The Twist Podcast with Elie Charbel

Twist
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At Twist, we foster a lively community of business and marketing experts, showcase pioneering campaigns, and offer a forum for exchanging insights and engaging with industry leaders. MEET THE HOST: Elie Charbel, the driving force behind TWIST and your host on this thrilling journey, brings a wealth of experience and passion to every episode with a background steeped in digital communication and media excellence. OUR GUESTS We feature a diverse array of guests, from CEOs, entrepreneurs, field experts, marketers, and renowned influencers. Our guests share their unique perspectives, experiences

  1. 12/22/2025

    The Twist Podcast Episode 16 - Hacking Luck with Stephanie Melodia

    In this episode of THE TWIST, we’re joined by Stephanie Melodia, an entrepreneur, public speaker, and mindset expert joins the podcast to share her inspiring journey from a "desert island" to delivering a keynote speech in Qatar. Today, Stephanie dives into her philosophy of "hacking luck," explaining that success is most heavily influenced by luck, followed closely by effort. Chapters 00:30 The Journey to Public Speaking 02:44 Stephanie Melodia: "A Curious Soul" 04:04 From Marketing to Mindset using Effectual Thinking 07:10 What is Hacking Luck and Why Luck is the Biggest Factor in Success 10:45 Realizing Luck Can Be Engineered 13:48 Avoiding Eurocentric Terms 14:59 The Underrepresented Founders 16:44 The Luck Formula: Optimism x Resilience 19:43 Choosing Your Narrative on What Happens For You 21:24 Recognizing Luck in Disguise 22:55 The Most Disempowering Narrative for Women 26:19 The Most Unethical Startup Advice 30:02 AI and Public Speaking Connect with us on Instagram @thetwist.podcast for the latest episodes and behind-the-scenes content. For inquiries or feedback, reach out to us at info@thetwistpodcast.co. #TWISTPodcast #LuckFormula #Entrepreneurship #StartupAdvice #PublicSpeaking #EffectualThinking #UnconsciousBias #Qatar #Podcast #CareerShift #PersonalDevelopment #AI #HustleCulture #WomenInBusiness #MakingYourOwnLuck #SuccessMindset

    36 min
  2. The Twist Podcast Episode 15 - Emotional awareness in the corporate world with Joe AlHaddad

    08/27/2025

    The Twist Podcast Episode 15 - Emotional awareness in the corporate world with Joe AlHaddad

    In this episode of The TWIST, we’re joined by Joe AlHaddad, Founder of My Life Map, and an expert in emotional and cultural intelligence.With 14+ years of experience and 1000+ coaching, Joe has helped people level up their personal and professional lives. From empowering executives to guiding individuals, his work spans industries and borders, leaving a lasting impact through powerful testimonials and game-changing corporate workshops.Today, Joe shares his journey and the strategies that have helped him guide people to success. Tune in for a dose of inspiration and practical wisdom you can use!

    1h 28m
  3. The Twist Podcast Episode 14 - Exploring the Automotive Industry with Tarek Hawchar

    03/06/2025

    The Twist Podcast Episode 14 - Exploring the Automotive Industry with Tarek Hawchar

    In this episode of TWIST, we sit down with Tarek Hawchar, Founder of Maqina Magazine, to discuss the evolving automotive landscape. From emerging car brands to industry marketing strategies, we explore key trends shaping the sector. Whether you're a car enthusiast or just curious about the business behind the industry, this episode is packed with valuable insights. Chapters:00:00 Beginning of Tarek Hawchar5:00 Chinese Cars – Their Growth & Market Impact18:00 Why General Influencers Shouldn’t Review Cars25:00 Car Buying Process & Advertising Strategies34:00 Formula 1’s Influence in Qatar35:00 Automotive Expos & Events in the Region Connect with us on Instagram @thetwist.podcast for the latest episodes and behind-the-scenes content. For inquiries or feedback, reach out to us at info@thetwistpodcast.co. Subscribe to stay updated with the latest insights and industry trends. #TWISTPodcast #AutomotiveIndustry #ChineseCars #CarBuying #CarMarketing #Formula1Qatar #AutoExpos #CarReviews

