Still In Progress | For Women Entrepreneurs Outgrowing the Career or Business They Built

Brittany Cates | Brand Strategist
  • 5.0 (27)
  • Entrepreneurship
  • Updated Weekly

You left your career to build something on your own terms. You built it. And somewhere along the way, you evolved past the version of yourself who built it. Now something feels slightly off. Not broken — just misaligned. You're forcing things that used to flow. You're looking everywhere for answers that are only available inside you. That's not a business problem. That's an identity problem wearing a business problem's clothes. "Still in Progress" is for the woman somewhere in the middle of figuring out who she's becoming next. You're not behind. You're not lost. You're still in progress.

  1. 2d ago

    The Point of View Problem: Why Your Brand Feels Like Everyone Else's

    You left your career to build something on your own terms. You built it. And somewhere along the way, it started to feel a little too safe — competent, capable, and quietly like it could belong to anyone. This episode is about the difference between a business that's efficient and a business that's actually you — and how I stumbled into that realization somewhere between a therapy session, an HGTV binge, and a two-hour wander around HomeGoods. If your brand feels a little too polished and not quite specific enough right now, that's not a sign something's wrong. It might just be a sign you've outgrown the version of the business you built. — Come tell me what part of you has been asking for more room lately on Instagram → ⁠⁠@catescreative.studio⁠ Ready to figure out exactly where the gap is? The Strategic Brand Reset is where we do that work together: ⁠⁠https://catescreativestudio.com/⁠⁠ Take the ⁠⁠Brand Clarity Quiz⁠⁠ to find out why your brand feels off right now.

  2. Jul 21

    How to Reinvent Yourself When You've Outgrown Who You Used to Be

    Kat spent fifteen years certain she knew exactly who she was. She was a horse trainer, good at it, built for it, in it for life. Then a health crisis in her mid-30s took the plan and flipped it on it's head. What came after wasn't a comeback story. It was a slow, deliberate act of becoming someone new: a licensed clinical social worker, a guide for women in transition, and someone who's still figuring out what her next chapter holds. This is a conversation about what it actually takes to let go of an identity you were sure was permanent, and why the hardest part isn't surviving the thing that breaks you open. It's deciding who you get to be on the other end of it, before you have any proof it'll work. A few things we get into: Why "the decision is the miracle," and how one choice becomes the pivot everything else organizes around Why "survivor" is a chapter, not a title, and what it costs to keep making your past mean something about your future The gravestone question she asks her clients (it's not as morbid as it sounds, and it'll stay with you) If you're somewhere in the middle of outgrowing a version of yourself right now, this one's going to feel less like advice and more like company. --- Follow Kat and her movement, Soulful Ambition, on: Facebook: www.facebook.com/KatGriffithLCSW Instagram: www.instagram.com/soulfulambitions_with_katg/ --- Connect + Work with Brittany: Ready to figure out exactly where the gap is in your branding? The Strategic Brand Reset is where we do that work together: ⁠https://catescreativestudio.com/⁠ Take the ⁠Brand Clarity Quiz⁠ to find out where your brand feels off right now. Follow Brittany on Instagram: ⁠@catescreative.studio

  3. Jul 14

    Brand Inspiration vs. Copying Someone Else's Brand: Where's the Line?

    Can I just copy what someone else is doing? If you've ever landed on someone's brand and thought, that's exactly what I should be doing, this episode is for you. Not to talk you out of inspiration, but to help you see the real difference between being inspired by someone and quietly building your brand on their foundation instead of your own. In this episode, Brittany breaks down: What's actually underneath the impulse to copy someone else's brandThe real difference between inspiration and copying — and where the line isWhat happens when you build on someone else's foundation instead of your ownWhat copying costs you that you can't see right awayWhy you can't decorate a house that doesn't have walls yetWhat to do instead of copying, and how to actually find itThis one's for you if you've caught yourself saving someone else's page for "brand inspiration" more often than you'd like to admit and you're ready to figure out what's actually yours. CONNECT + WORK WITH BRITTANY Ready to figure out exactly where the gap is? The Strategic Brand Reset is where we do that work together: ⁠https://catescreativestudio.com/⁠Take the ⁠Brand Clarity Quiz⁠ to find out where your brand stands right now. Follow "Still in Progress" on Instagram: ⁠@catescreative.studio

  4. Jul 7

    What a Misaligned Brand is Actually Costing You

    How important is your branding, really? It's a fair question. And if you're asking it, you're probably somewhere in the middle: you know something needs to change, you're just not sure if branding is the thing to focus on right now. In this episode, Brittany gives you the honest answer. Not a motivational one. A real one. You'll walk away from this episode understanding: What branding is actually costing you when it's slightly off — in real, tangible termsWhy the "branding doesn't matter" belief exists and when it's actually trueWhat people are deciding in the first few seconds they encounter your brand — and what information they're using to make that callThe difference between a brand that creates signal and one that creates staticWhat changes when your brand finally reflects who you actually areThis episode is for you if you've been in business for a while, you've grown, and something about the way you're showing up just doesn't feel like it's doing your work justice anymore. Your brand is making a first impression every single time someone encounters you, whether you're there or not. It's worth getting it right. CONNECT + WORK WITH BRITTANY Take the "Brand Clarity Quiz" to find out exactly where your brand disconnect is living. https://brittanycatesco.systeme.io/brand-freebie Ready to do the deeper work? The "Strategic Brand Reset" is a focused strategy engagement that realigns your brand with who you've actually become. https://catescreativestudio.com/ Follow Brittany and "Still in Progress" on Instagram: @catescreative.studio

