Podcasting Secrets

Nathan Gwilliam
  • 4.7 (15)
  • Marketing
  • Updated Weekly

The podcasting industry is projected to grow 500% to $130 billion by 2030 providing great opportunity for entrepreneurs and businesses. But breaking into such a booming industry can be overwhelming, leaving many potential podcasters questioning, what is the secret formula for growing and monetizing a successful show? The Podcasting Secrets show aims to reveal the best stories and strategies from successful podcasters and experts. Join us as we dive deep into the world of podcasting, featuring insider strategies you can use to: Choose the perfect niche, Get invited to speak on other shows, Build relationships with influencers and potential customers, Master high-quality audio recording, Build a platform that you own, Boost discoverability on podcast platforms, Turn your passion into profits, Build your credibility, authority, and thought leadership, And so much more! Each week PodUp CEO Nathan Gwilliam interviews successful podcasters and experts and shares their secrets to create, grow, and monetize a next- level podcast with audio, video, blogs, live streams, social media posts, email newsletters, and more.  Whether you're a podcasting newbie or a seasoned pro, our actionable insights will elevate your show. Subscribe for free now at PodcastingSecrets.com so you don’t miss an episode, and level up your podcasting game!

  1. 2d ago

    How a 67-Subscriber Podcast Earned Over a Million Dollars (with Cliff Ravenscraft)

    Most podcasters believe a bigger audience is what finally brings in real money. Cliff Ravenscraft, the coach known as the Podcast Answer Man, spent years proving the reverse. One of his favorite shows kept a small, exact audience and still paid off many times over. In this episode of Podcasting Secrets with host Nathan Gwilliam, Cliff reveals how a show with just 67 subscribers brought in over a million dollars in revenue, how his audience reduction strategy can lift a creator's income even as the download count drops, and why speaking to one exact person each week can do far more for a business than chasing a large, passive following that rarely takes action. What if the number you keep chasing is the one holding your podcast back?Cliff's answer flips the usual scoreboard, and it starts with who you serve, not how many. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies from creators building shows that last. Grab your FREE copy of the 101 Podcasting Secrets Guide by signing up for the newsletter at podcastingsecrets.com. Catch the full playbook in this week's story: https://podcastingsecrets.com/blog/how-to-make-money-with-a-small-podcast-audience-with-cliff-ravenscraft-1 Follow, Like & Subscribe:  Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Website: https://podup.com/ Podcasts: Why We Believe: https://whywebelieve.com/ Podcasting Secrets: https://podcastingsecrets.com/ Cliff Ravenscraft: Website: https://cliffravenscraft.com/ Podcasts: https://cliffravenscraft.com/podcast LinkedIn: https://www.linkedin.com/in/cliffravenscraft/ Facebook: https://www.facebook.com/CliffRavenscraft Instagram: https://www.instagram.com/Cliffeotc/

  2. Aug 25

    A Desperate Search for Her Autistic Son Led Her to Build a Top 2% Podcast (with April Ratchford)

    Most creators chase downloads and still wonder why the money stays out of reach. April Ratchford started Adulting with Autism after she could not find a single podcast to help her autistic son through life after high school. Within a year it passed 2.7 million downloads and reached the top 2% of shows worldwide. In this episode of Podcasting Secrets with host Nathan Gwilliam, April reveals how she grew that fast by paying for reach and learning to vet who she paid, why booking one credible guest opened the door to the next, the niche lesson most new hosts get wrong, and the plan to turn a large, loyal audience into a real business. Want to build a show people seek out? Start with a clear niche, keep a pace you can hold, and treat your audience as the foundation for products worth paying for. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies from creators building shows that grow and last. Follow, Like & Subscribe:Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ April Ratchford: Website: https://adultingwithautism.com/ YouTube: https://www.youtube.com/channel/UC1x1PVtvXZ9vVZnqqahiaTw Instagram: https://www.instagram.com/adulting_autism/ Apple: https://podcasts.apple.com/us/podcast/adulting-with-autism/id1726252789 Spotify: https://open.spotify.com/show/3x5XAhD6vUr9vyxwo7PUrn

  3. Aug 18

    This Podcaster Uses His Podcast to Source $10M Logistics Buyouts (with Pete Vera)

