Growth Addicts | Social Media Strategy for Small Business Owners

Amanda Hughes
  • 5.0 (2)
  • Marketing
  • Weekly

Amanda Hughes is an award winning social media mentor for small business owners. She specialises in helping small business owners grow their business on Instagram and all other social media platforms. This show delivers social media strategy tips on how to DIY your social media as a small business owner including how to launch, grow and convert followers to paying customers. Small business growth addicts is a show for small business owners of any niche, entrepreneurs, solopreneurs, content creators, online coaches, consultants and online marketers. If you want to learn how to make social media easy, fun and profitable, you’re in the right place! We’ll cover the answer to questions like: *How to confidently sell on social media? *How to set up a brand new Instagram account *How to post about your guises during challenging worldwide times *How to stay consistent on social media when no one is engaging And more 

  1. 6d ago

    How to Create Instagram Posts People Actually Want to Comment On

    Every Sunday I publish one Instagram Reel inviting small business owners to introduce themselves, meet each other and make new connections. That post now regularly gets hundreds of comments, reaches thousands of people and has led to new followers, connections and even sales for everyone involved. But it definitely wasn’t an overnight success. In this episode, I’m breaking down how my Sunday shout-out post has evolved over the years, the change I made to my hooks that completely changed the response and, most importantly, how you can take the idea and create something that brings YOUR ideal clients together too. In this episode we’ll be covering: How my Sunday shout-out post grew from 12 comments to hundredsThe change I made to my hooks that helped increase reach and engagementWhy telling people exactly what’s in it for them mattersThe difference between a vague hook and a specific, benefit-led hookWhy I encourage people to mingle in the comments rather than simply promote themselves and leaveHow creating a regular community-style post can bring your ideal clients togetherWhy I personally reply to every single comment, even when there are hundredsHow both service and product-based businesses can create their own version of this ideaWhy simple everyday B-roll and a strong text hook can be more than enoughHow these posts can help you learn more about your ideal clients while increasing your business visibilityFeatured posts in this episode: The Sunday shout-out post that reached 4,500 people and generated almost 300 commentsMore recent examples of the hooks I’m using to tell small business owners exactly what they could get from taking partYour challenge this week: Create a Reel that gives your ideal clients a reason to come together. Give them something to connect over, discuss, share or learn from each other — and make it really clear in your hook what they’ll get from taking part. The Small Business Community Christmas Gift Guide Our 2026 Christmas Gift Guide is officially LIVE! Explore the guide here where you’ll find brilliant independent businesses from The Small Business Community, with handmade and personalised gifts, art, jewellery, experiences, wellbeing, gifts for small business owners and plenty more. 👉 Grab the full show notes here. Send us Fan Mail The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn moreFollow the show on Instagram @growthaddictspodcastConnect with Amanda on Instagram: @amandahughes.ukGrowth Addicts Show Notes: Read the blog + grab freebies + guest linksExclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

  2. Oct 12

    Should You Share Personal Posts on an Instagram Business Account?

    Should you share personal content on your business Instagram, or should you keep your business account strictly business? I’m firmly in the YES camp, and in this episode I’m sharing why. We’re talking about how sharing the person behind your business can help you attract new people, nurture relationships with your existing audience and even turn followers into customers. I’ll also share why personal content doesn’t have to mean sharing your deepest darkest secrets with the internet, how to decide what feels comfortable for you and my simple 3-step Instagram Stories routine for mixing personal and business content every day. In this episode we’ll be covering: Why I believe personal content belongs on your business Instagram.How your hobbies, interests and everyday life can help attract potential customers into your worldWhy personal content can help potential customers decide whether you’re their kind of personThe difference between getting personal and sharing things you’d rather keep privateHow personal content fits into my Attract, Nurture, Convert approach to social mediaWhy personal content can make creating social media content easier and more enjoyableMy simple 3-step Instagram Stories routine for mixing personal and business contentWhy showing the real person behind your business matters even more in a world of AI-generated contentFeatured personal posts in this episode: The witchy rituals I wish I started years agoMagickal things I've found on a Scottish beachHolidaying at homeTry these personal content prompts: The ___ routine I wish I’d started years agoI’m a ___ and when I say I need a ___, what I really mean is I need ___I’m officially in my ___ era and I’m all inCome and say hello! If this episode inspires you to share something personal on your business account, tag me or send it over, I’d love to see what you come up with. Find Growth Addicts on Instagram: @growthaddictspodcast Find me on Instagram: @amandahughes.uk Join The Small Business Community If you’d love more help with what to post, my Weekly Marketing Pack is just one of the resources available inside The Small Business Community, alongside workshops, support from other small business owners and plenty more. Make sure to follow or subscribe to Growth Addicts so you never miss an episode. 👉 Grab the full show notes here. Send us Fan Mail The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn moreFollow the show on Instagram @growthaddictspodcastConnect with Amanda on Instagram: @amandahughes.ukGrowth Addicts Show Notes: Read the blog + grab freebies + guest linksExclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

  3. Sep 28

    How to Make Your Marketing Actually Sound Like You

    What would you say about your business if nobody else was listening? No worrying about what sounds professional. No copying the same hooks everyone else is using. No wondering whether you can actually say that. Because the thing you're thinking "I can't say that..." might be exactly what your ideal client is waiting to hear. In this episode of Growth Addicts, I'm talking about how to make your marketing actually sound like YOU, why your own words are more powerful than generic marketing speak, and why real voices and opinions matter more than ever in a world increasingly filled with AI-generated content. Instagram post discussed in episode is this one here Send us Fan Mail The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn moreFollow the show on Instagram @growthaddictspodcastConnect with Amanda on Instagram: @amandahughes.ukGrowth Addicts Show Notes: Read the blog + grab freebies + guest linksExclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

