Behind The Revenue

Chad Kodary
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  1. 08/06/2024

    Akbar Sheikh - How the Top 1% of Coaches Run Their Business

    Summary: Akbar Sheikh, founder of the Make More Give More movement, discusses his coaching program and the key factors for success. The program focuses on helping online businesses scale and become seven-figure givers. It covers various aspects such as mindset, offers, funnels, traffic, sales, and fulfillment. The coaching program provides extensive support and assistance, including tech support and one-on-one coaching. Akbar emphasizes the importance of work-life balance and the need to prioritize personal relationships and well-being. The program is reasonably priced, offering a monthly subscription at $497 or a lifetime membership at $10,000. Chad Kodary and Akbar Sheikh discuss the importance of segmenting coaching programs based on the needs and goals of participants. They highlight the need to address the issue of price objections and the importance of focusing on delivering results to clients. They also emphasize the significance of finding one's own unique approach to business and not comparing oneself to others. The conversation concludes with a discussion on the concept of 'Make More, Give More' and the importance of giving back. Takeaways: The coaching program helps online businesses scale and become seven-figure givers.It covers various aspects such as mindset, offers, funnels, traffic, sales, and fulfillment.Extensive support and assistance are provided, including tech support and one-on-one coaching.Work-life balance and personal relationships are prioritized.The program is reasonably priced, offering a monthly subscription at $497 or a lifetime membership at $10,000. Segmenting coaching programs based on participants' needs and goals can lead to better results and client satisfaction.Addressing price objections is crucial in converting potential clients into paying customers.Finding one's own unique approach to business is important and should not be compared to others.The concept of 'Make More, Give More' emphasizes the importance of giving back and making a positive impact on the world.Chapters: 00:00 Introduction and Background07:11 Mindset and Discipline for Success14:46 Extensive Support and Assistance Provided29:20 Finding Your Unique Approach36:28 Make More, Give More Podcast created by DashClicks. Looking for a white-label fulfillment partner or software to run your entire marketing agency? Create your free DashClicks account now.

    47 min

  2. 07/30/2024

    Gusten Sun - Elevating Your Earnings with a Strategic Value Ladder Ecosystem

    Summary Gusten discusses the importance of funnel ecosystems and the trending strategies in the funnel industry. He emphasizes the power of self-liquidating offers and the core automated sales funnel. Goost also shares insights on closing sales without sales calls and the value ladder pricing model. He explains the different entry points to the value ladder, including the $37 low-ticket offer and the $997 course. Additionally, he discusses building a higher-ticket mastermind and shares tips on building a personal brand on YouTube, including content strategy and monetization. In this conversation, Gusten and Chad discuss various aspects of content creation and personal branding. They cover topics such as setting up a recording space, streamlining the editing process, and avoiding content creation burnout. They also explore the appeal of authentic and simple videos, the evolution of entrepreneurs, and the benefits of scheduling different types of work. Additionally, they touch on the importance of finding unique aspects of personal branding and engaging with the audience on social media. Takeaways Focus on building funnel ecosystems and multiple revenue streams.Utilize self-liquidating offers and the core automated sales funnel.Close sales without sales calls by using automated sales funnels.Implement a value ladder pricing model with different entry points.Consider building a personal brand on YouTube for long-term growth. Create a dedicated recording space with proper lighting and equipment to ensure high-quality videos.Streamline the editing process by uploading supporting elements and collaborating with editors.Avoid content creation burnout by scheduling post-production time and balancing organic and paid content.Focus on authenticity and simplicity in videos to provide a more relaxing and enjoyable viewing experience.Find unique aspects of personal branding and incorporate them into content to stand out from the crowd.Chapters00:00 Introduction and Overview01:35 The Importance of Funnel Ecosystems04:17 The Power of Self-Liquidating Offers06:10 The Core Automated Sales Funnel07:32 Closing Sales without Sales Calls08:21 The Value Ladder and Pricing09:05 Different Entry Points to the Value Ladder10:23 The $37 Low-Ticket Offer11:18 The Next Step: $997 Course12:51 Building a Higher-Ticket Mastermind15:12 Building a Personal Brand on YouTube24:21 Frequency and Quality of YouTube Videos26:36 Post-Production and Video Quality27:57 Setting Up a Recording Space28:20 The Hassle of Using a Studio29:12 Creating a Simple Recording Setup30:13 Streamlining the Editing Process31:21 Adding Supporting Elements to Videos32:00 Collaborating with Editors33:08 Avoiding Content Creation Burnout34:09 The Appeal of Authentic and Simple Videos35:16 Scheduling Post-Production Time36:36 The Evolution of Entrepreneurs37:20 Finding Unique Aspects of Personal Branding38:06 Balancing Organic and Paid Content39:13 Scaling and Exploring Infrastructure40:23 The Journey of Entrepreneurship41:44 Focusing on Creativity and Long-Term Goals42:50 The Next Steps for Personal Growth44:11 The Excitement of Building and Launching Projects45:12 Managing Mini Projects and Avoiding Burnout46:11 The Benefits of Scheduling Different Types of Work47:24 Creating Space for Creativity48:39 Scheduling Podcasts and Content Creation50:30 Dividing the Week into Different Roles51:53 Engaging with the Audience on Social Media52:16 Free Resources and Community Engagement Podcast created by DashClicks. Looking for a white-label fulfillment partner or software to run your entire marketing agency? Create your free DashClicks account now.

