Apa Cerita?

Asyraf Khalid dan Ishraq Kamarudin

Cerita kisah individu-individu yang berjaya dan menarik bersama @asyrafkhalid dan @ishraqkamarudin

  1. 3d ago

    "Nobody BELIEVED in us..." | Apa Cerita? Joey Tan & Winson Chong | Episode 80

    From kindergarten classmates, to life partners, and ultimately the founders of Malaysia's leading direct-to-consumer mattress brand.In this episode of Apa Cerita?, we sit down with Joey Tan and Winson Chong, co-founders of Joey Mattress, to uncover the real story behind the brand that changed the way Malaysians buy mattresses.Before serving more than 85,000 customers.Before becoming one of Malaysia's most trusted online mattress brands.There were two childhood friends who grew up together, fell in love, and took a leap of faith to build a company in an industry they knew almost nothing about.In this episode, Joey and Winson share:• How a friendship that began in kindergarten eventually turned into marriage and a business partnership• Their first entrepreneurial journey selling bracelets while studying in different countries• Why Joey chose to build her own brand despite growing up in a family deeply rooted in the mattress industry• The real story behind Joey Mattress, inspired by a search for the right mattress after a slipped disc injury• How they launched an entire company in just 90 days with no manufacturing experience• Why they introduced a 99-Night Trial despite being told it would destroy their businessApa Cerita? also explores how Joey Mattress grew into one of Malaysia's leading Direct-to-Consumer (DTC) brands:• The journey from a startup to serving more than 85,000 customers• Bold marketing strategies that challenged a traditional industry• The story behind their collaboration with Khairy Jamaluddin that caught everyone's attention• The challenges of disrupting an industry that had barely changed for decadesAnd perhaps most importantly:• How they balance being husband and wife while running the same company• Navigating disagreements, leadership, and difficult decisions together• What it truly takes to build a successful business with the person closest to youThis is more than a story about mattresses.It's a story about trust, entrepreneurship, and having the courage to challenge an entire industry with a completely different way of thinking.If you're an entrepreneur, a founder, or building something meaningful with your partner or best friend, this episode is for you.⏱️ TIMESTAMPS00:00 Intro03:42 Humanising the Guest35:31 The Joey Mattress Lore54:06 The Rise of Joey Mattress1:14:37 Hard & Interesting Question1:29:57 Outro🎧 Don't forget to subscribe and turn on notifications — new episodes drop every Wednesday at 6PM. #NakUbahMember📩 For collaboration inquiries:+6012 999 9011#ApaCeritaPodcast #JoeyMattress #Entrepreneurship #Startup #Business #Malaysia #NakUbahMember———————————————————————————————————————————Edited and Produced by Lofty Media and StudiosLofty Media and Studios / loftymediaandstudios Other platforms: instagram, @apaceritatv / apaceritatv tiktok, @apaceritamy / apaceritamy instagram, asyrafkhalid / asyrafkhalid tiktok, @tunasyrafkhalid / tunasyrafkhalid instagram, @ishraqkamarudin / ishraqkamarudin tiktok, @ishraqkamarudin / ishraqkamarudin twitter, @ishraqkamarudin / ishraqkamarudin

