Still In Progress | For Women Entrepreneurs Outgrowing the Career or Business They Built

Brittany Cates | Brand Strategist
  • 5.0 (27)
  • Entrepreneurship
  • Updated Weekly

You left your career to build something on your own terms. You built it. And somewhere along the way, you evolved past the version of yourself who built it. Now something feels slightly off. Not broken — just misaligned. You're forcing things that used to flow. You're looking everywhere for answers that are only available inside you. That's not a business problem. That's an identity problem wearing a business problem's clothes. "Still in Progress" is for the woman somewhere in the middle of figuring out who she's becoming next. You're not behind. You're not lost. You're still in progress.

  1. 5d ago

    Why Your Brand Doesn't Feel Like You Anymore — and What to Do About It

    If your brand doesn't feel like you anymore, you're probably not struggling with design. You're struggling with alignment. In this episode, Brittany breaks down what's actually happening when the brand you built stops reflecting the business, and the person, you've become. Because the dread you feel every time you sit down to create content, write a caption, or send someone to your website? That's not a creativity problem. It's a signal. You'll walk away from this episode understanding: Why the fixes keep not working — and what you're actually trying to solveThe difference between a brand that needs a refresh and one that needs a full realignmentWhat it looks like when someone can see what you can't say about yourself (and why that outside view changes everything)What to do when you've outgrown the brand you builtThis episode is for you if you've been in business for a while, you've grown, your work has evolved, and something about the way you're showing up just doesn't fit anymore. You're not behind. You haven't built it wrong. You've just grown. And it's time for your brand to catch up. CONNECT + WORK WITH BRITTANY Ready to figure out exactly where the gap is? The Strategic Brand Reset is where we do that work together: https://catescreativestudio.com/Take the Brand Clarity Quiz to find out where your brand stands right now. Follow "Still in Progress" on Instagram: @catescreative.studio

    11 min

  2. Jun 23

    The Summer Slowdown: Why Stepping Back Isn't the Same as Falling Behind

    Summer has a way of throwing off everything you had planned. The schedule shifts, the routines disappear, and suddenly the business work you knew you needed to do keeps getting pushed to the back burner. And underneath all of it is this quiet pressure. The feeling that you should be further along by now. This episode is for the woman who knows she needs to address some things in her business: Maybe it's her brand, Maybe it's her messaging, Maybe it's just the general sense that something isn't quite fitting anymore. But she doesn't have the capacity to tackle it right now. And she feel guilty about it. In this episode, Brittany shares what to do in this time of uncertainty and how to tell the difference between avoidance and discernment. The work will still be there when the season shifts. And you'll be ready for it when it does. --- Connect with Brittany Instagram: ⁠⁠@catescreative.studio⁠⁠ Website: ⁠⁠https://catescreativestudio.com/⁠

    7 min

  3. Jun 16

    When the Identity That Got You Here Is the Thing Holding You Back

    What if the thing keeping you stuck isn't your habits, your plan, or your circumstances? What if it's the identity you built around your limitations? In this conversation, we get into what it actually looks like to be in the middle of becoming someone new: why your body will literally pull you back when change starts to feel real how to tell the difference between fear and intuition when they feel identicalwhat identity has to do with why the strategy you have isn't working the way it shouldAnne Marie Costanzo is a personal trainer turned identity and lifestyle coach who works with women in midlife ready to stop living inside who they've outgrown. She writes and podcasts at Aging Fiercely. If you've been wondering why changing your strategy still doesn't feel like changing yourself, this is the missing piece. --- Connect with Anne Marie Website: https://www.amcostanzo.com/ Substack: https://amcostanzo.substack.com/ YouTube: https://www.youtube.com/@amcostanzowellness --- Connect with Brittany Instagram: ⁠⁠⁠@catescreative.studio⁠⁠⁠ Website: ⁠⁠⁠https://catescreativestudio.com/⁠

    30 min

  4. Jun 9

    When You Record It Three Times and Delete Every One

    You sat down to create something. Maybe you pulled up a template, asked AI to help you get started, or modeled it after someone whose content you admire. And what came out was... fine. Technically fine. But it didn't feel like yours. In this episode, I'm getting honest about my own experience losing my voice in the content creation process — and diagnosing exactly why it happens. This isn't an anti-AI conversation. It's about what we give up when we outsource our direction to something that can only reflect our input back at us. If you've ever felt like you were performing your content instead of expressing it, this episode is going to name why. --- Connect with Brittany Instagram: ⁠@catescreative.studio⁠ Website: ⁠https://catescreativestudio.com/⁠

    15 min

  5. Jun 2

    Your Business Doesn't Need Their Blueprint. It Needs You.

