Show Your Value with Lee Benson

Lee Benson
  • 5.0 (19)
  • Entrepreneurship
  • Updated Weekly

Each week, we will explore the Art of Value Creation in three macro buckets. Material value creation, emotional energy value creation, and spiritual value creation.Lee Benson is a value creation expert with over 30 years of experience in the business world. He is the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Lee began his value creation journey early, pulling weeds for 25 cents an hour. Since then, he has founded and led seven companies, including Able Aerospace, which he grew from two to 500 employees and 2,000 customers in 60 countries culminating in a 9-figure exit in 2016.Learn more about Execute to Win - https://etw.com/

  1. 3d ago

    Time Management Is a Lie (with Erik Qualman)

    Erik Qualman has written five number one bestsellers, spoken in more than 60 countries, and reached over 60 million people. He also tracks how many nights a year he's away from his daughters. Last year it was 37, down from 52, and that number shapes what business he takes. In this conversation with Lee, Erik makes the case that time management is the wrong problem. Give anyone 48 hours a day and they still wouldn't clear the list. What actually runs out is energy and attention, and the question is what drains the battery and what puts something back. He's blunt about the advice we give young people too. Follow your passion is a bad short-term instruction. Follow your talent, get good at something, and let that become the stepping stone to the thing you're passionate about. Erik also shares the system he built for saying no, including the time he turned down a volunteer request at his church, got asked a second time, and copied and pasted the same refusal straight back. The rule underneath it: if it isn't a heck yes, it's a no, and a fast no is kinder than a slow one. Plus the two-minute habit he's kept for years, scoring every day from plus three to minus three with a reason written next to it, and what the patterns told him. Lee shares his own version, including why internal fulfilment is the number he measures everything against. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

  2. Oct 7

    Why AI Won't Replace Your Business (But Something Else Will)

    Mike Zisman wrote his first program in 1967. He built and sold Soft Switch to Lotus, then watched IBM take over Lotus eleven months later, going from a company of 450 people to one of 250,000 in under a year. He's 77, still writing code, and runs Golf Genius, which now handles over 40 million rounds of golf a year. In this conversation with Lee, he explains the thing he thinks most companies never account for: coordination cost. The friction of getting people pointed in the same direction, which rises exponentially as a company grows. His head of engineering worked out that a part-time competitor was moving faster purely because he had none of it, so he went off and did the same thing, and what came back changes what they ship next. Mike is also blunt about AI. 95% of the code his team produces is now written by Claude. His headcount has been flat for two years and there are no new hires in the 2027 plan, and he's clear that he doesn't have a good answer for what that means at scale. He also points out the trap nobody's solved: stop hiring junior developers and in ten years you have no senior ones. Plus why he thinks vibe coding misses the point, and the line he uses on anyone who says their own software is easy to use. Lee shares his side, including the competitor who approached him asking to sweep floors just to learn what they were doing, and what Mike makes of a 21.6x multiple when the average business sells for six or seven. More from Mike: golfgeniussoftware.com For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

  3. Sep 30

    Why I Don't Want a Billion Dollar Company with Mike Tecku

    Mike Tecku built and sold companies, was ready to retire, then his girlfriend went blind in one eye and was diagnosed with MS. She ended up on 50 different supplements and pills a day, and one morning she physically couldn't swallow them anymore. He put them in a shake. That became Momentum. In this conversation with Lee, Mike explains why he has no interest in building the billion-dollar version of his company, and what he thinks the private equity playbook is doing to good businesses: outsource the production, the sourcing, the customer service and the distribution, spend everything on marketing, then pass it to the next buyer before the value runs out. He also gets into why complexity is usually an ego defence. If you make something so complicated only you can run it, you never have to admit you're the bottleneck. His own conclusion: "I need to fire myself as CEO." Lee shares his side of it too, including the years and hundreds of thousands of dollars in doctors and protocols that made his health worse, and the $8 batches of homemade yogurt that turned it around. Plus why he sources vanilla from one farmer in Uganda, had a custom enzyme blend developed in Japan, and spends more on single ingredients than most companies spend on an entire product. More from Mike: momentumshake.com For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

  4. Sep 23

    Buy Back Years of Growth by Buying a Business

    Building the team, systems and customer base your business needs can take years. Could buying another business help you get there faster? Tom Shipley joins Lee Benson on Show Your Value to explain how he used acquisitions to solve problems he couldn’t afford to fix from scratch, including buying an established business to help scale a $331,000 skincare brand. They explore how to evaluate an acquisition, understand what a seller really wants, and bring two companies together without losing the people and value you paid for. In this episode: • How acquisitions can unlock growth beyond sales and marketing • Financing a deal without giving away too much ownership • What makes buyers discount the value of your business • Partnership and equity mistakes that become expensive later • What to do during the first 30 days after an acquisition • How to prepare your business for a sale before you need one If you own a business and want to grow, reduce its dependence on you, or prepare for an eventual exit, this conversation will help you ask better questions before your next move. Subscribe to Show Your Value for conversations about building stronger businesses, leading better teams and creating lasting value. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

