Marketing Chemistry

Nathan Reiche
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  • MARKETING
  • UPDATED MONTHLY

Marketing Chemistry is your go-to podcast to cut through the noise and stay ahead of the curve when it comes to marketing trends, tactics and AI. Each episode will interview entrepreneurs, marketers and thought-leaders who are passionate about marketing and have unique and actionable insights to share. The podcast is hosted by Nathan Reiche, CEO & Founder of Content Chemistry. Nathan has 20 years’ experience in marketing, both on the client-side and as an award-winning agency owner.

Episodes

  1. 11/26/2025

    How Eftsure scaled from 14 website visitors to a global brand

    In this episode of Marketing Chemistry, Nathan sits down with Niek Dekker, VP of Marketing at Eftsure — one of Australia’s fastest-growing cybersecurity + payments verification platforms — to break down the real story behind their growth. Niek joined Eftsure when the company had 14 website visitors, 0 brand awareness, and a product nobody understood. Today, they’re 450+ staff across three global offices, one of the most talked-about B2B brands on LinkedIn, and a case study for both LinkedIn and HubSpot. This episode goes deep into: How Eftsure engineered demand from scratchWhy webinars, video, and in-person events outperformed every traditional B2B playbook. The attribution model that actually works (Markov chains, not magic)And how they finally connected impressions → pipeline → revenue. Why creative risk beats “corporate safe”Including the now-famous “Check Yourself Before You Wreck Yourself” & CFO/Fraud campaigns. The truth about B2B decision-makingHint: the real question buyers ask is, “Will I lose my job if I choose this?” Scaling a marketing team from 2 people to 20How to hire, when to let go, and why energy > resume. Outbound + Inbound = AllboundHow Eftsure blended SDRs, events, LinkedIn, and video into one growth engine. What most marketers get wrong about product-market fitAnd why “creating demand” beats “capturing demand”. Why AI will commoditise half the SaaS market — and what marketers must do nextTaste, creativity, emotional resonance: the only real differentiators left. Who this episode is for B2B marketers, demand gen leaders, startup founders, SDR/BDR managers, HubSpot users, and anyone who cares about attribution, scaling teams, or building a brand people actually remember.

    57 min
  2. How to adopt AI in your business without the overwhelm

    08/18/2025

    How to adopt AI in your business without the overwhelm

    In this episode, Tim Morris, CEO and founder of Agentsy and co-author of the book Elevate, shares his insights on the evolving landscape of AI in business. We discuss his entrepreneurial journey, the inception of Agentsy, and the focus on developing AI agents tailored for various industries, particularly real estate. Tim emphasises the importance of understanding the practical applications of AI, navigating the hype cycle, and adopting a methodical approach to implementation. He also provides valuable resources and recommendations for those looking to integrate AI into their business strategies. Learn more about Agentsy here: https://agentsy.ai/ Connect with Tim on LinkedIn here: https://www.linkedin.com/in/tacmorris/

    51 min
  3. How storytelling can transform your marketing

    12/17/2024

    How storytelling can transform your marketing

    In today’s episode, we’re talking to Dr. J.J Peterson, Head of StoryBrand, author of the book Marketing Made Simple and host of the podcast Marketing Made Simple about the importance of story telling in your marketing.  When it comes to talking about their businesses, many people are so close to their products or services they don’t know where to start. StoryBrand helps companies understand what customers are looking for so they can tell their story in such a way people listen. Learn more about StoryBrand here. Connect with Dr. J.J. on LinkedIn here.

    55 min
  4. The State of Content Marketing & Outbound

    11/12/2024

    The State of Content Marketing & Outbound

    In this episode, we have a conversation with Josh Garrison who is the VP of Content Marketing & Product Education @ Apollo.  Apollo combines a buyer database of over 270M contacts and powerful sales engagement and automation tools in one, easy to use platform. In today’s episode, we’ll be discussing: Josh's new book Outbound Sales How Josh and the team at Apollo have doubled-down on their content marketing with Netflix-style quality The State of Content Marketing & Outbound The impact of AI on outbound sales Exciting new product updates for Apollo Learn more about Apollo here Connect with Josh on LinkedIn here

    52 min
  5. Will AI kill SEO in 2024?

    01/31/2024

    Will AI kill SEO in 2024?

    In our very first episode of Marketing Chemistry, we chat with Sam Oh, VP of Marketing @ Ahrefs. Ahrefs is an all-in-one SEO toolset for growing organic search traffic and optimising websites and one of our favourite digital marketing tools! In today’s episode, we discuss all things SEO including: trends for 2024 the impact of AI on organic search traffic (including Google’s Search Generative Experience, ChatGPT, Bard and other AI tools)  will AI tools like ChatGPT, Bard and others be the end of SEO? should marketers continue to invest in SEO/content marketing and how will AI impact organic search as a channel this year Connect with Sam Oh on LinkedIn Learn more about Ahrefs

    48 min
  • 5 Episodes

About

Marketing Chemistry is your go-to podcast to cut through the noise and stay ahead of the curve when it comes to marketing trends, tactics and AI. Each episode will interview entrepreneurs, marketers and thought-leaders who are passionate about marketing and have unique and actionable insights to share. The podcast is hosted by Nathan Reiche, CEO & Founder of Content Chemistry. Nathan has 20 years’ experience in marketing, both on the client-side and as an award-winning agency owner.

Information

  • Creator
    Nathan Reiche
  • Years Active
    2024 - 2025
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © Nathan Reiche
  • Show Website
    Marketing Chemistry