Shared Visions Unlimited with Greg Dixon

Greg Dixon

Greg Dixon discusses publishing, marketing, and story production topics along with guests with great stories and services.Learn more at https://sharedvisions.com/

  1. Jul 1

    What is the Hub of Your Golden Publishing Sales Machine?

    Build authority, leave a legacy, and attract people to your Golden Offers with the Golden Publishing Sales Machine.  The main idea of the Golden Publishing Sales Machine is to use a wide range of media publishing to attract customers and clients to Your Golden Offer. One way to visualize this is as a wheel or sphere, with Your Golden Offer as the Hub in the center. Published content, such as your book, could be the Golden Offer in itself or a lead magnet for your Golden Offer. What Is Your Golden Offer? Every person has a different goal for publishing and a different focus for their marketing. For most authors, the book itself is often their Golden Offer. The book is not a lead magnet for anything else, as they are busy writing the next book. The book itself would be at the center of their Golden Publishing Sales Machine. For a Course Creator, the course or membership program would be the Golden Offer at the hub of their Golden Publishing Sales Machine. For you, it could be customers and clients. The Golden Offer for concerts and theatre productions is a ticket to the event. What is the goal of your marketing? How the Golden Publishing Sales Machine Works Start by visualizing a marketing wheel with your Golden Offer as the centre Hub. Here are some ways of attracting people to the offer: Blog Posts with Search Engine and AI Search OptimizationSocial Media PostsVideo and Audio PodcastsPublicity and/or Advertising on print, radio, online, and television media outlets.Links from books and other media. QR Codes work in print media and live presentations.NetworkingEmailThe Power Posting Strategy Here is a Power Posting Strategy I routinely use for my own offers and for clients. Here is how it would work for you: The first step is to compose a short article or post about your product or service. The post could be an overview, a case study, a client testimonial, a special offer, or any other content that builds awareness and attracts potential clients to you and your offers. I create the blog post with Search Engine Optimization (SEO) in mind and submit it to Google Search Console. Then I create variations for posting on social media platforms, including LinkedIn, Facebook, Instagram, and other relevant sites. The posts can be the whole article or a shortened version with links to the blog post. Then we send a variation of the post to your mailing list via email. Building an email list and creating email campaigns remain one of the most effective marketing strategies for achieving long-term success. A variation of this is to use StreamYard and a social media poster to publish a Video Podcast on LinkedIn, YouTube, Facebook, and Instagram. If appropriate, I will use Buzzsprout to syndicate the audio to podcast platforms such as Apple Podcasts, Spotify, iHeartRadio, Amazon Music, and more. Audio Podcasts will reach a different audience than Video Streams. The Golden Offer will appear in searches within hours. We can measure traffic to the Golden Offer. Sales are the main measure of effectiveness. Putting the Multi in Multimedia Publishing Whether your book is the Golden Offer, part of the Golden Offer, or a Lead Magnet for Your Golden Offer, publishing in multiple formats will increase your audience. Here are the many ways I publish books and courses for myself and clients: Printed Books and eBooks I currently use Amazon Kindle Direct Publishing and IngramSpark. I am looking at other options as well.Flipbooks Fabulous for giving away as Lead Magnets.Downloadable PDFs Perfect for Lead Magnets.Multimedia Experience Editions I use Kartra Memberships to collect audio, video, images, text, and more for books, courses, media collections, and family stories. GoHighLevel would work for this as well.Audio Books I am listening to audiobooks and will release an audiobook of my next book across many audiobook platforms.Blogging Website My All My Relations website at allmyrelationsbook.com is an experiment in releasing a book as a website. A blogging website is perfect if your goal is to have your content available to as many people as possible.Serial Publication by Email You could send out a chapter a day.I can help you publish your content on some or all of these platforms and implement landing pages and sales funnels. Discuss with Greg Dixon at https://www.gregdixon.net/calendar The Webinar Offer Hub For some of you, presenting your Golden Offer in a webinar could be the most effective way to convert people into clients, customers, or collaborators. There is a reason Tony Robbins, Kim Walsh Phillips, Dan Kennedy, Dave Dee, and many others present offers at live events and presentations. Your marketing mission then becomes attracting people to register for a webinar. Live is best, but evergreen webinars convert too. I can help you prepare and host webinars and other presentations. My Golden Publishing Sales Machine Offer Whether you are starting with little more than an idea or have a book or course completed, I can help you through your entire publishing and marketing journey. Get started for $388, plus $188 a month until cancelled. https://www.gregdixon.net/salesmachine Do You Have Questions? Let’s talk about your goals and Golden Offers. https://www.gregdixon.net/calendar Greg Dixon, Chief Enabler Shared Visions Unlimited Multimedia Publishing, Marketing, and Story Productions Come learn more about Shared Visions Unlimited at https://sharedvisions.com/

    12 min
  2. Healthy Approaches to Sleep and Energy ~ Healthy Conversations with Bonnie and Greg Dixon

    Jun 29

    Healthy Approaches to Sleep and Energy ~ Healthy Conversations with Bonnie and Greg Dixon

