UrbanEBB

Rico Figliolini

UrbanEBB is a gateway to the heart of our local small cities. It covers urban life and planning, culture, innovative city initiatives, politics, startups, and businesses that engage in interesting spaces. Here, people talk about their passions and interests and share their opinions and stories. It's a conversation we can all learn from.

  1. Sep 23

    Earn While You Learn: Why an Electrician Apprenticeship Beats College Debt

    On this episode of UrbanEBB, host Rico Figliolini talks with Niel Dawson, Executive Director of the Independent Electrical Contractors (IEC) of Atlanta & Georgia. IEC trains the next generation of electricians from its new 27,000-square-foot facility in Peachtree Corners. Niel spent his career in nonprofit workforce development before joining IEC. There he turned a volunteer-run training effort into a statewide apprenticeship program serving 300 member contractors. They cover the data center boom that has made Georgia the top state for new data center construction, and the strain it puts on skilled labor and materials. They also talk about where AI is already changing the trade. Niel explains the difference between a license and a Department of Labor certification, what a typical apprentice's day looks like, and why contractors value work ethic above everything else. For parents weighing a four-year degree against the skilled trades, and for adults thinking about a career change, Niel describes a path with no college debt, steady raises and room to grow into management or your own business. Learn more at iecatlantaga.org. Takeaways Georgia leads the nation in data center construction. Niel says Georgia recently passed Virginia. By one estimate, about 70% of the state's electricians now work on data centers.The boom is short on workers and on materials. Big data center projects can buy millions of dollars of wire, which squeezes smaller contractors.AI is already changing the trade, starting with estimating. Counting fixtures from plans used to take days. Now it takes hours, and the software can send orders straight to distributors.A certification is not the same as a license. IEC's four-year program is certified by the U.S. Department of Labor: 8,000 hours of on-the-job training and 576 classroom hours. It's recognized in all 50 states.Georgia doesn't license individual electricians. Only electrical contractors need a license, so a certification is the best proof that an electrician has the skills.Apprentices earn while they learn. Pay starts around $17–$20 an hour and reaches about $25–$30 after four years. Contractors pay tuition and books, so there's no college debt.Work ethic matters more than skill. Contractors say they can teach the skills but not the habit of showing up.The shortage is at least 80,000 workers, and a fifth of the workforce is over 50. Service work is the hardest area to staff.There's room to grow. Electricians can move from the field into foreman, project manager, estimator or owner roles. Good electricians can earn six figures.The trade is open to everyone. More than half of apprentices take classes online, grants are available, and IEC wants more women in the trade.

  2. Jun 16

    Protect, Grow, Distribute, Transfer: The Four Pillars of True Financial Planning

    In this episode of UrbanEbb, host Rico Figliolini sits down with Phil Adra and Victor Borowsky, co-founders of Four Corners Capital, to discuss what comprehensive financial planning really means. While many people associate financial planning with investing and growing wealth, Phil and Victor explain why true financial planning extends beyond accumulation to include protection, retirement income distribution, tax efficiency, and legacy planning. They share how their firm's philosophy is built around helping clients protect, grow, distribute, and transfer wealth across every stage of life. The conversation explores retirement planning, business-owner succession strategies, tax planning, life insurance, real estate investments, and multigenerational wealth transfer. Phil and Victor also discuss the importance of acting as a "financial quarterback," coordinating with attorneys, CPAs, and other professionals to help clients make informed decisions. Along the way, they share practical examples that illustrate how small financial decisions can have significant long-term impacts and why ongoing planning is critical long after wealth has been accumulated. Timestamp: 00:00:00 – Introduction to Phil Adra, Victor Borowsky, and Four Corners Capital  00:00:56 – Phil’s background and connection to Peachtree Corners  00:01:23 – Victor’s Atlanta roots and community involvement  00:03:10 – Local organizations, schools, and community engagement  00:06:15 – The Four Corners Capital philosophy: Protect, Grow, Distribute, Transfer  00:07:46 – Why most people focus only on wealth accumulation  00:09:03 – Using real-world examples to explain financial planning concepts  00:11:34 – Financial planning strategies for business owners  00:14:48 – Working with CPAs, attorneys, and other professionals  00:17:29 – Retirement income planning and managing distribution risk  00:21:48 – Why retirement plans require continual adjustments  00:24:07 – Tax law changes, Medicare considerations, and planning challenges  00:25:12 – Life insurance as a financial planning tool  00:26:52 – Securities-backed lines of credit and accessing capital efficiently  00:30:30 – How financial planning differs from tax preparation  00:31:41 – Real estate investing and retirement income strategies  00:34:22 – Multigenerational planning and involving children in financial education  00:35:19 – Teaching fourth graders about taxes, savings, and spending  00:38:06 – How to connect with Four Corners Capital and closing remarks

