Marketing, Magic, & The Messy Middle: Wickedly Branded

Beverly Cornell
  • 5.0 (4)
  • MARKETING
  • UPDATED WEEKLY

Welcome to the Wickedly Branded: Marketing, Magic, & The Messy Middle Podcast with Beverly Cornell💡 Welcome to our business, branding, and marketing podcast, where real conversations meet effective strategies. Join me, Beverly Cornell, founder of Wickedly Branded and author of Marketing for Entrepreneurs, as we explore practical ways to clarify your brand and market confidently. With over 25 years of experience and features in MSN, FOX, CBS, and Bloomberg, I specialize in helping overwhelmed consultants, coaches, and creatives streamline their marketing efforts. Together, we'll identify where to focus your branding energy and eliminate wasted time on ineffective tactics. Let’s get started on your journey to clarity and connection!What to Expect Each WeekEvery Tuesday, we have insightful, fun, and honest conversations about marketing, branding, and business growth.🌟 The Sparks: Business and Brand BreakthroughsWe jump into the pivotal moments that shaped our guests’ businesses, the bold moves, the unexpected wins, and the shifts that made the biggest impact.🔥 Branding, Visibility, and Marketing That Feels RightMarketing should feel natural, exciting, and true to you, not awkward or forced. We explore practical strategies for branding and visibility so you can connect with the right people in a way that fits who you are.🎩 The Magic Hat: Fun and Unexpected QuestionsOur magical purple sequined hat holds rapid-fire questions designed to keep things fun and spontaneous. Business should have a little magic too.✨ The Magic Wand: Looking Back and Looking AheadWith a wave of our wand, we take guests back to their younger selves and forward to their future legacy. What we build today shapes what we leave behind.Who This is ForIf you're feeling overwhelmed and overworked by the marketing grind, you're in the right place. You started your business with passion, but now seek more alignment, clarity, and traction. Perhaps you've DIY’d your brand and experimented with various strategies to find what truly works.Here’s what we believe:✨ Your brand magic is already in you.You don’t need to hustle harder, you need clarity, confidence, and a strategy that fits you. Whether you're a coach, consultant, or creative entrepreneur who wants to stand out, attract the right clients, and market in a way that feels good, this podcast was made for you.Why Tune In?💡 At Wickedly Branded, we believe marketing is about more than visibility. It is about making a meaningful impact, connecting with the right people, and building a brand that truly reflects who you are.New episodes drop every Tuesday. Subscribe now for real conversations, inspiration, and practical strategies to market your business in a way that feels right for you.If you want to be a guest, visit here: https://wickedlybranded.com/marketing-resources/small-business-marketing-podcast/  to sign up for our application,  or send Beverly Cornell a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1742872522686428855f67e40 Visit https://wickedlybranded.com/ for all your branding and digital marketing needs.Your support matters and helps ensure we continue to produce this podcast.  https://www.buzzsprout.com/2295030/support. 

  1. Rewrite Your Rules: Profitable Business Without Hustle | Leslie Hassler

    21H AGO

    Rewrite Your Rules: Profitable Business Without Hustle | Leslie Hassler

    Send a text Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up. What if overwhelm isn’t a badge of honor… but a choice? In this powerful conversation, Beverly sits down with Leslie Hassler, founder of Your Biz Rules, to unpack what it really takes to scale a business without sacrificing your life. From rewriting your own rules to detaching from hustle culture, this episode challenges the belief that success requires exhaustion. Leslie shares how she rebuilt her business after it “sucked her soul dry,” how identity drives sustainable growth, and why profitable scaling starts with mindset, not marketing tactics. Together, they explore the difference between chasing the vanishing finish line and building a business that actually feels like home. If you’ve ever felt successful on paper but misaligned in your soul, this episode will feel like a deep exhale. This is growth that supports your life. Not the other way around. Three Key Marketing Topics 1. Scaling Without Burnout Growth does not require hustle. Leslie explains how structure, systems, and empowered teams create predictable profits without draining the founder. 2. Identity-Driven Business Alignment Before you fix your marketing, you must understand who you are. True brand clarity comes when your business aligns with your personal vision, values, and definition of success. 3. Overwhelm Is a Choice Overwhelm is not a business strategy. By shifting mindset, protecting boundaries, and redefining freedom, entrepreneurs can move from reaction to intentional leadership. Growth without structure quietly transfers weight onto the founder. Scaling without burnout begins when identity, systems, and ambition expand together, creating steadiness that can sustain success over time. Read Our Blog! Follow Leslie:  Linkedin Web  Dare to be Wickedly Branded Support the show P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

