Housed: The Shared Living Podcast

Sarah Canning, Deenie Lee and Daniel Smith

Sarah Canning and Deenie Lee of The Property Marketing Strategists have teamed up with Daniel Smith of Student Housing Consultancy to discuss the latest news, views and insights in the shared living sector. Each episode they will be delving into a wide variety of subjects and asking the questions which aren't often asked. This podcast is a must for anyone working in Student Accommodation, BTR, Co-Living, Operational Real Estate or Shared Living.

  1. 6d ago

    The Lack of Rental Literacy Amongst Tenants is Impacting Returns - with Dani Smith and James Maguire of Housing Hand

    Send us Fan Mail Find out what your tenants really understand about renting and how the sector can close the knowledge gap in this special deep-dive episode. Dan Smith and Sarah Canning chat to experts, Dani Smith and James Maguire from the team at Housing Hand about its new report Understanding Renters in 2026 and discuss: - The big stats behind renter confusion - Who should teach renters - Affordability stress and wellbeing - Guarantors contracts and AI summaries - PBSA vs BTR flexibility shifts - The changes over the next year - What happens when rent can't be paid This conversation is a must listen for operators across PBSA, BTR, co-living and the wider rental sector as a reminder that knowledge and confidence matter just as much as legislation to tenants. Download the Housing Hand report here. Dan Smith is Founder of RESI Consultancy and Co-Founder of Verbaflo.AI. Sarah Canning and Deenie Lee are Directors and Co-Founders of The Property Marketing Strategists - Elevating the role of Marketing in Property. Who this episode is for: PBSA and student accommodation professionalsBTR, co-living and rental operatorsProperty developers and investorsUniversity and higher education leadersAnyone working in or around housing policy and shared livingThe views and opinions expressed in this podcast are those of the hosts and guests alone and do not necessarily reflect the views of their employers, organisations, clients, or partners. This podcast is for general discussion and informational purposes only. Nothing said should be taken as professional, legal, financial, or investment advice. While we aim to be accurate, we make no guarantees and accept no liability for decisions made based on the content of this podcast.

    42 min

  2. Jun 19

    Student Housing Sentiment - Realistic or Defeatist? Increased Decision-Making Factors, Lobbying, Viability, Affordability & Sobering Predictions.

    Send us Fan Mail This week's conversations are inspired by the recent industry events the hosts attended as we discuss: - Why postgraduate demand falling (down around 8% in 2024) should be on every operator’s radar. - How commuter students rising to 31% changes the true picture of housing need. - Why planning decisions can still disconnect from what actually fills beds. - How leasing strategy is shifting city by city. - Why parent input is now more important than ever. - Why the sector needs a stronger, more coordinated voice to defend the value of going away to university and living independently. Thanks to all of the organisations for putting on some brilliant events for the sector, please do check out all of the relevant pages and websites to find out more. StuRents Summit Investor in Students 360° Student Living Forum UK 2026, hosted by The Class Foundation. And if you are holding an event you'd like us to attend - please get in touch. Dan Smith is Founder of RESI Consultancy and Co-Founder of Verbaflo.AI. Sarah Canning and Deenie Lee are Directors and Co-Founders of The Property Marketing Strategists - Elevating the role of Marketing in Property. Who this episode is for: PBSA and student accommodation professionalsBTR, co-living and rental operatorsProperty developers and investorsUniversity and higher education leadersAnyone working in or around housing policy and shared livingThe views and opinions expressed in this podcast are those of the hosts and guests alone and do not necessarily reflect the views of their employers, organisations, clients, or partners. This podcast is for general discussion and informational purposes only. Nothing said should be taken as professional, legal, financial, or investment advice. While we aim to be accurate, we make no guarantees and accept no liability for decisions made based on the content of this podcast.

    48 min

  3. Jun 12

    The Secret Weapon PBSA Operators Aren't Using - A Deep Dive Episode with Esme Webb and Debra Yudolph on how to Transform the Lead to Lease Journey

    Send us Fan Mail For this episode, Sarah Canning and Deenie Lee sit down with Debra Yudolph, CEO of SAY Property Consultants and Esme Webb, Director of hereSAY to unpack the UK’s first PBSA Mystery Shopping Benchmark report and to discuss why measuring the lead to lease journey is the most powerful metric operators and investors can unleash. This is a must-listen conversation for anyone working in PBSA operations, marketing, leasing, customer experience or investment as we explore; - What students really experience in the leasing journey. - Where teams shine on friendliness and knowledge. - Where bookings are being lost. - How small behaviours shifts can create big conversion gain - How findings from the mystery shopping service can inform and improve sales and marketing training. Download the full report. The hereSAY PBSA Mystery Shopping Service is in partnership with The Property Marketing Strategists  Find out more about the PBSA Mystery Shopping Service by filling in this form. The views and opinions expressed in this podcast are those of the hosts and guests alone and do not necessarily reflect the views of their employers, organisations, clients, or partners. This podcast is for general discussion and informational purposes only. Nothing said should be taken as professional, legal, financial, or investment advice. While we aim to be accurate, we make no guarantees and accept no liability for decisions made based on the content of this podcast.