  3. Jun 16

    The Brunswick: A Norcross Hotel, 50 Refugee Children, and the WWII Novel They Inspired

    Callie Murray has built businesses, raised seven kids, and now added debut novelist to her ever-growing resume — and somehow, it all connects. In this episode of UrbanEbb, Rico sits down with the Norcross-based entrepreneur, HR consultant, and grassroots marketer to talk about her debut historical fiction novel The Brunswick, a story inspired by a true Holocaust-era rescue mission that Callie reimagined right in her own Historic Norcross backyard. From a chance plane ride finish of a YA pirate novel to nine drafts, one life-changing agent call at a middle school musical, and a two-book publishing deal, Callie's path to authorship is as unconventional and compelling as the story she set out to tell. But The Brunswick is more than a novel — it's a reflection of Callie's own journey through foster care and adoption. Written before her family of five became a family of nine, the book's themes of children in need of safe harbor and communities rallying around families mirrored her real life in ways she never could have planned. With proceeds going to foster and adoptive families through local nonprofit Promise 686, and her second book already in progress, Callie Murray is proof that the best stories often find you — sometimes just a block or two from your front door. Podcast Takeaways: The idea struck mid-flight. Callie's journey to writing began on a plane when she finished a YA novel and read the author's note — realizing that becoming a novelist is something you train for, not something you're born doing.Research led to the story. After landing, she Googled "foster care, World War II" and discovered a true story buried in the Holocaust Encyclopedia about a Jewish couple who brought 50 refugee children to America on a visa loophole — the seed of The Brunswick.She brought the story home. Unable to picture 1939 Philadelphia, Callie moved the setting to Historic Norcross, weaving in real local landmarks, figures, and history — including the Brunswick Hotel, now the site of a veterinary clinic near Thrasher Park.She treated writing like athletic training. Inspired by her husband's race training, Callie pitched writing a novel the same way — carving out dedicated time, studying the craft through books and podcasts, and building toward a finished product deliberately.Feedback transformed the book. Early drafts featured a passive protagonist and a too-neat resolution. Honest notes from her best friend and an early agent rejection pushed Callie to sit with discomfort and rewrite — producing what readers now cite as their favorite moments.The agent call came at the worst possible moment. Callie received the call from her agent confirming her book deal during intermission at a middle school musical — and had to sit through the entire second act, front row center, unable to check her email.Her second book is already in progress. Set in 1938 Thomasville, Georgia, it follows Nellie, a woman with dyslexia (called "word blindness" at the time) who lands a writing job with FDR's Federal Writers Project — inspired by Callie's own daughter's experience with dyslexia.The book's proceeds fund real families. Within two weeks of launch, The Brunswick had already generated $11,000 in grants through Promise 686, a Peachtree Corners-based nonprofit supporting foster, adoptive, and biological families in need.Life imitated art. Callie wrote a book about children finding refuge in a new family before her own family doubled — four children joined through foster care the day her manuscript was approved, and their adoption finalized the same week the book launched.Local community rallied around the launch. Freckles & Co. bookstore in Norcross dedicated their entire window display to The Brunswick, Refuge Coffee created a signature "Brunswick" drink, and local businesses organized a scavenger hunt and art contest around the book's cover. Timestamp: 00:00:49 – Introduction and Callie Murray's entrepreneurial background 00:02:14 – From The Big Fake Wedding to HR consulting and fiction writing 00:05:05 – The plane ride that sparked the idea to become a novelist 00:06:19 – Discovering the true story that inspired The Brunswick 00:08:13 – Learning the craft of writing and "training" to write a novel 00:09:13 – Developing characters and finding Cora's voice 00:10:46 – Why Norcross and the Brunswick Hotel became central to the story 00:12:12 – Historical research, local history, and connecting the dots 00:13:34 – Writer's block, difficult edits, and reshaping the ending 00:18:17 – Finding an agent and securing a publishing deal 00:19:52 – The memorable phone call announcing her book deal 00:22:25 – Teasing book two and a new historical fiction setting in Georgia 00:24:12 – Foster care, adoption, and Promise 686's influence on the novel 00:26:26 – Supporting families through book proceeds and grant funding 00:27:14 – How the book release coincided with the family's adoption journey 00:33:05 – Community support from Norcross businesses and local organizations 00:34:31 – Where readers can connect with Callie and follow future projects