    Most podcasters chase guests with cold outreach and get ignored. Pete Vera built the Exit Algorithms podcast as a door opener for his acquisition business, Green Rock Logistics, and now the guests come to him. A former US Naval officer, he earned a feature in the trade publication Acquisition Aficionado and a spot on Million Podcasts' list of top 3PL (third-party logistics) shows. In this episode of Podcasting Secrets with host Nathan Gwilliam, Pete Vera reveals the trade show move that turns event speakers into podcast guests, the twenty-clip weekly posting rhythm that filled his inbox with inbound requests, and the niche data tool that makes prospect lists specific instead of generic. Want your show to open doors instead of chasing them? Invite the people you want to meet as guests and let the relationship come first. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly insights from creators building shows that win business. Follow, Like & Subscribe:Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Pete Vera:  Show Website: https://www.bizexitgrow.com/exitalgorithms Business Website: https://www.bizexitgrow.com/ Free Business Value Cheat Sheet: https://www.bizexitgrow.com/ LinkedIn: https://www.linkedin.com/in/pete-vera YouTube: https://www.bizexitgrow.com/exitalgorithms Instagram: https://www.instagram.com/bizexitgrow/ Apple Podcasts: https://podcasts.apple.com/us/podcast/exit-algorithms/id1820424898 Spotify: https://open.spotify.com/show/2lTaP8U9DIJhI0VbwHn5t9

  4. Aug 11

    How to Launch & Scale a Podcast with Systems, Strategy, and Simplicity (with Eric Montgomery)

    Plenty of creators treat paid ads like cheating and wait years for organic reach that rarely comes. Eric Montgomery built Podcast Haven, a production house running shows for businesses, and grows them with paid promotion and craft, not luck. In this episode of Podcasting Secrets with host Nathan Gwilliam, Eric reveals how a category-targeted Overcast display ad reaches the right audience for a couple hundred dollars a month, how he pointed an AI agent at more than one hundred old blog posts to refresh their SEO and climb Google again, and why plugging a service you already sell is the quickest way a podcast pays for itself. Want a podcast that grows and pays for itself without waiting on sponsors?Learn the craft first, add paid promotion to your organic reach, and point the show at a service you already sell. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies from creators building shows that last. Grab your FREE copy of the 101 Podcasting Secrets Guide by signing up for the newsletter at podcastingsecrets.com. Catch the full playbook in this week's story: https://podcastingsecrets.com/blog/how-to-grow-and-monetize-a-podcast-without-waiting-on-sponsorships-with-eric-montgomery-1 Follow, Like & Subscribe:  Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Website: https://podup.com/ Podcasts: Why We Believe: https://whywebelieve.com/ Podcasting Secrets: https://podcastingsecrets.com/ Eric Montgomery: Website: https://thepodcasthaven.com/ Show: Clipped LinkedIn: https://www.linkedin.com/in/ericmontgomery1/ YouTube: https://www.youtube.com/@thepodcasthaven

  5. Aug 4

    The Podcast Title Tweak That Beats 97% of Shows on Listen Notes (with Caitlin Durning)

    Most podcasters wait years for anyone to find their show in search. Caitlin Durning built Meraki Media Management after growing a nonprofit Instagram account to 500,000 followers in under 30 days, and she has spent five years hosting The End in Mind without missing a single Wednesday release. In this episode of Podcasting Secrets with host Nathan Gwilliam, Caitlin Durning reveals the four word title change that pushed her show into the top 3 percent on Listen Notes, the free value strategy that turns volunteer talks into consulting contracts, and the way sponsored guest episodes can support a show without turning it into an infomercial. Want new listeners to actually find your show? Start by adding your niche keywords after your show name and repeating them in each episode description. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly insights from creators building shows that grow through search and relationships. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Caitlin Durning:   Website: https://www.merakimediamanagement.com/ Podcast: https://www.merakimediamanagement.com/the-end-in-mind-podcast LinkedIn: https://www.linkedin.com/in/caitlin-cynthia-durning-903530131/ YouTube: https://www.youtube.com/@meraki_media_management Instagram: https://www.instagram.com/meraki_media_management/ Apple: https://podcasts.apple.com/us/podcast/the-end-in-mind-personal-development-for-entrepreneurs/id1550833764 Spotify: https://open.spotify.com/show/37TQoqTfeNCx4R3k3ZoDqY EndFragment

  6. Jul 28

    How This Podcast Brings In 75% of Her Clients Without Cold Pitching (with Beverly Cornell)

    Most podcasters guard their downloads and forget to guard the thing that actually holds their business together. Beverly Cornell learned that lesson the hard way. She built a podcast back in 2007 that passed a million downloads and became required listening for Michigan State economics students, then lost the whole thing, files and domain, when a relationship ended and an ex kept the assets. In this episode of Podcasting Secrets with host Nathan Gwilliam, Beverly reveals why she now owns her files, accounts, and domain start to finish, how she turns the people she wants as clients into guests so a large share of her business runs through the show, why she treats each interview like a discovery call, and how she brands the whole guest journey down to the calendar link. Want a show that builds authority and brings the right clients to you? Own your assets first, then make your guest list your growth engine. Subscribe and follow Podcasting Secrets on Apple, Spotify, and YouTube for weekly strategies from creators who turn shows into real businesses. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Beverly Cornell: Website: https://wickedlybranded.com/ Podcast: https://wickedlybranded.com/marketing-podcast/ LinkedIn: https://www.linkedin.com/in/beverlycornell YouTube: https://www.youtube.com/channel/UCMael_qxs7iHCypVhVh_kMA Instagram: https://www.instagram.com/wickedlybranded/ Apple: https://podcasts.apple.com/us/podcast/wickedly-branded-marketing-magic-the-messy-middle/id1729820075 Spotify: https://open.spotify.com/show/6w30Bg2kXmtnhxuLVLjLXB