    There are some general health indicators you can track and record every day in a notebook. Sleep concerns are important to pay attention to.  How many hours of sleep are you getting each night?  Do you have trouble falling asleep, staying asleep, or waking too early?  Do you wake feeling refreshed or exhausted?  Has someone noticed that you snore or stop breathing during the night?  These details can help uncover sleep disorders or lifestyle factors affecting your health. LifeWave has a few patches that can help, including Aeon and Silent Night. Low energy is another symptom worth tracking.  Do you feel tired all day, or do you hit a slump every afternoon?  Does your energy improve after eating, exercising, or getting outside?  Keeping notes may reveal patterns related to sleep, nutrition, hydration, stress, or activity. LifeWave patches, including Energy (Spark in Canada), can help. Your body gives you clues every day.  By writing them down, you become an active partner in your own health care.  A simple notebook, calendar, or phone app can make all the difference. The better the information you bring, the better equipped your health care professional will be to help you find the right solution. Contact Bonnie to discuss a range of activities and products that can help. https://healthywealthycamper.com/ Bonnie and Greg Dixon Healthy Wealthy Camper Come learn more about Shared Visions Unlimited at https://sharedvisions.com/

    27 min
  3. Move Daily for Vitality ~ Healthy Conversations with Bonnie Dixon

    May 25

    Move Daily for Vitality ~ Healthy Conversations with Bonnie Dixon

    Imagine yourself standing without a cane, clear-minded, able to move easily at 60, 70, 80, 90, and beyond. It may sound impossible to some, but our bodies were created to move. The more we stop moving, the more difficult movement can become. Even small daily actions can make a difference over time. I was recently talking with a beautiful 97-year-old woman and asked her the secret to living well. She uses no cane, stands tall, holds a conversation with ease, and even sings with joy. Her answer was simple. A doctor once told her to keep her body moving — not just walking, but stretching and moving every part of her body every day. Think hands, arms, legs, torso, neck, and feet. She said that advice became a gift that kept on giving throughout her life. Many of us make excuses. We might say we do not have enough time or enough space. But it is worth asking ourselves: what do we have time for? We will either invest time in our health now or spend time later dealing with the challenges that can come from not caring for our bodies. Even while watching television, try doing a few stretches during the commercials. The good news is that you do not need a fancy gym or expensive equipment. A chair, a bed, or even your kitchen can become a place to move and stretch. There are many easy movement tips online. Two of my favourites on YouTube are Doc H and the fun team of Bob and Brad. Check for Programs in Your Neighbourhood Here in Merritt, there are also wonderful local opportunities to help keep you moving. Chair Yoga is offered at the Civic Centre on Tuesdays and Thursdays at 11 a.m. with Sandy Labermeyer. Mindful Relaxation is on Wednesdays at 6:30 p.m. at the Merritt Library with Ros for ages 18+. Persistence Training Centre also offers Move and Mobility classes and Fascia Stretch Therapy with Alyssa. Your future body will thank you for every movement you make today. Bonnie Dixon Healthy Conversations Healthy Wealthy Camper Talk to Bonnie about LifeWave https://healthywealthycamper.com/bonnie/ Come learn more about Shared Visions Unlimited at https://sharedvisions.com/

    12 min
  4. May 16

    Insurance, Investing, and a Family Life Vault

    I have been looking into insurance to cover Bonnie's expenses if I get hit by a bus or a gravel truck. That triggered tons of ads and calls from insurance companies. You know the ones. Get hundreds of thousands of dollars of coverage for tens of dollars per month. In my late sixties, with no health concerns, it is more like hundreds of dollars per month for tens of thousands of dollars in coverage, even for those aimed at seniors. With insurance, you are betting you are going to die, and the insurance company is betting you are going to live. There is a saying to buy term insurance and invest the rest. Of course, few people actually invest the rest and use the money for meals and stuff. I may still buy a minimal insurance policy, but this form of Family Legacy Plan is what I am implementing with Bonnie. In the Breakfast Investing Challenge, I have been putting $30 a week into Bonnie's PolarTensor account. The idea is that it would compound over time to fund expenses. The other piece of the puzzle is to get Bonnie set up with a Kraken account. Kraken is a well-established, comprehensive platform for buying, holding, and trading a range of financial products and currencies.  I am buying bundles using Dollar Cost Averaging (DCA), which are something like diversified mutual funds. There are also a number of fiat and cryptocurrencies that earn through staking. Many pay between 10 and 20 percent annually, with frequent payouts. Much better to have funds parked and earning than to keep them in a bank account earning little or no interest. Keep your money moving. I also use Kraken to get money in and out of my bank account and platforms like Polar-Tensor. I am setting Bonnie up to do the same. If needed, Bonnie can withdraw funds from my Kraken and Polar Tensor accounts into her Kraken account, then transfer them to her bank. We will cover all of this with Wills, Power of Attorney, and Representation agreements. And those documents will go into what I call a Family  Life Vault ~ The Dixon Family Vault. These documents could be stored in a private Google Drive shared with the family and perhaps a lawyer or the named Executor. I have created Life Vaults for Rocket Norton and others that contain a wealth of videos, photos, stories, and documents. I have created these as Kartra Memberships. Memberships can assign different levels of access from public to family and friends to only key individuals. The wills, documents, and access instructions will go in the highly secure area. Next week, I will show the whole system in place. Greg Dixon Your Fun Investing Host BreakfastInvestingChallenge.com Come learn more about Shared Visions Unlimited at https://sharedvisions.com/

    4 min

About

Greg Dixon discusses publishing, marketing, and story production topics along with guests with great stories and services.Learn more at https://sharedvisions.com/