Unstuck your Business

Edith Duran; Inez Nazario-Vega

You went into business with a passion to explore your skills and talents and show the world what you can do to contribute to our society and to our economic ecosystem. But a couple of years into the business your drive and motivation have dwindled and now you feel stuck! When you find yourself at this crossroads of thoughts and emotions, how do you deal with it? We are your hosts Inez Nazario-Vega from Business Essentials Virtual Assistant and Edith Duran from Riza Marketing.

  1. UYB 98 - Customer Experience & Retention: Turning Clients Into Lifelong Fans (with Vance Morris)

    3D AGO

    UYB 98 - Customer Experience & Retention: Turning Clients Into Lifelong Fans (with Vance Morris)

    Getting new leads is expensive.Keeping great customers? That’s where the real profit is. In Episode 98 of Unstuck Your Business, Edith and Inez sit down with Vance Morris (Raving Fans 4 Life) to talk about the overlooked growth strategy most business owners don’t have a system for: customer retention. Vance’s story is as memorable as his strategies — from factory security guard, to Disney leader, to entrepreneur — and his time at Disney shaped a powerful belief: great customer experiences aren’t accidental… they’re systemized. In this conversation, you’ll learn: Why most businesses feel like a “roller coaster” experience (and how to fix it) The difference between a marketing system and a retention system How to “Disney-fy” the boring parts of your service so customers remember you Why it’s not the customer’s job to remember you — it’s yours Simple retention ideas that actually work: handwritten thank-you notes, a smart follow-up system, and even print newsletters Plus, Vance shares real examples from his home service businesses — including a small “wow” moment that helped create a measurable increase in revenue. If you’ve ever wondered why clients disappear (even when you did a good job), this episode will help you build retention by design — not by hope. Bonus: Vance also shares his free resource, “52 Ways to Wow Your Customer Without Breaking the Bank” so you can implement one idea per week and start building loyal fans.

    36 min
  2. UYB 95 - Business Strategy: Mastering Commercial Real Estate Agreements with Guest Justin Munizzi

    12/23/2025

    UYB 95 - Business Strategy: Mastering Commercial Real Estate Agreements with Guest Justin Munizzi

    s your lease a strategic asset or a hidden liability? In the world of business, a commercial lease is far more than just "paperwork." It is a high-stakes agreement that directly impacts your cash flow, your ability to scale, and your long-term financial stability. One misunderstood clause can cost a business owner thousands—or even their entire company. In this episode, we dive deep into the complexities of commercial leasing to help you navigate your next deal with confidence. We are joined by Justin Munizzi, a seasoned attorney with extensive experience helping businesses secure fair and functional legal agreements. Common Pitfalls: The most frequent misconceptions business owners have when signing a lease. The "Make or Break" Clauses: Identifying the legal and financial terms that specifically impact small business survival. Hidden Leverage: Which terms are actually negotiable (and which ones most owners overlook). Operational Clarity: Why you must define maintenance responsibilities, capital improvements, and those confusing CAM (Common Area Maintenance) fees. Future-Proofing Your Business: Negotiating protections for economic downturns, understanding subleasing rights, and knowing when to trigger an early termination. Building Your Team: When exactly you should bring in a broker or attorney to protect your interests. Whether you are scouting your first brick-and-mortar location or expanding your current footprint, this conversation provides the blueprint for mastering your real estate agreements. Justin Munizzi is a returning guest and veteran attorney who specializes in helping businesses navigate the legal complexities of growth, from initial agreements to long-term strategy. What You’ll Learn in This Episode:About Our Guest:

    32 min
  3. UYB 93 - Humanizing Business

    12/02/2025

    UYB 93 - Humanizing Business

    Humanizing Business with Valerie King In a world increasingly driven by AI, automation, and efficiency, how do you ensure your business doesn't lose its human heart? This week on UYB, we chat with certified life coach Valerie King of Valerie King Coaching about the power of vulnerability, authenticity, and empathy in business.What We Explore: The Human Element in Strategy: Learn why focusing only on efficiency and profitability can make your organization brittle, and how embracing human aspects can actually enhance creativity, productivity, and employee well-being. Authenticity and Vulnerability: Valerie shares her insights on why vulnerability is a key trait for entrepreneurs, and how being true to yourself in the workplace can unlock significant gains. Balancing Humans and AI: We tackle the paradox of the digital age, discussing the benefits and frustrations of AI, and whether it's dehumanizing interactions. We explore the need to maintain human intuition and emotional intelligence even as technology advances. The Brain's Role in Business: Understand how our natural tendencies toward negativity and safety can unintentionally hinder innovation, and how a human-centered approach encourages risk-taking and growth. Employees as Your Biggest Asset: Why organizations must view and treat their employees as their most valuable resource for sustainable success. This episode is a must-listen for any business owner or leader looking to foster deeper connections, cultivate a more supportive workplace, and ensure their company thrives by keeping the "human" in human resources. Ready to bring more heart and authenticity to your business? Tune in to UYB #93!

    33 min
  4. UYB 92 - Profit Beyond the Numbers with Chripa John

    11/29/2025

    UYB 92 - Profit Beyond the Numbers with Chripa John

    Are you a business owner struggling to make sense of your finances and truly optimize your profitability? In this episode of UYB, we sit down with Chripa John, a Certified Public Accountant (CPA) and Chief Financial Officer (CFO), to dive deep into financial strategy and sustainable growth. What We Cover: Understanding Financial Health: We break down the key metrics you must track—from cash flow and gross profit to net profit—and why cash flow is the most basic indicator of business health. Audit-Proofing Your Salary: Learn about the critical importance of a reasonable compensation study to ensure your salary structure is tax-efficient and compliant, rather than relying on generic percentages. Mastering Product Pricing: Chripa explains a bottom-up pricing approach that accurately accounts for all costs, including overhead and logistics, before you even consider your profit margin. Beyond Tax Compliance: We discuss why business owners need year-round advisory services from qualified professionals (like tax planners and fractional CFOs) to grow their businesses, rather than just relying on basic compliance services. Avoiding Common Pitfalls: Get practical advice on mitigating common financial mistakes, such as commingling personal and business finances and optimizing credit card fee management. Whether you're a small business or poised for growth, this episode will help you stop guessing and start implementing a clear financial strategy for a more profitable and sustainable future. Don't forget to subscribe to UYB for more essential business insights!

    30 min

About

You went into business with a passion to explore your skills and talents and show the world what you can do to contribute to our society and to our economic ecosystem. But a couple of years into the business your drive and motivation have dwindled and now you feel stuck! When you find yourself at this crossroads of thoughts and emotions, how do you deal with it? We are your hosts Inez Nazario-Vega from Business Essentials Virtual Assistant and Edith Duran from Riza Marketing.