Down and Dirty with Dr. T.

Poocho

Down & Dirty with Dr. T. is a show about the messy, political, strategic world behind consumer insights, and what it actually takes to get them heard. Each episode unpacks a real research project: how it got commissioned, what politics shaped it, and why some findings turned into action while others got shelved. Learn more: Website:  ⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠

  1. 4h ago

    No rain in a waterproof paint ad? What in-home immersions in Kerala taught Asian Paints || ft. Naveen Murali

    Why would a waterproof paint ad leave out the rain? Naveen Murali, now VP of Marketing at SUGAR Cosmetics, looks back on a campaign from his Asian Paints years. At the time, exterior paint ads in Kerala shared rain as a common theme. After spending time in consumers’ homes across the state, the team behind Asian Paints Ultima Protect discovered something about how customers judged a good paint. That insight led them to take a different route with the campaign. By Naveen’s account, sales doubled within three months of the new campaign going out. In this episode of Down and Dirty with Dr. T., host Taapsi Ramachandani explores the business of insights from the brand side: how a marketing team decides which consumer findings deserve a campaign, how leadership comes to back them, and how an insight travels from a living room to a script, a pack and a retail counter. The Aha moments: How a first market visit reset Naveen's picture of who buys a premium productA recent Sugar launch where a format that won pre-launch consumer trials met a mass audience that used it differently, and how reviews, a founder video and an on-pack sticker closed the gapWhy Ultima Protect plateaued in Kerala with satisfied buyers, and what a side-by-side screening of category ads showed about sameness in communication and the pull of a strong parent brand over its sub-brandHow the team structured its immersions: homes of Ultima Protect buyers, Ultima buyers and competitor buyers, plus the painters who influence what gets boughtHow one painter's remark about what he saw in the paint became the central idea of a campaign, and how that idea reached dealer counters through painters' written purchase listsWhy the campaign went without rain, and how the front of the pack carried the same cue as the ad so shelf and screen told one storyWhy Tamil Nadu and the Telugu markets called for a different territory from Kerala, with an ingredient-led idea in one state and a process-led idea in the others, and how that learning shaped the national campaignHow taking brand managers, marketing leadership and other functions into the field produced alignment before the debriefNaveen's advice on briefs and research: keep each ad to one message, observe people while they use the product, and enter research ready to be surprised About guest:  Naveen Murali is VP of marketing at Sugar Cosmetics, where his remit covers performance marketing, the in-house creative agency and consumer insights. His earlier career includes marketing leadership at Pepperfry, years at Asian Paints and a role at Oracle. He has been named to the Impact CMO 40Under40 list and recognised as an Economic Times Young Leader, and he is an alumnus of NIT Warangal and IIM Kozhikode. Learn more about Poocho Website:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Blog:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/resources/blog/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/poochonetwork⁠⁠⁠ Chapters: 00:00 Introduction 01:53 The first market visit 04:40 Packaging and consumer insight 06:03 The Sugar gloss stick story 11:14 The Ultima Protect case 18:55 Why growth stalled 22:09 Home visits across Kerala 28:20 The fiber moment 31:11 The ad with no rain 40:15 Aligning stakeholders 46:20 Tamil Nadu and the Telugu markets 50:20 Advice for marketers 53:14 Rapid fire round

    No rain in a waterproof paint ad? What in-home immersions in Kerala taught Asian Paints || ft. Naveen Murali
  2. Jul 27

    Why research and its stakeholders should be friends || Down & Dirty podcast ft. Arvind Chandrashekar