    38 min
  4. The Twist Podcast Episode 13 - Positive Leadership and Empathy with Roberta Saffles

    01/09/2025

    The Twist Podcast Episode 13 - Positive Leadership and Empathy with Roberta Saffles

    In this episode of The Twist Podcast, host Elie Charbel engages in a thought-provoking conversation with Roberta Saffles, a renowned expert in positive leadership, about fostering team growth, overcoming fears, and the importance of empathy in leadership. They explore cultural leadership, workplace relationships, and the role of CSR in creating value. Don’t miss the insights on bridging survival instincts with positive leadership and tackling the crisis of mattering. Chapters 00:00 Intro 2:30 Where it all started 12:17 Don't be afraid to develop the people under you 16:00 Fears 21:21 Cultural leadership 29:20 Empathy and doing the right thing 33:00 Relationships at work 42:00 Qatar Leaders 52:00 Bridging the gap between survival and positive leadership 56:00 CSR and sense of virtue 1:05:00 A crisis of mattering Follow us on Instagram @thetwist.podcast for updates and behind-the-scenes content. Got questions or feedback? Email us at info@thetwistpodcast.co. Subscribe now to stay updated with insights on leadership, empathy, and workplace culture. #TwistPodcast #Leadership #Empathy #CulturalLeadership #WorkplaceRelationships #PersonalDevelopment

    1h 11m
  5. The Twist Podcast Episode 12 - Life Coaching, Psychology, and Beyond with Iman Bakhache

    08/22/2024

    The Twist Podcast Episode 12 - Life Coaching, Psychology, and Beyond with Iman Bakhache

    In this episode of The Twist Podcast, host Elie Charbel sits down with Iman Bakhache, an experienced life coach, to explore the intricate differences between life coaching and psychology. Iman shares her journey, shedding light on why life coaches don't offer advice, the impact of her viral post, and the importance of empathy. They also discuss how to stand out in a crowded market, the power of the Reticular Activating System, and the significance of "mirror time." From teaching kids analytical thinking to addressing victim mentality in Gen Z, this episode is packed with valuable insights for anyone interested in personal development and entrepreneurship. Chapters: 00:00 Intro 3:20 Difference between life coaching and psychology 9:28 Life coaches don't give advice 11:40 The one post that went viral 15:20 Humanizing the experience 19:33 Empathy vs. sympathy 23:10 Being ahead in a saturated market 28:23 Reticular Activating System 31:00 Magic words 32:00 Mirror time 41:00 Teaching kids analytical thinking 45:55 Entrepreneurship coaching 49:00 Victim mentality in Gen Z's Follow us on Instagram @thetwist.podcast for the latest episodes and behind-the-scenes content. For questions or feedback, reach out to us at info@thetwistpodcast.co. Don't forget to subscribe to stay updated with the latest insights on life coaching, psychology, and personal growth. #TWISTPodcast #LifeCoaching #Psychology #Empathy #Entrepreneurship #PersonalDevelopment #GenZ

    54 min
  6. The Twist Podcast Episode 11 - Navigating Production Challenges with Bylo

