The Intentional Branding Podcast

Rizza Mae Marvel
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Join me, Rizza Marvel, a brand and web designer, sharing design & web design tips that will help your business scale and stand out. I also share business tips that I've learned along the way, perfect for entrepreneurs at any stage of their business. Come with me on a journey of self growth, and build an intentional brand that you're proud of. Learn more at www.zsquaredstudio.com

  1. JAN 28

    56. 3 Ways to Use ChatGPT for Design That Actually Speed Up Your Process

    Want to speed up your design process without sacrificing originality? AI tools like ChatGPT can help...but not in the ways you might expect. In this episode, Rizza walks through the real, everyday ways she uses ChatGPT in her design business. Instead of treating AI as a replacement for creativity, this conversation focuses on using it as a creative coworker, one that handles the time-consuming parts so you can focus on what actually matters: making the design your own. This episode is especially helpful if you've been curious about AI but aren't sure how to use it without everything looking generic. In this episode, you'll learn: How to use ChatGPT to create custom reference images for logos and designsWhy AI-generated images work best as starting points, not final productsHow ChatGPT can save hours on copy tasks like retyping text and organizing contentWays to use AI as a brainstorming buddy when you're stuckWhy the magic of using AI for design isn't in the prompt—it's in how you interpret and make it your own Start With Your Brand:If your designs feel scattered or you're spending hours on tasks that should be faster, it's often because there's no clear creative direction guiding your decisions. DIY Your Brand in 5 Days helps you define your brand foundation so every design choice—AI-assisted or not—feels intentional and aligned. https://www.zsquaredstudio.com/diybrand Connect With RizzaWebsite: https://www.zsquaredstudio.comInstagram: @zsquaredstudio

    12 min

  2. JAN 16

    55. Scaling, Motherhood, and Messy Action: A 2025 Business Recap as a Brand Strategy & Website Design Expert

    After a long and necessary break from podcasting, Rizza is back with an honest look at what the last year taught her as a mom of two and a business owner. In this episode, she shares what really shifted after going from one child to two, how she restructured her schedule to support part-time work, and what it looked like to scale her branding and website design business without burning out. This is a transparent behind-the-scenes conversation about redefining success, building systems that support real life, and taking messy action even when the path isn’t perfectly clear. If you’re navigating growth while juggling motherhood, limited time, or a changing season of life, this episode will remind you that your business can evolve with you. In this episode, you’ll learn: • What changed when she transitioned from one child to two while running a business • How she made part-time hours work without sacrificing growth • Why hiring support and business coaching was a turning point • The accidental booking strategy that helped prevent burnout • How planning ahead created more control and clarity • Why connection matters more than conversion in content creation • How networking (online and offline) supports long-term growth • Why messy action often leads to the best systems and ideas Start With Your Brand: If your business feels harder than it needs to be, it’s often a sign that your brand foundation isn’t fully defined yet. DIY Your Brand in 5 Days is a step-by-step course designed to help you clarify your creative direction so your website, content, and marketing feel aligned — without overthinking or starting from scratch. Learn more at https://www.zsquaredstudio.com/diybrand Connect With Rizza: Website: https://www.zsquaredstudio.com Instagram: @zsquaredstudio Email: info@zsquaredstudio.com

    27 min

  3. 10/16/2024

    54. How Much to Charge for Your Service

    Unsure how much to charge for your services? Listen to this episode to learn how to set the right prices for your business with these practical tips and expert advice. Shownotes: https://www.zsquaredstudio.com/post/how-much-to-charge-for-your-services Brand Resources: Freebie - Brand Style Guide Template: ⁠⁠⁠⁠⁠https://www.zsquaredstudio.com/styleguide⁠⁠ Freebie - 5 DIY Strategies to Build a Standout Brand: ⁠⁠⁠⁠https://www.zsquaredstudio.com/free-how-to-brand-video⁠⁠ $17 Brand Kit: ⁠⁠⁠⁠https://www.zsquaredstudio.com/brand-kit-template⁠⁠⁠ If you’re feeling inspired and are ready to give your business a design makeover without the high ticket price check out ⁠⁠⁠⁠h⁠ttps://www.zsquaredstudio.com/diybrand⁠⁠⁠⁠⁠ for the DIY Brand Yourself in 5 Days Mini Course.

