustration as a sales rep led him to build a true one-stop-shop for homeowners, offering roofing, HVAC, solar, impact windows, and water filtration under one accountable team. Bobby dives into the operational realities of running a multi-service company, the importance of education-first sales, and how technology has made bundling services more efficient than ever. He also breaks down what’s actually working in digital marketing today, from multi-channel consistency to creative branding that stands out in crowded markets. Throughout the conversation, Bobby emphasizes trust, long-term relationships, and lowering customer acquisition costs by serving homeowners holistically rather than transactionally. Takeaways Fragmented contractors create frustration—and opportunity—for better business modelsA one-stop-shop approach improves both customer experience and ROIEducation-first sales outperform commission-driven pressure tacticsBundling services reduces acquisition costs and increases lifetime valueTechnology makes multi-trade coordination easier than everTrust and consistency are the foundation of effective marketingMulti-channel visibility beats relying on a single ad platformMemorable branding and storytelling drive recall and differentiationMarketing must adapt to seasons, market shifts, and local conditionsLong-term relationships outperform one-time transactionsChapters 00:00 The Problem with Fragmented Home Services 01:05 Bobby’s Path from Sales Rep to Founder 03:05 Why a Multi-Service Model Works Better for Homeowners 05:49 Education-Based Sales vs. “Commission Breath” 10:42 What Marketing Channels Are Actually Working 12:45 Standing Out with Creative Branding and Storytelling 16:41 Adapting Marketing to Seasons and Market Conditions 24:17 Cross-Selling Without Pressure 29:26 Where to Learn More About Enhance Home Solutions Links https://enhancehs.com/ https://enhanceh2o.com/ Free High-Converting Website Checklist: FroBro.com/Checklist

    31 min

  2. 12/16/2025

    Building a Trusted Brand Without Going Full Influencer

    Summary In this conversation, Jeffro and Paige Velasquez-Budde discuss the critical importance of online visibility for service business leaders. They explore how executive visibility has become synonymous with credibility, the shifting expectations of consumers, particularly among younger generations, and the necessity of building trust in a digital landscape. Paige emphasizes the role of AI and LLMs in shaping discoverability and the importance of personal branding on platforms like LinkedIn. They also address common mistakes leaders make in their online presence and provide practical steps for enhancing visibility and engagement. Takeaways Most service business owners know they should be visible online.Executive visibility is the new credibility.Trust is the most valuable currency in marketing.People want to do business with people, not just brands.LLMs are changing the way consumers search for information.You need to build trust to enhance discoverability.Personal branding on LinkedIn is crucial for leaders.Quality content is more important than quantity.Regular audits of your online presence are essential.Visibility is about earning trust and showing up authentically.Chapters 00:00 The Importance of Online Visibility 03:05 Building Trust in a Digital Age 05:49 The Shift to AI and LLMs 09:05 Executive Visibility Across Generations 11:50 Leveraging Personal Branding on LinkedIn 15:01 The Role of AI in Content Creation 17:51 Common Mistakes in Online Presence 20:55 Setting Realistic Expectations for Visibility 23:54 Practical Steps for Online Engagement Links https://www.zilkermedia.com https://www.paigevelasquezbudde.com/the-strategic-business-influencer/  https://www.amazon.com/Strategic-Business-Influencer-Building-Budget/dp/1637747705 https://www.paigevelasquezbudde.com/quiz/ https://www.youtube.com/watch?v=9Lh7J1GmMsE https://www.paigevelasquezbudde.com/ Free High-Converting Website Checklist: FroBro.com/Checklist

    29 min

  3. 12/09/2025

    How to Turn Everyday Stories into Clients on LinkedIn

    Summary In this conversation, Colin Strachan shares insights on building a magnetic personal brand through storytelling, particularly on LinkedIn. He emphasizes that anyone can create engaging content by focusing on specific, relatable experiences rather than sensational stories. Colin introduces the PISS framework, which stands for Promise, Interest, Story, and Stakes, to help structure content that resonates with audiences. He also discusses the importance of social proof and how to convert engagement into business opportunities. Throughout the conversation, Colin encourages listeners to find their voice and share their experiences authentically. Takeaways You don't need a wild origin story to stand out.Storytelling is a skill worth mastering for connection.Specific stories resonate more than sensational ones.The PISS framework helps structure engaging content.Your LinkedIn profile should act as a funnel, not a resume.Social proof is crucial for driving sales.Building a community is essential for growth.Start sharing your experiences to find your voice.Balance asking for sales with providing value.Successful content starts with a strong hook.Chapters 00:00 Introduction to Colin Strachan's Journey 02:49 The Art of Storytelling in Content Creation 05:58 Finding Your Unique Voice and Perspective 08:54 The PISS Framework for Engaging Content 11:55 Building a Magnetic Personal Brand on LinkedIn 14:47 Transforming Stories into Business Opportunities 18:08 Overcoming Awkwardness in Sharing Personal Stories 20:50 Patterns of Successful Content on LinkedIn 23:52 Common Misunderstandings About LinkedIn Links https://www.skool.com/become-unforgettable/about?ref=a02a5cb385764eb7aaf16744760c8f83 Free High-Converting Website Checklist: FroBro.com/Checklist