    1h 34m

  2. Jun 22

    "Situasi Sebenar Dalam MUDA" | Apa Cerita? Zaidel Baharuddin | Episode 79

    Daripada seorang jurutera elektronik di Gombak, kepada antara figura politik muda yang pernah berada di dalam UMNO, menyaksikan kejatuhan Barisan Nasional, dan akhirnya memilih untuk menyertai MUDA.Dalam episod Apa Cerita? kali ini, kami bersama Zaidel Baharuddin untuk menelusuri perjalanan yang penuh dengan persimpangan, keputusan sukar, dan perubahan besar dalam landskap politik Malaysia.Sebelum menjadi Timbalan Presiden MUDA.Sebelum menjadi hos podcast Keluar Sekejap.Sebelum terlibat dalam perbincangan politik yang ditonton jutaan rakyat Malaysia.Ada seorang anak muda dari Gombak yang memilih untuk meninggalkan kerjaya stabil sebagai jurutera demi sesuatu yang lebih besar daripada dirinya.Dalam episod ini, Zaidel berkongsi:• bagaimana kehidupan awal di Gombak membentuk cara beliau melihat dunia• keputusan meninggalkan kerjaya kejuruteraan untuk menceburi dunia politik• pengorbanan dan cabaran sebelum dikenali ramai• pengalaman bermula dari bawah dalam UMNO dan Barisan Nasional• detik pertama bertemu Khairy Jamaluddin dan perjalanan bekerja bersama beliauApa Cerita? juga menyentuh beberapa detik penting dalam karier politiknya:• pengalaman berada dalam BN ketika parti itu tewas buat pertama kali dalam sejarah pada tahun 2018• persoalan dan keraguan yang mula timbul ketika berada dalam sistem politik sedia ada• keputusan besar meninggalkan BN dan menyertai Malaysian United Democratic Alliance yang ketika itu masih baru ditubuhkan• cabaran membina sebuah parti politik generasi baharu di MalaysiaDan yang paling menarik:• bagaimana beliau melihat hubungan dengan rakan-rakan lama yang masih berada dalam dunia politik berbeza• pengalaman mempertahankan parti ketika berdepan krisis terbesar dalam sejarah MUDA• pandangannya terhadap kes berprofil tinggi melibatkan Syed Saddiq Syed Abdul Rahman dan masa depan parti itu sendiri• persoalan yang ramai rakyat Malaysia masih ingin tahu jawapannyaIni bukan sekadar kisah tentang politik.Ini adalah kisah tentang prinsip, kesetiaan, perubahan, dan keberanian untuk membuat keputusan apabila jalan yang mudah bukan lagi pilihan yang betul.Kalau anda ingin memahami politik Malaysia dari perspektif seseorang yang pernah berada di pelbagai sisi medan tersebut, episod ini memang untuk anda.⏱️ TIMESTAMPS00:00 Intro05:55 CHILDHOOD & EARLY LIFE23:52 UMNO DAYS1:01:43 JOINING MUDA1:37:43 SYED SADDIQ CASE🎧 Jangan lupa subscribe dan aktifkan notifikasi untuk episod baharu setiap hari Isnin, jam 6 petang. #NakUbahMember📩 Untuk pertanyaan kolaborasi:+6012 999 9011#ApaCeritaPodcast #ZaidelBaharuddin #MUDA #PolitikMalaysia #KeluarSekejap #NakUbahMember #Leadership #MalaysiaPoliticsEdited and Produced by Lofty Media and StudiosLofty Media and Studios / loftymediaandstudios Other platforms: instagram, @apaceritatv / apaceritatv tiktok, @apaceritamy / apaceritamy instagram, asyrafkhalid / asyrafkhalid tiktok, @tunasyrafkhalid / tunasyrafkhalid instagram, @ishraqkamarudin / ishraqkamarudin tiktok, @ishraqkamarudin / ishraqkamarudin twitter, @ishraqkamarudin / ishraqkamarudin

    1h 59m

  3. Jun 10

    "The Godfather of Malaysian Music" | Apa Cerita? Datuk Ahmad Izham Omar | Episode 78

    From a music student in Boston to one of the key figures who helped shape Malaysian pop culture for more than three decades.In this episode of Apa Cerita?, we sit down with Datuk Ahmad Izham Omar, the man behind some of Malaysia’s most influential artists, media platforms, television networks, and entertainment brands.From discovering talents such as Too Phat, OAG, Poetic Ammo, and Innuendo, to launching television channels, radio stations, and streaming platforms that became part of everyday Malaysian life.In this episode, Datuk Izham shares:• How his passion for music led him to study at Berklee College of Music• The challenges of pursuing a creative career when most people were choosing safer paths• The birth of Positive Tone and how it transformed Malaysia’s music industry• The stories behind discovering and developing some of the country’s most iconic artistsApa Cerita? also explores his journey in building Malaysia’s media ecosystem:• The creation of 8TV and its impact on local television• The launch of Hot FM, Fly FM, and other media platforms that shaped a generation• Building Tonton before streaming became mainstream• His experience leading Disney+ content and creative strategy across Southeast AsiaAnd perhaps most importantly:• What it was like bringing Southeast Asian stories onto the global stage• The challenges of being a visionary often ahead of the market• His views on the future of Malaysia’s creative industry• What he is building next through Komet ProductionsThis is not just a story about music or media.It is a story about creativity, innovation, and the courage to challenge conventional thinking, and how one individual can leave a lasting impact on an entire generation.If you grew up listening to Malaysian music, watching local television, or following the evolution of digital entertainment, chances are Datuk Izham played a role in shaping that experience.⏱️ TIMESTAMPS00:00 Intro3:19 The Berklee Kid20:30 "Positive Tone" The Label That Changed Everything38:01 "Media Prima" Building The Ecosystem1:10:00 "Prime Works & Pulang - The Personal Film1:30:27 Disney+ & The World Stage1:34:14 Komet & What's Next1:45:43 Hard and Interesting Questions1:58:07 Outro🎧 Don’t forget to subscribe and turn on notifications — new episodes drop every Wednesday at 6PM. #NakUbahMember📩 For collaboration inquiries:+6012 999 9011#ApaCeritaPodcast #DatukIzhamOmar #MalaysianMedia #EntertainmentIndustry #Leadership #Creativity #nakubahmember ———————————————————————————————————————————Edited and Produced by Lofty Media and StudiosLofty Media and Studios / loftymediaandstudios Other platforms: instagram, @apaceritatv / apaceritatv tiktok, @apaceritamy / apaceritamy instagram, asyrafkhalid / asyrafkhalid tiktok, @tunasyrafkhalid / tunasyrafkhalid instagram, @ishraqkamarudin / ishraqkamarudin tiktok, @ishraqkamarudin / ishraqkamarudin twitter, @ishraqkamarudin / ishraqkamarudin

