U.S. of N/A: Non-Alcoholic and Mindful Drinking

N/ATION Collaborative, LLC

The U.S. of N/A podcast series is about the people and places putting mindful drinking and functional beverages on the map, one crafted sip at a time. In our video episodes we sit down with founders and innovators who are contributing to a beverage culture that is a bit more healthy, and a little less boozy. And in our new audio-only Quiet Pour series, we'll bring you authentic stories from all walks of life talking about what mindful drinking means to them. Brought to you by N/ATION Collaborative, LLC.

  1. Defining 'Proof' In The Evolution Of Beverages

    Mar 31

    Defining 'Proof' In The Evolution Of Beverages

    NA bottle shops have become an integral part of the moderation movement. After a creative career in video and production, Obreanna McReynolds and her husband Dean Peterson took a leap in 2024 to open what is now Los Angeles’ largest non-alcoholic bottle shop. In this conversation, we explore how Burden of Proof became a cornerstone of the San Gabriel Valley, moving beyond the binary of "sober vs. drinker" to create a premium retail experience for all. We dive into topics ranging from the strategic choice of South Pasadena as a hub for the movement, to the complexities of navigating California’s evolving hemp-derived beverage regulations. Obreanna also shares her vision for the next iteration of the store, and how she curates a world of adaptogens, nootropics, and premium NA wines for a diverse neighborhood clientele. Key Takeaways from our conversation: NA For All. Why Burden of Proof isn’t about condemning alcohol, but providing a sophisticated alternative for those looking to drink less, not just those who don't drink at all.Navigating the Functional Universe. Are customers more focused on flavor profiles, or specific physiological effects through botanicals and adaptogens?The Small Business Tightrope. Balancing the intimate feel of a neighborhood shop with pursuing growth amid shifting economics of the niche non-alcoholic market.NA Wine, Anyone? Why Obreanna sees this category as particularly poised for growth.Mentioned in this episode: Burden of Proof We'd love your feedback!

    33 min
  2. What If The Bar Of The Future Isn't Built Around Alcohol?

    Mar 5

    What If The Bar Of The Future Isn't Built Around Alcohol?

    After a corporate career rooted in fashion and media, Aplós Co-Founder and CEO David Fudge is now helping to move the non-alcoholic industry beyond simple imitation. In this conversation, we explore how Aplós is creating a sophisticated new flavor language using ingredients like yuzu, basil, and dandelion, designed to act as a lead in premium cocktails rather than a 1:1 alcohol proxy. We dive into topics like the strategic choice of using THC-free, broad-spectrum hemp in their first offering, to how the brand’s serene, minimalist aesthetic serves as a much-needed antidote to modern, high-stress culture. David also shares a little about the Aplós roadmap for 2026 and his vision for a "bar of the future" that prioritizes intentional rituals over intoxication. Key Takeaways: The "Lead" Spirit: Why Aplós was built to perform like a primary spirit in complex mixology, developed alongside mixology legend Lynnette Marrero.Function Without the High: The decision to lean into broad-spectrum hemp (0% THC) for its stress-relieving properties while (thus far) avoiding the psychoactive effects of THC.Cracking the Balance: A look at the R&D behind their spirits versus their RTD (ready-to-drink) cans, and which one was harder to break the code on.2026 Growth: Scaling through "long-game" brand building and moving from DTC roots to a broader footprint in retail and Michelin-starred hospitality.Mentioned in this episode: Aplós  We'd like to thank our sponsor, Go Brewing! Use code NATION15 to get 15% off your order on either their delicious N/A beer, or their THC brand, Easy Man.    We'd love your feedback!

    33 min

Ratings & Reviews

5
out of 5
10 Ratings

About

The U.S. of N/A podcast series is about the people and places putting mindful drinking and functional beverages on the map, one crafted sip at a time. In our video episodes we sit down with founders and innovators who are contributing to a beverage culture that is a bit more healthy, and a little less boozy. And in our new audio-only Quiet Pour series, we'll bring you authentic stories from all walks of life talking about what mindful drinking means to them. Brought to you by N/ATION Collaborative, LLC.

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