TLDR: The B2B SaaS Growth Podcast Recording

Ishaan Shakunt (Founder @ Spear Growth)
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  • MARKETING
TLDR: The B2B SaaS Growth Podcast Recording

The B2B SaaS growth podacast by Spear Growth (https://speargrowth.com/).  This is not a marketing strategy, story, or inspirational podcast series. This is a to-the-point, grab-and-go podcast aimed at marketers with intermediate skills(not beginners) to find direct and actionable solutions to problems they are facing or experiments they are looking to do. Hosted by Ausha. See ausha.co/privacy-policy for more information.

  1. The $57K LinkedIn Experiment That Generated $655K: Emilia @ Userpilot

    FEB 13

    The $57K LinkedIn Experiment That Generated $655K: Emilia @ Userpilot

    I'm still geeking out over this conversation with Emilia (VP of Marketing, Userpilot). She shared their complete ABM playbook and - this is wild - it's EXACTLY the same strategy we use at Spear Growth! (I honestly thought our approach was unique until this chat!) Here's a quick snapshot. LinkedIn Ads Spend: $57K Timeline: 3 months Result: $655K pipeline The winning team: VP Marketing Head of ABM Performance Manager Demand Manager Marketing Operations Specialist And of course some design support Tools they used: Just HubSpot ($2K/month) & LinkedIn Ads.See? Nothing complicated. Here's what I love: They tried this AFTER cold outreach failed.(Sometimes plan B works better than plan A) If you're a marketing strategy nerd like us, you'll love this deep dive. Warning: We got super nerdy about the details in this one! 🤓 Hosted by Ausha. See ausha.co/privacy-policy for more information.

    51 min
  2. $4M Pipeline From Just LinkedIn Organic: Niall @ noticed.

    FEB 13

    $4M Pipeline From Just LinkedIn Organic: Niall @ noticed.

    I'm genuinely excited about this one because Niall just shared something brilliantly simple (you know I love it when the simple stuff wins!) Here's what's awesome: Generated £4M+ pipeline revenue Pure organic LinkedIn content Campaign-based approach No fancy tools, no paid promotion The best part? This isn't just for the big players. Niall's proven this works for: → Billion-dollar companies in their portfolio→ Solo entrepreneurs→ Everyone in between What do I love the most? The strategy is so obvious, it's genius. No complicated frameworks. No fancy tech. (In fact, we might already be implementing it 😉) Sure, it took 2-3 months to see results.But that's after years of perfecting the strategy. Want to know exactly how they did it? Listen to the full episode Hosted by Ausha. See ausha.co/privacy-policy for more information.

    41 min
  3. $4M Pipeline From Just LinkedIn Organic: Niall @ noticed.

    FEB 10

    $4M Pipeline From Just LinkedIn Organic: Niall @ noticed.

    I'm genuinely excited about this one because Niall just shared something brilliantly simple (you know I love it when the simple stuff wins!) Here's what's awesome: Generated £4M+ pipeline revenue Pure organic LinkedIn content Campaign-based approach No fancy tools, no paid promotion The best part? This isn't just for the big players. Niall's proven this works for: → Billion-dollar companies in their portfolio→ Solo entrepreneurs→ Everyone in between What do I love the most? The strategy is so obvious, it's genius. No complicated frameworks. No fancy tech. (In fact, we might already be implementing it 😉) Sure, it took 2-3 months to see results.But that's after years of perfecting the strategy. Want to know exactly how they did it? Listen to the full episode Hosted by Ausha. See ausha.co/privacy-policy for more information.

    41 min
  4. The $57K LinkedIn Experiment That Generated $655K: Emilia @ Userpilot

    FEB 10

    The $57K LinkedIn Experiment That Generated $655K: Emilia @ Userpilot

    I'm still geeking out over this conversation with Emilia (VP of Marketing, Userpilot). She shared their complete ABM playbook and - this is wild - it's EXACTLY the same strategy we use at Spear Growth! (I honestly thought our approach was unique until this chat!) Here's a quick snapshot. LinkedIn Ads Spend: $57K Timeline: 3 months Result: $655K pipeline The winning team: VP Marketing Head of ABM Performance Manager Demand Manager Marketing Operations Specialist And of course some design support Tools they used: Just HubSpot ($2K/month) & LinkedIn Ads.See? Nothing complicated. Here's what I love: They tried this AFTER cold outreach failed.(Sometimes plan B works better than plan A) If you're a marketing strategy nerd like us, you'll love this deep dive. Warning: We got super nerdy about the details in this one! 🤓 Hosted by Ausha. See ausha.co/privacy-policy for more information.

