ecommert Podcast

Mert Damlapinar
  • 4.9 (63)
  • BUSINESS
  • UPDATED WEEKLY

Hosted by Mert Damlapinar, recognized as a Top Voice on LinkedIn and the #1 source in global eCommerce, retail media, artificial intelligence, digital shelf, and actionable insights.

  1. 1D AGO

    Part 1 : Omnichannel Transformation and Connected Experiences with Alberto Kechler, Arla Foods

    In this episode of the Ecommert Podcast, we sit down with Alberto Kechler, Global Head of E-commerce for Arla Foods, at their Utrecht offices in the Netherlands. We explore the massive shift from e-commerce hypergrowth to a mature, omnichannel landscape—where breaking down organizational silos is the key to creating a channel-less consumer experience. Alberto shares his journey from 15 years in digital commerce across giants like Nestle and Mondelez to leading the omnichannel transformation at Arla Foods. We discuss why the future of e-commerce isn't just about standalone digital teams—it's about embedding e-commerce expertise directly into local business units. In this episode, you'll learn: 🔹 The Omnichannel Shift: Why the industry is moving away from siloed e-commerce teams toward a fully integrated, channel-less approach. 🔹 "Click and Cook" Case Study: How Arla successfully turned 35 million recipe searches into 1 million shoppable carts in Denmark using API integration. 🔹 Retail Media ROI: Why every retail media investment must have a positive impact on sales, and how to navigate fragmented retailer data. 🔹 Mastering the Digital Shelf: Why perfecting the basics of content, imagery, and availability remains vital before adopting advanced AI and conversational search. 🔹 The JBP Advantage: How clear budget allocation, data, and cross-functional collaboration empower brands during Joint Business Plan (JBP) negotiations with retailers. About the Guest: Alberto Kechler is the Global Head of E-commerce for Arla Foods. With over 15 years of experience in the digital commerce space, including leadership roles at Nestle and Mondelez, Alberto is now focused on driving omnichannel transformation, retail media excellence, and seamless consumer experiences for one of the world's largest dairy cooperatives. 🌐 More insights: https://www.ecommert.ai Mert Damlapinar | ecommert About ecommert: We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels. Thanks for tuning in to ecommert podcast.

    31 min

  2. FEB 6 · VIDEO

    How Agentic Systems Will Soon Impact E-commerce Sales (w/ Germán Loewe, CEO of Shalion)

    In this episode of the Ecommert Podcast, we sit down with Germán Loewe, Founder and CEO of Shalion, at their New York offices. We explore the massive shift from descriptive analytics to prescriptive AI—where "agentic systems" don't just show you data, but tell you exactly what to do next. Germán shares his journey from academic decision science and consumer intelligence to building Shalion, a global leader in retail media and digital shelf analytics. We discuss why the future of e-commerce isn't about more dashboards—it's about closing the loop between insight and execution. In this episode, you'll learn: 🔹 The Shift to Prescriptive AI: Why the industry is moving from "monitoring KPIs" to AI that recommends specific commercial actions. 🔹 "Maestro" & Agentic Systems: How Shalion's new LLM agents allows brands to query data conversationally and generate charts on the fly. 🔹 Holistic Share of Voice: Why scraping search results isn't enough, and how Shalion captures the "consumer view" by integrating paid, organic, and retail media signals. 🔹 Closing the Loop: How AI can identify underperforming content and automatically suggest improvements to your PIM system. 🔹 The JVP Advantage: How to use AI to build business cases for tough negotiations with top-tier retailers. About the Guest: Germán Loewe is the Founder and CEO of Shalion. With a background in decision science and a successful exit in the consumer intelligence space (NetQuest), Germán is now focused on helping global brands master e-commerce performance through advanced data architecture and AI. 🌐 More insights: https://www.ecommert.ai  Mert Damlapinar | ecommert About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels.    Thanks for tuning in to ecommert podcast.

    26 min

  3. JAN 26 · VIDEO

    The key enemy of AI enterprise adoption is FOMO - Insights from Bastien (Reckitt's CIO/CDO)

    Episode 2 is live with Bastien Parisot (CIO/CDO, @Reckitt). In this conversation, we explore what it really takes to scale AI inside a global CPG, from data foundations to agentic workflows and execution at speed. This episode goes beyond buzzwords and into the hard parts: integrating legacy systems, enabling adoption, and building AI capabilities that deliver measurable business outcomes. What you'll learn in Episode 2: 🔹Agentic workflows: how to get performance insights in under a minute 🔹 Agents vs autonomous agents: what "closing the loop" really means 🔹 Why SAP and ERPs won't disappear, and why the bridge is the hardest part 🔹 Cloud as the testing engine (when data is in the right place) 🔹 AI transformation is execution, not experimentation If you're leading digital commerce, retail media, data, or transformation in CPG, this is a must-watch. #EcommertPodcast #Reckitt #AIinCommerce #DigitalTransformation #CPG #RetailMedia #FMCG #AIAdoption Mert Damlapinar About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels. Thanks for tuning in to ecommert podcast.