    2h 2m

  4. May 20

    "Dari 600 Botol Sebulan ke 3 Juta Botol Sebulan" | Apa Cerita? Boss A | Episode 77

    From a Master’s graduate in Aeronautical Engineering in the UK to the founder of one of Malaysia’s biggest fragrance brands.In this episode of Apa Cerita?, we sit down with Boss A, founder of SugarBomb, to uncover the real story behind building a fragrance empire now recognised across the country.In this episode, Boss A shares:• His early life and upbringing that shaped who he is today• Why he chose Aeronautical Engineering despite the industry being relatively small in Malaysia• The experience of facing rejection after rejection upon graduating• The reality of the working world that many graduates never expect• The jobs he worked before the birth of SugarBombApa Cerita? also explores the early journey of building SugarBomb:• How the idea for SugarBomb first started in 2017• The moment when not even a single bottle was sold in the first month• The major decision to focus on the reseller model• The journey from a small home operation to a large-scale factoryAnd most importantly, the side rarely talked about:• The “Identity Crisis” of going from a Master’s graduate to a perfume entrepreneur• How to stay hungry even after success and money begin to come in• Advice for young people currently going through the hardest phase of their livesThis is not just a story about business. It is a story about rejection, confidence, survival, and the courage to carve your own path when every other door seems closed.If you’re struggling to find direction in life, work, or trying to build something from nothing, this episode is for you.⏱️ TIMESTAMPS00:00 Intro5:11 Childhood & Upbringing41:16 Before SugarBomb1:03:11 The Rise of SugarBomb1:35:08 Hard and Interesting Questions1:48:24 Outro🎧 Don’t forget to subscribe and turn on notifications for new episodes drop every Wednesday at 6PM. #NakUbahMember📩 For collaboration inquiries:+6012 999 9011#ApaCeritaPodcast #SugarBomb #Entrepreneurship #Business #Inspiration #NakUbahMember