    12 min

  4. 10/09/2024

    53. 10 Strategies to Help Your Small Business Succeed

    Use these 10 strategies to help your small business succeed, from consistent marketing to defining success and ensuring customer satisfaction. Shownotes: https://www.zsquaredstudio.com/post/strategies-to-help-your-small-business Brand Resources: Freebie - Brand Style Guide Template: ⁠⁠⁠⁠https://www.zsquaredstudio.com/styleguide⁠ Freebie - 5 DIY Strategies to Build a Standout Brand: ⁠⁠⁠https://www.zsquaredstudio.com/free-how-to-brand-video⁠ $17 Brand Kit: ⁠⁠⁠https://www.zsquaredstudio.com/brand-kit-template⁠⁠ If you’re feeling inspired and are ready to give your business a design makeover without the high ticket price check out ⁠⁠⁠⁠https://www.zsquaredstudio.com/diybrand⁠⁠⁠⁠ for the DIY Brand Yourself in 5 Days Mini Course.

    17 min

  5. 10/02/2024

    52. 6 Ways a Website Will Help You Make Money

    Do you want to learn how a website can make you money? With these 6 effective strategies—from showcasing services to selling products—see how websites make money! Shownotes: https://www.zsquaredstudio.com/post/websites-make-money Brand Resources: Freebie - Brand Style Guide: ⁠⁠⁠https://www.zsquaredstudio.com/styleguide Freebie - Free Training to build a stand out brand: ⁠⁠https://www.zsquaredstudio.com/free-how-to-brand-video $17 Brand Kit: ⁠⁠https://www.zsquaredstudio.com/brand-kit-template⁠ If you’re feeling inspired and are ready to give your business a design makeover without the high ticket price check out ⁠⁠⁠https://www.zsquaredstudio.com/diybrand⁠⁠⁠ for the Design Your Brand in 5 Days Mini-Course.

    13 min

  6. 09/25/2024

    51. Choosing Brand Elements with Intention

    Crafting your brand's identity starts with intention. In this episode, you can learn how to choose branded elements using mood boards to drive your creative vision. Dive in now! Shownotes: https://www.zsquaredstudio.com/post/choosing-brand-elements Brand Resources: Freebie - Brand Style Guide: ⁠⁠⁠https://www.zsquaredstudio.com/styleguide Freebie - Free Training to build a stand out brand: ⁠⁠https://www.zsquaredstudio.com/free-how-to-brand-video $17 Brand Kit: ⁠⁠https://www.zsquaredstudio.com/brand-kit-template⁠ If you’re feeling inspired and are ready to give your business a design makeover without the high ticket price check out ⁠⁠⁠https://www.zsquaredstudio.com/diybrand⁠⁠⁠ for the Design Your Brand in 5 Days Mini-Course.

    14 min

  7. 09/18/2024

    50. How to Start a Small Business Checklist

    Learn how to start a small business with our comprehensive checklist in this episode! From creating a business plan to launching for growth, we've got you covered. Shownotes and How to Start a Small Business Checklist: https://www.zsquaredstudio.com/post/how-to-start-a-small-business-checklist Episodes Mentioned: Episode 42: Marketing Materials for Small Businesses (Print and Digital) Brand Resources: Freebie - Brand Style Guide: ⁠⁠⁠https://www.zsquaredstudio.com/styleguide Freebie - Free Training to build a stand out brand: ⁠⁠https://www.zsquaredstudio.com/free-how-to-brand-video $17 Brand Kit: ⁠⁠https://www.zsquaredstudio.com/brand-kit-template⁠ If you’re feeling inspired and are ready to give your business a design makeover without the high ticket price check out ⁠⁠⁠https://www.zsquaredstudio.com/diybrand⁠⁠⁠ for the Design Your Brand in 5 Days Mini-Course.

    15 min

  8. 09/11/2024

    49. Advantages of Branding and the Role of Branding in Marketing

    Ready to discover the 5 Advantages of Branding and the Role of Branding in Marketing? Listen to learn how to create a strong brand identity and stand out in your market. Shownotes: https://www.zsquaredstudio.com/post/advantages-of-branding Episodes Mentioned: Episode 1: What is Branding? Brand Design 101 Episode 26: Simple SEO - Your Eight Step On Page SEO Checklist Brand Resources: Freebie - Brand Style Guide: ⁠⁠⁠https://www.zsquaredstudio.com/styleguide Freebie - Free Training to build a stand out brand: ⁠⁠https://www.zsquaredstudio.com/free-how-to-brand-video $17 Brand Kit: ⁠⁠https://www.zsquaredstudio.com/brand-kit-template⁠ If you’re feeling inspired and are ready to give your business a design makeover without the high ticket price check out ⁠⁠⁠https://www.zsquaredstudio.com/diybrand⁠⁠⁠ for the Design Your Brand in 5 Days Mini-Course.

    16 min
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About

Join me, Rizza Marvel, a brand and web designer, sharing design & web design tips that will help your business scale and stand out. I also share business tips that I've learned along the way, perfect for entrepreneurs at any stage of their business. Come with me on a journey of self growth, and build an intentional brand that you're proud of. Learn more at www.zsquaredstudio.com

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