  7. Jul 21

    50 to a Dollar: The Global Ad Strategy for Scaling Your Channel (with Ben Olmos)

    Most podcasters treat YouTube as a US-only platform. Ben Olmos built DissedMedia from scratch on a fully bootstrapped budget, growing 800 to 1,000 new YouTube subscribers per video spending just $20 per post, by targeting English speakers across the globe. In this episode of Podcasting Secrets with host Nathan Gwilliam, Ben reveals how to grow your YouTube subscriber count using global paid promotion for under $20 a video, how the PERMA framework from positive psychology gives podcasters a practical structure for content that sustains both the creator and the audience, and why finding your podcasting tribe is what gets you through hard seasons when motivation disappears. Want a low-budget YouTube growth strategy that actually works? Start by targeting English speakers globally and making sure your content is properly tagged for discovery. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly insights from creators building shows that last. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Ben Olmos: Website: https://www.benolmos.com DissedMedia: https://www.dissedmedia.com Daily Pitch: https://www.dailypitch.news YouTube: https://www.youtube.com/@TheDailyPitchNews LinkedIn: https://www.linkedin.com/in/benolmos/ Apple Podcasts: https://podcasts.apple.com/us/podcast/dissedmedia-a-startup-story/id1687025948

  8. Jul 14

    How One Podcast Strategy Eliminated Price Wars to Attract Premium Clients (with Monica Allen)

    Most small business owners do not fail because the idea was wrong. They fail because the math never worked. Monica Allen co-founded Zeus's Closet, an Atlanta-based branded apparel and embroidery business she has run for more than two decades, and launched the Become Your Own Boss podcast after watching the same pricing conversation play out at her front counter more times than she can count. In this episode of Podcasting Secrets with host Nathan Gwilliam, Monica reveals why pricing without counting every cost is one of the fastest ways a business runs out of money in the first five years, how her podcast accidentally built a coaching business she never planned for, and why owning your podcast feed and email list protects you in ways social media never will. If you are a small business owner or podcaster building something that lasts, this episode is for you. Subscribe and follow Podcasting Secrets with Nathan Gwilliam for weekly conversations with creators building shows that grow and monetize. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Monica Allen: Website: https://www.monicaallen.com/ Podcast: https://www.monicaallen.com/podcast Instagram: https://www.instagram.com/becomeyourownbosspodcast/ LinkedIn: https://www.linkedin.com/in/monica-massey-allen-8a3b6612/ Apple: https://podcasts.apple.com/us/podcast/become-your-own-boss-tips-for-starting-and-growing/id1509600261 Spotify: https://open.spotify.com/show/1GEYCe9XuZ5OynbnjdOX0d Zeus's Closet: https://zeussescloset.com/

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4.7
out of 5
15 Ratings

About

The podcasting industry is projected to grow 500% to $130 billion by 2030 providing great opportunity for entrepreneurs and businesses. But breaking into such a booming industry can be overwhelming, leaving many potential podcasters questioning, what is the secret formula for growing and monetizing a successful show? The Podcasting Secrets show aims to reveal the best stories and strategies from successful podcasters and experts. Join us as we dive deep into the world of podcasting, featuring insider strategies you can use to: Choose the perfect niche, Get invited to speak on other shows, Build relationships with influencers and potential customers, Master high-quality audio recording, Build a platform that you own, Boost discoverability on podcast platforms, Turn your passion into profits, Build your credibility, authority, and thought leadership, And so much more! Each week PodUp CEO Nathan Gwilliam interviews successful podcasters and experts and shares their secrets to create, grow, and monetize a next- level podcast with audio, video, blogs, live streams, social media posts, email newsletters, and more.  Whether you're a podcasting newbie or a seasoned pro, our actionable insights will elevate your show. Subscribe for free now at PodcastingSecrets.com so you don’t miss an episode, and level up your podcasting game!

Information

  • Creator
    Nathan Gwilliam
  • Years Active
    2024 - 2026
  • Episodes
    121
  • Rating
    Explicit
  • Copyright
    Copyright © 2023 PodUp. All rights reserved.
  • Show Website
    Podcasting Secrets