    1h 52m

  5. May 13

    #ApaCeritaBookClub : How to Win Friends and Influence People | Episode 2

    Welcome to another episode of the Apa Cerita Book Club! 📚In this episode, we dive into one of the most iconic books on communication, relationships, and human psychology "How to Win Friends and Influence People" by Dale Carnegie.First published in 1936, this timeless classic has influenced millions of people worldwide in the art of communication, leadership, and building meaningful relationships. The boys reflect on how the lessons from this book still apply in today’s world from business and networking to friendships and everyday conversations.🔥 In This Episode:🤝 Building Genuine Relationships: Why people respond better to sincerity than manipulation.🗣️ The Art of Communication: How listening can be more powerful than speaking.😊 Making People Feel Important: Small gestures that create lasting impressions.🧠 Understanding Human Nature: Why criticism rarely works and appreciation matters more.⚡ Influence Without Force: How great leaders persuade people without controlling them.💬 Handling Disagreements: Learning how to disagree without creating enemies.🌟 Becoming More Likable: Simple habits that naturally attract people towards you.📈 Leadership & Influence: How strong communication can open doors in both career and life.“Any fool can criticize, complain, and condemn and most fools do.”⏱️ TIMESTAMPS00:00 Intro05:12: Book Author09:44 Part One: Fundamental Techniques in Handling People30:37 Part Two: Six Ways to Make People Like You49:30 Part Three: How to Win People to Your Way of Thinking1:19:05 Part Four: Be a Leader1:43:58 Outro🎧 Don’t forget to subscribe & turn on notifications for new episodes drop every Wednesday at 6PM. #nakubahmember📩 For collaboration inquiries:+6012 999 9011———————————————Selamat datang ke episod terbaru Apa Cerita Book Club! 📚Dalam episod kali ini, kami menyelami salah satu buku paling ikonik tentang komunikasi, hubungan manusia, dan seni mempengaruhi orang lain "How to Win Friends and Influence People" oleh Dale Carnegie.Diterbitkan pada tahun 1936, buku klasik ini telah mempengaruhi jutaan manusia di seluruh dunia dalam seni komunikasi, kepimpinan, dan membina hubungan yang bermakna. Kami berkongsi bagaimana pengajaran daripada buku ini masih sangat relevan dalam dunia hari ini daripada perniagaan dan networking hinggalah kepada persahabatan dan perbualan harian.🔥 Dalam Episod Ini:🤝 Membina Hubungan Yang Tulus: Kenapa keikhlasan lebih berkesan daripada manipulasi.🗣️ Seni Komunikasi: Bagaimana mendengar boleh menjadi lebih kuat daripada bercakap.😊 Membuat Orang Rasa Dihargai: Perkara kecil yang memberi impak besar.🧠 Memahami Sifat Manusia: Kenapa kritikan jarang berhasil dan penghargaan lebih bermakna.⚡ Mempengaruhi Tanpa Memaksa: Cara pemimpin hebat mempengaruhi orang lain secara semula jadi.💬 Mengendalikan Perbezaan Pendapat: Belajar untuk tidak bersetuju tanpa mencipta permusuhan.🌟 Menjadi Individu Yang Disenangi: Tabiat mudah yang membuat orang lebih tertarik dengan anda.📈 Kepimpinan & Pengaruh: Bagaimana komunikasi yang baik membuka lebih banyak peluang dalam hidup.“Any fool can criticize, complain, and condemn and most fools do.”⏱️ TIMESTAMPS00:00 Intro05:12: Book Author09:44 Part One: Fundamental Techniques in Handling People30:37 Part Two: Six Ways to Make People Like You49:30 Part Three: How to Win People to Your Way of Thinking1:19:05 Part Four: Be a Leader1:43:58 Outro🎧 Jangan lupa subscribe & aktifkan notifikasi untuk episod baharu setiap hari Rabu jam 6PM. #nakubahmember📩 Untuk pertanyaan kolaborasi:+6012 999 9011Edited & Produced by Lofty Media and StudiosOther Platforms:Instagram: @apaceritatvTikTok: @apaceritamyInstagram: @asyrafkhalidTikTok: @tunasyrafkhalidInstagram / TikTok / X: @ishraqkamarudin

    1h 50m

  6. May 5

    "Dah tahu bahaya... Kenapa Hantar?" | Apa Cerita? MB Selangor Amirudin Shari | Episode 76

    From growing up in Pontian, Johor.. to leading Selangor as Menteri Besar, the journey of Dato’ Seri Amirudin Shari reflects the evolution of a leader shaped by experience, principles, and responsibility.In this episode of Apa Cerita? Podcast, we explore his background, early journey, and the defining moments that have shaped his leadership today.Key topics discussed include:• His early life in Pontian and the values formed during his upbringing• His initial involvement in debate and the beginnings of his interest in politics• Experiences during the Reformasi era at a young age• The defining moment of PRU12 in 2008 and its impact on Selangor’s political landscape• The challenges, pressures, and sacrifices throughout his leadership journeyThe episode also addresses current issues and his personal perspectives:• His involvement in an international humanitarian mission (GSF 2.0) and the reasoning behind the decision• His response to public criticism and perception• His views on responsibility as a leader within a broader contextAs Menteri Besar who has led Selangor through a period of significant economic growth, he also shares candid reflections on:• Areas that remain unfinished during his tenure• His priorities and aspirations moving forward⏱️ TIMESTAMPS00:00 Intro02:36 Childhood & Upbringing15:08 The Before Being A Politician33:33 Flotilla Project42:32 Hard and Interesting Questions54:32 Outro🎧 Don’t forget to subscribe and turn on notifications — new episodes drop every Wednesday at 6PM.📩 For collaboration inquiries:+6012 999 9011 // apacerita@meranun.com#ApaCeritaPodcast #Selangor #Leadership #MalaysianPolitics #nakubahmember