    54 min

  3. 07/23/2024

    Michael Kelly - How to Sell Over Half a Million in One Live Event

    Summary Chad Kodary interviews Michael Kelly from Ads and Funnels. They discuss Michael's journey from starting his agency to specializing in building front-end and back-end systems for coaches running events. They also break down the metrics and results of a successful funnel and explore the strategies behind event marketing, registration, and backend offers. The conversation highlights the importance of list building and the potential for audience fatigue with repeated events. In this conversation, Michael Kelly discusses event advertising and costs, the average cost of paid registration, tiered pricing and conversions, a formulaic approach to event planning, pricing for event services, cart closing and ad management, challenges vs. webinars, duration and speaker strategy, event stacking and value ladder, syllabus and structure of a three-day event, ad spend strategy, challenges of evergreening events, successful events and revenue, breakdown of event schedule, and contact information. Takeaways Starting an agency requires learning from mentors and investing in coaching.Building front-end and back-end systems for coaches running events is a specialized service.Successful funnels require strategic event marketing and registration.Backend offers and upsells can generate high-ticket sales.List building is crucial for event success, and audience fatigue can occur with repeated events. Event advertising costs depend on the amount spent on ads.The average cost of paid registration is around $250.Tiered pricing and scarcity tactics can improve conversions.A formulaic approach can be used to plan and execute events.Event services can be priced based on the level of involvement.Cart closing and ad management are important aspects of event planning.Challenges and webinars can be effective event formats.The duration and speaker strategy can impact event success.Event stacking and value ladder can maximize revenue.A structured syllabus is important for a three-day event.Ad spend strategy should be optimized throughout the event.Evergreening events can be challenging but can be done with proper planning.Successful events can generate significant revenue.A well-planned event schedule can ensure a smooth flow.Contact Michael Kelly for event planning and advertising services.Chapters 00:00 Introduction and Background03:02 Starting an Agency and Learning from Mentors06:05 Building Front-end and Back-end Systems for Coaches09:01 Funnel Breakdown: Metrics and Results10:59 Event Marketing and Registration13:51 Backend Offers and Upsells19:16 Event Advertising and Costs20:13 Average Cost of Paid Registration20:45 Tiered Pricing and Conversions21:55 Formulaic Approach to Event Planning22:23 Pricing for Event Services23:11 Cart Closing and Ad Management23:42 Challenges vs. Webinars26:38 Duration and Speaker Strategy27:45 Event Stacking and Value Ladder29:34 Syllabus and Structure of a Three-Day Event30:35 Ad Spend Strategy31:14 Ad Budget Optimization33:44 Challenges of Evergreening Events37:55 Successful Events and Revenue39:27 Breakdown of Event Schedule41:13 Contact Information Podcast created by DashClicks. Looking for a white-label fulfillment partner or software to run your entire marketing agency? Create your free DashClicks account now.

