Host: John Mihalyo | Guest: Sloane Heffernan, Founder, Storymore Your school has an incredible story happening inside its four walls every single day. So why does almost nobody outside those walls know about any of it? Sloane Heffernan spent the majority of her career in broadcast news at NBC affiliates in Georgia, Florida, and North Carolina before the weight of the stories she was covering started eating away at her. She left the newsroom and founded Storymore, where she now helps organizations, including Catholic schools across the country, find and share their stories through video and clear messaging. She's also sent all three of her own kids through Catholic school, so this conversation is personal for her too. In this episode, Sloane and John dig into why so many Catholic schools are sitting on one of the best kept secrets in education, and what it actually takes to stop keeping it. They talk about the real difference between putting information out there and telling a story people feel, why the school leader usually isn't the right person to be the face of that story, and how any school, regardless of budget, can start capturing what is already happening in their classrooms today. Here is some of what they get into: Why storytelling beats "drill and kill" messaging, and the difference between noise and soundHow to find your one target person and talk directly to them instead of a crowdWhy parents and teachers make better storytellers than principalsThe two most common excuses schools give for not telling their story, and how to move past themWhy you do not need a big budget or a film crew, just a phone and the willingness to hit recordHow to "story mine" your own school to uncover what actually sets you apartWhy that old COVID era welcome video still sitting on your homepage might be quietly costing you trustA two week summer challenge to keep your families connected before the fallIf you have ever looked around your school and thought, "we are doing amazing things and nobody knows it," this one is going to give you a lot to think about and a lot to go do. Connect with John If you want to talk about your school's story, enrollment, or advancement strategy, head over to www.elementaryadvancement.com and let's set up a time to connect. Learn more about Story-more here! If this episode was helpful, subscribe and share it with another Catholic school leader who needs to hear this. Thank you for everything you do for your students, your families, and the mission of Catholic education. Learn more about today's sponsor, Renaissance: As a global leader in education technology operating in more than 110 countries, Renaissance is committed to providing educators with insights and resources to accelerate growth and help all students build a strong foundation for success. We believe that technology can unlock a more effective learning experience, ensure that students get the personalized teaching they need to thrive, and help educators and administrators to truly, fully, See Every Student. Learn more at renaissance.com.