    33 min

  4. 12/02/2025

    Reclaiming Your Attention: How Kira Shishkin Is Disrupting Media with AI-Powered News

    Summary In this conversation, Kira Shishkin discusses the evolving role of AI in the media landscape, highlighting both its potential benefits and the challenges it poses. She emphasizes the rapid adoption of AI by bad actors and the resulting impact on content quality, leading to a saturation of low-value information in the news media. Takeaways We are in the early stages of AI's impact on media.AI can facilitate both positive and negative outcomes.Bad actors are adopting AI faster than good actors.The media is experiencing a dichotomy in AI usage.Quality content is being overshadowed by quantity.AI is creating noise rather than meaningful information.There is a need to address the damage caused by AI in media.The challenge lies in maintaining content integrity.AI's role in media is complex and multifaceted.Future strategies must focus on quality over quantity.Chapters 00:00 Introduction to Kira Shishkin and informed.now 02:15 What is “Attention Terrorism” and Its Impact on Leaders 05:00 The Difference Between Consuming News and Being Informed 07:20 How informed.now Curates News to Keep Users Informed Without Bias 12:08 The Decision Process Behind Global vs. Personalized News 15:16 Thematic and Industry-Specific Coverage: What’s on the Roadmap 18:16 Habits for Protecting Attention and Staying Sharp 21:36 Media Mindfulness and Minimalism for Intentional News Consumption 24:08 Using AI for Good vs. Bad Actors in News Media 27:31 Verifying Sources and the Importance of Primary Sources 31:32 Advice for Business Owners: Conducting an Attention Audit 32:25 Final Thoughts and Closing Links Connect with Kira Shishkin: https://l.informed.now/kira Get www.informed.now Free High-Converting Website Checklist: FroBro.com/Checklist

    33 min

  5. 11/27/2025

    Why Value-Based Storytelling Still Wins: Content Marketing in the Age of AI

    Summary In this conversation, David J Ebner discusses the current landscape of content marketing, emphasizing the overwhelming volume of content that lacks substance. He highlights the opportunity for brands to differentiate themselves by focusing on storytelling and delivering higher value to their audience. Takeaways There is a sea of sameness in content marketing.Brands can differentiate by focusing on their story.Producing higher value content is essential.The current content landscape is saturated with low-value material.Focusing on audience value can enhance marketing effectiveness.Brands should zig where others zag.Storytelling is crucial for brand identity.Quality over quantity is key in content creation.Engaging content can help brands stand out.Understanding audience needs is vital for effective marketing.Chapters 02:56 Finding the First Scalable Growth Channel 05:31 Crafting Messaging That Attracts the Right Audience 07:20 Content Strategies That Built Momentum 09:48 The Systems Behind His Most Effective Funnels 12:14 Organic vs. Paid: What Actually Worked 14:59 Experimentation, Testing, and Data-Driven Optimization 17:43 The Tools and Processes That Keep His Marketing Lean 21:02 Lessons Learned From Early Mistakes 23:44 The Tactics That Moved the Needle Most 26:29 Advice for Entrepreneurs Looking to Scale with Digital Marketing 28:50 Final Thoughts and What’s Next for David Free High-Converting Website Checklist: FroBro.com/Checklist

    28 min

  6. 11/18/2025

    Quiz Funnels That Actually Convert: Ditch the Content Grind and Capture Better Leads

    Summary In this episode, Jeffro sits down with Alefiya Khoraki, founder of Nomads Marketing, to uncover how quiz funnels can outperform traditional lead magnets and transform how businesses attract and convert clients. Alefiya shares how she built a six-figure agency entirely around quiz funnels without a website and why these interactive tools aren’t just for lead generation but for segmentation, qualification, and nurturing. She breaks down the psychology behind quiz funnels, the difference between a quiz and a survey, and how to design questions that diagnose client pain points while demonstrating your solution. The conversation explores why quizzes outperform webinars and guides, how conditional logic creates personalized buyer journeys, and why data-driven optimization is essential for long-term funnel success. Alefiya also explains when a business is ready for a quiz funnel, how to test it organically before scaling with ads, and what she learned building her business before investing in a website. Takeaways Quizzes outperform webinars and checklists because they diagnose pain points and create personalized engagement.Many so-called “quizzes” are actually surveys that pre-qualify rather than add value.The most effective quizzes use conditional logic to teach and qualify leads simultaneously.Quiz funnels serve as an engine that can drive leads to email, DMs, webinars, or even direct calls.Data is key to embed micro surveys throughout your funnel to optimize continuously.Don’t run ads until your quiz performs organically with at least 1,000 takers.Quiz funnels are best suited for businesses in scaling stages, not early startups.Building your business without a website is possible but not sustainable long-term.Niching down your service (not necessarily your audience) helps establish authority.Simplicity and focus create more scalable, efficient client acquisition systems.Chapters 00:01 Why Quiz Funnels Beat Traditional Lead Magnets 03:06 The Psychology Behind High-Converting Quizzes 06:12 Conditional Logic and Personalized Journeys 07:50 Turning a Quiz into a Full Marketing Engine 09:38 Crafting Questions That Diagnose and Connect 12:04 The “Symptom vs. Problem” Framework 15:03 Running Ads vs. Organic Growth Strategies 17:32 Conversion Rates and Optimization Metrics 20:37 When You’re Ready for a Quiz Funnel 22:30 Building a Six-Figure Business Without a Website 25:25 The Power of Niching Your Service, Not Your Audience 27:31 Lessons on Focus, Productization, and Growth 28:53 Final Advice: Build a Quiz Once You Have Traffic Links https://www.linkedin.com/in/quiz-funnel-agency/ https://tidycal.com/alefiya/quiz-funnel-discovery-call-w-alefiya-khoraki-x-nomads Free High-Converting Website Checklist: FroBro.com/Checklist