    51 min
  5. 2x G2 Reviews, 5x Faster, Using AI: Ryan @ Laudable

    12/13/2024

    2x G2 Reviews, 5x Faster, Using AI: Ryan @ Laudable

    What if getting customer reviews was actually easy? As easy as using real customer quotes from their own call recordings. That’s what Laudable did for their client. Instead of begging for reviews, they started saying: "Hey, remember when you mentioned THIS in our last call? Mind sharing a quick G2 review?" The numbers: Got 1000+ customer stories in 4 months 400% increase in customer advocacy Reduced case study creation time by 5x Basically, they let customers tell their own stories - with a little help from AI. Want to know exactly how they did it? Listen to this episode. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    53 min
  6. 70%+ Sales Close Rates, Using Best Practices & A Secret: Ishaan @ Spear Growth

    11/22/2024

    70%+ Sales Close Rates, Using Best Practices & A Secret: Ishaan @ Spear Growth

    Things got weird today...I ended up being the guest on my own podcast 😅 And for good reason.See, we hit a number that sounds made up:70% close rate. Industry-standard? 15%.(Yes, it got so high, that we will now lower it 👀) The truth? We didn't just perfect the sales process...We built a positioning so strong, customers want to buy before we sell. But here's what no one tells you: Getting to this point? Not cheap. Not quick. Not easy. Want to know: Why we are trying to LOWER our close rate The expensive truth behind our "simple" process Why this works best with bold CXOs Listen to this episode! Hosted by Ausha. See ausha.co/privacy-policy for more information.

    44 min
  7. 8 Figure Pipeline, With Network Arbitrage: Garret @ Influent

    11/15/2024

    8 Figure Pipeline, With Network Arbitrage: Garret @ Influent

    Ever tried ethically hijacking LinkedIn networks?No? You're not alone. In my latest episode with Garret, we're diving into a strategy that no one really talks about: Network Arbitrage. You don't really have to build your audience from scratch.Instead, identify thought leaders who already have your ideal customers... Create content that their audience craves... "Borrow" their network's attention 😉 You see, most LinkedIn strategies:Create content → Pray for reach → Hope for leads But with network arbitrage, you can:- Map influential networks- Borrow their audience (y’know, nicely)- Convert their followers into your pipeline The results? Team: Exploded from 20 → 100+ peoplePipeline: Hit 8 figuresEndgame: Acquired by a global agency Garret is now scaling this strategy across 30+ B2B executives. Seriously, why spend years building an audience when you can borrow one? 👀 Want to know the juicy details?Listen to this episode! Hosted by Ausha. See ausha.co/privacy-policy for more information.

    43 min
  8. 0 to $100K ARR in 6 months by Building in Public: Adam @ Fibbler

    11/07/2024

    0 to $100K ARR in 6 months by Building in Public: Adam @ Fibbler

    Building in public - is it worth the risk? When Adam co-founded Fibbler 6 months ago, he had one mission:Build an audience before building the product. So for 3.5 years, he consistently posted on LinkedIn, engaging with his target customers. No marketing budget.Just authentic conversations. Then, when it was time to launch…Fibbler hit $100K ARR in just 180 daysWithout spending a single dollar on ads(so, yes the risk was worth it 😄)By building Fibbler in public, Adam and his co-founder truly understood their audience's needs.So when they built the product, the fit was perfect.This is the exact opposite of the usual founder journey: Build productSearch for customersPray for traction Adam did it backwards: Build audienceUnderstand customersBuild product for perfect fit The result?Instant product-market fit. Instant revenue. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    39 min
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About

The B2B SaaS growth podacast by Spear Growth (https://speargrowth.com/).  This is not a marketing strategy, story, or inspirational podcast series. This is a to-the-point, grab-and-go podcast aimed at marketers with intermediate skills(not beginners) to find direct and actionable solutions to problems they are facing or experiments they are looking to do. Hosted by Ausha. See ausha.co/privacy-policy for more information.

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