  5. Sep 16

    9 Months for Free, Then Equity in a Billion-Dollar Company with Bruce Cardenas

    Bruce Cardenas helped Quest Nutrition for nine months without being paid. He walked away with equity in a billion-dollar company. He was 46 when he met the founders, and he'd already been a police officer and built a protective services business. He wasn't looking for a break. He solved problems because that's how he'd always shown up, something he traces back to watching his father. In this conversation with Lee, Bruce is honest about the part nobody says out loud: there was no promise, some owners will absolutely take advantage of you, and you have to know when your self-worth is starting to erode. He also talks about the lieutenant who corrected him on an arrest early in his LAPD career, and the line that stuck: that's someone's brother, someone's father. And the anonymous survey at Quest that showed employees felt disrespected while leadership had no idea. Plus the intern who kept showing up on weekends when it wasn't her job, and went on to become CMO. Take the free two-minute Executive Alignment Diagnostic at etw.com. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

  6. Sep 9

    How to Get Successful People to Want to Help You with Chris Widener

    What makes successful people want to help you? Chris Widener learned that it starts with a different question: “How can I help you?” In this episode of Show Your Value, Lee Benson sits down with the bestselling author and speaker who worked alongside Jim Rohn, Zig Ziglar and John Maxwell. Chris shares how he moved from an unstable childhood to a life shaped by faith, purpose and mentorship. Together, they explore the four qualities that build influence, why knowledge means little without action, and how to pursue success without sacrificing your peace. You’ll hear why a CEO paid $70,000 to learn his employees’ names, how Chris and his wife approach disagreements, and when protecting a relationship matters more than proving you’re right. Follow Show Your Value for conversations about creating meaningful value in your business, relationships and life. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

  7. Sep 2

    $12,000 to a P&G Exit with Eric Malka

    Eric Malka sold his car for $12,000 and asked himself the smallest possible question: what's the tiniest business I can start with this? Twelve years later, Procter & Gamble bought The Art of Shaving. Three businesses failed before that one. The last one left him ready to quit entrepreneurship entirely, and it gave him the philosophy he's built everything on since. Start small and grow big, because starting big is a great way to grow small. In this conversation with Lee, Eric lays out the choice he puts to every founder he advises: you can succeed in fifteen years or fail in five. He explains why most entrepreneurs he meets are ahead of their skis, what a business model actually is, and how a thousand conversations with customers in one tiny store wrote his entire brand for him. He's also frank about the people who came after it. The supplier who demanded half the company or he'd cut off the products. The private equity firm he says deliberately wrote covenants designed to trip. The investment bank that cost him a third of his exit. The last stretch is the one worth staying for. Eric hit every financial goal he'd set by the age of 40 and still felt anxious, and what he did about that is the part he says changed his life. Take the free two-minute Executive Alignment Diagnostic at etw.com. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

  8. Aug 26

    Why You Are the Biggest Bottleneck in Your Company with Keith Wyche

    A teenager watched a night of news full of leaders behaving badly and asked his grandfather, "Pops, you're a leader. Is that how you lead?" That question became Keith Wyche's book. Keith has been President of Pitney Bowes US, a senior executive at IBM, and ran a 30,000-person region at Walmart. He's on the board of Brinks. In this one he lays out how far trust has fallen, seven in ten people don't believe leaders tell them the truth, and government trust has gone from 73% in 1958 to 17% today, and what rebuilding it takes. His formula: trust equals character times competency times consistency. Lee shares the moment that shaped his career, turning down a bribe from the customer that was 90% of his business, losing the account, and taking over the failing company by assuming its debt. It sold 23 years later for well into nine figures. Take the free two-minute Executive Alignment Diagnostic at etw.com. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

See All (152)

5
out of 5
19 Ratings

About

Each week, we will explore the Art of Value Creation in three macro buckets. Material value creation, emotional energy value creation, and spiritual value creation.Lee Benson is a value creation expert with over 30 years of experience in the business world. He is the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Lee began his value creation journey early, pulling weeds for 25 cents an hour. Since then, he has founded and led seven companies, including Able Aerospace, which he grew from two to 500 employees and 2,000 customers in 60 countries culminating in a 9-figure exit in 2016.Learn more about Execute to Win - https://etw.com/

Information

  • Creator
    Lee Benson
  • Years Active
    2024 - 2026
  • Episodes
    152
  • Rating
    Clean
  • Copyright
    © 2026 Show Your Value with Lee Benson
  • Show Website
    Show Your Value with Lee Benson

You Might Also Like