    43 min

  4. 07/16/2024

    Gary Coxe - Insights into the Real World of Flying

    Summary Chad Kodary interviews Gary Cox, a pilot and coach who helps authors, coaches, speakers, and consultants create marketing strategies. Gary also runs a Jet Retreat mastermind where he takes people on private jet trips to Sandals Resorts for a mastermind experience. The conversation covers topics such as the experience of flying in a private jet, overcoming fear of flying, dealing with engine failures, and the lifestyle of billionaires compared to millionaires. Gary emphasizes the importance of focusing on your superpowers and delegating tasks to create a smooth and well-oiled business machine. In this conversation, Gary Coxe discusses the power of assistants and how they can help entrepreneurs grow their businesses. He emphasizes the importance of understanding real profit and not just focusing on the profit margin of products. Gary also shares his approach to creating intimate experiences for his clients, such as taking them to the Bahamas and providing personalized coaching. He highlights the value of building strong client relationships and the benefits of experiential learning. Additionally, Gary discusses the cost of aviation and the need for entrepreneurs to find purpose and fuel their passion. He also addresses the issue of burnout and the importance of addressing inner beliefs and issues. Takeaways Flying in a private jet offers a sense of freedom and a different lifestyle that can positively impact your business and mindset.Engine failures and other emergencies are trained for and pilots are equipped to handle them, ensuring the safety of passengers.Fear of flying can be overcome by understanding the statistics and safety measures involved in air travel.The experience of a private jet mastermind can be transformative for both the coach and their clients, providing valuable insights and networking opportunities.To achieve a billionaire's lifestyle, it is important to focus on your superpowers, delegate tasks, and constantly improve your business. Hiring an assistant can be a powerful investment for entrepreneurs, allowing them to focus on high-value tasks and grow their businesses.Understanding real profit involves considering all the costs and efforts involved in delivering a product or service, not just the profit margin.Creating intimate experiences for clients can strengthen relationships and enhance the value of coaching or consulting services.Experiential learning, such as immersive events or trips, can provide a condensed and impactful learning experience for clients.Building trust with clients is crucial for upselling and expanding business relationships.Aviation can be an expensive passion, but it can also provide unique opportunities for personal and business growth.To avoid burnout, entrepreneurs should regularly reassess their purpose and find ways to incorporate their passions into their businesses.Addressing inner beliefs and issues is essential for maintaining mental health and overall well-being as an entrepreneur.Chapters 00:00 Introduction and Background00:30 Gary Cox's Work and Programs01:20 Jet Retreat Mastermind02:58 Changing Your Game and Lifestyle03:56 Scary Moments and Overcoming Fear04:40 The Freedom and Mental Focus of Flying05:08 Constant Training and Improvement06:04 The Scariest Moment: Engine Failure07:18 Understanding Engine Failure and Safety Measures08:18 The Unlikelihood of Plane Crashes10:02 Coping with Fear of Flying11:13 Creating a Positive Experience for Passengers12:36 The Experience of the Private Jet Mastermind14:18 The Impact and Results of the Mastermind15:19 Personal Experience Meeting Gary Cox18:28 The Value of Delegating and Focusing on Superpowers20:25 The Difference Between Billionaire and Millionaire Lifestyles21:21 The Power of Assistants22:18 Understanding Real Profit23:23 Creating Intimate Experiences24:11 Building Strong Client Relationships25:22 The Value of Experiential Learning26:20 Upselling and Building Trust27:32 The Benefits of Personalized Experiences28:57 The Cost of Aviation29:25 Finding Purpose and Fueling Passion34:20 Dealing with Burnout37:10 The Inner Beliefs and Issues Podcast created by DashClicks. Looking for a white-label fulfillment partner or software to run your entire marketing agency? Create your free DashClicks account now.

    43 min

  5. 07/09/2024

    George Karafotis - The SMMA Client Acquisition Blueprint

    Summary Chad Kodary interviews George Karafotis from the Silver Spoon Agency. George shares his journey in the agency space and how he scaled his agency to achieve a peak month of $350,000 in sales. He emphasizes the importance of focusing on the first 10 clients and delivering exceptional results to build case studies and increase pricing. George also discusses his strategies for prospecting and sales, including using platforms like Bark.com and Alignable, as well as cold email and DM outreach. He highlights the importance of providing valuable content and building genuine relationships to stand out in DMs. In this conversation, George Karafotis discusses his strategies for connecting with potential clients on Facebook, including sending volume of DMs and running ads. He shares insights into different funnels and lead magnets, as well as metrics and numbers for measuring success. George also provides advice for starting an agency and emphasizes the importance of value and lead magnets. He introduces Hercu Leads, a software that de-anonymizes website traffic and provides valuable data for targeting and sales optimization. Takeaways Sending a friendly and personalized message on Facebook can lead to higher reply rates and successful connections.Running ads requires careful planning and testing to ensure a positive return on investment.Creating different funnels and lead magnets can attract specific target audiences and generate leads.Metrics such as lead costs, booking rates, and show up rates are important for evaluating the success of funnels.LinkedIn outreach can be an effective prospecting tactic for agencies.Hercu Leads is a software that de-anonymizes website traffic and provides valuable data for targeting and sales optimization.Chapters 00:00 Introduction and Background03:00 Building a Successful Agency10:41 Prospecting and Sales15:20 Using Bark.com and Alignable for Lead Generation23:32 Cold DMs on LinkedIn and Facebook25:45 Standing Out in DMs26:19 Introduction and Connecting on Facebook27:13 Sending Volume of DMs and Ads28:16 Careful Approach to Running Ads29:11 Different Funnels and Lead Magnets30:25 Metrics and Numbers for Funnels31:28 Direct Appointments and Show Up Rates33:02 Advice for Starting an Agency36:48 Prospecting Tactics and LinkedIn Outreach40:15 Introduction to Hercu Leads Software44:41 Pricing and Use Cases for Hercu Leads47:13 Connecting with George Karafotis Podcast created by DashClicks. Looking for a white-label fulfillment partner or software to run your entire marketing agency? Create your free DashClicks account now.