    In this episode, Arvind Chandrasekar, Director of UX Research at Glance, walks through how insights actually move, or stall, inside organizations. He talks through 96 interviews conducted in three weeks, product decisions that went wrong because of missed cultural context, and how he makes the case for research budgets using the same logic as a hotel doorman.The Aha moments:Why a red colored news app nearly derailed a product built for global audiencesThe habit most researchers are guilty of: never turning the research lens on their own stakeholdersHow to read the incentives hiding behind a formal research briefThe ongoing form versus function debate, and how data ends up settling itWhy sorting findings into hygiene, satisfiers, and delighters changes what gets adoptedThe doorman analogy that makes the case for why research is worth fundingThis episode covers how to stop treating stakeholders as adversaries and start understanding what's actually driving their asks. Arvind also gets into why the question a stakeholder voices out loud is rarely the one they actually need answered, and how that gap shapes the way he pitches research inside a ship-and-fix culture without giving up on rigor. He's candid too about how recommendations actually get adopted: not through a single convincing pitch, but through slow, repeated pressure until it sticks.About the guest: Arvind Chandrasekar is the Director of UX Research at Glance, where he runs the Foresight and Behavioral Insights unit out of Bangalore, studying US consumers through long-distance ethnography. His work sits at the intersection of consumer behavior, brand intelligence, and agentic AI, including how people shop with AI assistance, tracking share of voice in agentic commerce, and building decision frameworks for what content gets aired, re-cut, or killed. Before Glance, he spent 13 years in UX research, including work on Google Pay focused on Tier 2 markets in India. He holds a master's degree in political science and economics, and has also published fiction under the pen name Athul DeMarco. Chapters:00:00:00 - 00:03:05 Intro: Arvind Chandrashekar & Down and Dirty's new format 00:03:06 - 00:06:06 Arvind's uncommon schedule & remote ethnography 00:06:07 - 00:08:20 The indispensable role of research operations 00:08:21 - 00:09:58 Case study unveiling 00:09:59 - 00:14:29 Wardrobe audit case study: Global product challenges 00:14:30 - 00:18:45 Proactive research vs. "Ship and Fix" 00:18:46 - 00:23:02 Proactive research and budget justification 00:23:03 - 00:28:31 The business case for research investment 00:28:31 - 00:32:01 Generative vs. Validation research insights 00:32:01 - 00:32:50 Researching internal stakeholders and bridging divides 00:32:50 - 00:34:48 Effective stakeholder communication and retention 00:34:48 - 00:36:35 'Ambient screen' product case study 00:36:35 - 00:38:40 Navigating product decisions with data and persistence 00:38:40 - 00:42:10 Prioritizing research recommendations for stakeholders 00:42:10 - 00:45:54 Rapid fire

    Why research and its stakeholders should be friends || Down & Dirty podcast ft. Arvind Chandrashekar
  3. Feb 12

    How does Arc take digital clutter off this founder’s plate?

    Down & Dirty with Dr. T. is back with yet another episode, and our featured guest this time is Jared Neutel. Jared is an entrepreneur with over 14 years of experience in the tech space. He has led product and engineering teams across multiple companies, bootstrapped Neutech, a senior software staff augmentation team for seed and series A startups, and also co-founded Tixologi, a venture-backed, blockchain-based ticketing platform. In this episode, Jared shares what an average day in his life as a founder looks like, starting with early mornings and a commute to the office, followed by back-to-back calls with clients, leads, and internal teams while he keeps systems and processes running smoothly. He also talks about the ongoing challenge of delegation and learning to step back as his team takes ownership. He then highlights the Arc browser as a key part of his workflow, explaining why he moved away from Chrome and how its structured workspaces, cleaner tab management, shortcuts, and seamless syncing across devices help him stay organized and manage conversations, documents, and tasks in one place. Highlights from the episode: A day in the life – Jared’s day usually begins early, waking up between 5:30 and 6:00 a.m., and he tries to wrap up by 10:00 or 11:00 p.m. Most of his day is spent in back-to-back meetings with clients, leads, and internal teams, focused on quick decisions and problem solving. After work, he heads to the gym and ends the day with a no-phone dinner with his wife.Delegation as an ongoing challenge – One of Jared’s biggest personal hurdles is delegation. He finds it difficult to hand off tasks where he feels he could execute them better himself. Letting go becomes especially challenging when he notices small details going off track, but he also recognizes that allowing the team to own most of the work is essential for long-term growth.Arc Browser for staying organized – He talks about the Arc browser, built by The Browser Company. He moved from Chrome because Arc helps him structure his work through organized tab folders, separate workspaces for different companies like Neutech and Tixologi. Tabs sync across his phone and computer and clear automatically if unused, while Chrome-based syncing keeps passwords and bookmarks intact. Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Blog:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/resources/blog/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/poochonetwork⁠⁠⁠⁠ Chapters: 00:00:00 A day in the life of an entrepreneur 00:03:34 How Jared allocates his time across meetings, decisions, and boundaries 00:04:42 The founder’s role in systems, processes, and setting teams up for success 00:09:44 Personal challenges 00:14:46 Team relationships 00:16:00 Communication dynamics 00:17:51 Why communication matters deeply in the service industry 00:19:44 Core tools used daily to manage operations and coordination 00:22:34 Arc Browser and its impact on organization and workflow 00:24:41 Arc vs Chrome, features, workflows, and syncing across devices 00:30:16 Key USPs of Arc and other essential tools for running the business 00:32:57 Arc’s vertical navigation and efficiency for entrepreneurs 00:34:32 Using Arc to manage information, tasks, and priorities 00:36:54 Visual hierarchy, prioritization, and tab organization systems 00:39:21 Defining the ideal Arc user and who benefits most 00:41:45 Arc’s role in reducing decision fatigue and mental load 00:43:21 How Arc was discovered and adopted 00:44:32 Tool recommendations 00:46:23 Closing reflections

    How does Arc take digital clutter off this founder’s plate?
  4. Jan 15

    Why does this co-founder use ClickUp to manage client expectations and scale her business?