  4. May 12

    What Happens When a Church Becomes a Community Center First?

    In this episode of UrbanEbb, host Rico Figliolini sits down with Chuck Allen, lead pastor of Sugar Hill Church and The Corner Gathering, to explore a different approach to faith and community. Chuck shares how The Corner Gathering was intentionally designed as a community center first, creating a space where people can connect, access resources, and build relationships, regardless of their religious background. The conversation dives into the wide-reaching impact of their programs, including Neighborhood Meals on Wheels, mental health services through ClearPath Counseling, and partnerships with local organizations. Chuck also reflects on his personal journey from entrepreneur to pastor, emphasizing transparency, service, and the importance of meeting real community needs, from food insecurity to mental health support. Resources:The Corner Gathering: https://cornergathering.com Sugar Hill Church: https://sugarhill.church Bullet Points:Why The Corner Gathering was designed as a community-first modelHow Meals on Wheels has scaled from dozens to hundreds of meals per dayThe role partnerships play with businesses, schools, and local governmentsHow Clear Path Counseling makes mental health care accessible and affordableWhy transparency in funding builds trust within a communityThe challenges of addressing food insecurity vs. mental health stigmaHow faith-based organizations can collaborate with public institutionsChuck Allen’s journey from entrepreneur to community-focused pastorTimestamp: 00:00:00 – Introduction and overview of The Corner Gathering 00:00:49 – Community-first philosophy and mission 00:01:19 – Programs: Meals on Wheels, counseling, and outreach 00:02:21 – Growth of The Corner Gathering and community usage 00:03:51 – Shifting away from traditional church models 00:05:11 – Younger generations and authenticity in community 00:06:25 – Transparency in giving and funding community programs 00:07:57 – Origins and growth of Meals on Wheels 00:09:08 – Expansion plans and future facilities 00:09:50 – Importance of partnerships and volunteer networks 00:10:32 – Challenges: food costs and logistics 00:12:33 – Scaling services across Gwinnett County 00:14:27 – Mental health services and Clear Path Counseling 00:16:33 – Addressing stigma and accessibility in mental health 00:19:10 – Funding challenges and community perception 00:21:55 – Supporting the next generation 00:22:26 – Avoiding burnout and staying mission-driven 00:24:07 – Chuck’s personal journey into ministry 00:26:19 – From entrepreneurship to leading a church 00:28:10 – Local impact vs. global missions 00:29:42 – Final reflections on faith, community, and purpose