    07/18/2024

    The Twist Podcast Episode 11 - Navigating Production Challenges with Bylo

    Join us for an enlightening discussion with Bylo, a seasoned media producer, as he shares his expertise on navigating the intricate world of media production. Host Elie Charbel dives deep into Bylo's career, uncovering insights on everything from managing client expectations to leveraging new technologies like drones. This episode is a treasure trove of advice, inspiration, and practical tips for both aspiring and established producers. Chapters: 00:00 Intro 8:00 Challenges in production 10:40 Budgets and managing clients expectations 16:17 Being creative and setting standards 18:53 Marketing yourself 22:39 Political considerations in Qatar 26:07 Delivering and client satisfaction 31:30 Advice for young producers 36:20 Drones and using new technologies 41:39 Respect your career 46:21 Ambition Connect with us on Instagram @thetwist.podcast for the latest episodes and behind-the-scenes content. For inquiries or feedback, reach out to us at info@thetwistpodcast.co. Subscribe to stay updated with the latest in media production insights and industry trends. #TWISTPodcast #MediaProduction #ClientManagement #CreativityInMedia #DronesInProduction #CareerAdvice #AmbitionInMedia

    49 min
  7. The Twist Podcast Episode 10 - Rana El Khatib Authenticity, Marketing & Entrepreneurship

    07/11/2024

    The Twist Podcast Episode 10 - Rana El Khatib Authenticity, Marketing & Entrepreneurship

    In this episode of TWIST, Rana El Khatib shares her entrepreneurial journey and insights into self-marketing, being authentic on social media, and navigating the retail market. She discusses creative solutions for working moms, her transition to Min Edein Mama, overcoming business challenges, and the importance of doing things with purpose and maintaining quality. Chapters: 00:00 Intro 2:05 Finding a solution for working moms. 6:23 Everyone needs to market themselves. 7:39 Being authentic on social media. 8:14 Retail distribution in the Qatari Market. 10:33 F&B retail is the hardest market to get into. 12:32 Adapting into another business solution: Min Edein Mama. 15:31 Main challenges. 24:58 Women should be proud to be called Set Beit. 25:30 Do things with purpose. 26:19 Quality is important in a market with high supply. Stay connected for the latest episodes and exclusive insights. Follow us on Instagram @thetwist.podcast and reach out at info@thetwistpodcast.co for any inquiries or feedback. #TWISTPodcast #Entrepreneurship #Authenticity #Marketing #WomenInBusiness

    28 min
  8. The Twist Podcast Episode 9 - Joelle Lahlouh on Fitness Marketing and Advocacy

    06/09/2024

    The Twist Podcast Episode 9 - Joelle Lahlouh on Fitness Marketing and Advocacy

    Join us for an inspiring conversation with Joelle Lahlouh, General Manager of Sweat by BXR Doha. Joelle shares her journey from marketing to fitness, highlighting her advocacy for autism awareness and her strategies for creating impactful content. Host Elie Charbel explores how Joelle balances her roles as a mother, influencer, and fitness professional, offering insights into building a strong community and handling negativity online. Chapters: 00:00 Intro 2:39 From fitness passion to career 6:04 Differentiating yourself in a crowded digital space 7:46 Changing people’s lives through fitness 8:42 Speaking up about your life’s cause - Autism awareness 11:42 Creating content that is impactful 13:04 Dealing with the flip side of influence - Negative feedback 15:20 Inspiring the community with relatable content 17:30 Videos that go viral 20:40 Collaborations and brand partnerships 24:20 Qatar market and influence 29:15 Balance of being a mother, influencer and a GM for a fitness studio 33:41 Be real. We are storytellers Connect with us on Instagram @thetwist.podcast for the latest episodes and behind-the-scenes content. For inquiries or feedback, reach out to us at info@thetwistpodcast.co. #TWISTPodcast #FitnessMarketing #AutismAwareness #InfluencerMarketing #QatarFitness #CommunityBuilding

    36 min
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About

At Twist, we foster a lively community of business and marketing experts, showcase pioneering campaigns, and offer a forum for exchanging insights and engaging with industry leaders. MEET THE HOST: Elie Charbel, the driving force behind TWIST and your host on this thrilling journey, brings a wealth of experience and passion to every episode with a background steeped in digital communication and media excellence. OUR GUESTS We feature a diverse array of guests, from CEOs, entrepreneurs, field experts, marketers, and renowned influencers. Our guests share their unique perspectives, experiences

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