    Down & Dirty with Dr. T. is back with yet another episode, and our featured guest this time is Nistha Goel. Nistha is the co- founder of Alikeu Marketing, a social media marketing agency that assists founders, coaches, and consultants in establishing their personal brands. She has been working in the industry for about two years and has helped her clients achieve multiple viral reels and generate leads worth over $600,000. In this episode, Nistha shares what an average day in her life looks like, the different kinds of outputs her company delivers, focusing primarily on organic marketing, and finally the tool that helps her manage her team and client deliverables: ClickUp. She discusses why her team switched over to ClickUp from tools like Google Sheets, Google Docs, and its advantages over Trello. Highlights from the episode: A day in the life – Nistha’s day usually starts with a workout, followed by logging in around 10:30 a.m. for team updates. Most of her time goes into resolving issues faced by the team, and stepping in on client requests, especially when strategy is involved. She typically wraps up by 7 p.m., though late evenings aren’t uncommon when working with clients across Australia and the US. Outside work, she makes time to read and tries to call it a day by midnight. ClickUp for team and client management – As the team scaled, Nistha moved from Google Sheets and Docs to ClickUp to bring more structure and visibility to their work. Better notifications helped close gaps, while features like deadlines and recurring tasks made planning easier. ClickUp also lets clients track project progress as guests. Compared to tools like Trello, it offers greater depth, making it a more sustainable choice for the long run. Aligning vision and strategy – Alikeu Marketing focuses on organic, done-for-you marketing, spanning content direction, strategy, sales, and funnel creation. Nistha leads the creative side, while her partner, Raj, handles client acquisition and relationships. Together, they work to align their creative and strategic approach with each client’s vision, designing a system that meets clients where they are. Their aim isn’t just to work around constraints, but to solve them in a way that respects the client’s comfort and long-term goals. Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Blog:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/resources/blog/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/poochonetwork⁠⁠⁠⁠ Chapters: 00:00:00 A day in the life of Nistha Goel 00:03:19 Team structure and time management 00:05:32 Strengths, team dynamics, and creative focus 00:06:53 Aligning creative vision with client expectations 00:09:10 Overcoming implementation roadblocks with clients 00:11:58 Tools used for team and client management 00:16:10 Task management workflow and team coordination 00:18:04 Transition from Google Sheets to ClickUp 00:21:23 The inflection point of team size and client load 00:23:13 Why ClickUp over Trello and other tools 00:30:11 ClickUp’s advantages and key learnings 00:35:47 Rapid fire round and closing thoughts

    Why does this co-founder use ClickUp to manage client expectations and scale her business?
  5. 12/18/2025

    How does this freelance moderator use YouTube for unbiased content and his professional arsenal?

    Down & Dirty with Dr. T is back with a new episode featuring Harsh Maskara, an independent qualitative market researcher with over 14 years of experience working across brands like HUL, Amazon, and Tata Motors. A moderator at heart, Harsh has spent years leading focus group rooms and one-on-one conversations. After starting his career in full-service research agencies, he chose to freelance so he could stay closer to fieldwork and moderation. In this episode, he sits down with Dr. Taapsi Ramchandani to talk about how YouTube has become a key learning and awareness tool in his daily life. By watching long-form interviews and political conversations, and closely observing how experienced interviewers frame questions, use silence, and navigate conversations, Harsh shares how YouTube adds to his “arsenal, so to say” as a moderator. The conversation also briefly touches on the smaller role of tools like Spotify, LinkedIn, Google, Groww, and Netflix in supporting how he learns, unwinds, and stays informed. Highlights from the episode: Transition to freelance moderation: Harsh shares his journey from a full-time role at Quantum Consumer Solutions in Mumbai to becoming a freelance moderator, explaining that a senior, desk-bound role became too taxing, and he wanted more excitement from field work and life.The significance of running: Running is a significant factor in the speaker's life, as it makes him "clear-headed", and he finds that it allows him to become "more conscious of yourself and your thoughts".The moderator's need for current affairs: As a freelance moderator, he emphasizes the importance of staying in sync with current affairs, media, and entertainment because consumers often reference what they have been exposed to, and the moderator needs to understand those references.YouTube as a key information source and learning tool: The speaker uses YouTube as a primary source for up-to-date information, news, and media, choosing video content not only because it offers a potentially less-biased perspective than traditional media but also because he learns from watching how others conduct interviews. Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Blog:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/resources/blog/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/poochonetwork⁠⁠⁠⁠ Chapters: 00:00:00 A day in the life: routine and interests 00:02:41 Running, insomnia, and mental state 00:03:45 Transition to freelancing: reasons and challenges 00:06:49 Early freelance days: extreme lifestyle and diet 00:09:08 Freelancing from Kolkata and current pursuits 00:11:50 Staying relevant as a moderator: skills and networking 00:16:53 Technology and conscious running 00:18:43 YouTube as a news source 00:21:23 Daily media consumption 00:23:47 Google app and stock market news 00:25:43 YouTube's rise as a news source 00:27:30 Favorite YouTube channels and content preferences 00:30:34 Other content platforms and motivation 00:32:56 Content preferences: politics and sports 00:36:13 External content sources: newsletters and running 00:39:02 Rapid fire questions

