U.S. of N/A: Non-Alcoholic and Mindful Drinking

N/ATION Collaborative, LLC
  • 5.0 (10)
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The U.S. of N/A podcast series is about the people and places putting mindful drinking and functional beverages on the map, one crafted sip at a time. In each episode we'll sit down with founders and innovators who are contributing to a beverage culture that is a bit more healthy, and a little less boozy. Brought to you by N/ATION Collaborative, LLC., and sponsored by Go Brewing.

  1. Defining 'Proof' In The Evolution Of Beverages

    5D AGO

    Defining 'Proof' In The Evolution Of Beverages

    NA bottle shops have become an integral part of the moderation movement. After a creative career in video and production, Obreanna McReynolds and her husband Dean Peterson took a leap in 2024 to open what is now Los Angeles’ largest non-alcoholic bottle shop. In this conversation, we explore how Burden of Proof became a cornerstone of the San Gabriel Valley, moving beyond the binary of "sober vs. drinker" to create a premium retail experience for all. We dive into topics ranging from the strategic choice of South Pasadena as a hub for the movement, to the complexities of navigating California’s evolving hemp-derived beverage regulations. Obreanna also shares her vision for the next iteration of the store, and how she curates a world of adaptogens, nootropics, and premium NA wines for a diverse neighborhood clientele. Key Takeaways from our conversation: NA For All. Why Burden of Proof isn’t about condemning alcohol, but providing a sophisticated alternative for those looking to drink less, not just those who don't drink at all.Navigating the Functional Universe. Are customers more focused on flavor profiles, or specific physiological effects through botanicals and adaptogens?The Small Business Tightrope. Balancing the intimate feel of a neighborhood shop with pursuing growth amid shifting economics of the niche non-alcoholic market.NA Wine, Anyone? Why Obreanna sees this category as particularly poised for growth.Mentioned in this episode: Burden of Proof We'd love your feedback!

    33 min
  2. What If The Bar Of The Future Isn't Built Around Alcohol?

    MAR 5

    What If The Bar Of The Future Isn't Built Around Alcohol?

    After a corporate career rooted in fashion and media, Aplós Co-Founder and CEO David Fudge is now helping to move the non-alcoholic industry beyond simple imitation. In this conversation, we explore how Aplós is creating a sophisticated new flavor language using ingredients like yuzu, basil, and dandelion, designed to act as a lead in premium cocktails rather than a 1:1 alcohol proxy. We dive into topics like the strategic choice of using THC-free, broad-spectrum hemp in their first offering, to how the brand’s serene, minimalist aesthetic serves as a much-needed antidote to modern, high-stress culture. David also shares a little about the Aplós roadmap for 2026 and his vision for a "bar of the future" that prioritizes intentional rituals over intoxication. Key Takeaways: The "Lead" Spirit: Why Aplós was built to perform like a primary spirit in complex mixology, developed alongside mixology legend Lynnette Marrero.Function Without the High: The decision to lean into broad-spectrum hemp (0% THC) for its stress-relieving properties while (thus far) avoiding the psychoactive effects of THC.Cracking the Balance: A look at the R&D behind their spirits versus their RTD (ready-to-drink) cans, and which one was harder to break the code on.2026 Growth: Scaling through "long-game" brand building and moving from DTC roots to a broader footprint in retail and Michelin-starred hospitality.Mentioned in this episode: Aplós  We'd like to thank our sponsor, Go Brewing! Use code NATION15 to get 15% off your order on either their delicious N/A beer, or their THC brand, Easy Man.    We'd love your feedback!

    33 min
  3. Understanding Ingredients And Additives In Zero-Proof Beverages

    JAN 28

    Understanding Ingredients And Additives In Zero-Proof Beverages

    As the no-and-low alcohol category continues to mature and grow, additives and sugar content have become a defining battleground. In this episode, we sit down with Michael Colangelo, Founder and CEO of Nota Bene Flavors, to unpack what it really takes to build compelling taste in modern beverage brands. Michael brings a rare blend of big-company rigor and startup agility, with a career that began with flavoring medicines at Pfizer, eventually moving to help emerging craft beverage brands that include Surely and Arlow Wines in the no-and-low space. In our conversation, we explore how the NA consumer has shifted from primarily abstainers to a majority of people who still drink alcohol on other occasions, and why that shift fundamentally changes how flavorists think about balance, texture, and expectation.  Michael shares his insights on the growing scrutiny around sugar content, sugar substitutes like stevia, and ingredient transparency, explaining how flavor chemistry intersects with wellness, reduced sugar goals, and shelf stability. The conversation also digs into common misconceptions around preservatives and “chemical additives,” separating fear from function, and offering a practical, science-backed view of what actually matters in formulation. Mentioned in this episode: Nota Bene Flavors Surely Wines Arlow Wines We'd love your feedback!