    You've bought the course. You've followed the framework. You've asked AI what to do next. And somehow, none of it quite lands. In this episode, Brittany gets honest about why following someone else's business strategy — even a really good one — can leave you feeling more disconnected from your brand and business, not less. Through a story from her teaching days, she explores why doing it "the right way" sometimes means doing it your way — and why the women entrepreneurs who are meant to find you will find you because of how you show up, not in spite of it. If you've been stuck in the shiny object cycle, buying courses you never finish, or trying to build a business that feels authentic to you but keeps ending up looking like everyone else's — this episode is for you. You don't have a strategy problem. You have an alignment problem. And that's actually good news. --- Connect with Brittany Instagram: ⁠@catescreative.studio⁠ Website: ⁠https://catescreativestudio.com/⁠

    12 min

  6. May 26

    When What You Do Isn't Who You Are: Career Identity, Empathy, and Rebuilding After a Major Life Pivot

    **Content note: this episode includes a brief mention of workplace assault.** Melissa Robinson-Winemiller spent years building an identity around music. She was a French horn player. A professor. A classical musician. It wasn't just what she did — it was who she was. And then everything changed. After facing a series of painful professional experiences that ultimately forced her out of academia, Melissa spent seven years trying to figure out who she was without the career that had defined her. What she discovered — through research, coaching, and a doctorate in interdisciplinary leadership — was that the thing she'd been searching for wasn't a new job title. It was connection. And that the breakdown in her own career had everything to do with a lack of empathy, starting with herself. In this conversation, Melissa and I talk about: What it actually feels like to disentangle your identity from what you doWhy self-empathy has to come before you can extend it to anyone else and How asking "why does this even apply to me?" can become one of the most freeing questions you've ever asked.If you've ever found yourself rebuilding from the outside in —changing careers, reinventing your business, starting over — and wondering why it still doesn't feel right, this one is for you. --- Melissa's Instagram: @empathyqueen.eq/ Melissa's Website: https://eqviaempathy.com/ Brittany's Instagram: @catescreative.studio Brittany's Website: https://catescreativestudio.com/

    43 min

  7. May 19

    Somewhere in the Middle: You're Not Lost, You're Becoming

    Something has felt off lately and I'm naming it out loud. In this solo episode, I'm getting honest about how I've been showing up from ego instead of flow. In this podcast, in a major life transition, and in the quiet places I haven't wanted to look. If you've ever felt like you're doing all the things but still feel misaligned, this one is for you. We talk about: Why the messy middle isn't a phase to push through, it's just lifeHow ego disguises itself as structure and perfectionismWhat it looks like to stop forcing and start leading from soulWhy showing up messy might be exactly the permission someone else needsIf you're in the middle of a career shift, a business evolution, or a deeper identity change and you're tired of waiting until you have it all figured out, this is where you realign. --- Connect with Brittany Instagram: @catescreative.studio Website: www.catescreativestudio.com

    16 min

  8. May 12

    The Hidden Cost of Staying in an Outdated Brand (or Career)

    If your brand feels slightly off… this isn’t a strategy problem. In this episode, we’re talking about what really keeps women entrepreneurs stuck: identity misalignment. When your personal growth outpaces your brand, everything starts to feel harder—your messaging, your visibility, and your ability to attract the right clients. You might notice: attracting “almost” clientsover-explaining your valuestruggling to show up authenticallycomparing your success to othersThis isn’t about needing better marketing. It’s about the gap between who you’ve become… and what your brand communicates. Because you’re not being overlooked—you’re being perceived based on a brand that no longer represents you. This episode will shift how you think about authenticity, visibility, and brand alignment, so you can stop performing your brand… and start being seen for who you actually are. --- Connect with Brittany Instagram: ⁠@catescreative.studio⁠ Website: ⁠https://catescreativestudio.com/⁠

    9 min
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5
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About

You left your career to build something on your own terms. You built it. And somewhere along the way, you evolved past the version of yourself who built it. Now something feels slightly off. Not broken — just misaligned. You're forcing things that used to flow. You're looking everywhere for answers that are only available inside you. That's not a business problem. That's an identity problem wearing a business problem's clothes. "Still in Progress" is for the woman somewhere in the middle of figuring out who she's becoming next. You're not behind. You're not lost. You're still in progress.

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