The Workbench

The Workbench
  • 5.0 (1)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

The Workbench is a resource-rich weekly newsletter for current & aspiring home service business owners.

  1. 4D AGO

    How to pivot from coffee to demolition | Kent Sheridan, Swift Demo

    Join us for a conversation with Kent Sheriden, Owner of Swift Demo, as he shares his journey from film and coffee to leading a thriving demolition company in Atlanta. Learn his strategies for seizing opportunities, building strong culture, and scaling smart. Discover Swift Demo’s diverse revenue streams, innovative marketing, and hiring practices that minimize turnover. The Workbench is brought to you by LeadTruffle (https://www.leadtruffle.com/). LeadTruffle is an AI CSR that captures & qualifies your website leads and follows up with missed calls using AI-powered texting. Start your 14-day free trial here: https://app.leadtruffle.com/Use code “WORKBENCH-15” for 15% off your first 12 months.Check out Swift Demo: https://www.swift-demo.com/Follow Kent on Twitter: https://x.com/kentdotfyiSubscribe to The Workbench newsletter: https://theworkbench.beehiiv.com/Follow Bryan Shankman on Twitter: https://x.com/BryanShankmanFollow The Workbench on Twitter: https://x.com/thework_bench

    39 min

  2. 05/30/2024

    How to turn mold into money | Abby Klein, Miami Mold Specialists

    Join us as we sit down with Abby Klein, the owner of Miami Mold Specialists, to explore her journey from a small startup to a leading mold remediation company in South Florida. Discover Abby's insights on air quality, the importance of core values in hiring, diversified marketing strategies, and her 3 C’s for business success. Perfect for current and aspiring home service business owners looking for valuable tips and inspiration.

    23 min

  3. 05/30/2024

    How to build two successful cleaning businesses | Lexi Vindisch, Pure Cleaning & Victoria Home Pros

    Bryan sits down with Lexi Vindisch, the pioneering owner of Pure Cleaning Victoria and Victoria Home Pros, to delve into her journey from a mechanical engineer to a successful entrepreneur in the home services realm. Lexi shares invaluable insights on recognizing market gaps, scaling business operations, and the strategic expansion from exterior to interior home services. Furthermore, she discusses the evolution of her tech stack, common pitfalls in the industry, and her forward-looking vision for digital engagement in home services. A treasure trove of lessons for aspiring and current home service business owners, this conversation is not to be missed.

    29 min

  4. 05/02/2024

    How to grow your business using digital marketing.

    In this episode, join Bryan as he hosts Marcus Clayton, a marketing consultant with a focus on home service businesses. With experience, Marcus explores SEO, Google ads, and website design for home service industries. They discuss marketing strategies across the funnel—from lead generation to customer retention. Marcus shares insights on optimizing each stage of the marketing funnel, highlighting metrics businesses should track to scale. This episode is for any home service business eager to improve their marketing and drive growth. - Follow Marcus on Twitter: https://twitter.com/marcusmclayton - Check out Cleaning Website Templates: https://cleaningwebsitetemplates.com

    42 min

  5. 04/25/2024

    How to use SEO to grow your business.

    In this episode of The Workbench, Bryan talks with Andy Walker, Founder of Stryker Digital, about his expert strategies in local SEO and marketing for home service businesses. Andy shares insights from his proprietary Home Service SEO Blueprint which drives substantial growth for businesses by focusing on organic leads. This discussion is packed with actionable tips for business owners looking to boost their online presence and for marketers keen on deepening their SEO knowledge. Whether you're looking to refine your company's digital strategy or just starting out, Andy's experiences provide valuable guidance for achieving success in the digital space.

    52 min

  6. 04/18/2024

    How to scale a 50-year-old cleaning company.

    How to scale a 50-year-old cleaning company.

    24 min

  7. 04/11/2024

    How to use Facebook Groups for lead generation.

    Bryan talks with Dan Magazu, the owner of Ride The Wave. They dive deep into the world of leveraging Facebook Groups for lead generation in home service businesses. Discover how Dan transformed his mulching business into a digital success story, generating 5+ leads per week with a 30%+ closing rate without the use of traditional digital marketing tools. Gain insights on the simple yet effective strategies for engaging potential clients, the importance of personal connection, and how a straightforward approach to digital leads can yield impressive results for your home service business. Whether you're a seasoned entrepreneur or just starting out, Dan's journey offers valuable lessons in making the most of community-based platforms for business growth.

    26 min

  8. 04/04/2024

    How to build a dumspter rental company | Bodhi Gallo, Stryker Digital

    Bryan speaks with entrepreneur Bodhi Gallo, owner of a dumpster rental company and Striker Digital marketing agency. In this interview, Bodhi details his businesses' growth journey, shares insights on overcoming initial challenges, and highlights the significance of digital marketing for home service businesses. Whether you're building a business in the home service sector or looking to refine your digital marketing strategies, Bodhi's experience offers key lessons and strategies for success.

    33 min
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    About

    The Workbench is a resource-rich weekly newsletter for current & aspiring home service business owners.

    Information

    • Creator
      The Workbench
    • Years Active
      2024 - 2025
    • Episodes
      16
    • Rating
      Clean
    • Copyright
      © The Workbench
    • Show Website
      The Workbench

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