    29 min

  7. 11/11/2025

    Connection Is Currency: Build a Brand That Feels Like the Fries at the Bottom of the Bag

    Summary In this conversation, Stephen Seidel, founder of the Seidel Agency, discusses the importance of building trust and authenticity in branding. He introduces the concept of 'connection as currency' and emphasizes the significance of storytelling in creating memorable brands. Stephen shares personal anecdotes, including the 'fries at the bottom of the bag' philosophy, which highlights the value of being present and appreciating small moments. He also explores the underdog advantage in business, the process of rewriting one's brand story, and the lessons learned from his men's collective, Gents Journey, focusing on community and culture. Takeaways Most brands talk about trust and authenticity, but few know how to create it.Connection is currency, and it represents trust in branding.Being present and grateful for small moments enhances brand connection.Storytelling is the connective tissue in branding and marketing.The underdog advantage can lead to resilience and grit in business.Rewriting your brand story starts with understanding your core values.Building a community can enhance company culture and brand voice.AI is a tool that should complement, not replace, human connection.Finding alignment between personal values and business goals is crucial.Creating a supportive network can help navigate personal and professional challenges.Chapters 00:00 Building Trust and Authenticity in Branding 03:11 The Fries at the Bottom of the Bag Philosophy 06:29 Creating Connection as Currency 09:33 The Role of Storytelling in Branding 14:44 Embracing the Underdog Advantage 20:01 Rewriting Your Brand Story 26:34 Lessons from Gents Journey: Building Community and Culture Links Website: https://stephenseidel.com/ Facebook: http://facebook.com/stephenseidel Instagram: http://instagram.com/stephenseidel Free High-Converting Website Checklist: FroBro.com/Checklist

    33 min

  8. 11/05/2025

    You’re Not Boring—You’re Just Invisible: How Founders Can Build a Personal Brand That Opens Doors

    Summary In this episode, Jess Jensen discusses the critical importance of establishing a digital presence for executives and business owners. She emphasizes that being invisible online is a significant risk and provides a roadmap for creating a personal brand that reflects authenticity. The conversation covers the importance of defining an audience, clarifying values, creating engaging content, and building relationships through meaningful interactions. Jess also shares practical tips for managing time effectively to create content and highlights the advantages of using LinkedIn as a platform for professional growth. Takeaways Your digital presence is essential for business success.Invisibility online poses a significant risk for leaders.Engagement with people yields higher trust than brands.Define your audience to tailor your messaging effectively.Clarify your values to create a compelling narrative.Authenticity in content creation fosters deeper connections.Engagement in comments builds community and relationships.Time management is crucial for consistent content creation.LinkedIn is a powerful platform for professional branding.Offering value upfront is key to building trust.Chapters 00:00 The Importance of Digital Presence 05:59 Defining Your Audience and Narrative 11:45 Engagement and Building Relationships 17:48 Leveraging LinkedIn for Personal Branding Links https://www.copilotcommunications.com/ https://www.linkedin.com/in/jessicakjensen/ Free High-Converting Website Checklist: FroBro.com/Checklist

    32 min
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4.9
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Welcome to Digital Dominance, the podcast that empowers service-based business owners to stop struggling and start thriving online. If you run a medical clinic, plumbing company, or any service business and feel overwhelmed by SEO, websites, and digital marketing, you’re in the right place. Each week, we deliver practical, hands-on strategies designed to help you: Attract more local clients who are ready to buyBoost your online visibility without confusing jargonBuild a website and marketing system that works 24/7 to grow your businessHosted by Jeffro, a digital marketer on a mission to rid the world of terrible websites, this podcast breaks down complex marketing tactics into easy, actionable steps you can implement immediately. Whether you’re just starting out or ready to scale, tune in every week and discover how to turn clicks into clients and take your business from surviving to thriving.

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