    39 min

  4. Jun 5

    Rented Shared Living: The Experience Business - expectations, affordability, operational complexities and regulation special episode with Collegiate UK

    Send us Fan Mail Two weeks on from the Housed Summit at UKREiiF; Sarah Canning and Dan Smith talk with Shaan Clarke, Director of Sales, Marketing and Resident Experience at Collegiate UK and Sean McKeown, CIO, Arlington Group about the forces reshaping shared living, from affordability pressure to the rising bar for resident experience. This episode covers;  - What actually creates value for students? - How regulation is changing viability - Sector flexibility - Operational complexities - And why flexibility and authenticity now decide who stays competitive. Thank you to Collegiate UK for being our Platinum Partners for the Housed Summit. Dan Smith is Founder of RESI Consultancy and Co-Founder of Verbaflo.AI. Sarah Canning and Deenie Lee are Directors and Co-Founders of The Property Marketing Strategists - Elevating the role of Marketing in Property. Who this episode is for: PBSA and student accommodation professionalsBTR, co-living and rental operatorsProperty developers and investorsUniversity and higher education leadersAnyone working in or around housing policy and shared livingThe views and opinions expressed in this podcast are those of the hosts and guests alone and do not necessarily reflect the views of their employers, organisations, clients, or partners. This podcast is for general discussion and informational purposes only. Nothing said should be taken as professional, legal, financial, or investment advice. While we aim to be accurate, we make no guarantees and accept no liability for decisions made based on the content of this podcast.

    42 min

  5. May 22

    The Closing Session LIVE from UKREiiF 2026; What Have We Learnt? The Positives, The V Word and What 2027 Might Hold...Sponsored by Payr

    Send us Fan Mail The final live podcast recording from UKREiiF. Sarah Canning, Dan Smith and Deenie Lee are closing out the Housed Shared Living Summit with a candid, tired, and upbeat debrief on what we heard across three days of shared living conversations. We connect the dots between building safety, regulation, resident experience, marketing change, and the practical steps the sector can take next year.  If you've attended our House Summit we would love to hear your feedback - please comment below or message the hosts or hello@housedpodcast.com  This episode is sponsored by Payr, the rent payment platform built for PBSA. Payr lets your international students pay rent from anywhere in the world, on any card scheme, digital wallet, or local payment method, including UnionPay, WeChat Pay and Alipay. And here's the part operators love: no card fees to the operator or landlord, no chargeback risk, and lower opex across your finance team. One platform, one checkout, rent settled instantly.  Dan Smith is Founder of RESI Consultancy and Co-Founder of Verbaflo.AI. Sarah Canning and Deenie Lee are Directors and Co-Founders of The Property Marketing Strategists - Elevating the role of Marketing in Property. Who this episode is for: PBSA and student accommodation professionalsBTR, co-living and rental operatorsProperty developers and investorsUniversity and higher education leadersAnyone working in or around housing policy and shared livingThe views and opinions expressed in this podcast are those of the hosts and guests alone and do not necessarily reflect the views of their employers, organisations, clients, or partners. This podcast is for general discussion and informational purposes only. Nothing said should be taken as professional, legal, financial, or investment advice. While we aim to be accurate, we make no guarantees and accept no liability for decisions made based on the content of this podcast.

    35 min

  6. May 21

    UKREiiF Unpacked: Gateway 2, Residential Polyfilla and Comparisons Between Real Estate & Spurs -LIVE episode with guests Sam Scott and George Dyer sponsored by Fresh

    Send us Fan Mail Our second live special episode of Housed recorded at UKREiiF and this time we are joined by some experts in the sector Sam Scott, Managing Director, This is Fresh and George Dyer, Group Investment Director, Watkin Jones Group. This is a live reaction session unpacking the biggest debates and emerging themes from UKREiiF, we discuss: - What is the sentiment from UKREiiF so far? - Building Safety Act and Renters’ Rights Act – what are the implications for operators, developers, investors and residents? - Affordability and viability in the current climate - What is not being talked about at UKREiiF? - What will be the main themes at UKREiiF 2027? This special live episode of Housed is sponsored by This is Fresh - a market-leading operator across build-to-rent, co-living and student accommodation. With more than 21,000 homes under management, a +38 NPS and platinum-rated service, Fresh delivers outstanding resident experiences and proven results. Dan Smith is Founder of RESI Consultancy and Co-Founder of Verbaflo.AI. Sarah Canning and Deenie Lee are Directors and Co-Founders of The Property Marketing Strategists - Elevating Marketing in Property. Who this episode is for: PBSA and student accommodation professionalsBTR, co-living and rental operatorsProperty developers and investorsUniversity and higher education leadersAnyone working in or around housing policy and shared livingThe views and opinions expressed in this podcast are those of the hosts and guests alone and do not necessarily reflect the views of their employers, organisations, clients, or partners. This podcast is for general discussion and informational purposes only. Nothing said should be taken as professional, legal, financial, or investment advice. While we aim to be accurate, we make no guarantees and accept no liability for decisions made based on the content of this podcast.

