All Marketing Podcast

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***New Episodes Weekly *** Welcome to All Marketing's Digital Marketing Podcast on Spotify, your go-to destination for the latest trends, strategies, and tips in digital marketing. Hosted by Mark Williamson, this podcast covers everything from SEO, social media, content marketing, to innovative advertising techniques. Each episode is packed with actionable advice, insightful interviews, and real-world case studies, making it ideal for marketing professionals, business owners, and enthusiasts alike. Tune in to stay ahead in the ever-evolving digital landscape.

  1. 3d ago

    Deep Work for Business Owners: Why Your Marketing Never Gets Done

    Your marketing plan is not the problem. You know exactly what needs doing - the strategy, the offer, the campaign read, the website fix - and yet fortnight after fortnight none of it moves. This episode explains why, and it is not because you are too busy or not disciplined enough. It is structural, and once you see it you cannot unsee it. Mark and Charlie unpack the one reason the important marketing work never gets done, and the simple move that fixes it. What you'll learn in this episode: Why marketing is the only task in your business with no deadline attached, and why that quietly kills it every single weekThe difference between the marketing that needs a protected block of focus and the marketing you can safely do in the gapsWhy "I'll do it when things quieten down" is a structural failure, not a discipline failureA real Perth-based scenario showing how one protected half-day recovered wasted ad spend and plugged a silent lead leakThe two honest options every owner has: protect the block yourself, or buy someone else's If this hit a nerve, follow the show so you never miss an episode, and share it with a business owner who needs to hear it. Want a clearer path through the marketing noise? Reach out at allmarketing.com.au, Mark works with a select group of clients across Australia, New Zealand and the South East of Asia each year.

  2. Aug 9

    ChatGPT Ads Are Live in Australia: The First-Mover Playbook for Perth Businesses

    On 22 July 2026, OpenAI opened its Ads Manager to every business on the planet, and the Perth market's response so far has been silence. Ads have been showing to Australian ChatGPT users since March, the auction is nearly empty, and the first local businesses in will set the benchmarks everyone else ends up paying. This week we break down exactly how the channel works and how to enter it properly. What you'll learn in this episode: - What a ChatGPT ad actually looks like: one sponsored card, 50 characters of title, 100 of body, sitting under the answer, and who sees it - What the clicks cost right now: the reported $3 to $5 starting bids, the falling CPMs, and why the thin auction is the whole opportunity - How targeting works with no keywords at all: context hints, conversation matching, and what that means for your creative - The seven-step launch framework: verification, robots.txt, pixel-first measurement, hints, cards, budgets and the weekly read - A modelled Perth solar scenario showing how the arithmetic pencils out at $1,500 + GST a month - Why the paid channel and generative engine optimisation reward the same homework, and the rent-versus-own frame that decides where your money goes Follow the show so you never miss an episode. Want to know whether ChatGPT can actually see your business? Reach out at allmarketing.com.au, Mark works with a select group of clients across Australia, New Zealand and the South East of Asia each year.

  3. Aug 2

    How Much Does SEO Cost in Australia?

    Ask ten Perth agencies what SEO costs and you will get ten versions of the same non-answer: it depends. That silence is not modesty, it is leverage, and it leaves business owners committing four figures a month to something they cannot price, compare or judge. This week we publish the actual numbers, band by band, and hand you the four questions that end the guessing for good. What you'll learn in this episode: The real Australian price bands, from the sub $750 tier that convinces owners SEO does not work through to $12,000 a month national campaignsWhy nobody in Perth will publish a number, and the uncomfortable third reason behind itThe only pricing formula that matters: rate multiplied by hours, and why $3,000 buys 13.6 hours at one rate and 20 at anotherSix things your money should buy at any price point, and the three line items that are overheads dressed as deliverablesThe red flag translation table: what "we guarantee page one" and "we can't break it into hours" actually meanA composite Perth consultancy scenario where the spend never changed and enquiries went from two a month to eleven Follow the show so you never miss an episode. Want to know what your current retainer is actually buying? Reach out at allmarketing.com.au, Mark works with a select group of clients across Australia, New Zealand and the South East of Asia each year.

  4. Jul 26

    Local SEO in the AI Era: How Perth Businesses Get Found and Recommended by AI

    Someone nearby just asked their phone for the best business like yours, and an AI answered with three names. If yours was not one of them, you did not exist for that customer. Ranking on page one is no longer the same thing as being seen, and most Perth businesses are being intercepted before the click ever happens. What you'll learn in this episode: Why the map pack and AI answers now capture local customers before they reach your websiteThe set and forget Google Business Profile mistake that quietly hands the map pack to weaker competitorsThe six step local visibility framework: profile completeness, review velocity, consistency, local schema, real photography and measurementHow review responses become machine-read content that shapes whether ChatGPT, Gemini, Claude and Grok recommend youA composite Perth clinic scenario showing what one disciplined quarter of local SEO actually delivers Follow the show so you never miss an episode. Want to know whether AI can actually read your business? Reach out at allmarketing.com.au, Mark works with a select group of clients across Australia, New Zealand and the South East of Asia each year.

