The Electrical Company Marketing Podcast

Gro.Inc
  • 5.0 (1)
  • Marketing

Tune in to "The Electrical Company Marketing Podcast," an engaging 12-episode series designed specifically for electrical businesses. Hosted by industry expert Matt Law, this podcast delivers a wealth of marketing knowledge, tailored to the unique needs of electrical contractors. From leveraging SEO to mastering customer engagement, the series offers a treasure trove of strategies and tips to power up your business. Whether you're just starting or looking to spark new growth, join us for invaluable insights into marketing success in the electrical industry!

  1. Aug 17

    Episode 34 – Lead Generation for Electrical Contractors – The Secrets of Magnetic Growth – Part 2

    What happens when an electrical lead comes in while you're on another job, already on the phone, or asleep at 11:00 at night? In Part 2, Matt Law explains how to build a follow-up ecosystem that keeps valuable opportunities from disappearing. Learn how CRM technology, AI backup, phone systems, automated nurturing, calendars, texting, and measurable marketing can help electrical companies convert more of the leads they're already paying to generate.

  2. Aug 17

    Episode 33 – Lead Generation for Electrical Contractors – The Secrets of Magnetic Growth – Part 1

    Electrical contractors are constantly being pitched the promise of “more leads,” but leads don't automatically produce revenue. In Part 1, Matt Law breaks down the paid advertising channels that can actually generate opportunities, including Google Ads, Local Service Ads, Meta, and more. You'll also learn why your reviews, website, landing pages, USPs, targeting, and sales preparation can determine whether those advertising dollars turn into profitable electrical jobs.

  3. Aug 4

    Episode 32 – The Art of Selling for Electrical Contractors – Part 2

    No two homeowners make buying decisions the same way. In Part 2, Matt Law teaches electrical contractors how to identify four common personality types and adapt every sales conversation accordingly. Learn how understanding your customer can improve communication, reduce objections, and increase your closing percentage.

  4. Aug 4

    Episode 31 – The Art of Selling for Electrical Contractors – Part 1

    Selling electrical projects isn't about pressure—it's about earning trust. In Part 1 of this two-part series, Matt Law shares practical sales strategies that help electrical contractors improve their close rates through preparation, professionalism, better questions, and a clear sales process. Learn how to communicate value instead of price and give homeowners the confidence to choose your company.

  5. Jul 31

    Episode 30 – The Balanced Electrical Contractor - 7 Life-Changing Habits of Growing Electrical Company Owners

    The best electrical contractors don't just generate more leads—they build better businesses. In this episode, Matt Law explores the seven habits shared by successful electrical company owners who continue to grow year after year. Discover practical lessons on leadership, hiring, systems, marketing, and creating a business that gives you freedom instead of burnout.

  6. Feb 13

    Episode 29 - Electrical Company Marketing - What's Working in 2026

    Electrical companies are seeing shifts in how customers search and choose providers, and this episode outlines the strategies that are winning right now. Learn how local SEO, optimized Google Ads, and review-driven trust signals are helping electricians stand out in competitive markets. We also discuss how AI-powered follow-up and scheduling tools improve response time without adding extra workload. If you want a clear marketing roadmap for electrical services in 2026, this episode breaks it down.

  7. 10/24/2025

    Episode 28 – AI Automation & Scheduling for Electricians

    Wire up your calendar with AI. In this episode, we walk through scheduling automations, text replies, and calendar syncing tools that help electrical companies book faster and communicate better.

  8. 10/24/2025

    Episode 27 – Meta Ads and Lead Forms for Electricians

    Electricians can spark new growth using Meta lead forms. We’ll show how to write ads that attract real buyers, set up smart forms that qualify instantly, and run follow-up automation that seals the deal.

See All (34)

About

Tune in to "The Electrical Company Marketing Podcast," an engaging 12-episode series designed specifically for electrical businesses. Hosted by industry expert Matt Law, this podcast delivers a wealth of marketing knowledge, tailored to the unique needs of electrical contractors. From leveraging SEO to mastering customer engagement, the series offers a treasure trove of strategies and tips to power up your business. Whether you're just starting or looking to spark new growth, join us for invaluable insights into marketing success in the electrical industry!

Information