  5. May 5

    Building Worlds & Monsters: Inside the Mind of Tabletop Creator Brian Colin

    In this episode of UrbanEbb, host Rico Figliolini sits down with Brian Colin; artist, sculptor, and tabletop role-playing game developer, to explore his creative journey from graphic design into immersive world-building. Brian shares how his early career in print and branding evolved into running his own studio and eventually pivoting into the tabletop gaming space, where he now creates original games, creatures, and storytelling experiences.  The conversation explores Brian’s hands-on creative process, from sculpting monsters to designing game systems that prioritize accessibility and fast gameplay. He also discusses building a community through conventions, crowdfunding, and collaboration, as well as the realities of running a largely one-person creative business. Throughout, Brian emphasizes persistence, creativity, and the importance of showing up consistently in a growing and highly collaborative industry.  Resources:Creature Curation: https://creaturecuration.com/ MomoCon Atlanta:  https://www.momocon.com/ Bullet Points: How Brian Colin transitioned from graphic design to game development and sculptingWhy tabletop RPGs thrive on collaboration and shared storytellingHow Brian builds creative worlds starting from sculpture and visual conceptsThe importance of lowering the barrier to entry for new playersHow crowdfunding and Patreon support independent game developmentWhy community-building happens best through in-person conventionsThe realities of running a one-person creative businessHow indie creators collaborate and support each other in the RPG space Timestamp: 00:00:01 – Introduction and Brian Colin’s background 00:01:26 – What makes tabletop RPGs engaging and collaborative 00:02:19 – Early career in graphic design and print industry 00:03:19 – Transition into independent creative work and sculpting 00:04:40 – Print evolution: from offset to digital and on-demand 00:06:28 – Designing unique game accessories and creative tools 00:07:16 – Collaboration, team support, and creative limitations 00:09:38 – Simplifying gameplay and lowering barriers for players 00:10:35 – Growth of tabletop gaming and pop culture influence 00:11:05 – Family involvement and next-generation players 00:12:34 – Creative process: from sculpture to storytelling 00:14:18 – Live sculpting, streaming, and tools 00:15:48 – Building the Creature Curation brand 00:17:20 – Challenges of scaling a creative business 00:18:30 – Bringing printing in-house and production control 00:20:43 – Publishing others’ work and expanding offerings 00:21:30 – Building community through conventions and Discord 00:22:29 – Marketing through crowdfunding and fan engagement 00:24:22 – Future of the tabletop RPG industry 00:25:53 – Expanding game worlds and keeping content fresh 00:27:17 – Pitching a series and creative opportunities 00:28:53 – Advice for aspiring creators 00:29:46 – Where to find Brian Colin and closing

  6. Apr 28

    Sarah Madsen, MomoCon Guest on TTRPGs, Video Games and Writing

    In this episode of UrbanEbb, host Rico Figliolini sits down with Atlanta-based author and game writer Sarah Madsen to explore the world of storytelling across multiple mediums. From tabletop role-playing games like Dungeons & Dragons to video game writing and novel publishing, Sarah shares how she builds immersive worlds and characters that engage players and readers alike.  The conversation dives into the creative differences between writing for interactive games versus traditional novels, the challenges of designing flexible storylines for unpredictable players, and the discipline required to meet deadlines as a full-time freelancer. Sarah also discusses her novels, including Weaver’s Folly and When the Stars Bleed, and offers insight into her creative process, from character-driven storytelling to revising drafts and finding inspiration in everyday life. Resources: Sarah Madsen’s Website: https://unfetteredmuse.com/ Timestamp: 00:00:22 – Introduction and Sarah Madsen’s background  00:01:43 – What tabletop RPGs are and how they work 00:04:16 – Writing for Dungeons & Dragons and other RPG systems 00:05:18 – Challenges of writing flexible game narratives 00:07:36 – Creative freedom and constraints in game writing 00:09:26 – Playing her own games and seeing them in action 00:11:39 – Deadlines and the discipline of finishing creative work 00:12:15 – Transition to full-time freelance writing 00:13:52 – Writing for video games and technical constraints 00:18:23 – Learning game engines and development systems 00:18:58 – Overview of Weaver’s Folly 00:20:49 – Story development and world-building process 00:22:36 – Structuring a story and finding the ending 00:24:31 – Music, playlists, and creative inspiration 00:28:14 – When the Stars Bleed and space opera storytelling 00:31:38 – Drafting, revising, and rewriting endings 00:34:12 – Where to find Sarah online and closing remarks

  7. Jan 27

    Curiosity Lab’s Next Chapter: Emily Heintz on Building a Curated Innovation Ecosystem