    How does this freelance moderator use YouTube for unbiased content and his professional arsenal?
  6. 11/14/2025

    How does this founder use ChatGPT to create high-impact LinkedIn content and build digital products?

    Down & Dirty with Dr. T is back with a new episode featuring Neeraj Shah, LinkedIn Faculty on GeniusU and founder of Titan Masterminds. A people-savvy and business-savvy leader, Neeraj helps entrepreneurs use LinkedIn and AI to attract the right clients and build consistent systems for growth. His journey has been anything but linear, from running his family business to trading commodities, to building India’s largest business networking organization, and now coaching entrepreneurs to build purposeful, scalable businesses. In this episode, he sits down with Dr. Taapsi Ramchandani to talk about how he stays on the cutting edge of LinkedIn strategy and generative AI, and how he’s built ChatGPT into his daily workflow to design lead magnets, write LinkedIn profiles, and even create digital products that power his coaching business. Highlights from the episode: A day in the life of Neeraj Shah: Neeraj shares how he divides his day into four parts – mornings for learning and deep work, afternoons for client sessions and content creation, and evenings for reflection with family. It’s a simple system that helps him stay balanced, productive, and curious about what’s next in the world of generative AI and LinkedIn. Solving business problems with AI: Neeraj talks about how many entrepreneurs get caught up doing repetitive tasks like writing outreach messages, creating lead magnets, or updating their LinkedIn profiles. Through his AI Mastermind, he teaches them how to use ChatGPT and custom GPTs to handle this busywork, so they can spend more time focusing on growing their business. How Neeraj uses ChatGPT for LinkedIn: Neeraj shares his screen and walks through how he uses ChatGPT to improve LinkedIn profiles. He shows how custom GPTs can write profile headlines, “About” sections, and banner pitches that fit each person’s brand, hence throwing light on how AI can make personal branding simpler and more consistent. Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Blog:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/resources/blog/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/poochonetwork⁠⁠⁠ Chapters: 00:00:00 A day in the life of Neeraj Shah 00:05:14 Energy rhythms and productivity 00:08:17 Responsibilities and generative AI 00:10:07 Lead magnets and ChatGPT 00:12:46 Challenges and strengths 00:16:54 Neeraj Shah as a business coach 00:18:03 Daily tools and AI engagement 00:19:52 ChatGPT’s impact on marketing and course creation 00:22:00 AI mastermind and problem-solving approach 00:25:09 Using AI for LinkedIn optimization 00:27:10 Ecosystem of tools and strategies 00:30:15 LinkedIn profile optimization 00:33:07 Custom GPTs for LinkedIn profiles 00:36:23 Strategic use of LinkedIn for personal branding 00:38:56 AI’s role in enhancing personal expertise 00:41:16 Prompting strategies for ChatGPT 00:45:31 Building a personal brand with ChatGPT 00:48:00 Avoiding detection when using ChatGPT 00:50:23 Closing thoughts

    How does this founder use ChatGPT to create high-impact LinkedIn content and build digital products?
  7. 10/30/2025

    How does this Creative Business Consultant use Toggl to log her work and track time across projects?