    22 min

  4. JAN 12 · VIDEO

    The Future of CPG The Retail Media Revolution

    The Future of CPG Retail Media | ecommert Podcast   Retail media is rapidly evolving from a performance channel into a core growth engine for CPG brands. In this episode of the ecommert Podcast, we dive deep into what's next for retail media, data integration, and shopper-centric measurement.   🎙 Featured Guests   Celia Van Wickel Director of Digital Commerce, Russell Stover   Maria Fernanda Gil Tamayo Former Senior Marketing & Digital Integration Manager, Coca-Cola FEMSA   💡 What we cover in this episode:   How retail media is reshaping the CPG go-to-market model The challenges of real-time data, attribution, and post-purchase analytics Why "more data" doesn't always mean better decisions Aligning media, commerce, and shopper behavior across retailers What the next phase of retail media maturity looks like     This conversation goes beyond buzzwords, focusing on practical realities, organizational challenges, and the decisions CPG leaders must make as retail media becomes central to growth.   🔔 Subscribe for more insights on CPG, retail, AI, and commerce transformation. 📩 Follow ecommert® for weekly insights from industry operators and leaders.

    17 min

  5. JAN 6 · VIDEO

    The #1 Challenge of AI Transformation (and How Bastien - Reckitt Solves It)

    Scaling AI Beyond Pilots: Inside Reckitt's Enterprise Transformation In this episode of the Ecommert® Podcast, we sit down with Bastien Parizot, SVP IT & Digital, Marketing & Transformation / CIDO Emerging Markets at Reckitt, to explore what it really takes to scale AI across a global CPG powerhouse. Bastien shares how Reckitt is moving beyond pilots to build enterprise-wide intelligent platforms — starting with their "Insights Engine." 🔑 Key Highlights • Deep & Narrow AI: Why Reckitt prioritizes focused deployment over broad experimentation. • Data Depth Shock: Why automotive data now rivals CPG in scale and precision. • Brand Search Disruption: How GPTs will shrink digital shelf visibility to one or two answers. • AI Without FOMO: Avoiding the "shiny object" trap to deliver measurable value. • Responsible AI: How Reckitt enforces transparency and human oversight across solutions. A sharp, reality-driven look at how CPG leaders are navigating the next wave of AI transformation. 🎥 Watch or listen on your favorite platform: Mert Damlapinar | ecommert About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels. Thanks for tuning in to ecommert podcast.

    22 min

  6. 12/29/2025 · VIDEO

    Most Brands Missed This When Adopting AI with Global CPG Leaders and Mert Damlapinar

    Most brands miss this when adopting AI… It's not about adding tools, it's about changing how decisions are made. From day-one retail media bets to scaled CDPs and first-party data control, this episode explores what brands actually need to enable smarter, faster, and shopper-led growth. 🎙️ Featuring: Jessica Wegner, Senior Vice President Retail Media at Douglas Abhishek Ahluwalia, Global Director of eCommerce at Mondelēz International  Andrew Pearl, VP of Industry Insights at Profitero+ 💡 Learn how leading brands are: Building playbooks from scratch Bridging offline + online media impact Scaling AI content with real measurement in mind Watch now to understand the real unlocks behind retail media, AI, and omnichannel advantage 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭𝟲,𝟴𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿.   About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels. Thanks for tuning in to ecommert podcast.

    18 min

  7. 12/26/2025 · VIDEO

    What No One's Telling You About Digital Shelf | Pulse of the Retail Industry at GroceryShop

    From Groceryshop Las Vegas 2025, this episode of Pulse of the Retail Industry dives deep into what's really driving innovation across digital shelf, omnichannel, retail media, and AI adoption in CPG. Hear unfiltered insights from: 🗣️ Ben Miller, Vice President Shoptalk / Groceryshop 🗣️ Grace Liesch, Enterprise Sales Director – MikMak 🗣️ Erik Mitchell, CEO – Seek 🗣️ Adam Zimmerman, Co-founder – Ideal™ by Design House 🗣️ Catherine Nickerson, Sr. Director, Industry Strategy – Blue Yonder 🗣️ Gilbert Hernandez, AI Sales Engineer – IBM 🗣️ Greg Stevens, CEO – Osmos 🗣️ Megan Murphy, Sr. Director of Marketing – Stackline 🗣️ Jason Busch, Co-Founder – Gain 💡 From agentic AI in commerce to retail data collaboration, this episode reveals the real conversations happening on the ground at Groceryshop. 🎥 Watch or listen on your favorite platform: 🌐 More insights: https://www.ecommert.ai Mert Damlapinar | ecommert About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels. Thanks for tuning in to ecommert podcast.

    23 min

  8. 09/29/2025

    What does AI really mean for CPGs, Insights from Retail Leaders

    What does AI really mean for CPG? 🚀 In this medley episode, leaders from L'Oréal, Tesco Media, Shalion, Vizit, and Pentalog share how they're using AI to transform retail media, shopper insights, and digital commerce. 🔥 Key Insights • AI as an "employee," not just a tool • Rise of agentic systems for end-to-end problem solving • Smarter shopper segmentation across D2C, retailers & publishers • L'Oréal's One Consumer project → building unified IDs through clean rooms  • Collaboration over silos: collectively creating value with partners 🎤 Featuring: Jack Lindberg – Shalion Andreas Reiffen – Pentaleap Florian Clemens – Tesco Media Jehan Hamedi – Vizit Glenn Cloarec – L'Oréal 👉 Watch the full episode on your preferred channels: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj 🌐 Learn more at: https://www.ecommert.ai/

    19 min
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4.9
out of 5
63 Ratings

About

Hosted by Mert Damlapinar, recognized as a Top Voice on LinkedIn and the #1 source in global eCommerce, retail media, artificial intelligence, digital shelf, and actionable insights.

Information

  • Creator
    Mert Damlapinar
  • Years Active
    2024 - 2026
  • Episodes
    53
  • Rating
    Clean
  • Copyright
    ©2024
  • Show Website
    ecommert Podcast