A Golden Success with Lisa Macale

Lisa Macale
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Your Golden Success Starts Here Welcome to our podcast, where we share raw, real, and honest accounts of crafting an authentically successful business. I'm Lisa, the founder of Golden Brands, a community and membership platform designed for ambitious solopreneurs navigating the rollercoaster of their early entrepreneurial journey. Join me weekly as we dive into insightful business topics. From marketing strategies to work-life balance, we cover the essentials that empower you to take consistent, imperfect action. Our goal? To move the needle forward in your business and help you create your golden success story. Whether you're looking for inspiration, practical advice, or a community that understands your journey, this is the place for you.  Here's to creating your golden success story.  Check out more at: www.goldenbrandsco.com | https://www.instagram.com/goldenbrandsco/Thanks for listening! 

  1. FEB 8

    Ep.76 - Where the heck have I been?!

    Where the heck have I been, what happened to Golden Brands, and what am I up to now? In this episode I’m sharing a very honest update on why I closed the Golden Brands membership, what the last few months have really looked like, and why I’ve intentionally stepped into a slower, quieter season of business. I talk about the identity shift that came with closing the membership, the realities behind the decision, and why none of the “obvious” next steps feel right for me right now. I also share a little life update! Thanks so much for being here and supporting me. If there’s anything you’d love me to dive into on the podcast next, send me a DM. Let's connect!  → Follow me on TikTok: @lisamacale → OR on Instagram: https://www.instagram.com/goldenbrandsco/ If you enjoyed the episode, I’d LOVE if you left a quick review - it means the world and helps us reach more small biz owners. 💛 Lisa x

    20 min

  2. 08/28/2025

    Ep.75 - Behind the scenes of our BIGGEST event to date!

    What it really looks like to run our biggest Golden Brands event yet... From the sleepless nights worrying about 150 goodie bags fitting into a Kia Carnival (yes, I actually Googled van boot sizes) to the $67,000 price tag that still terrifies me  - this is the raw, messy, exciting behind-the-scenes of building a conference at this level. In this episode I share: Why I’ve chosen not to sell a single thing at this year’s event (yep, zero ROI)The pressure, stress, and fears that come with hosting a large-scale conferenceThe personal growth it’s taken to even get up on stage as the hostThe reality of the financial risks (including still paying off last year’s event)If you’ve ever thought about hosting an event or you’ve simply wondered what really goes on behind the highlight reels, this episode is for you. ✨ Growth always comes when we take the risks and push ourselves out of our comfort zone. Virtual conference tickets are available at: https://www.eventbrite.com/e/virtual-tickets-to-a-golden-success-conference-tickets-1493586680969 If you enjoyed the episode, I’d LOVE if you left a quick review - it means the world and helps us reach more small biz owners. 💛 Lisa x

    22 min

  3. 07/31/2025

    Ep.74 - I Went Viral on TikTok (and here’s exactly how it happened)

    So... I went viral on TikTok last week. And while I wouldn’t say it was entirely accidental, there wasn’t exactly a strategy behind it either. In this episode, I’m taking you behind the scenes of how a simple b-roll video with a voiceover racked up over 113,000 views, 5,000+ likes, and hundreds of saves... Here’s what I cover: ✨ Why I stopped posting purely business content and started building a personal brand instead ✨ The exact content format I used (and why it’s so quick and easy to recreate) ✨ Getting my first negative comments!! ✨ How I’m approaching TikTok now with intention and fun ✨ My favourite tip from Steven Bartlett’s “3 Ps” method for growing your content ✨ How this whole experience reminded me that relatability > perfection Whether you’re on TikTok or not, this episode is for anyone curious about building a personal brand that actually connects.  Links + Resources: → Follow me on TikTok: @goldenbrandsco → Steven Bartlett’s 3 Ps explained: Produce, Publish, Pay Attention → Quote from Dirty Chats Podcast episode: “Indifference is the least profitable outcome”. Check it out at: https://podcasts.apple.com/kg/podcast/dirty-chats/id1826883045 If you enjoyed the episode, I’d LOVE if you left a quick review - it means the world and helps us reach more small biz owners. 💛 Lisa x Join the membership waitlist: https://goldenbrandsco.com/membership/

    28 min

  4. 07/24/2025

    Ep.73 - Less Pressure Please… ( A Slow Season of Business )

    For the past 2.5 years of growing Golden Brands, I’ve been in a constant stage of pushing - even in moments where I’ve told myself I need to slow down.  But here’s what I’ve come to realise... There are seasons when we need to give ourselves permission to pause. To soften. To stop chasing more and instead ask, What actually feels aligned right now? This episode is a really honest reflection on how I’m navigating that exact season. It’s for the business owner who’s tired of the pressure. Who’s wondering if all the “growth advice” online is actually making things harder. Who needs to hear someone say: “It’s okay to not be in expansion mode.” Inside this episode, I share: The emotional weight of building Golden Brands and trying to do it allWhy I’m saying no to unnecessary pressure and shifting my focus inwardA simple lens I’m now using to filter decisions: Does it bring me energy, or take it away?The unexpected freedom of letting go of expectations Let's connect:  Follow us on Instagram: https://www.instagram.com/goldenbrandsco/ Join the membership waitlist: https://goldenbrandsco.com/membership/ If you can leave a short review that would be greatly appreciated! I'll pick someone at random next week to win some of our Golden Brands merch.  Thanks for listening!  Lisa X

    17 min

  5. 07/03/2025

    Ep.72 - When Things Feel Really Hard in Business...

