Podcasting Secrets

Nathan Gwilliam
  • 4.7 (15)
  • MARKETING
  • UPDATED WEEKLY

The podcasting industry is projected to grow 500% to $130 billion by 2030 providing great opportunity for entrepreneurs and businesses. But breaking into such a booming industry can be overwhelming, leaving many potential podcasters questioning, what is the secret formula for growing and monetizing a successful show? The Podcasting Secrets show aims to reveal the best stories and strategies from successful podcasters and experts. Join us as we dive deep into the world of podcasting, featuring insider strategies you can use to: Choose the perfect niche, Get invited to speak on other shows, Build relationships with influencers and potential customers, Master high-quality audio recording, Build a platform that you own, Boost discoverability on podcast platforms, Turn your passion into profits, Build your credibility, authority, and thought leadership, And so much more! Each week PodUp CEO Nathan Gwilliam interviews successful podcasters and experts and shares their secrets to create, grow, and monetize a next- level podcast with audio, video, blogs, live streams, social media posts, email newsletters, and more.  Whether you're a podcasting newbie or a seasoned pro, our actionable insights will elevate your show. Subscribe for free now at PodcastingSecrets.com so you don’t miss an episode, and level up your podcasting game!

  1. 1D AGO

    How a Podcast Built a Real Estate Empire (with Jack Hoss)

    Most podcasters chase ad revenue and downloads. Jack Hoss went the other way. Over 9 years and 800+ episodes of RealDealChat, Jack has never sold a single ad. The show itself became the engine of his entire real estate business, giving him 45-minute conversations with elite operators who normally charge tens of thousands of dollars for a weekend. He calls a podcast the modern-day version of writing a book, and the network it built for him shaped the deals that came after. In this episode of Podcasting Secrets with host Nathan Gwilliam, Jack reveals the AI prompt strategy that pushes his YouTube SEO score past 100, the Bing business profile sync that AI engines now reward, the Chamber of Commerce backlink trick that compounds authority for any podcaster, and the vibe coding workflow that let him ship a working Minimum Viable Product in 3 days for $150 instead of paying a developer a year of salary. Jack also shares the simplest review-growth tactic most hosts miss and his 75/25 rule for using ChatGPT to sharpen business focus. Want a podcast that creates real authority and real deal flow without ad sales?Treat each interview as a free seat next to a top operator, build distribution into the workflow, and let AI handle the SEO grind. Share this episode with anyone still chasing downloads instead of relationships. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly tactics from creators turning their shows into sustainable businesses. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Jack Hoss:   Website:https://www.realdealcrew.com/ Podcast:https://realdealchat.com/ LinkedIn:https://www.linkedin.com/in/jackhoss/ YouTube:https://www.youtube.com/channel/UCzCXeO5Oqqu7EjOcXDjx2tQ Apple Podcast:https://podcasts.apple.com/us/podcast/real-estate-investing-with-realdealchat/id1227366661 Spotify Podcast:https://open.spotify.com/show/4P66jm0Q4PMl7OoZzHMUUZ

    35 min

  2. MAY 12

    He Invites Ideal Clients on His Podcast and Builds Trust Without a Pitch (with Philip Jayhawk Chan)

    Most podcasters start a show and then wonder how to turn it into revenue. Philip Jayhawk Chan did the opposite. He looked at every marketing channel available to grow his investment firm, Lightspeed Investing, and picked podcasting because it was the one place where he could build real relationships, learn from the people he wanted to work with, and let his personality carry the conversation instead of a script. In this episode of Podcasting Secrets with host Nathan Gwilliam, Philip shares how he invites ideal clients as podcast guests and builds trust without ever pitching his services, why he targets three to five quality connections per episode instead of chasing download numbers, how he uses case study guests who tell their own story so the proof speaks for itself, why his accumulated content library now answers sales objections before the first call even starts, and how matching his podcast format to his personality made consistency easy instead of forced. Philip also breaks down how he designs content specifically for white collar professionals and why audience awareness shapes everything he says and skips on his show. Want to turn your podcast into a client conversion tool without sounding like a salesperson? Listen to how Philip built his pipeline through conversations, not campaigns. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies on growth, guesting, audience building, and long-term podcast success. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Philip Jayhawk Chan: LinkedIn: https://www.linkedin.com/in/philipchan333/ Website: https://www.lightspeedinvesting.com/ YouTube: https://www.youtube.com/@lightspeedinvestingpodcast Apple Podcasts: https://podcasts.apple.com/us/podcast/lightspeed-investing-podcast/id1753962250 Spotify: https://open.spotify.com/show/6qPzhfg7XWizedEFcFn8mo Instagram: https://www.instagram.com/philip_jayhawk_chan/