    Down & Dirty with Dr. T is back with a new episode featuring Nishita Mohta, Creative Business Consultant, Design Educator, and author of the book “Inspired: The A–Z of Creative Unblocking”. In this episode, Nishita explains what a Design Operations Consultant does and why design studios are increasingly looking for project management expertise. She shares how her work focuses on bringing structure to creative processes so founders can focus on growth and strategy. Sitting down with Taapsi, she talks about how simple tools like Toggl can make time management easier, not by enforcing productivity, but by helping her stay aware of how her time is being used. Highlights from the episode: Project Planning and Tracking Systems: She discusses how she creates custom project planning and tracking systems, translating founders’ subconscious ways of working into usable frameworks for their teams and clients. Each setup is tailored to the studio’s specific needs. Tools That Bring Structure to Creativity: To gain visibility into how her time is spent, Nishita turns to Toggl, valuing its intuitive interface and simple design. Alongside Google Calendar and Notion, it helps her manage anxiety and stay organised. Hands-on with Toggl: Nishita walks us through Toggl, the time-tracking tool she uses every day. She explains how she logs projects, adds descriptions, pauses for breaks, and uses detailed reports to track the time spent on client work. From stopping the timer when she takes a 15-minute break to pulling up project-wise reports, Nishita shows how Toggl fits naturally into her work routine. Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Blog:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/resources/blog/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/poochonetwork⁠⁠⁠ Chapters: 00:00:00  Introduction to Nishita Mota  00:04:28  Project planning & tracking systems  00:08:16  A consultant's daily structure  00:11:58  Essential tools & rituals for work  00:14:03  The importance of rituals & mindfulness  00:17:58  Mindfulness in practice & single-tasking  00:23:08  Why Toggle: design, functionality & reporting  00:27:06  Toggle's timer & reporting features  00:30:34  Goals feature (beta) & web/mobile sync 00:35:43  Feature request: distraction free mode  00:40:22  Google calendar vs. Toggle: intent vs. reality  00:41:43  Toggle's ideal user

    How does this Creative Business Consultant use Toggl to log her work and track time across projects?
  8. 10/16/2025

    How does this co-founder use Copilot to make Microsoft 365 work smarter?

    Down & Dirty with Dr. T is back with a new episode featuring Sai Dheeraj, co-founder at Sigmaverse. Sai walks us through how he leverages Microsoft 365 Copilot to boost productivity, streamline workflows, and make data-driven decisions across his team. From automating Excel operations and creating presentations to generating new ideas and strategy documents, he shares how Copilot has become an integral part of his daily work. In this episode, he sits down with Taapsi to talk about managing cross-platform workflows, balancing Google Sheets and Excel with Copilot, using the tool to generate ideas and making professional productivity smarter and more efficient. Highlights from the episode: A day in Sai’s workflow: Sai shares how he manages his work on a Mac while collaborating with teams using Microsoft 365. His mornings involve checking dashboards, Google Sheets, and planning strategy documents before diving into client work. Using Copilot to simplify work and analysis: Sai explains how Microsoft 365 Copilot helps him turn documents and PDFs into presentations, summarize videos, and handle large data sets. It also simplifies Excel tasks like creating pivot tables or pulling subsets of data without worrying about formulas, saving time on repetitive work and making complex analysis more accessible. Streamlining collaboration and workflows: Sai talks about how integrating tools like Copilot with existing platforms and sharing outputs with team members helps coordinate work across different devices and software, reducing duplication and keeping projects on track. Learn more about our research shenanigans: Website:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Blog:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.poocho.co/resources/blog/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/poochonetwork⁠⁠ Chapters: 00:00:00 A day in the life of the founder 00:03:37 Morning routine and team management 00:05:20 Continuous learning and marketing trends 00:07:01 Job responsibilities at Sigmaverse 00:08:17 Leveraging AI with Copilot for efficiency 00:13:37 Copilot vs. ChatGPT and prompt engineering 00:16:00 Introduction to Copilot and prompt engineering 00:18:26 Demonstration of Copilot for product launch planning 00:20:57 Integrating Copilot with Microsoft 365 and export functionality 00:23:45 Copilot vs. ChatGPT and its advantages 00:26:03 Practical applications and cost efficiency of Copilot 00:29:11 Workflow integration and the role of Google Sheets 00:32:02 Excel vs. Google Sheets with large datasets 00:33:49 Copilot integration and cross-platform use 00:36:00 AI tools: precision, flexibility, and creative inspiration 00:38:31 Rapid fire round 00:40:48 Closing remarks

    How does this co-founder use Copilot to make Microsoft 365 work smarter?

About

Down & Dirty with Dr. T. is a show about the messy, political, strategic world behind consumer insights, and what it actually takes to get them heard. Each episode unpacks a real research project: how it got commissioned, what politics shaped it, and why some findings turned into action while others got shelved. Learn more: Website:  ⁠⁠⁠⁠⁠⁠https://www.poocho.co/⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠https://in.linkedin.com/company/justpoocho⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠https://www.youtube.com/@justpoocho⁠⁠⁠⁠⁠⁠