    This episode is a little different. I’m coming to you in real-time from a bit of a low season because the truth is, the past few months (and especially the past few weeks) have felt really heavy. In this quite honest update, I’m pulling back the curtain on what’s really been going on behind the scenes at Golden Brands. From financial stress and uncertainty around the long-term direction of the business… to the mental load of trying to show up when it just feels too hard. If you’ve ever felt like you’re working hard just to keep your business moving forward, I think this one will land. This episodes dives into:  Why I’ve felt creatively and emotionally stuck the past few weeksThe hard financial reality of running events and memberships at the same timeThe questions I’m asking myself about the future of Golden BrandsSmall but powerful shifts I’ve made to protect my energyWhat’s helping me move through this season (without burning it all down)A big personal decision we’ve made for our family and what it taught me about vision and valuesThis is a gentle reminder that if you’re struggling right now - you’re not alone. You don’t have to have it all figured out. And it’s okay to scale back while you figure out your next steps. This one’s raw, real and from the heart. I hope it helps if you’re feeling the weight of it all too. Let's connect:  Follow us on Instagram: https://www.instagram.com/goldenbrandsco/ Join the membership waitlist: https://goldenbrandsco.com/membership/ Thanks for listening!  Lisa X

    32 min

  6. 06/26/2025

    Guest Interview with Madelyn Carafa from The Healthy Hustlers Podcast

    In today’s episode, I’m joined by the lovely Madelyn Carafa - the founder of The Healthy Hustlers podcast and someone who truly embodies living with intention. With over 5 million downloads, her podcast has become a go-to for those looking to feel inspired, supported, and aligned in both business and life. We dive into Madelyn’s personal journey and the big ‘aha’ moment that sparked the idea behind The Healthy Hustlers, how she grew her podcast from zero to millions, and the mindset work and rituals that have supported her every step of the way. Whether you're in a season of hustle or craving a slower, more intentional pace, this conversation is such a beautiful reminder that alignment and wellness can be your biggest business tools. We chat about: • How The Healthy Hustlers began (and the moment Madelyn knew she had to pursue it) • Building a podcast brand from scratch — and getting 5M+ downloads • Tips for podcast growth and tech tools for beginners • How she’s landed brand partnerships and collaborations • Madelyn’s personal wellness practices and what’s helping her thrive today • The role manifestation and mindset shifts have played in her journey This is one of those episodes you’ll want to save and come back to anytime you need a bit of inspiration or a reminder to trust your path. Connect with Madelyn: Instagram @thehealthyhustlers Follow us on Instagram: https://www.instagram.com/goldenbrandsco/ Join the membership waitlist: https://goldenbrandsco.com/membership/ (doors open very soon!!) Thanks for listening!  Lisa X

    1h 1m

  7. 06/12/2025

    Ep.70 - I Have a Job! (And Why It Took Me So Long to Pay Myself)

    This is the episode where I share that I’m finally paying myself from Golden Brands. It might be a small amount, but it’s a huge milestone, and one that took far longer than it probably should have. In this episode, I’m sharing the full story:  ✨ Why I chose to reinvest everything back into the business for so long  ✨ What I would do differently if I was starting again  ✨ How I’ve recently shifted my financial setup using the Profit First model  ✨ Real talk on what it means to build a financially viable business (and why there’s no one-size-fits-all approach) I also reflect on some powerful conversations I’ve had with other founders about when they started paying themselves, and why we need to stop comparing timelines. Whether you're just starting out, not paying yourself yet, or trying to build something sustainable for the long term - this one’s for you. Let's connect:  Follow us on Instagram: https://www.instagram.com/goldenbrandsco/ Join the membership waitlist: https://goldenbrandsco.com/membership/ Thanks for listening!  Lisa X

    25 min

  8. 06/05/2025

    Ep.69 - You’re Spending Too Much Time Creating Content

    If it feels like you’re spending hours creating content that’s not leading to sales... you’re not alone. And you’re probably not doing anything wrong… you just might be focusing your energy in the wrong place. In today’s episode, I’m chatting about something I’ve been hearing over and over again from Golden Brands members: Google Ads and SEO are working, while Meta Ads and endless content creation? Not so much. Let’s talk about:  ✔️ Why content isn’t always the thing that converts  ✔️ What’s actually bringing in consistent sales for product-based businesses ✔️ A few easy ways to check how your website is performing (even if SEO feels overwhelming) ✨ Links Mentioned:  Check your website headings for SEO: https://www.seoreviewtools.com/html-headings-checker/See your Domain Authority score: https://moz.com/Follow us on Instagram: https://www.instagram.com/goldenbrandsco/ Join the membership waitlist: https://goldenbrandsco.com/membership/ Thanks for listening!  Lisa X

    17 min
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Your Golden Success Starts Here Welcome to our podcast, where we share raw, real, and honest accounts of crafting an authentically successful business. I'm Lisa, the founder of Golden Brands, a community and membership platform designed for ambitious solopreneurs navigating the rollercoaster of their early entrepreneurial journey. Join me weekly as we dive into insightful business topics. From marketing strategies to work-life balance, we cover the essentials that empower you to take consistent, imperfect action. Our goal? To move the needle forward in your business and help you create your golden success story. Whether you're looking for inspiration, practical advice, or a community that understands your journey, this is the place for you.  Here's to creating your golden success story.  Check out more at: www.goldenbrandsco.com | https://www.instagram.com/goldenbrandsco/Thanks for listening! 

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