Unstuck your Business

Edith Duran; Inez Nazario-Vega

You went into business with a passion to explore your skills and talents and show the world what you can do to contribute to our society and to our economic ecosystem. But a couple of years into the business your drive and motivation have dwindled and now you feel stuck! When you find yourself at this crossroads of thoughts and emotions, how do you deal with it? We are your hosts Inez Nazario-Vega from Business Essentials Virtual Assistant and Edith Duran from Riza Marketing.

  1. Aug 4

    UYB Episode 117: Your Numbers Are Talking. Are You Listening? with Amy Green

    BONUS ALERT: Sign up for Savvy, Stable and Secure Challenge: 4-day event starting 8/17-8/20 Register at: https://go.amygreenefc.com/savvy What if the biggest obstacle to growing your business isn't how much money you're making... but how well you understand where it's going? Many entrepreneurs work tirelessly to increase revenue, yet still feel stressed about cash flow. They wonder why there's never enough left over, despite bringing in more business than ever before. In this episode of Unstuck Your Business, Edith Duran and Inez Nazario-Vega welcome financial coach Amy Green for a practical conversation about the money habits that separate thriving businesses from struggling ones. Amy shares why business owners often lose sight of their finances, how unnecessary subscriptions and impulse purchases quietly erode profits, and why reviewing your numbers regularly is one of the most empowering habits you can develop. Why understanding your cash flow is more important than simply increasing revenue. How to identify hidden expenses that may be draining your profits. Why setting aside money for taxes, slow seasons, and future investments creates greater stability. The value of creating regular "money dates" with your business. How to avoid chasing every new tool, app, or marketing trend. Why paying yourself a reasonable salary is essential for long-term business success. How tracking your time can reveal what's actually producing revenue—and what isn't. Why your financial numbers are simply information, not a measure of your worth. One of our favorite reminders from Amy is that financial confidence doesn't come from avoiding your numbers—it comes from understanding them. When you communicate consistently with your money, you make better decisions for your business and yourself.

    UYB Episode 117: Your Numbers Are Talking. Are You Listening? with Amy Green
  2. Aug 3

    UYB 115 - Use Technology to Gather Information. Use People to Gather Wisdom

    Technology has changed the way we run our businesses. With tools like Google, ChatGPT, and AI assistants, answers are available in seconds. But are we relying on technology so much that we're overlooking one of our greatest business assets—our relationships? In this episode of Unstuck Your Business, Edith Duran and Inez Nazario-Vega explore why your existing network often holds the wisdom that no search engine or AI tool can provide. You'll discover why entrepreneurs frequently hesitate to ask for help, how meaningful conversations can uncover opportunities you never considered, and simple ways to reconnect with the people already in your circle. Why AI and Google are great for gathering information—but not wisdom.How your existing network can help you solve business challenges faster.The biggest mindset barriers that keep entrepreneurs from reaching out.Why networking should be about learning, not selling.Practical ways to reconnect with LinkedIn contacts and business acquaintances.How simple coffee conversations can lead to unexpected opportunities.The strongest businesses aren't built by the people with the best search skills—they're built by the people who cultivate the strongest relationships. If you've been trying to solve every problem on your own, this episode is your reminder that someone you already know may have the insight you're looking for. Listen now and discover how combining today's technology with genuine human connection can help you make smarter business decisions. If you enjoyed this episode, follow Unstuck Your Business, leave us a review, and share your biggest takeaway in the comments. We'd love to hear how your network has helped move your business forward. In this episode, you'll learn:

    UYB 115 - Use Technology to Gather Information. Use People to Gather Wisdom
  3. Jul 29

    UYB Episode 116: How to Protect Your Idea to Market

    Have you ever had a great business idea but hesitated to share it because you were afraid someone would steal it? You're not alone. For many entrepreneurs and inventors, the patent process feels overwhelming, expensive, and full of legal jargon. As a result, too many innovative ideas never make it to market—or worse, they're shared too soon without the proper protection. In this episode of Unstuck Your Business, Edith Duran and Inez Nazario-Vega sit down with Joe Mischler, Co-Founder of Stratton Street Litigation Funding, to demystify patent protection and help entrepreneurs understand how to protect their ideas before launching them into the world. Joe explains why filing early matters, the difference between provisional, utility, and design patents, and how today's AI tools can help with research—but not replace the expertise of a patent professional. Why the U.S. operates under a first-to-file patent system. How a provisional patent application can give you valuable time to refine your invention. The differences between utility patents and design patents. When it's safe to begin pitching your invention to manufacturers and investors. How AI tools like Claude, Grok, and Google Patents can assist your research. Why filing a patent yourself may cost more in the long run. How patents protect both physical and digital innovations. What patent litigation funders look for before investing in infringement cases. Whether you're developing a product, designing a new process, or simply curious about intellectual property, this episode provides practical guidance to help you make informed decisions before investing significant time and money.