  4. Sep 14

    Instagram Trial Reels: Reach More People Without Creating More Content

    Instagram Trial Reels can help you reach more non-followers without constantly creating brand-new content and paired with Instagram's Edits app, they're even easier to use. In this episode, I'm breaking down what Trial Reels are, why they're brilliant attraction content for small businesses, and how I'm using the Versions feature in Edits to quickly test different hooks and variations of the same Reel. You'll learn how to create Trial Reel variations in minutes, see what's working and give your existing content more opportunities to reach the right people. Plus, Growth Addicts is officially back after its summer break! Small Business Shout-Out A big thank you to Helen from Fine Art by Helen, whose experiments with Trial Reels and Edits, and the conversations we've been having about them inside The Small Business Community, helped inspire this episode. Go and check out Helen's beautiful wildlife and pet artwork (and her very clever creations using vintage music sheets!) on Instagram: @fineart.byhelen Send us Fan Mail The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn moreFollow the show on Instagram @growthaddictspodcastConnect with Amanda on Instagram: @amandahughes.ukGrowth Addicts Show Notes: Read the blog + grab freebies + guest linksExclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

  5. May 25

    How to Get Free PR for Your Small Business

    Think PR is only for celebrities, huge brands, or businesses with massive budgets? Nope. In this remixed “old but gold” episode of The Growth Addicts Podcast, I’m joined by Chartered PR expert and ex-TV reporter Jane Griffin to break down how small business owners can start getting featured in the press without hiring an expensive PR agency. We’re talking simple DIY PR strategies, how to pitch your story confidently, what journalists are actually looking for, and why your business is probably far more interesting than you think. If you’ve ever said:  “Who would even care about my story?”  …this episode is for you. Chartered PR Expert | PR Coach | Ex-TV Reporter With over 30 years of experience in the industry, Jane helps small business owners take the mystery out of PR and feel confident putting themselves and their business out there. Grab Jane’s free PR eBook Connect with Jane on Instagram: @janegriffinpr Send us Fan Mail The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn moreFollow the show on Instagram @growthaddictspodcastConnect with Amanda on Instagram: @amandahughes.ukGrowth Addicts Show Notes: Read the blog + grab freebies + guest linksExclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

  6. May 18

    Signs of burnout and practical tips and advice to help

    Not been feeling yourself lately? Tired? Losing the joy in things you used to love? These could be signs of chronic stress aka burnout. Burnout is a real problem amongst small business owners and we need to talk about it.  Join me (Amanda Hughes) and my guest Lauren Young Psychotherapist at The Burnout Therapist as we talk all things burnout for small business owners.  Lauren knows all too well how burnout can affect small business owners and so today we talk about how to recognise the signs of burnout and importantly, how to avoid burnout in your business. Lauren can be found on Instagram @the.burnout.therapist Send us Fan Mail The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn moreFollow the show on Instagram @growthaddictspodcastConnect with Amanda on Instagram: @amandahughes.ukGrowth Addicts Show Notes: Read the blog + grab freebies + guest linksExclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

  7. May 11

    Manage Your Time as a Small Business Owner

    Something I discuss often with small business owners is time management. How are you doing it all? Spoiler, none of us are doing it all, we're doing our best! In this episode I'm joined by Sarah Stewart, Time Management Coach, who is going to crack the nut of time management right open. Giving up practical tips and advice as to how we can best manage out time as small business owners. Send us Fan Mail The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn moreFollow the show on Instagram @growthaddictspodcastConnect with Amanda on Instagram: @amandahughes.ukGrowth Addicts Show Notes: Read the blog + grab freebies + guest linksExclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

  8. May 4

    Work With Your Menstrual Cycle

    Have you noticed there are some days and weeks of the months where you're more focused on your business than others? Some days where content creation comes naturally and some weeks where you'd rather live in a cave for the rest of your life than show up on video but, you can fire out emails like it's an Olympic sport? That's not a fluke, it's likely your menstrual cycle at work! I crack this subject wide open in todays old but gold episode with Renae Fieck. Let's get you working alongside your menstrual cycle instead of against it. Connect with Renae Fieck on Instagram here Send us Fan Mail The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn moreFollow the show on Instagram @growthaddictspodcastConnect with Amanda on Instagram: @amandahughes.ukGrowth Addicts Show Notes: Read the blog + grab freebies + guest linksExclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

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About

Amanda Hughes is an award winning social media mentor for small business owners. She specialises in helping small business owners grow their business on Instagram and all other social media platforms. This show delivers social media strategy tips on how to DIY your social media as a small business owner including how to launch, grow and convert followers to paying customers. Small business growth addicts is a show for small business owners of any niche, entrepreneurs, solopreneurs, content creators, online coaches, consultants and online marketers. If you want to learn how to make social media easy, fun and profitable, you’re in the right place! We’ll cover the answer to questions like: *How to confidently sell on social media? *How to set up a brand new Instagram account *How to post about your guises during challenging worldwide times *How to stay consistent on social media when no one is engaging And more 

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