Turn yesterday’s wastewater into tomorrow’s supply—safely, affordably, and at scale. That’s the promise of water reuse, and we go deep with Bruno Pigott, Executive Director of the WateReuse Association and former Acting Assistant Administrator for EPA’s Office of Water, to explore how it’s reshaping utilities, industry, and policy across the United States. We start by clarifying what water reuse is and why it matters now: tightening supplies in arid regions, rising industrial demand from data centers and semiconductor plants, and nutrient challenges that make traditional discharge costly. Bruno lays out how indirect and direct potable reuse move beyond conventional treatment, using advanced membranes, reverse osmosis, and UV to deliver water that meets rigorous quality targets. Real-world examples from San Diego, Los Angeles, and Monterey show how cities are securing resilient, local supplies while keeping rivers and aquifers healthier. Costs and policy are pivotal. We trace the shift from “exotic” to mainstream technology, explain when reuse already beats alternatives, and detail the funding stack that makes projects real—State Revolving Funds, WIFIA, and proposed 30% federal tax credits for industrial reuse that could accelerate private and public adoption. We also confront what can stall progress: unclear state permitting, fragmented oversight between drinking water and wastewater rules, and the ever-present need to build and maintain public trust. Bruno shares how model regulations, operator training, and proactive community education turn skepticism into confidence and ensure safety stays front and center. Looking ahead, we map a One Water future where reuse helps reconnect systems that policy once split apart. Big-city utilities may move fastest, but with technical assistance and industry partnerships, small communities can benefit too. If you care about water resilience, sustainable industry growth, and practical adaptation, this conversation offers a clear playbook for action. If it resonates, follow the show, share it with a colleague, and leave a review to help others find these insights. #water #WaterForesight #strategicforesight #foresight #futures @Aqualaurus