JumpLeap Long-Term Strategic Planning Podcast

Francis Wade

You want to be guided by a long-term, game-changing strategic plan for your business. It should inform your daily actions and help you reach critical milestones. Together, these will create long-term value, grant you a competitive edge and also be good for the planet. But how do you inspire your colleagues to reach for breakthrough results which transcend rampant short-termism? And how do you discover and use the principles and best practices of long-term strategic planning? Find answers in every episode. For full episodes, subscribe to the paid version of the podcast and newsletter at https://longtermstrategy.info longtermstrategy.substack.com

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  1. Sep 8

    Ep 39 - “Trendslop": Why AI Keeps Giving Strategists the Same Answer

    You’ve started leaning on AI for your strategy work. ChatGPT, Claude, Gemini — pick your favorite. You’ve fed it your hardest question, the one that’s been on your desk for weeks. And the answer came back in seconds. Polished. Balanced. Articulate. It mentioned differentiation. It mentioned long-term thinking. It suggested you augment your team rather than automate them. It read like advice from a Harvard Business School case writer. And it sounded like good advice. But something is off. Because last week, a colleague at a different firm — different industry, different size, different problem — mentioned over coffee that she’d been doing the same thing. And when she described what her AI told her, it sounded suspiciously like what yours told you. So now you’re sitting with a question you didn’t expect to be asking. If everyone is getting roughly the same advice, in roughly the same shape, dressed in roughly the same words — is anyone actually getting strategy at all? Tune into this episode to join me in tackling this wicked problem which I first heard of in the famous Harvard Trendslop article from April 2026. It’s why AI keeps handing strategists the same answers — and what’s really going on underneath that has very little to do with AI. AI in Strategy Creation | Beyond “Trendslop” Theme of the Long-Term Strategy Conference Sep 15-17 2026 If you’re listening to this podcast just after its release, join us at the the LTSP26 conference. If you are seeing this after the date, then we’ll have replays for purchase. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit longtermstrategy.substack.com/subscribe

    Ep 39 - “Trendslop": Why AI Keeps Giving Strategists the Same Answer
  2. Jun 17

    Ep 36 - Why SWOT Isn’t the Problem: How We Use It Is

    This is a free preview of a paid episode. To hear more, visit longtermstrategy.substack.com Today, your executive team fills SWOT boxes in 90 minutes and calls it strategy. Tomorrow’s competitive landscape will punish that superficiality mercilessly. Chris Fox predicts the emerging standard: double-barreled insight generation that combines intellectual analysis with visceral pattern recognition. The companies that master this before 2027 will spot their Kodak moments early enough to pivot. The rest will wonder why their strategy sessions produced such weak insights while competitors transformed entire business models. This conversation reveals the magnitude gap that will separate strategic survivors from casualties. Tune in to hear from me and my special guest, Chris Fox, as we tackle and try to solve this wicked problem together. We’ll be putting our heads together to find new ways of discussing strengths, weaknesses opportunities and threats – SWOT – that go beyond the usual thinking. I’m Francis Wade and welcome to the JumpLeap Long-Term Strategy Podcast Chris Fox is a strategy consultant and founder of StratNav, the collaborative platform for business strategy development and execution. With over 26 years’ experience, Chris helps leaders replace guesswork with evidence and execution. He also runs Chris C Fox Consulting, advising C‑suite teams on strategy that delivers Full video available below.

    Ep 36 - Why SWOT Isn’t the Problem: How We Use It Is
  3. May 18

    Ep 35 - Your Strategic Stagnation Isn't a Framework Problem—It's a Story Problem

    You’re in a strategy retreat. You see an opening to shift the conversation—a strategic insight you know could change the trajectory. You speak up with confidence. And then... blank looks. Awkward silence. The room moves on as if you hadn’t spoken. It doesn’t matter if you’re the CEO, the board chair, or an ambitious director. The frustration is identical: you have strategic clarity, you know the frameworks, yet your interventions land with a thud while others command the room effortlessly. Most executives diagnose this as needing sharper frameworks or better presentation skills. Wrong problem. This episode exposes what elite strategists do differently: they’ve built pattern libraries from accumulated case exposure that allow them to deploy diagnostic stories, pattern stories, and origin stories in the moment—not in PowerPoint decks afterward. You’ll discover why Julius Yego’s YouTube-driven Olympic medal validates cognitive science research on tacit knowledge, how Samuel Berger’s “intellectual dark matter” explains the gap between knowing frameworks and commanding strategic conversations, and why the three-season development model transforms in-the-room impact when executive programs don’t. For global executives who’ve exhausted conventional development paths, this reveals the hidden capability that separates persuasive pattern recognition from forgettable framework recitation—and the deliberate practice method that builds it. Enjoy the full video of this episode below for all subscribers. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit longtermstrategy.substack.com/subscribe

    Ep 35 - Your Strategic Stagnation Isn't a Framework Problem—It's a Story Problem
  4. Feb 10

    Strategic Fluency - Frameworks or Stories?