    37 min

  3. MAY 8

    This Podcaster Retired for 2 Days Then Built 4 Shows and a Bestselling Book (with Gino Barbaro)

    Gino Barbaro didn't know what a podcast was when his business partner suggested starting one in 2016. He said yes anyway. That decision led to a bestselling book, a real estate education community, and four podcasts that each serve a different purpose in his business. In this episode of Podcasting Secrets with host Nathan Gwilliam, Gino shares how a guest who sold 8 million copies told him exactly what book to write during a live interview, why he gave up on retirement after two days to build a podcast empire from scratch, how the $120K broker math proves podcasters can skip sponsors entirely, and why the moment only six people showed up to his talk became the lesson that now drives everything he creates. With four shows running simultaneously and a legacy podcast he records with his 23 year old son, Gino proves that the podcast is not a side project. It is the business center. Want to build a podcast that drives real business results, not just downloads? Focus on purpose first, build real conversations, and let the monetization follow the value. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies on growth, monetization, and podcast business building. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Gino Barbaro:   Website: barbaro360.com LinkedIn: Gino Barbaro YouTube: Barbaro 360 Jake and Gino: jakeandgino.com Free Book: Download a free copy of Happy Money, Happy Family, Happy Legacy at barbaro360.com

    32 min

  4. MAY 5

    The Podcast Strategy That Booked 90 Guest Spots and 11 Clients Without Selling (with Eileen Noyes)

    Most podcasters wait until everything is ready before they launch their next offer. Eileen Noyes signed 11 high-ticket coaching clients in two weeks, right before Thanksgiving, from a podcast she almost never started. A mom of eight who spent 16 years in a marriage where her voice was treated as property, Eileen rebuilt everything, launched The Unsidelined Life Podcast, and turned it into the engine behind a book, a coaching business, and a brand that sells without a sales pitch. Eileen Noyes is the host of The Unsidelined Life Podcast, founder of Lady Bellator, author of Sidelined No More and Rise Up, Lady Bellator, speaker, mentor, and coach helping family-devoted women reclaim their identity, voice, and purpose. In this episode of Podcasting Secrets with host Nathan Gwilliam, Eileen shares how 90 shows wanted her as a guest in just two months and what she learned about saying no, why she launched coaching before Thanksgiving instead of waiting for the right moment and signed 11 high-ticket clients in two weeks, how she built a podcast and book as one connected ecosystem where each asset feeds the other, and the one question that sharpened her show and drives everything she creates. Want a podcast that builds your brand, fills your offers, and grows without a sales pitch? Start before you feel ready. Subscribe and follow Podcasting Secrets on Apple, Spotify, and YouTube for weekly insights from creators building shows that grow and convert. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Eileen Noyes: Website: https://www.eileennoyes.com/ | Podcast: https://theunsidelinedlife.com/ | Lady Bellator: https://www.ladybellator.com/ | LinkedIn: https://www.linkedin.com/in/eileenpnoyes/ | Instagram: https://www.instagram.com/eileenpnoyes/ | Facebook: https://www.facebook.com/eileennoyes | Apple: https://podcasts.apple.com/us/podcast/the-unsidelined-life/id1759219138 | Spotify: https://open.spotify.com/show/54xYIHjkcIn2wbFFSExkxE |YouTube: https://www.youtube.com/@TheUnsidelinedLife |Books: https://www.amazon.com/Eileen-Noyes/e/B0CXD2Y4RP EndFragment

