15 Minutes To Impact

Melanie Marcotte

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Marketing
Updated Monthly

Fifteen minute conversations with tips and tactics to improve the effectiveness of your association's marketing efforts.

Jun 1

Episode 27: Part 2: Ad Creative That Works

Part 2 of Ad Creative That Works is now live! MGI’s Director of Creative Services gets real about breaking brand rules, pushing creative further, and the love-hate relationship marketers have with AI. Tune in as the conversation dives into creative collaboration, bold ideas, and what great marketing might look like next.

19 min
May 5

Episode 26: Part 1: Ad Creative that Works

15 Minutes To Impact

13 min
Feb 24

Episode 25: Making Organic Social Strategic

By learning from Caroline Cohn’s approach to organic social media, associations can repurpose smarter, make their unique voice shine in an AI-driven world, and transform their social platforms into a powerful community engine.

17 min
12/05/2025

Episode 24: Give Your Value Prop A Glow-Up With AI

By pairing human insight with AI smarts, this episode reveals how association pros can define stronger value propositions and improve messaging. Featuring Roberta Rosenberg with hosts Melanie Marcotte and Jenna Tonsor.

15 min
10/28/2025

Episode 23: Profiles, Personas, and the Power of Insight

15 Minutes To Impact

16 min
10/07/2025

Episode 22: Wait, Telemarketing Still Works?

15 Minutes To Impact

18 min
08/15/2025

Episode 21: Unpacking the 2025 Membership Marketing Benchmarking Report

15 Minutes To Impact

20 min
06/03/2025

Episode 20: Email Testing - The Reboot Episode

15 Minutes To Impact

25 min

Fifteen minute conversations with tips and tactics to improve the effectiveness of your association's marketing efforts.

Creator

Melanie Marcotte
Years Active

2024 - 2026
Episodes

27
Rating

Clean
Copyright

© 2026 15 Minutes To Impact
Show Website

15 Minutes To Impact