    UYB Episode 116: How to Protect Your Idea to Market
  4. Jul 14

    UYB Episode #114: Systems Create Freedom

    Guest: Jenn Dickel, Seasonal Navigation Organizing You started your business for freedom. Freedom to choose your schedule.Freedom to spend more time with family.Freedom to build something meaningful. So why does it sometimes feel like you can't step away for a single day without everything coming to a halt? In this episode of Unstuck Your Business, we're joined once again by returning guest Jenn Dickel, founder of Seasonal Navigation Organizing, to explore why so many entrepreneurs unintentionally become the biggest bottleneck in their own businesses—and how simple systems can change everything. Jenn explains why documenting processes isn't about creating rigid corporate manuals. It's about creating consistency, reducing decision fatigue, and giving yourself the freedom to focus on growing your business instead of constantly running it. The warning signs that you've become the bottleneck in your businessWhy systems actually create more creativity—not lessThe first process every overwhelmed business owner should documentHow to automate without sacrificing the personal experience your clients loveThe "Vacation Test" every business should be able to passThe mindset shift that allows founders to move from operator to CEOIf you've ever felt like your business can't function without you... This episode is your reminder that the goal isn't to become more indispensable. It's to build a business that continues to thrive—even when you step away. In this episode, you'll learn:

    UYB Episode #114: Systems Create Freedom
  5. Jul 8

    UYB 113 - Showing Authenticity to Connect When AI Blocks the Connection

    Guest: Karen Kurta Artificial intelligence can write your emails, generate your social posts, create your headshots, and even build your marketing campaigns. So where does authenticity fit in? As AI-generated content becomes more common, standing out isn't about looking more polished—it's about becoming more human. In this episode of Unstuck Your Business, we're joined once again by returning guest and brand photographer Karen Kurta, whose original conversation made our Lessons Learned from 100 Conversations playlist because of the lasting impact it had on our audience. Karen shares why authentic branding is becoming one of the greatest competitive advantages small business owners have, how AI can unintentionally dilute your unique voice, and why clarity is the foundation for creating marketing that truly connects. Why audiences are becoming increasingly skeptical of AI-generated contentHow authenticity builds trust in an increasingly artificial worldWhy brand clarity should come before creating contentWhere AI can strengthen your marketing—and where human judgment still mattersHow to avoid sounding like everyone else using the same AI toolsWhat successful brands will do differently over the next five yearsWhether you're using AI every day or just beginning to experiment with it, this conversation will help you use technology strategically while protecting the one thing AI can never replicate—you. Because in a world where anyone can create content... Authenticity becomes your competitive advantage. In this episode, you'll learn:

    UYB 113 - Showing Authenticity to Connect When AI Blocks the Connection
  6. Jun 30

    Episode 112: What Your Subconscious Knows That Your Business Doesn't with Holly Miller

    What if the biggest obstacle in your business isn't your marketing, your sales strategy, or your workload? What if it's the subconscious programming you've carried for years? In this powerful episode of Unstuck Your Business, Edith and Inez sit down with Holly Miller, an Inner Freedom Guide certified in neuroscience and quantum physics, whose extraordinary life story has inspired thousands. At just 14 years old, Holly survived a horrific kidnapping and assault that not only changed her life forever, but also helped change the legal system for future victims. Rather than allowing that trauma to define her, Holly dedicated her life to understanding how unresolved experiences shape our thoughts, emotions, decisions, and ultimately our success. Today she helps individuals recognize the subconscious patterns that create procrastination, overwhelm, fear, and self-sabotage—and teaches practical ways to clear that mental clutter. In this episode, you'll discover: Why unprocessed trauma doesn't always look like traumaHow subconscious programming influences everyday business decisionsThe hidden connection between procrastination and emotional triggersHow to recognize the physical signals your body gives before your mind catches upDaily practices that help create more clarity, peace, and intentional decision-makingWhy healing isn't about becoming someone new—it's about removing what's been getting in the wayWhether you've experienced significant trauma or simply find yourself repeating the same frustrating patterns, this conversation offers a thoughtful perspective on creating freedom from the inside out. Connect with Holly Miller To learn more about Holly's work and her approach to helping people clear subconscious clutter, connect with her and explore her resources. https://www.linkedin.com/in/holly-miller-amboh/ Listen now and discover why lasting business growth often begins with inner clarity.