    33 min

  7. May 20

    Unfiltered Honesty: The Real State of Rental Shared Living - Why the Sector Needs a Voice. A UKREiiF LIVE special sponsored by Alasco.

    Send us Fan Mail The first out of three live episodes being recorded from the Housed Shared Living Summit in-front of an audience of listeners and on day one of UKREiiF, we give an unfiltered view of the shared living sector and the threads running through our three-day event.  We discuss: - political uncertainty that slows planning - regulatory pressure from building safety and renters’ rights reform - the accelerating impact of AI on leasing, operations, and marketing - student housing demand staying strong while affordability and product mix drive voids - BTR attracting students and what that signals for product, pricing, and planning - co-living’s identity crisis and why community has to be designed, not assumed - single family housing investment surge and the case for long-term renting - rented later living demand, labelling problems, and what active older renters want Special thanks to Alasco for sponsoring this special episode. Find out more at: https://www.alasco.com/ Dan Smith is Founder of RESI Consultancy and Co-Founder of Verbaflo.AI. Sarah Canning and Deenie Lee are Directors and Co-Founders of The Property Marketing Strategists - Elevating Marketing in Property. Who this episode is for: PBSA and student accommodation professionalsBTR, co-living and rental operatorsProperty developers and investorsUniversity and higher education leadersAnyone working in or around housing policy and shared livingThe views and opinions expressed in this podcast are those of the hosts and guests alone and do not necessarily reflect the views of their employers, organisations, clients, or partners. This podcast is for general discussion and informational purposes only. Nothing said should be taken as professional, legal, financial, or investment advice. While we aim to be accurate, we make no guarantees and accept no liability for decisions made based on the content of this podcast.

    42 min

  8. May 15

    AI, Affordability and Confusion about Renters' Rights - What we Learned from the ARL, LD and Inner Circle Events

    Send us Fan Mail This week, we are breaking down the standout themes from some of real estate recent conferences, including:  - The Association for Rental Living Tech Conference; including where AI goes beyond resident comms and into planning, development, and even the legal work behind projects.  - LD Events Property Student Housing Conference; we talk affordability as the real crisis, the “value gap” students feel when price and product don’t match, and why universities and operators need better alignment. - Inner Circle Events in Bristol; discussing the Temple Quarter regeneration, showing how placemaking, infrastructure, and housing connect when you’re serious about keeping talent in cities. We also discuss the Renters’ Rights Act and what we’re seeing from operators and students, and why clear resident communication matters right now. Make sure you follow this LinkedIn page plus subscribe and follow the podcast to be kept up to date with all the key happenings and takeaways. Dan Smith is Founder of RESI Consultancy and Co-Founder of Verbaflo.AI. Sarah Canning and Deenie Lee are Directors and Co-Founders of The Property Marketing Strategists - Elevating Marketing in Property. Thank you to our season four sponsors: Mystudenthalls.com -  Reach thousands of students searching every month with 0% commission student accommodation listings. Utopi - The smart building platform helping real estate owners protect the value of their assets. Washstation - Leading provider of laundry solutions for Communal and Campus living throughout the UK and Ireland. Howden  - With a lifetime of expertise, Howden provides tailored insurance, property risk management, and wellbeing solutions for accommodation providers across the UK. Who this episode is for: PBSA and student accommodation professionalsBTR, co-living and rental operatorsProperty developers and investorsUniversity and higher education leadersAnyone working in or around housing policy and shared livingThe views and opinions expressed in this podcast are those of the hosts and guests alone and do not necessarily reflect the views of their employers, organisations, clients, or partners. This podcast is for general discussion and informational purposes only. Nothing said should be taken as professional, legal, financial, or investment advice. While we aim to be accurate, we make no guarantees and accept no liability for decisions made based on the content of this podcast. This was a jointly sponsored podcast.

    39 min
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About

Sarah Canning and Deenie Lee of The Property Marketing Strategists have teamed up with Daniel Smith of Student Housing Consultancy to discuss the latest news, views and insights in the shared living sector. Each episode they will be delving into a wide variety of subjects and asking the questions which aren't often asked. This podcast is a must for anyone working in Student Accommodation, BTR, Co-Living, Operational Real Estate or Shared Living.

Information

  • Creator
    Sarah Canning, Deenie Lee and Daniel Smith
  • Years Active
    2024 - 2026
  • Episodes
    108
  • Rating
    Explicit
  • Copyright
    © 2026 Housed: The Shared Living Podcast
  • Show Website
    Housed: The Shared Living Podcast

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