    37 min

  5. APR 28

    Turn Your Podcast Into a Content Gold Mine Using 5 Monetization Paths (with J. Kevin Tumlinson)

    Most podcasters sit on a content library worth far more than any ad deal they will ever sign. J. Kevin Tumlinson launched the Wordslinger Podcast with a $25 Fiverr theme song and a soundproofed spare closet. Today that show reaches 80,000 listeners. He spent seven years as the public face of Draft2Digital, one of the leading indie publishing platforms, and has published more than 70 novels alongside it. J. Kevin Tumlinson is the author of more than 70 award-winning novels, host of the Wordslinger Podcast, and a leading voice in the indie publishing world. In this episode of Podcasting Secrets with host Nathan Gwilliam, Kevin reveals why a nonfiction book built from your existing podcast episodes outperforms any business card, how Amazon's search engine gives nonfiction podcasters a built-in discoverability advantage, the content repurposing approach he calls using the whole buffalo, a psychological trigger from the book Influence that gets more listeners to share your show, and how to simplify production so burnout never becomes a reason to quit. Want to turn your existing podcast content into revenue without waiting for a sponsor? Start treating your episodes as raw material. Subscribe and follow Podcasting Secrets on Apple, Spotify, and YouTube for weekly strategies from creators building businesses through their shows. Follow, Like & Subscribe:    Podcasting Secrets:  Website: https://podcastingsecrets.com/  YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/  LinkedIn: https://www.linkedin.com/company/poduppodcasting/  Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241  Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam:  LinkedIn: https://www.linkedin.com/in/nathangwilliam/ J. Kevin Tumlinson:  Website: https://www.kevintumlinson.com/  LinkedIn: https://www.linkedin.com/in/kevintumlinson/  YouTube: https://www.youtube.com/c/KevinTumlinson  Substack: https://kevintumlinson.substack.com/  X / Twitter: https://x.com/kevintumlinson  Instagram: https://www.instagram.com/kevintumlinson/  Wordslinger Podcast: https://wordslingerpodcast.com/

    51 min

  6. APR 21

    What 100 Podcasts and 30 Years in Broadcast Taught This Producer (with Marc Aflalo)

    Most podcasters spend hours preparing question lists. Marc Aflalo has produced more than 100 podcasts across 30 years in radio, TV, live events, and digital media. He has been doing it since before the word "podcast" existed. And his single biggest lesson is this: interviews get answers, but conversations create moments that move people to act. Marc Aflalo is the CEO of Aflalo Communications and has spent three decades in broadcast, producing shows, engineering live events, and helping creators develop their voice and brand across borders. In this episode of Podcasting Secrets with host Nathan Gwilliam, Marc reveals how one unscripted conversation generated $38,000 in overnight product sales, why throwing out the question list is the most underrated podcasting strategy, how broadcasting live from events with real crowd noise creates authenticity studio recordings cannot match, and how technology lets podcasters build audiences across borders without a single flight. Want to create episodes that actually connect and convert? Stop reading questions. Start listening. Subscribe and follow Podcasting Secrets on Apple, Spotify, and YouTube for weekly insights from creators and producers building shows that grow and convert. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Marc Aflalo: Website: https://aflalo.com/ LinkedIn: https://www.linkedin.com/in/marcaflalo/ Instagram: https://www.instagram.com/marcaflalo/ Facebook: https://www.facebook.com/people/Aflalo-Media/61566367914530/

    40 min

  7. APR 21

    Stop Chasing Sponsors and Sell Your Own Products From Episode One (with Tom Antion)