    Episode 112: What Your Subconscious Knows That Your Business Doesn't with Holly Miller
  7. Jun 23

    UYB 111: The Valuation Gap – What Buyers See That Sellers Miss

    Featuring Muriel Touati Many business owners spend years focused on growing revenue, increasing profits, and serving customers well. But what happens when it's finally time to sell? The truth is that profitability alone doesn't determine the value of your business. In this episode of Unstuck Your Business, Edith Duran and Inez Nazario-Vega sit down with Muriel Touati, founder of Exit 3D Studio and author of The Valuation Gap, to discuss the hidden factors that can dramatically impact what a buyer is willing to pay for your business. Drawing from her experience evaluating nearly 100 acquisition opportunities, Muriel shares the common issues that create a gap between what owners believe their businesses are worth and what buyers actually see. From founder dependency and customer concentration to unpredictable revenue and lack of documented systems, many businesses carry hidden risks that reduce their value—even when they appear successful on the surface. In this episode, you'll learn: • What the valuation gap is and why it matters• The biggest risks buyers identify during due diligence• Why founder dependency can significantly lower business value• How customer concentration impacts valuation• The role systems, SOPs, and automation play in creating transferable businesses• Why recurring and predictable revenue streams increase business value• Practical steps business owners can take today to become exit-ready The value of your business isn't determined by what you've invested into it emotionally. It's determined by how confidently a buyer believes the business can succeed without you. Whether you're planning to sell next year or twenty years from now, this conversation will help you build a stronger, more valuable business. Listen now and discover what buyers see that sellers often miss. Key Takeaway The value of your business isn't determined by what you've invested into it emotionally. It's determined by how confidently a buyer believes the business can succeed without you. Whether you're planning to sell next year or twenty years from now, this conversation will help you build a stronger, more valuable business. Listen now and discover what buyers see that sellers often miss.

    UYB 111: The Valuation Gap – What Buyers See That Sellers Miss
  8. Jun 19

    UYB 110 Why it's important to build your personal balance sheet along with your business.

    Featuring Returning Guest Nancy Benet, CPA Most entrepreneurs spend years focused on growing their business revenue, increasing profits, and building company assets. But what happens when the business is thriving while your personal financial foundation is standing still? In this episode of Unstuck Your Business, returning guest Nancy Benet, CPA, joins Edith Duran and Inez Nazario-Vega to discuss a topic that often gets overlooked: your personal balance sheet. Nancy challenges the idea that success is measured solely by business growth and explains why your personal assets—including your knowledge, health, relationships, financial literacy, and emotional well-being—are just as important as what's listed on your company's financial statements. Together, they explore how personal growth, financial preparedness, and intentional living create long-term stability and freedom, both inside and outside of business. What a personal balance sheet really isHow personal assets and liabilities impact your long-term successWhy entrepreneurs often neglect personal wealth while building businessesThe connection between financial preparedness and passive income opportunitiesHow living below your means can create more freedom and optionsWhy health, relationships, and self-awareness belong on your balance sheetPractical ways to evaluate and strengthen your personal equityYour business may generate income, but your personal balance sheet determines the life that income ultimately creates. Listen now and start building wealth that extends beyond your business. In This Episode, You'll Learn:Key Takeaway:

    UYB 110 Why it's important to build your personal balance sheet along with your business.

About

You went into business with a passion to explore your skills and talents and show the world what you can do to contribute to our society and to our economic ecosystem. But a couple of years into the business your drive and motivation have dwindled and now you feel stuck! When you find yourself at this crossroads of thoughts and emotions, how do you deal with it? We are your hosts Inez Nazario-Vega from Business Essentials Virtual Assistant and Edith Duran from Riza Marketing.