    59 min

  7. Apr 15

    Najib Asaddok make RM4.2 Million a month? | Apa Cerita? Najib Asaddok | Episode 75

    From an 11-year-old boy selling peanuts in Pontian, to a man who has helped over 70,000 entrepreneurs generate millions in sales.In this episode of Apa Cerita?, we sit down with Najib Asaddok, widely known as the “Marketing Rocket” to uncover the real story behind his success.This isn’t your typical success story.This is the journey of a young boy who lost his father at an early age was forced to step up as the “man of the house” and carried responsibilities far beyond his years.In this episode, Najib shares:💔 how losing his father at 11 shaped his life and mindset🥜 selling peanuts as a child to support his family🎓 why he chose not to pursue a career in engineering despite graduating from UTM📉 the harsh reality of starting in sales with zero experience🚀 how he built Momentum Internet from the ground up🧠 the pressure, burnout, and unseen struggles behind successWe also dive into the questions most people don’t ask:– why many entrepreneurs still fail even after joining business programs– the most common mistakes that hold people back– how to sell effectively using “The Rocket Way”– honest advice for the next generation striving to succeedThis is more than just a podcast.It’s a story about responsibility, sacrifice, resilience and what it truly takes to rise when life starts against you.If you’re building a business, feeling stuck, or searching for direction this episode is for you.⏱️ TIMESTAMPS00:00 Intro2:28 Childhood & Upbringing24:48 The Detour of Life57:11 The Rise and Reality Checks1:33:47 Hard and Interesting Questions2:07:41 Outro🎧 Don’t forget to subscribe and turn on notifications for new episodes drop every Wednesday at 6PM. #NakUbahMember#ApaCeritaPodcast #NajibAsaddok #Entrepreneurship #Business #Motivation #Marketing📩 For collaboration inquiries:+6012 999 9011

    2h 13m

  8. Apr 2

    #ApaCeritaBookClub : Think & Grow Rich | Episode 1

    Welcome to the very first episode of the Apa Cerita Book Club! In this special. Take a deep dive into one of the most influential self-help books ever written "Think and Grow Rich by Napoleon Hill"Published in 1937, this classic has spent nearly 90 years helping entrepreneurs and leaders shape their mindsets. The boys reflect on how the lessons from this book mirror the real-life success stories they’ve encountered on the podcast, proving that while times change, the principles of success remain the same.Inside This Episode:🔥 Burning Desire: Why having a "nice to have" isn't enough. We discuss the necessity of an obsession that can topple any obstacle.🎓 Specialized Knowledge: You don't need to know everything—you just need to be an expert in your niche and know who to call for the rest.🗺️ Organized Planning: Turning dreams into blueprints. We break down the importance of writing down your goals with specific deadlines.⚡ Quick Decisions: Why the most successful people make decisions fast and change them slowly.💪 Persistence: The "Champion Mindset." We share personal stories about facing temporary defeat and why most people fail simply because they quit too soon.🧠 The Subconscious Mind: How to "feed your mind" through affirmations, zikir, and surrounding yourself with the right "Mastermind" group."A smart man learns from his own mistakes, but a wise man learns from the mistakes of others."⏱️ TIMESTAMPS00:00 Intro8:17 Chapter One: Desire15:56 Chapter Two: Specialized Knowledge26:38 Chapter Three: Organized Planning38:56 Chapter Four: Decision43:57 Chapter Five: Persisten50:48 Chapter Six: Mastermind1:01:54 Chapter Seven: Subconscious Mind1:09:03 Chapter Eight: Fear1:13:56 Outro 🎧 Don’t forget to subscribe and turn on notifications new episodes drop every Wednesday at 6PM. #nakubahmember 📩 For collaboration inquiries:+6012 999 9011

    1h 18m
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Ratings & Reviews

5
out of 5
3 Ratings

About

Cerita kisah individu-individu yang berjaya dan menarik bersama @asyrafkhalid dan @ishraqkamarudin

Information

  • Creator
    Asyraf Khalid dan Ishraq Kamarudin
  • Years Active
    2024 - 2026
  • Episodes
    92
  • Rating
    Clean
  • Copyright
    © Asyraf Khalid dan Ishraq Kamarudin
  • Show Website
    Apa Cerita?

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