The Pool Builder Marketing Podcast

Gro.Inc
  • 5.0 (1)
  • Marketing

Dive into "The Pool Builder Marketing Podcast," a specially designed 12-episode series for pool construction and maintenance professionals. Hosted by marketing maestro Matt Law, this podcast offers a deep dive into marketing tactics and insights uniquely suited for the pool building industry. From crafting compelling SEO strategies to creating waves with digital marketing and customer relations, each episode is brimming with actionable advice to help pool builders and maintainers make a splash in their market. Perfect for those looking to streamline their marketing efforts or expand.

  1. Aug 17

    Episode 34 – Lead Generation for Pool Builders – The Secrets of Magnetic Growth – Part 2

    Pool buyers don't always make a decision overnight, making follow-up one of the most important parts of lead generation. In Part 2, Matt Law shares how pool builders can use CRM technology, AI, automated email and SMS, appointment scheduling, phone systems, and long-term nurturing to convert more prospects. Learn how to track every opportunity through the sales process and measure which marketing channels actually produce pool contracts and revenue.

  2. Aug 17

    Episode 33 – Lead Generation for Pool Builders – The Secrets of Magnetic Growth – Part 1

    Pool leads can be expensive—but a great pool project can also be worth a tremendous amount of revenue. In Part 1, Matt Law explains how to build a lead generation campaign around profitability instead of simply chasing cheap leads. Discover how Google Ads, Meta, landing pages, remarketing, reviews, USPs, video, and careful targeting work together to attract homeowners and give them a compelling reason to choose your pool company.

  3. Aug 4

    Episode 32 – The Art of Selling for Pool Builders – Part 2

    Every pool buyer approaches decisions differently. In Part 2, Matt Law explains the four personality types you'll encounter during sales appointments and how pool builders can tailor every conversation to build trust, reduce objections, and close more high-value projects.

  4. Aug 4

    Episode 31 – The Art of Selling for Pool Builders – Part 1

    Selling a custom pool is about much more than presenting a design. In Part 1, Matt Law shares proven sales strategies that help pool builders establish trust, prepare for appointments, communicate value, and confidently guide homeowners through one of the largest investments they'll ever make.

  5. Jul 31

    Episode 30 – The Balanced Pool Builder - 7 Life-Changing Habits of Growing Pool Company Owners

    Building dream backyards starts with building a healthy business. Matt Law shares the seven habits he's observed in successful pool builders who continue to scale while maintaining balance in their lives. Learn why leadership, systems, sales, and intentional growth matter just as much as marketing when building a company designed to last.

  6. Feb 13

    Episode 29 - Pool Company Marketing - What's Working in 2026

    Pool builders operate in a high-value, competitive space, and marketing strategies have shifted significantly. In this episode, we discuss how local SEO, high-intent Google Ads campaigns, and smart remarketing are helping pool companies stay visible during longer buying cycles. We also cover how AI automation improves lead nurturing and consultation scheduling so opportunities don’t slip through the cracks. If you’re looking to attract higher-quality projects and maintain consistent growth, this episode outlines what’s working for pool builders right now.

  7. 10/24/2025

    Episode 28 – AI Automation & Scheduling for Pool Builders

    From lead to backyard oasis, automation helps pool companies keep projects moving. We’ll show you how to use AI to manage leads, automate scheduling, and impress clients with fast, reliable communication.

  8. 10/24/2025

    Episode 27 – Meta Ads and Lead Forms for Pool Builders

    Looking to build your pool pipeline? Learn how to use Meta Ads and lead forms to generate qualified inquiries. We’ll explain how to automate your nurture process and set up follow-ups that actually get results.

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Dive into "The Pool Builder Marketing Podcast," a specially designed 12-episode series for pool construction and maintenance professionals. Hosted by marketing maestro Matt Law, this podcast offers a deep dive into marketing tactics and insights uniquely suited for the pool building industry. From crafting compelling SEO strategies to creating waves with digital marketing and customer relations, each episode is brimming with actionable advice to help pool builders and maintainers make a splash in their market. Perfect for those looking to streamline their marketing efforts or expand.

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