Show Your Value with Lee Benson

Lee Benson
  • 5.0 (19)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Each week, we will explore the Art of Value Creation in three macro buckets. Material value creation, emotional energy value creation, and spiritual value creation.Lee Benson is a value creation expert with over 30 years of experience in the business world. He is the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Lee began his value creation journey early, pulling weeds for 25 cents an hour. Since then, he has founded and led seven companies, including Able Aerospace, which he grew from two to 500 employees and 2,000 customers in 60 countries culminating in a 9-figure exit in 2016.Learn more about Execute to Win - https://etw.com/

  1. 6D AGO

    The 95% Rule: Why Most Managers Completely Fail Their Teams

    Are you leading your team, or just managing them? In this episode of Show Your Value, Lee Benson sits down with Mark C. Crowley to dismantle the myth that leading from the heart is a soft skill. After a highly successful 25 year career in financial services, Mark walked away from a major bank acquisition because of a repelling corporate culture. That pivotal moment sparked a journey to discover the hard science behind human performance. Through his research with the Institute of HeartMath, Mark found a staggering truth: feelings and emotions drive 95% of human behavior. If you want your organization to achieve impossible goals, you have to understand the science of reciprocity. People are hardwired to go above and beyond for leaders who genuinely care about their growth and well being. In this conversation, Lee and Mark break down the exact formula for high performance leadership. Whether you are navigating the future of AI or trying to fix a broken company culture, this episode provides the blueprint for building a resilient, highly engaged team. In this episode, we cover: - The toxic corporate culture that forced a top executive to walk away. - The scientific proof that emotions drive 95% of employee performance. - Why caring for your team is not a bolt on strategy, but a core driver of ROI. - The 6 step formula to build, train, and hold high performing teams accountable. - How to secure your value as a leader in the age of AI. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    1h 11m

  2. MAR 4

    Why Most Companies Are About to Become Irrelevant

    In this episode of Show Your Value, Lee Benson sits down with Doug Stephens, one of the world’s leading thinkers on the future of retail, business innovation, and consumer behavior. Doug is the founder of Retail Prophet and the author of multiple bestselling books on the transformation of commerce. For decades he has advised global brands and leaders on how shifts in technology, culture, and customer expectations are reshaping the way companies create value. This conversation goes far beyond retail. Lee and Doug explore how businesses must rethink the way they serve customers in a world where expectations change faster than most companies can adapt. They discuss why traditional strategies are breaking down, what modern consumers actually value, and how leaders can build organizations that stay relevant in the middle of massive disruption. You will hear insights on the role of curiosity in leadership, the danger of clinging to old business models, and why the companies that win in the future will be the ones that learn to see value differently. If you are a founder, executive, or leader trying to navigate a rapidly changing marketplace, this episode will challenge how you think about innovation, strategy, and long-term value creation. Topics discussed include: • Why many companies misunderstand what customers really value  • The shift happening in retail, business, and consumer expectations  • How leaders can stay relevant during massive technological change  • The role curiosity plays in building innovative organizations  • What the future of commerce and customer experience could look like Subscribe to Show Your Value for conversations with world-class leaders who are redefining how value is created in business and in life. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    1h 3m

  3. FEB 25

    From Nearly Quitting to 200,000 Employees | Noel Massie

    In 1979, a 19-year-old Noel Massie was walking out the door of his first job at UPS. Frustrated, falling behind in college, ready to quit. Then a 22-year-old supervisor stopped him, bought him a Coke, and made one simple promise. That moment changed everything. Noel went on to spend 40 years at UPS, rising to Vice President of US Delivery Operations, overseeing 200,000 employees led by 12,000 supervisors. And when he retired in 2019, his exit alone triggered seven promotions. Now he's written the book he wishes every new leader had on day one. In this episode of Show Your Value, Noel breaks down the leadership fundamentals that most people are never taught: - Why there are no casual moments in leadership, and why that's actually a good thing.  - The real definition of leadership and why the moment you raise your voice you've already lost.  - Why 21 million middle managers were promoted without the tools to succeed.  - How to create ownership in people without coercion, threats, or pressure. - The power of role-playing real leadership scenarios before they happen to you. If you just got promoted, manage a team, or lead people at any level, this episode will change how you show up tomorrow. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    1h 2m

  4. FEB 18

    This Separates Entrepreneurs Who Build Lasting Companies From Those Who Fail | Neri Karra Sillaman

    What separates entrepreneurs who build lasting companies from those who fail? In this episode of Show Your Value, Lee Benson sits down with Neri Karra Sillaman, immigrant entrepreneur, academic researcher, and author of Pioneers, to unpack the mindset behind long term business success. Born into the Turkish minority in communist Bulgaria, Neri’s family fled the country when she was 11 years old. She lived in a refugee camp before eventually building a global luxury manufacturing company that produces for brands like Prada. Her story is powerful. The lessons are practical. This conversation goes far beyond inspiration. You will learn: • Why immigrant entrepreneurs start businesses at significantly higher rates  • How to reframe failure as information instead of defeat  • Why raising money too early can weaken a company  • What “fry in your own oil” means for founders  • The difference between chasing profit and building legacy  • How social capital can outweigh financial capital  • Why long term impact creates sustainable growth If you are a founder, CEO, or aspiring entrepreneur, this episode challenges conventional startup thinking and offers a blueprint for building a company that lasts decades instead of funding cycles. Learn more about Neri’s book Pioneers Connect with Neri at neryspeaks.com Subscribe for more conversations on leadership, entrepreneurship, and building lasting value. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    1h 5m

