Scale Your Accounting Firm with Peter Vander Wall

Peter Vander Wall
  • 5.0 (9)
  • ENTREPRENEURSHIP

You’re a great accountant. But scaling a firm? That’s a different game. On Scale Your Accounting Firm, Peter Vander Wall shares proven strategies to get better clients, stronger systems, and marketing that works. If you’ve outgrown referrals and want to build a business that runs without you—this is your playbook. No fluff, just the truth about what’s keeping you stuck and how to fix it. Follow Peter: IG @petervndr YouTube: youtube.com/@petervndr

  1. 09/22/2025

    Ranking Marketing Strategies For Q4 2025 (Accounting Firms)

    How to successfully outsource your marketing: https://socialclubstudios.com/yt-libJoin my newsletter: https://socialclubstudios.com/newsletterConnect with me on other platforms:Instagram: https://www.instagram.com/petervndr/Facebook: https://www.facebook.com/petervndr/LinkedIn: https://www.linkedin.com/in/petervanderwall/Scale Your Accounting Firm Podcast: https://www.youtube.com/@ScaleYourAccountingFirm

    15 min

  2. 09/15/2025

    Stop Making Educational Content. Do This Instead.

    How to successfully outsource your marketing: https://socialclubstudios.com/yt-lib Join my newsletter: https://socialclubstudios.com/newsletter Connect with me on other platforms: Instagram: https://www.instagram.com/petervndr/ Facebook: https://www.facebook.com/petervndr/ LinkedIn: https://www.linkedin.com/in/petervanderwall/ Scale Your Accounting Firm Podcast: https://www.youtube.com/@ScaleYourAccountingFirm

    17 min

  3. 07/28/2025

    How To Buy a CPA Firm in 2025 | Ryan Bakke

    How to successfully outsource your marketing: https://socialclubstudios.com/yt-lib In this video, I walk you through the entire process — from identifying a CPA firm worth buying, to negotiating terms, funding the deal, and scaling the business post-acquisition. Whether you’re looking to skip the startup grind or you’re a seasoned accountant ready to grow through acquisition, this video breaks it all down step by step. ✅ Learn how to evaluate a firm beyond the P&L ✅ Understand the difference between seller-financing, SBA loans, and cash deals ✅ Know what questions to ask during due diligence ✅ Avoid common pitfalls in small firm acquisitions ✅ Get practical insight on how to integrate and retain clients post-close This isn’t theory. It’s based on real-world deals and what’s working right now for buyers of bookkeeping, tax, and accounting practices. Connect with me on other platforms: Instagram: https://www.instagram.com/petervndr/ Facebook: https://www.facebook.com/petervndr/ LinkedIn: https://www.linkedin.com/in/petervanderwall/ YouTube: https://www.youtube.com/@petervndr Newsletter: https://socialclubstudios.com/newsletter how to buy a cpa firm, buy an accounting practice, accounting firm acquisition, buy a bookkeeping business, how to buy a tax firm, cpa firm for sale 2025, small firm acquisition tips, accounting practice broker, accounting firm deal structure, due diligence for accounting firm, cpa firm purchase agreement, buying a cpa firm with sba loan, accounting practice M&A

    36 min

  4. 07/21/2025

    How to Niche Down Your Accounting Firm

    How to successfully outsource your marketing: https://socialclubstudios.com/yt-lib In this video, I’ll walk you through how to choose a niche that unlocks consistent client growth—and how to actually commit to it without second-guessing everything three weeks in. You’ll learn: • The truth about why most firms resist niching down • Why niching by industry alone usually isn’t enough • A better way to choose your niche (even if you’re starting broad) • The mindset shifts that separate high-growth firms from the rest If you’ve ever said “I just want to work with good clients who value what we do,” this is how you make that happen. Connect with me on other platforms: Instagram: https://www.instagram.com/petervndr/ Facebook: https://www.facebook.com/petervndr/ LinkedIn: https://www.linkedin.com/in/petervanderwall/ YouTube: https://www.youtube.com/@petervndr Newsletter: https://socialclubstudios.com/newsletter how to niche down your accounting firm, accounting niche marketing, best niches for accounting firms, accounting firm branding, cpa marketing strategy, accounting firm marketing plan, accounting firm positioning, niche marketing for cpa firms, how to pick a niche for your firm, accounting firm growth tips, accounting firm client acquisition, grow bookkeeping business niche, tax firm niche strategies, b2b marketing for accountants, scaling a specialized accounting practice

    22 min

  5. 07/09/2025

    The Math to Scale Your Accounting Firm to $1M (2025)

    Build a 7-figure firm using numbers that actually work: https://socialclubstudios.com/yt-libThis video is a complete breakdown of the math behind building a million-dollar accounting firm. You’ll learn exactly how many clients you need, what you should be charging, and what kind of offer makes scaling both possible and sustainable. This is the real-world math behind every 7-figure firm we’ve worked with.I also walk through the key leverage points that make it easier to grow past $500k—without burning out, hiring too fast, or working 70 hours a week. Whether you're a solo CPA or already running a small team, this framework will help you clarify what growth actually looks like (and whether you're even on track).This is the same growth planning system we use with dozens of firms every year—and now it’s yours.Join my newsletter: https://socialclubstudios.com/newsletterConnect with me on other platforms:Instagram: https://www.instagram.com/petervndr/Facebook: https://www.facebook.com/petervndr/LinkedIn: https://www.linkedin.com/in/petervanderwall/scale your accounting firm, how to grow accounting firm, accounting firm growth strategy, cpa firm pricing strategy, accounting firm business model, grow accounting firm to 1 million, marketing plan accounting firm, accounting practice scale, how to get clients for accounting firm, accounting firm offers, accountant client acquisition, pricing for cpa firm, accounting firm revenue planning, grow your bookkeeping business, tax firm scaling strategies, bookkeeping growth strategy