  5. Jun 30

    Why Your Brand Doesn't Feel Like You Anymore — and What to Do About It

    If your brand doesn't feel like you anymore, you're probably not struggling with design. You're struggling with alignment. In this episode, Brittany breaks down what's actually happening when the brand you built stops reflecting the business, and the person, you've become. Because the dread you feel every time you sit down to create content, write a caption, or send someone to your website? That's not a creativity problem. It's a signal. You'll walk away from this episode understanding: Why the fixes keep not working — and what you're actually trying to solveThe difference between a brand that needs a refresh and one that needs a full realignmentWhat it looks like when someone can see what you can't say about yourself (and why that outside view changes everything)What to do when you've outgrown the brand you builtThis episode is for you if you've been in business for a while, you've grown, your work has evolved, and something about the way you're showing up just doesn't fit anymore. You're not behind. You haven't built it wrong. You've just grown. And it's time for your brand to catch up. CONNECT + WORK WITH BRITTANY Ready to figure out exactly where the gap is? The Strategic Brand Reset is where we do that work together: https://catescreativestudio.com/Take the Brand Clarity Quiz to find out where your brand stands right now. Follow "Still in Progress" on Instagram: @catescreative.studio

  6. Jun 23

    The Summer Slowdown: Why Stepping Back Isn't the Same as Falling Behind

    Summer has a way of throwing off everything you had planned. The schedule shifts, the routines disappear, and suddenly the business work you knew you needed to do keeps getting pushed to the back burner. And underneath all of it is this quiet pressure. The feeling that you should be further along by now. This episode is for the woman who knows she needs to address some things in her business: Maybe it's her brand, Maybe it's her messaging, Maybe it's just the general sense that something isn't quite fitting anymore. But she doesn't have the capacity to tackle it right now. And she feel guilty about it. In this episode, Brittany shares what to do in this time of uncertainty and how to tell the difference between avoidance and discernment. The work will still be there when the season shifts. And you'll be ready for it when it does. --- Connect with Brittany Instagram: ⁠⁠@catescreative.studio⁠⁠ Website: ⁠⁠https://catescreativestudio.com/⁠

  7. Jun 16

    When the Identity That Got You Here Is the Thing Holding You Back

    What if the thing keeping you stuck isn't your habits, your plan, or your circumstances? What if it's the identity you built around your limitations? In this conversation, we get into what it actually looks like to be in the middle of becoming someone new: why your body will literally pull you back when change starts to feel real how to tell the difference between fear and intuition when they feel identicalwhat identity has to do with why the strategy you have isn't working the way it shouldAnne Marie Costanzo is a personal trainer turned identity and lifestyle coach who works with women in midlife ready to stop living inside who they've outgrown. She writes and podcasts at Aging Fiercely. If you've been wondering why changing your strategy still doesn't feel like changing yourself, this is the missing piece. --- Connect with Anne Marie Website: https://www.amcostanzo.com/ Substack: https://amcostanzo.substack.com/ YouTube: https://www.youtube.com/@amcostanzowellness --- Connect with Brittany Instagram: ⁠⁠⁠@catescreative.studio⁠⁠⁠ Website: ⁠⁠⁠https://catescreativestudio.com/⁠

  8. Jun 9

    When You Record It Three Times and Delete Every One

    You sat down to create something. Maybe you pulled up a template, asked AI to help you get started, or modeled it after someone whose content you admire. And what came out was... fine. Technically fine. But it didn't feel like yours. In this episode, I'm getting honest about my own experience losing my voice in the content creation process — and diagnosing exactly why it happens. This isn't an anti-AI conversation. It's about what we give up when we outsource our direction to something that can only reflect our input back at us. If you've ever felt like you were performing your content instead of expressing it, this episode is going to name why. --- Connect with Brittany Instagram: ⁠@catescreative.studio⁠ Website: ⁠https://catescreativestudio.com/⁠

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You left your career to build something on your own terms. You built it. And somewhere along the way, you evolved past the version of yourself who built it. Now something feels slightly off. Not broken — just misaligned. You're forcing things that used to flow. You're looking everywhere for answers that are only available inside you. That's not a business problem. That's an identity problem wearing a business problem's clothes. "Still in Progress" is for the woman somewhere in the middle of figuring out who she's becoming next. You're not behind. You're not lost. You're still in progress.

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