  5. FEB 11

    Why Building a Billion-Dollar Brand Wasn’t the Goal

    Giorgos Tsetis, co-founder and former CEO of Nutrafol, joins Lee Benson to share the real story behind building one of the most successful wellness brands in the world. What started as a personal health crisis turned into a mission-driven company now impacting millions, but for Giorgos, it was never about the exit or the valuation. In this conversation, he reveals how long-term thinking, ethical leadership, and a relentless focus on creating holistic value, material, emotional, and spiritual, can lead to extraordinary business success. If you're an entrepreneur, founder, or executive focused on building something that actually matters, this episode is for you. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    1h 8m

  6. FEB 4

    Seeing the System Clearly: Women on Power, Culture, and Leadership

    Power changes what you see. Culture changes how you’re treated, and systems rarely look the same from the inside as they do from the top. This episode brings together women leaders who have spent years building, operating, and deciding inside real organizations. Across industries and roles, the pattern is consistent. Leadership is not neutral. Culture is not objective. And value is often created in places the system does not fully recognize. These conversations are not about confidence or personal branding. They are about how power distorts reality, why culture becomes invisible to those who benefit from it, and what women learn when they are responsible not just for ideas, but for outcomes. You’ll hear women speak honestly about creating value under pressure, navigating systems that were not designed with them in mind, and learning to trust experience over performance. About struggle, resilience, innovation, and the long view of leadership. This is Women of Business & Value, a series for people who want to understand how work actually works. Featuring: Erika Ayers Badan Dr. Ann Kaplan Mulholland Jennifer McCollum Lindsey Epperly Sabina Nawaz Laura Hamill Jennifer Harvey Ellen Petry Leanse Fran Maier For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    38 min

  7. JAN 28

    How to Build a Scalable Business From Vision to Execution

    What separates businesses that stall from those that scale, endure, and matter? This special episode brings together some of the sharpest thinkers, operators, and leaders we’ve ever had on the show to answer that question head on. Across vision, leadership, systems, culture, and execution, these conversations reveal the real levers behind sustainable business growth. Not hacks. Not trends. Principles that compound. You’ll hear why aiming bigger changes everything, how founders become bottlenecks without realizing it, why most leadership failures have nothing to do with strategy, and how the best companies build trust, resilience, and value over decades. Featured insights from: • Garry Ridge on turning failure into learning moments that fuel innovation • Stephanie Chung on leadership that drives ROI, not optics • John Rossman on why successful companies quietly fail and how to stop it • Ken Schmidt on how Harley-Davidson rebuilt loyalty by putting people first • Kass and Mike Lazerow on perseverance and the hidden cost of quitting too early • Peter Cuneo on the strategy that saved Marvel and built a legendary turnaround • Charlie Garcia on system-level thinking borrowed from the military and government • Plus my insights on vision, leadership, and why great companies last If you’re a founder, CEO, or operator trying to grow without breaking your business, this episode gives you a playbook built from real experience, not theory. Listen straight through or jump to the segments that hit your biggest constraint right now. Growth is not accidental. Value is designed. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    1h 25m

  8. JAN 21

    The Hidden Ceiling That Stops Most CEOs | Luke Peters

    Scaling a business eventually forces one uncomfortable question. Is the company stuck, or has the CEO stopped evolving? In this episode of the Show Your Value podcast, Lee Benson talks with Luke Peters about what changes as a business moves from early traction to real scale. Luke shares the story of building a company from his garage to more than $80M in annual revenue, what shifted as the business grew, and the lessons that only become clear after years of leading through complexity. This conversation explores: - How CEO decision making changes at each stage of growth - Why hiring experience too late creates hidden limits - The difference between running a business and building one that scales - What it really means to prepare a company for an eventual exit - Why growth requires discomfort and personal evolution This episode is for founders and CEOs who sense their company is ready for the next level but know the answer is not another tactic. It is a grounded conversation about leadership, responsibility, and building something that lasts. Follow the Show Your Value podcast for thoughtful discussions on value creation, leadership, and long term growth. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    1h 3m
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5
out of 5
19 Ratings

About

Each week, we will explore the Art of Value Creation in three macro buckets. Material value creation, emotional energy value creation, and spiritual value creation.Lee Benson is a value creation expert with over 30 years of experience in the business world. He is the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Lee began his value creation journey early, pulling weeds for 25 cents an hour. Since then, he has founded and led seven companies, including Able Aerospace, which he grew from two to 500 employees and 2,000 customers in 60 countries culminating in a 9-figure exit in 2016.Learn more about Execute to Win - https://etw.com/

Information

  • Creator
    Lee Benson
  • Years Active
    2024 - 2026
  • Episodes
    121
  • Rating
    Clean
  • Copyright
    © 2026 Show Your Value with Lee Benson
  • Show Website
    Show Your Value with Lee Benson

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