  5. Jul 19

    Schema Markup: How Perth Businesses Get Read and Cited by AI

    Your website is being read by machines now, not just people, and those machines decide what to say about your business before a customer ever sees you. If ChatGPT, Grok, Claude or Google's AI Overview cannot read your facts cleanly, it names a competitor it can. This week we unpack schema markup, the small piece of code that hands your business details straight to the AI, and exactly how Perth businesses use it to get understood, trusted and cited. What you'll learn in this episode: What schema markup (structured data) actually is, and why it went from a cosmetic SEO bonus to part of the entry ticket for AI citationThe three schema mistakes almost every WA business is making, including the one that can get you quietly droppedA 7-step framework to mark up your business the right way, from LocalBusiness to FAQ and Review schemaThe 2-minute Rich Results Test that shows you exactly what the machine can currently read about your businessA real-world Perth example of a service business going from invisible to named in AI answers in about two monthsIf this helped, follow The All Marketing Podcast so you never miss an episode, and share it with a business owner who needs a clearer path through the marketing noise. Want to know whether AI can actually read your business? Reach out at allmarketing.com.au, Mark works with a select group of clients across Australia, New Zealand and the South East of Asia each year.

  6. Jul 12

    Answer Engine Optimisation: How Businesses Become the Answer AI Gives

    Your customers have stopped scrolling ten blue links. They ask ChatGPT, Gemini or Google's AI Overview a question and get one answer that names a few businesses, and if you are not in it, you are invisible. This week we unpack Answer Engine Optimisation, the discipline of becoming the business the machine actually recommends, and exactly how Perth businesses get named, trusted and chosen in the age of zero-click search. What you'll learn in this episode: What Answer Engine Optimisation (AEO) actually is, and how it differs from the SEO you already knowWhy the zero-click shift and Google AI Overviews are quietly shrinking your traffic right nowThe three mistakes nearly every WA business is making that keep them out of AI answersA 7-step framework to become the cited answer, plus the 5-minute test that shows whether AI already recommends youA real-world Perth example of a business going from invisible to named in AI answers in about three monthsIf this helped, follow The All Marketing Podcast so you never miss an episode, and share it with a business owner who needs a clearer path through the marketing noise. Want to know whether AI can even find you? Reach out at allmarketing.com.au, Mark works with a select group of clients each year.

  7. Jul 5

    Agentic AI: When Your Customer Is a Machine

    Your next customer might not be a person at all. It could be an AI agent that researches, shortlists and books on someone's behalf, and it does not care how beautiful your website is. This week we unpack agentic AI and agentic commerce, and exactly how Perth businesses get found, trusted and chosen when the buyer is a machine. What you'll learn in this episode: What agentic AI and agentic commerce actually are, and why Visa and Mastercard are already building agent checkout railsWhy the agent buyer is the opposite of the human buyer, and the marketing that wins one is wasted on the otherThe three mistakes nearly every WA business is about to make as agents start shortlistingA 7-step framework to make your business agent-ready, plus the one "proof test" that exposes where you are invisible to a machineA hypothetical example showing how legibility, not beauty, wins the bookingIf this helped, follow The All Marketing Podcast so you never miss an episode, and share it with a business owner who needs a clearer path through the marketing noise. Ready to find out whether an AI agent can even choose you? Reach out at allmarketing.com.au, Mark works with a select group of WA clients each year.

  8. Jun 28

    llms.txt Explained: How Businesses Get Found and Cited by AI

    Your customers have started asking ChatGPT and Gemini for recommendations instead of scrolling Google, and most Perth businesses are completely invisible in those answers. The problem usually is not your rankings; it is that the machine cannot work out who you are or what you do fast enough to name you. This week we unpack llms.txt, the one plain-text file that fixes exactly that, in an afternoon and for nothing. What you'll learn in this episode: What llms.txt actually is, and why a single Markdown file now decides whether AI engines cite your business or your competitorThe difference between robots.txt, sitemap.xml and llms.txt, and why your sitemap is not enoughThe three mistakes nearly every WA business is making in the shift to AI searchA 7-step framework to build and host your own llms.txt this week, with the one-paragraph "clarity test" that makes or breaks itA real-world Perth example showing how clearer beats bigger when a machine is the one doing the recommendingIf this helped, follow The All Marketing Podcast so you never miss an episode, and share it with a business owner who needs a clearer path through the marketing noise. Ready to take your digital strategy further? Reach out at allmarketing.com.au, Mark works with a select group of WA clients each financial year.

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About

***New Episodes Weekly *** Welcome to All Marketing's Digital Marketing Podcast on Spotify, your go-to destination for the latest trends, strategies, and tips in digital marketing. Hosted by Mark Williamson, this podcast covers everything from SEO, social media, content marketing, to innovative advertising techniques. Each episode is packed with actionable advice, insightful interviews, and real-world case studies, making it ideal for marketing professionals, business owners, and enthusiasts alike. Tune in to stay ahead in the ever-evolving digital landscape.

Information

  • Creator
    allmarketing
  • Years Active
    2024 - 2026
  • Episodes
    96
  • Rating
    Clean
  • Copyright
    © allmarketing
  • Show Website
    All Marketing Podcast