    49 min

  6. 07/02/2024

    Jason Hornung - Turning Facebook Ads into Profit Engines

    Summary Chad Kodary interviews Jason Hornung about his expertise in paid advertising. Jason shares his background in online marketing and how he built a successful marketing agency. They discuss the importance of paid ads for scaling businesses and the limitations of organic and affiliate marketing. Chad presents a low ticket offer campaign and seeks Jason's advice on scaling it. Jason explains the three phases of a successful campaign: proof of concept, validation, and scaling. He emphasizes the need to let campaigns run without making changes during the validation period to ensure consistent performance. In this conversation, Chad Kodary and Jason Hornung discuss various topics related to running successful ad campaigns. They cover the accuracy of tracking, the importance of having a source of truth, strategies for scaling campaigns, analyzing ad set performance, and the point of diminishing return. They also discuss the challenges of scaling in certain markets and the benefits of long-term campaigns. They emphasize the importance of focusing on direct response ads for most businesses and allocating budgets strategically. The conversation concludes with a recommendation to check out the Academy of Advertising for further learning. Takeaways Paid ads are crucial for scaling businesses beyond the limitations of organic and affiliate marketing.A successful campaign goes through three phases: proof of concept, validation, and scaling.During the validation period, it is important to let the campaign run without making changes to ensure consistent performance.When scaling, focus on increasing budgets and avoid turning off ads that may appear to be losing, as delayed and misattribution can occur. Decide on a source of truth for tracking your ad campaigns, such as the Facebook Pixel, to ensure accuracy.When scaling campaigns, focus on increasing the budget of existing successful campaigns rather than creating new ones.Regularly analyze ad set performance and make data-driven decisions to optimize your campaigns.Be aware of the point of diminishing return, where increasing the budget no longer produces the desired results.Direct response ads are generally more effective for small businesses looking for a return on their ad spend.Chapters 00:00 Introduction and Background04:06 Paid Ads as a Solution for Scaling07:10 Low Ticket Offer Campaign09:04 End Goal: Software Subscribers10:59 Upsell Offers12:21 Testing and Initial Results15:05 Validation Period26:03 Scaling Strategies27:45 Replicating Results28:45 Accuracy of Tracking29:19 Source of Truth30:14 Scaling Campaigns31:11 Replicating Results32:04 Analyzing Ad Set Performance33:02 Budget Descaling34:06 Point of Diminishing Return35:27 Back to Previous Budget36:25 Long-Term Campaigns37:07 Scaling Challenges38:30 Maintaining Successful Campaigns39:16 Direct Response vs. Awareness Ads44:17 Strategic Testing45:29 Building Trust with Customers48:18 Allocating Budget for Different Strategies49:29 Direct Response Ads52:04 Academy of Advertising Podcast created by DashClicks. Looking for a white-label fulfillment partner or software to run your entire marketing agency? Create your free DashClicks account now.