    34 min
  4. Workplace Culture In The Age Of Mindful Living And Wellness

    JAN 6

    Workplace Culture In The Age Of Mindful Living And Wellness

    Workplace wellness has never been more visible, from mental health benefits to flexible schedules, but has it truly become central to how companies operate, or is it still a leadership side project? That was one of the questions we explored with Jennifer Moss, an award-winning author and workplace culture strategist, in our first episode of 2026. A frequent contributor to Harvard Business Review, CNN, Time, and The Wall Street Journal, Jennifer has spent her career studying burnout, happiness at work, and organizational wellbeing. Our conversation examined how forces like AI, hybrid work, and always-on digital culture are reshaping employee health, often intensifying stress rather than reducing it. Jennifer shared why, despite significant investment, mental health and wellbeing initiatives still struggle to move from the margins into the core of leadership strategy. We also discussed how the physical elements of work, from office environments to everyday nutritional choices, play a meaningful role in energy, focus, and resilience. And of course, how mindful drinking plays into all of the above. Mentioned in this episode: Jennifer Moss We'd love your feedback!

    39 min
  5. REWIND: A Look Back At 2025, And The Future Of Mindful Drinking

    12/23/2025

    REWIND: A Look Back At 2025, And The Future Of Mindful Drinking

    January will mark our 2nd birthday as a podcast, and like most restless toddlers, we're really only getting started. But before we turn the calendar to 2026 we first take a look back at highlights from just a few of our favorite Season 2 episodes, focusing on the many founders we've featured sharing why they're passionate about mindful drinking. Here's seven of those founders / leaders, talking specifically about their 'why': Laurel Harrop, Busty Lush Lauren Chitwood, Spiritless Ian Blessing, All The Bitter Mark Ruf, NA Beer Club Carl Radke, Soft Bar + Cafe Gary Long, Botanical Sciences Mary Bernuth, Pharos Brands Special thanks to our sponsor, Go Brewing / Easy Man, makers of delicious craft beer and infused brews! Use promo code NATION15 to take an additional 15% off your online order. We'd love your feedback!

    33 min
  6. Seven Questions About The Federal Hemp Ban

    11/25/2025 ·  BONUS

    Seven Questions About The Federal Hemp Ban

    When signed into law on November 12th, 2025, a bill ironically known as the "Government Shutdown Prevention Act," included language that would all but shut down the multi-billion dollar hemp industry, of which beverages are a major piece. In this bonus episode we dive into seven questions that define what's next for an industry picking itself off the mat, and how consumers might respond. Questions we address include: 1) How will the hemp industry, accustomed to playing defense against state legislative banning efforts, shift their focus to going on offense?  2) With November, 2026 as the timetable for the new restrictions, will that allow enough time to lobby the federal government to change course?  3) Will a large number of consumers pursue a medical cannabis card to continue access to products they have become used to buying in traditional retail stores?  4) How might this impact efforts to re-schedule cannabis from a Schedule I controlled substance?  5) Will hemp beverage brands turn to other functional ingredients to try and fill the void? Ashwagandha, l-theanine, Lion's Mane and other nootropics have been promoted for their functional benefits, which aren't nearly as obvious as THC. 6) Are unhappy consumers likely to turn their focus toward legalizing recreational cannabis in more states? 7) How might this impact the overall non-alcoholic beverage space? Want to comment on our LinkedIn discussion?  Also mentioned in this episode: Free Spirits Podcast (interview with HBA's Chris Lackner) Gary Long, Botanical Sciences (past U.S. of N/A episode) We'd love your feedback!

    18 min
  7. Has Mindful Drinking Finally Become Aspirational?

    11/19/2025

    Has Mindful Drinking Finally Become Aspirational?

    We know mindful drinking supports wellness and healthier choices. But has it also finally become something the cool kids are into? That was the question we posed to Sam Bail, Founder of Third Place Bar, who has been running pop-up events in New York City for three years. What's been different lately in her business? Getting calls from brands in fashion and beauty, wanting to feature non-alcoholic drinks at various industry and launch events. It's part of a broader trend of NA continuing to show up in places beyond the dusty cabinet where bars and restaurants used to keep the O'Doul's. Mentioned in this episode: Third Place Bar Anti Hangover Drinking Club (Sam's Substack) Where To Drink When You're Not Drinking? (IG video series) We'd love your feedback!

    36 min
  8. The State of Non-Alc, Featuring the Modern Substitute

    10/23/2025

    The State of Non-Alc, Featuring the Modern Substitute

    A lot can happen in eighteen months, and we re-visited our season one conversation with The Modern Substitute's Myles Faulkner to discuss the state of the non-alcoholic category. In a follow-up to that original interview we talk about the rise of hemp-infused beverages, a continuing stream of celebrity-backed brands, and a mid-strength category that probably isn't getting enough attention yet. We also talk about some of Myles' faves, what he'd like to see from a hospitality perspective at the bar and restaurant level, and we end with a little global football talk less than a year away from the World Cup coming to North America. Mentioned in this episode:  The Modern Substitute (home page) Asahi 0.0 10 Barrel NA Apocalypse IPA Almave Blanco and Ambar Tweedle Lucky Frog Repose We'd love your feedback!

    44 min
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About

The U.S. of N/A podcast series is about the people and places putting mindful drinking and functional beverages on the map, one crafted sip at a time. In each episode we'll sit down with founders and innovators who are contributing to a beverage culture that is a bit more healthy, and a little less boozy. Brought to you by N/ATION Collaborative, LLC., and sponsored by Go Brewing.

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