    Most podcasters wait months to monetize, chasing sponsors who pay pennies per download. Tom Antion took the opposite approach and started making money from day one. He is the host of the Screw the Commute podcast with more than 1,060 episodes, an internet entrepreneur since 1994, and a lifelong entrepreneur who has never held a traditional job. In this episode of Podcasting Secrets with host Nathan Gwilliam, Tom reveals how one free ebook written during an airport layover became his top earning asset through residual affiliate income that paid him every month for 18 years, why he recorded 50 episodes before releasing a single one to crush pod fade, how editing every one of his 1,060 episodes himself kept his costs low and his profits high, why he refuses sponsors and sells his own products at every price point so anyone in his audience can buy from him, and how building a 100,000 person email list became the real engine behind his podcast business. Ready to stop waiting on sponsors and start building real podcast revenue? Create your own products, move listeners to your email list, and monetize from episode one. Share this with any podcaster stuck chasing ad deals when they should be selling their own offers. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies on growth, monetization, audience building, and long-term podcast success. Follow, Like & Subscribe:   Podcasting Secrets:  Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj  Nathan Gwilliam:  LinkedIn: https://www.linkedin.com/in/nathangwilliam/  Tom Antion:      Website: https://screwthecommute.com/ LinkedIn: https://www.linkedin.com/in/tomantion/ YouTube: https://www.youtube.com/@ScrewTheCommute Instagram: https://www.instagram.com/screwthecommute/

    49 min

  8. APR 16

    How to Monetize Your Podcast Through E-Commerce Instead of Sponsors (with Danna Crawford)

    Most podcasters sit around waiting for sponsors who pay pennies per download. Danna Crawford, host of the Power Selling Podcast and known as Power Selling Mom, has been selling online since 1997 and built podcast revenue through e-commerce instead of chasing ad deals. Beanie Babies bought her a house in Florida, and she still sells across eBay, Poshmark, Mercari, Depop, and Facebook Marketplace today. In this episode of Podcasting Secrets with host Nathan Gwilliam, Danna shares why her reels and shorts consistently get more views than her full episodes, how she uses Google Lens to research and price products instantly at thrift stores, why she prints podcast branding on every shipping bag and sticker to turn customers into listeners, how an 83 year old woman runs an entire online selling business from her phone with no computer or printer, why A/B testing YouTube titles helped increase her downloads, and how the timer method keeps her productive without falling into social media rabbit holes. Want to stop waiting on sponsors and start building podcast revenue through selling? Diversify across platforms, brand every package you ship, and turn your short form content into your biggest growth tool. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies on growth, monetization, and building a podcast that pays. Follow, Like & Subscribe: Podcasting Secrets:- Website: https://podcastingsecrets.com/  YouTube: https://www.youtube.com/@podcasting-secrets  Instagram: https://www.instagram.com/podcastingsecrets/  LinkedIn: https://www.linkedin.com/company/poduppodcasting/  Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241  Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Danna Crawford:-   Website: https://powersellingmom.com Podcast: https://powersellingpodcast.com LinkedIn: https://www.linkedin.com/in/dannacrawford/ Instagram: https://www.instagram.com/dannacrawford

    34 min
See All (107)

4.7
out of 5
15 Ratings

About

The podcasting industry is projected to grow 500% to $130 billion by 2030 providing great opportunity for entrepreneurs and businesses. But breaking into such a booming industry can be overwhelming, leaving many potential podcasters questioning, what is the secret formula for growing and monetizing a successful show? The Podcasting Secrets show aims to reveal the best stories and strategies from successful podcasters and experts. Join us as we dive deep into the world of podcasting, featuring insider strategies you can use to: Choose the perfect niche, Get invited to speak on other shows, Build relationships with influencers and potential customers, Master high-quality audio recording, Build a platform that you own, Boost discoverability on podcast platforms, Turn your passion into profits, Build your credibility, authority, and thought leadership, And so much more! Each week PodUp CEO Nathan Gwilliam interviews successful podcasters and experts and shares their secrets to create, grow, and monetize a next- level podcast with audio, video, blogs, live streams, social media posts, email newsletters, and more.  Whether you're a podcasting newbie or a seasoned pro, our actionable insights will elevate your show. Subscribe for free now at PodcastingSecrets.com so you don’t miss an episode, and level up your podcasting game!

Information

  • Creator
    Nathan Gwilliam
  • Years Active
    2024 - 2026
  • Episodes
    107
  • Rating
    Clean
  • Copyright
    Copyright © 2023 PodUp. All rights reserved.
  • Show Website
    Podcasting Secrets