    Transcript 00:00:01 Stop me if you’ve been in Bob’s position. Every strategist learns the frameworks. Porto five forces, blue ocean strategy, and SWAT analysis. And we assume great strategy comes from great frameworks. So how Schultz of Starbucks fame, he knew all of the frameworks, but he didn’t transform Starbucks or any of them. In 1983, Schulz visited Milan. He walked into an express bar. He saw the ritual, the community, the third place between home and work. And that experience became a story. That story became his northstar. 00:00:34 That story created a hundred billion dollar plus company. Not a framework, a story. But here’s where most strategists get stuck. Baba spent hours preparing for the strategy retreat. He had the perfect framework from his MBA and he was excited because he was going to nail it by explaining this framework. As the conversation progressed, some doubts crept in, but he prepared for hours. So when the moment came he jumped in and as he explained his framework eyes glazed over. So he tried to speed up 00:01:07 that made it worse. Phones came out people started to read and his boss gave him a dark look that was kind of like a cut it out and Bob gave up. But moments later another colleague jumped in. And in that case, she told a story. And Bob suddenly realized she was explaining the same concept that he just tried to describe using a framework. But this time, the heads were nodding. There were some new insights that were emerging as people built on her initial story. There was some buying happening. She was accomplishing the result. And he 00:01:42 thought to himself, why didn’t I try that? Well, here’s what he discovered and what Howard Schultz knew all along. that we’ve been taught that strategic thinking is about mastering frameworks. They give us the illusion of sophistication. But here’s the truth that plays out in every boardroom and every strategy retreat and every presentation given by consultants that there’s a big difference between strategic thinking and strategic fluency. Strategic thinking is all about those frameworks 00:02:09 that you learned in MBA school, ones I mentioned before. Strategic fluency teaches you stories. So when JFK committed America to go to the moon, he didn’t pull out the Gad chart. He didn’t tell a framework. Instead, he went to the future and told a story about the future. So the best strategists actually aren’t searching for which framework applies in which situation. Instead, they’re reaching out for their curated collection of signature stories. So how do you avoid that awkward moment Bob 00:02:38 found himself in? I recommend that you prepare three signature stories. One transformational stories like the one about Schulz in Milan. One about the future like Kennedy’s moonshot. And one story about strategic choice. That’s three stories. Good news is that Strat Cinema helps you to find your three. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit longtermstrategy.substack.com/subscribe

    Strategic Fluency - Frameworks or Stories?
  5. Feb 5

    Ep 33 - From Laundry-list, Wishlist or Checklist to a Game-Changing Strategy

    Picture two teams in your company, six months apart. The first team is drowning. They have 47 “strategic initiatives” on their list, no clear way to prioritize, and every meeting devolves into debates about resources. Morale is terrible, and nobody can articulate what they’re really trying to accomplish. Fast forward six months: the same team, but now they’re energized, focused, and can explain their strategy in three minutes. Projects that don’t serve their core hypothesis get killed quickly. They’re making contingency plans because they understand their strategy is a bet, not a certainty. What happened in between? They stopped confusing a strategic plan with actual strategy. Today, I want to walk you through that transformation, because the gap between these two states isn’t about working harder—it’s about thinking differently. Tune into this episode to join me in tackling this wicked problem. I’m Francis Wade and welcome to the JumpLeap Long-Term Strategy Podcast Here is a video of the full episode. You can also follow the podcast on YouTube. Show Notes NotebookLM link https://notebooklm.google.com/notebook/6e0f6686-25ff-44b8-a629-54df92dbef7c?authuser=1 Link to Fictional Credit Union Case https://notebooklm.google.com/notebook/33364888-4e5a-4738-80d1-24f2c42c66cd?authuser=1 Roger Martin’s Video This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit longtermstrategy.substack.com/subscribe

About

You want to be guided by a long-term, game-changing strategic plan for your business. It should inform your daily actions and help you reach critical milestones. Together, these will create long-term value, grant you a competitive edge and also be good for the planet. But how do you inspire your colleagues to reach for breakthrough results which transcend rampant short-termism? And how do you discover and use the principles and best practices of long-term strategic planning? Find answers in every episode. For full episodes, subscribe to the paid version of the podcast and newsletter at https://longtermstrategy.info longtermstrategy.substack.com