    Curiosity Lab has become one of Peachtree Corners’ most visible innovation engines—and in this UrbanEbb episode, host Rico Figliolini sits down on-site with its new Executive Director, Emily Heintz, just weeks into her role. Emily shares the story behind her move from Michigan to Georgia and the unconventional career arc that took her from a master’s in accounting to the world of startups, venture capital, economic development, and emerging tech. Along the way, the conversation digs into what makes Curiosity Lab different: a rare, highly engaged government–tech partnership, a “curated” ecosystem built for real-world deployments, and a growing reputation as a landing pad for international companies entering the U.S. market. Emily also outlines what’s ahead—most notably a new building coming online, expanded corporate innovation teams, and an intentional push to create long-term “stickiness” that benefits residents, startups, and the region’s tech economy.Key takeawaysEmily Heintz’s unconventional path from accounting to venture capital and economic developmentHow Curiosity Lab supports startups, global companies, and emerging technologiesWhy ecosystem curation is critical to sustainable innovation growthHow international companies use Curiosity Lab as an entry point into the U.S. marketThe role of autonomous technology, drones, and smart-city infrastructure in Peachtree CornersHow city leadership actively supports innovation and reduces red tapeWhat’s ahead with the new Curiosity Lab building and upcoming partnerships

  8. 10/18/2025

    The Box That Became a Bestseller: Gregory E. Lang on Why a Daughter Needs a Dad

    Bestselling author Gregory E. Lang—writer of Why a Daughter Needs a Dad and more than fifty books—joins host Rico Figliolini for a heartfelt, inspiring conversation on turning life into literature. Greg opens up about the cardboard box of memories that sparked his first book, the four-year grind and sixty-two rejections that preceded his breakthrough, and the simple business lesson that reframed his career: build income that isn’t tied to hours. From royalties to resilience, he shares how a father’s love became a perennial gift-book phenomenon and why storytelling can carry a family’s legacy across generations. We also dig into the craft and the business: the shift from traditional publishing to self-publishing, how faith and counseling experience shape his work, and why writing for his grandchildren now drives his pace. Greg talks candidly about criticism, creative freedom, and his novel To Echo and Remain—plus what’s next. Resources mentioned: gregoryelang.com, Gregory E. Lang on Amazon, and his Goodreads page. If you need a shot of purpose (and a few practical playbooks for creative careers), this one’s for you. Key takeawaysThe “box factory” mindset: create assets that earn beyond your time. Why a Daughter Needs a Dad started as a box of mementos—and became a perennial bestseller. Four years, 62 rejections: how persistence and the right publisher changed everything. Gift books as “seasonal perennials” (Father’s Day, Mother’s Day, etc.) keep selling for years. Psychology and counseling informed Greg’s voice: compassionate, non-preachy, resonant. Social era reality: authors need platform; publishers expect a digital footprint. Why Greg self-publishes select Christian and children’s titles (speed, message fit, control). Royalties = “mailbox money”: not instant wealth, but genuine lifestyle freedom. Handling criticism without losing your center—and writing for the readers who love you. Legacy lens: writing now for grandchildren and future readers. Timestamp:  (00:00:01) Introductions and about Greg.  (00:02:26) The inspiration—and necessity—behind his first book idea.  (00:07:10) Turning personal moments into a global phenomenon.  (00:10:12) From seasonal gift books to twenty-one appearances on The New York Times list. (00:15:02) How his psychology background shapes his storytelling.  (00:17:03) Four years, sixty-two rejections, and the publisher who finally said yes. (00:19:16) The changing face of publishing and social media’s impact. (00:22:24) Why he turned to self-publishing and faith-driven storytelling.  (00:27:15) Navigating criticism and maintaining perspective.  (00:31:22) Creating To Echo and Remain and the real events that inspired it. (00:37:32) Challenges of genre-shifting and modern publishing expectations. (00:39:56) Lessons from rejection and future projects in development.  (00:44:39) Where to find Gregory E. Lang online and connect with his work.  Resources: Gregory E. Lang Website: gregoryelang.com Amazon Author Page: Gregory E. Lang on Amazon  Goodreads: https://www.goodreads.com/author/list/105758.Gregory_E_Lang

About

UrbanEBB is a gateway to the heart of our local small cities. It covers urban life and planning, culture, innovative city initiatives, politics, startups, and businesses that engage in interesting spaces. Here, people talk about their passions and interests and share their opinions and stories. It's a conversation we can all learn from.