    54 min

  7. 06/25/2024

    Aleric Heck - Mastering YouTube Ads for Maximum Impact

    Summary Aleric Heck shares his expertise on using YouTube ads to generate consistent leads and sales. He explains that the biggest portion of his revenue comes from coaching and training businesses on how to run YouTube ads. Aleric discusses targeting strategies on YouTube, including intent-based audience targeting and targeting competitors and complementary sites. He also emphasizes the importance of creating converting ads on YouTube, which involves providing value, educating the audience, and including a clear call to action. While the conversion costs on YouTube may be slightly higher, the quality and intent of the leads are generally better compared to other platforms like Facebook. In this conversation, Aleric Heck discusses the strategies and tactics for running successful YouTube ad campaigns. He explains how to target specific household income brackets and build a profile of the audience using Google's data. Aleric also shares insights on using YouTube ads and in-feed ads to reach the target audience effectively. He discusses retargeting and funnel strategies, as well as the breakdown of a master class funnel. Aleric provides valuable information on scaling ad spend, backend sales, and the role of a fractional media buyer. He also mentions his software, KeywordSearch, which offers AI ad targeting for YouTube and Google ads. Takeaways Targeting specific household income brackets can be done using Google's data and allows for more precise audience targeting.YouTube ads and in-feed ads are effective ways to reach the target audience and drive engagement.Retargeting and funnel strategies are crucial for maximizing conversions and driving sales.Scaling ad spend requires careful monitoring and optimization to ensure a positive return on investment.Having a backend offer and focusing on high-ticket sales can help offset the cost of ad spend and increase profitability.Working with a fractional media buyer can provide expertise and high-quality ad management for businesses.Chapters 00:00 Introduction and Background01:14 The Biggest Portion of Revenue04:09 Targeting Strategies on YouTube06:24 Intent-Based Audience Targeting08:25 Targeting Competitors and Complementary Sites10:05 Single Keyword Audiences11:36 Comparing YouTube and Facebook Ads19:45 Direct Funnel vs. Warm-Up Strategy22:43 The Secret Sauce to Creating Converting Ads26:08 Conversion Costs on YouTube30:18 Targeting Specific Household Income31:19 Building a Profile of the Audience32:19 Using YouTube Ads to Reach the Audience33:15 In-Feed Ads on YouTube34:43 Retargeting and Funnel Strategies36:05 Breakdown of the Master Class Funnel38:54 Scaling the Funnel and Backend Sales47:46 Starting and Scaling Ad Spend53:02 Backend Offer and Losing Ad Spend55:31 Fractional Media Buyer and Agency Services56:33 Resources and Software Podcast created by DashClicks. Looking for a white-label fulfillment partner or software to run your entire marketing agency? Create your free DashClicks account now.

    58 min

  8. 06/18/2024

    Tanner Chidester - Strategies from a $100M Coaching Business

    Summary: Tanner Chidester from Elite CEOs discusses his experience in building a successful business consulting company. He shares insights into team structure, sales processes, and advertising strategies. The target audience for Elite CEOs includes trainers and business owners looking to scale their online businesses. The company primarily uses Facebook and Instagram ads to drive traffic and start conversations through direct messaging. The sales process involves booking calls with qualified leads, and the team focuses on maintaining a high show rate and closing rate. The chapter breakdown provides a comprehensive overview of the conversation. In this conversation, Tanner Chidester discusses various topics related to costs, talent acquisition, financing options, and AI bots in marketing. He emphasizes the importance of finding optimal talent at a reasonable cost and shares his approach to pricing and closing rates. Tanner also explores the use of Klarna for financing and the benefits of offering payment plans. He highlights the challenges and limitations of AI bots in sales and marketing and suggests that building bots for specific niches is more effective. Takeaways: Elite CEOs is a business consulting company that helps trainers and online businesses scale their operations.The team structure includes setters, sales reps, and account managers, with a focus on different offers and avatars.The company primarily uses Facebook and Instagram ads to start conversations through direct messaging.The sales process involves booking calls with qualified leads, and the team emphasizes maintaining a high show rate and closing rate.The target audience for Elite CEOs includes trainers and business owners looking to scale their online businesses. Finding optimal talent at a reasonable cost is crucial for business success.Offering flexible pricing and payment plans can increase close rates and revenue.Klarna is a viable option for financing and can be integrated into the checkout process.AI bots in sales and marketing have limitations and may require manual optimization.Chapters: 00:00 Introduction and Background01:00 Team Structure and Roles06:06 Target Audience and Avatar08:09 Advertising Channels and Strategies10:14 Conversion Process and Qualifiers12:44 Video Content and Call-to-Action14:10 Booking Calls and Qualification15:05 Team Structure and Shifts16:29 Backend Metrics and Performance20:57 Team Location and Incentives22:25 Compensation Structure23:26 Costs and Talent Acquisition24:02 Finding Optimal COOs24:31 Flexible Pricing and Closing Rates25:06 Exploring Financing Options25:37 Payment Plans and Maximizing Revenue26:22 Using Klarna for Financing27:15 Simplifying the Financing Process28:24 Integrating Klarna into the Checkout Process29:16 Increasing Close Rates with Financing Options30:13 Low-Ticket Products and Upsells31:11 Closing Higher-Ticket Clients32:47 Initiating DM Conversations34:02 AI Bots and the Limitations37:43 Building AI Bots for Specific Niches38:35 The Challenges of AI in Marketing Podcast created by DashClicks. Looking for a white-label fulfillment partner or software to run your entire marketing agency? Create your free DashClicks account now.

    47 min
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Unlock the secret sauce of millionaire entrepreneurs: your exclusive VIP pass to the hidden world of the ultra-successful business owners!

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  • Creator
    Chad Kodary
  • Years Active
    2K
  • Episodes
    25
  • Rating
    Explicit
  • Copyright
    © DashClicks™
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    Behind The Revenue