    37 min

  6. 06/25/2025

    How to Build a Marketing Plan That Actually Makes Sense

    Most accounting firms approach marketing completely backwards, and I’ve seen firsthand how that holds them back. In this episode, I walk through how I build marketing strategies that actually work — starting with clarity around who we're targeting, what we're selling, and the transformation we create. I talk about the mistakes firms make when they jump into tactics too quickly, and how a focused strategy makes everything else simpler and more effective. This is the process I’ve used across dozens of firms to help them grow with confidence. Timestamps: 00:00:00 Intro 00:01:15 Why most accounting firm marketing fails 00:04:08 The trap of hiring agencies too early 00:07:26 Understanding strategy vs. tactics 00:10:52 Why broad targeting doesn’t work 00:14:44 Getting specific with your ideal client 00:18:01 Defining your core offer vs. upsells 00:21:37 Mapping the transformation your service creates 00:25:10 Choosing your top-of-funnel channel (outreach, content, ads) 00:28:30 Building trust: the 4 buyer types 00:33:16 Creating content that resonates and converts 00:37:45 Designing a sales process that fits your offer 00:41:22 Why KPIs matter more than you think 00:45:10 Diagnosing weak links in your funnel 00:49:00 Wrapping up the full marketing system Interested in working with me? Apply here: ► socialclubstudios.com/work-with-us Let's connect! ► Instagram: https://www.instagram.com/petervndr/ ► LinkedIn: https://www.linkedin.com/in/petervanderwall/ ► Twitter: https://twitter.com/petervndr ► YouTube: https://www.youtube.com/@petervndr

    27 min

  7. 06/18/2025

    How To Get Higher Level Accounting Clients Sell To Rich People

    In this episode, I break down how my team helped a CFO firm attract higher-level clients—specifically seven- and eight-figure business owners—with a marketing funnel built for premium offers. I talk through why traditional pain-point marketing doesn’t resonate with wealthy prospects and how shifting the message toward their big-picture goals makes a major difference. I also share why making it easy for them to vet you is crucial, and how simplifying the process helps avoid losing serious leads. This is what’s working right now if you're aiming to serve an affluent audience. Timestamps: 00:00:00 Intro 00:00:34 Why targeting affluent clients requires a different strategy 00:01:52 Understanding the dream-outcome mindset of wealthy prospects 00:03:14 Crafting messaging that speaks to high-value client goals 00:03:59 Positioning yourself as the expert with strategic marketing 00:05:16 Helping prospects vet you without friction 00:06:10 Building middle-of-funnel content that earns trust 00:07:09 Why high-level clients don’t care about the “how” 00:07:49 Avoiding unnecessary friction in your funnel 00:08:39 The problem with overcomplicated booking forms 00:09:52 Why low-ticket products attract the wrong audience 00:11:12 Structuring a simple and effective client acquisition funnel 00:12:41 Final thoughts on reducing friction for qualified leads Interested in working with me? Apply here: ► socialclubstudios.com/work-with-us Let's connect! ► Instagram: https://www.instagram.com/petervndr/ ► LinkedIn: https://www.linkedin.com/in/petervanderwall/ ► Twitter: https://twitter.com/petervndr ► YouTube: https://www.youtube.com/@petervndr

    13 min

  8. 06/05/2025

    I changed my mind on marketing, now I get 5x the customers

    Marketing isn’t just about getting in front of more people — it’s about building trust and creating real connections that lead to actual results. I used to think visibility was the goal, but shifting that mindset has helped me double my business and improve outcomes for my clients. In this episode, I break down why most accounting firms approach marketing the wrong way and share three practical takeaways that can make a real difference in the next 60–90 days. I talk about better messaging, website optimization, and how content plays a bigger role than most people realize. This is what marketing really looks like today. Timestamps: 00:00:00 Intro 00:00:28 Why Visibility Isn’t Enough Anymore 00:01:54 The Real Job of Marketing: Building Trust 00:03:28 Why Most Firms Struggle with Online Presence 00:04:06 Understanding What Your Clients Truly Care About 00:06:03 The Importance of Picking a Niche 00:07:12 How Messaging Shapes Your Brand and Clients 00:08:00 Practical Takeaway #1: Audit and Improve Your Website 00:10:26 Practical Takeaway #2: Fix Your Messaging, Not Just Your Funnel 00:13:40 Sell Outcomes, Not Features 00:15:18 Practical Takeaway #3: Use Content to Retain and Impress Clients 00:17:00 Why Content Reinforces Client Value Long-Term 00:18:29 Final Thoughts Interested in working with me? Apply here: ► socialclubstudios.com/work-with-us Let's connect! ► Instagram: https://www.instagram.com/petervndr/ ► LinkedIn: https://www.linkedin.com/in/petervanderwall/ ► Twitter: https://twitter.com/petervndr ► YouTube: https://www.youtube.com/@petervndr

    19 min
See All (46)

5
out of 5
9 Ratings

About

You’re a great accountant. But scaling a firm? That’s a different game. On Scale Your Accounting Firm, Peter Vander Wall shares proven strategies to get better clients, stronger systems, and marketing that works. If you’ve outgrown referrals and want to build a business that runs without you—this is your playbook. No fluff, just the truth about what’s keeping you stuck and how to fix it. Follow Peter: IG @petervndr YouTube: youtube.com/@petervndr

Information