The brndBrief Podcast

The brndBrief Podcast
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY
The brndBrief Podcast

Welcome to The brndBrief Podcast  – where we have candid conversations with industry leaders about business trends, the impact of technology and the secret sauce behind successful brands.  This podcast is powered by brndMethod Media Group.

  1. 2 DAYS AGO

    How to Scale a Heritage Beauty Brand from Family Recipe to Mass Retail: Lessons from Chéribé Beauty's Journey from Chad to Target

    In this episode of The brndBrief Podcast, newest guest Salwa Petersen, CEO and Founder of Chéribé Beauty, a clean salon-grade haircare brand focused on textured hair. Salwa shares her journey from Chad to Harvard, where traditional beauty wisdom from her homeland inspired her to create an innovative haircare line featuring the proprietary Chébé Complex™. Their conversation explores Target's recent DEI initiative changes and the importance of maintaining authentic connections with core custome...

    17 min

  2. FEB 20

    How to Build Brand Trust Through Authentic Storytelling

    In this episode of The brndBrief Podcast, Kelli Kelley sits down with Nikkia Adolphe, Co-Founder and Head of Strategy of BrandSavor Media + Marketing, a strategic marketing and communications consultancy focused on brand storytelling. This conversation explores successful brand reinvention strategies, the role of cultural relevance in storytelling, and the importance of maintaining consistent brand values. Key points include: 📌 Effective brand storytelling requires moving from transaction...

    27 min

  3. FEB 6

    How to Create a LinkedIn Strategy That Actually Works in 2025

    In the second season of The brndBrief Podcast, host Kelli Kelley discusses LinkedIn marketing strategies for B2B companies in 2025. The discussion challenges outdated approaches to thought leadership, revealing that 82% of companies are still using playbooks from 2022 — providing actionable insights on evidence-based storytelling, hyper-personalized content creation, and employee influencer engagement. Key points include: 📌 Modern thought leadership requires evidence-based storytelling back...

    10 min

  4. 12/19/2024

    How to Transform Marketing from a Cost Center to a Strategic Driver: Insights from Allyson Burroughs, Founder of Holt Whitley Consulting

    In this episode of The brndBrief Podcast, our newest guest Allyson Burroughs, Founder of Holt Whitley Consulting, LLC, shares insights from her extensive career in B2B and B2G marketing, emphasizing the importance of aligning marketing strategies with overarching business goals. The discussion explores the evolution of marketing in the digital age, the role of brand building, and the critical skills needed for marketing professionals in the coming years. Key points include: 📌 Marketing init...

    26 min

  5. 12/12/2024

    How to Build a Media Empire with Heart: From Church Speech to Digital Publishing Pioneer with Dr. Stefany Jones

    In this episode of The brndBrief Podcast, we sit down with Dr. Stefany Jones, founder and CEO of Hustle Mama Magazine. Dr. Jones shares her remarkable 24-year journey from writing a book inspired by Proverbs 31 to building a multimedia empire that includes a magazine, university, podcast, radio platform, and app. She discusses how being a single mother and executive with multiple side hustles shaped her brand's mission to empower women globally. The conversation explores the evolution of wome...

    36 min

  6. 12/05/2024

    How to Create Lasting Impact Through Hybrid Art Experiences: A Conversation with Could Be Pretty Cool’s Kacie Luaders

    In this episode of The brndBrief Podcast, we sit down with Kacie Luaders, founding producer of Could Be Pretty Cool, an audio production company specializing in arts, entrepreneurship, and innovation content. Kacie shares how the company emerged during the 2020 pandemic as a response to the surge in podcast creation and corporate support for independent creators. The conversation explores how Could Be Pretty Cool evolved from theatrical sound design roots to producing content for nonprofits a...

    21 min

  7. 11/15/2024

    How to Build a Stronger Brand with AI, Simplicity, and Internal Alignment - Insights from Joe Weinlick

    In this episode of The brndBrief podcast, we speak with Joe Weinlick, CMO/Strategist of WeinlickWorks, about evolving brand strategy trends and effective marketing approaches. Joe shares insights from his extensive experience working with both large corporations like Microsoft and smaller clients through his fractional CMO services. The conversation explores how brand strategies have evolved toward simplicity in response to shorter attention spans and increasing market noise, while al...

    21 min

  8. 11/01/2024

    How to Build a Women-Led Rideshare for Safety and Community: Kimberly Evans’ Journey with Just Her Rideshare

    In this episode of The brndBrief Podcast, we speak with Kimberly Evans, Founder & CEO of Just Her Rideshare, Inc., a women-centric rideshare company focused on empowering women and ensuring safety for both drivers and passengers. This conversation touches on Kimberly’s journey as a fourth-generation entrepreneur, discussing her inspiration behind the company, the unique challenges of building a business in the rideshare space, and the importance of community in her mission. Key points i...

    26 min
See All (25)

Ratings & Reviews

5
out of 5
3 Ratings

About

Welcome to The brndBrief Podcast  – where we have candid conversations with industry leaders about business trends, the impact of technology and the secret sauce behind successful brands.  This podcast is powered by brndMethod Media Group.

Information

  • Creator
    The brndBrief Podcast
  • Years Active
    2024 - 2025
  • Episodes
    25
  • Rating
    Explicit
  • Copyright
    © 2025 The brndBrief Podcast
  • Show Website
    The brndBrief Podcast

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