    41 min
  2. Turn Words Into Wealth: Amplify Your Authority | Aurora Winter

    FEB 17

    Turn Words Into Wealth: Amplify Your Authority | Aurora Winter

    Send a text Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up. What if the right seven words could generate millions? In this powerful episode, Beverly sits down with award-winning author, media strategist, and serial entrepreneur Aurora Winter to unpack what it really takes to turn words into wealth. Aurora shares how a single message generated $3 million in one week. She explains why most entrepreneurs are stuck in the “messy middle.” And she makes a bold prediction about AI, YouTube, and why 2026 could be a turning point for small businesses. Three Key Marketing Topics Million-Dollar Messaging: Aurora shares the exact seven-word message that generated $3 million in sales and explains why great ideas fail without powerful messaging. A strong message is not clever wording. It is clarity that creates desire and action. Books as Authority Builders: Publishing a book is not about ego. It is about positioning. Aurora explains why marketing before publishing changes everything and how to launch into a receptive audience instead of shouting into the void. AI, Video, and the 2026 Pivot: We are at an inflection point. Entrepreneurs who lean into video, YouTube, and strategic AI use will amplify their brand. Those who stay average risk being replaced by automation. Follow Aurora: Linkedin Dare to be Wickedly Branded Support the show P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

    31 min
  3. Business Alignment That Restores Your Energy | Aleksandra Ceho

    FEB 10

    Business Alignment That Restores Your Energy | Aleksandra Ceho

    Send a text Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up. In this episode, Beverly Cornell sits down with Aleksandra Ceho, founder of Astrology Royale, to explore a radically different way of looking at business growth. Aleksandra is not a horoscope reader. She is a strategic astrologer who helps leaders and entrepreneurs understand business cycles, energetic seasons, and the hidden patterns that influence clarity, confidence, and resilience. Three Key Marketing Topics Discussed 1. Brand Clarity Through Alignment, Not Hustle True clarity comes from understanding who you are, what season you are in, and what actually matters right now.  2. Visibility Resistance Is Often an Energy Issue Many business owners think they have a messaging or confidence problem when the real issue is energetic overload or lack of protection. 3. Strategic Timing as a Marketing Advantage Aleksandra explains how understanding cycles and seasons helps entrepreneurs prioritize the right actions at the right time.  Follow Aleksandra: LinkedIn  Website Instagram Dare to be Wickedly Branded Support the show P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

    38 min
  4. Authentic Creativity: Attract Aligned Clients with Juliana Castro

    FEB 3

    Authentic Creativity: Attract Aligned Clients with Juliana Castro

    Send a text What if imposter syndrome isn’t a sign you’re failing, but proof you’re growing? In this episode of Spark & Ignite Your Marketing, Beverly sits down with Juliana Castro, freelance illustrator and founder of Juliana Castro Creative Designs, for a deeply honest conversation about creativity, confidence, and building a brand that actually feels like you. Juliana shares her journey from drawing animals on a farm in Colombia to illustrating children’s books, mission-driven brands, and the magical world of Wickedly Branded. Along the way, she opens up about perfectionism, slow seasons, scarcity mindset, and the quiet work it takes to keep showing up when confidence wobbles. Three Key Marketing Topics Covered 1. Brand Clarity Comes From Alignment, Not Perfection Juliana shares how brand clarity emerged once she stopped forcing a “style” and started honoring how her brain works, what she values, and what makes her happy. Confidence grew when her brand reflected her inner world, not external expectations. 2. Imposter Syndrome Is a Signal You’re Leveling Up Rather than waiting for imposter syndrome to disappear, Juliana explains how she learned to work with it—through action, self-trust, and preparation. Growth didn’t come from feeling ready; it came from doing the work anyway. 3. Authentic Creativity Attracts the Right Clients From brand illustration to children’s books, Juliana shows how listening deeply, collaborating intentionally, and leading with care builds trust. The result is aligned clients who feel seen, and projects that feel meaningful. Follow Juliana  Website  LinkedIn Dare to be Wickedly Branded Support the show P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

    37 min
  5. Work With Your Business: Systems That Actually Support You with Eden Lovejoy

    JAN 27

    Work With Your Business: Systems That Actually Support You with Eden Lovejoy

    Send a text Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up. What if the reason your business feels heavy isn’t a lack of effort, but a lack of clarity and systems that actually support you? In this episode of Spark & Ignite Your Marketing, Beverly Cornell sits down with Eden Lovejoy, founder of Your Virtual GM, for a powerful and honest conversation about leadership, systems, and what it really takes to move from overworked operator to empowered leader. Three Key Marketing Topics Discussed: 1. From Overworked Operator to Empowered Leader Eden breaks down why most entrepreneurs stay stuck in the weeds and how true leadership begins when you stop doing everything yourself. This shift creates space for growth, clarity, and sustainable momentum. 2. Systems That Create Freedom, Not Control This episode reframes systems as tools for empowerment rather than restriction. Eden shares how clear systems support teams, reduce burnout, and allow business owners to step back without losing confidence or control. 3. Visibility, Confidence, and Leading Authentically Beverly and Eden explore the pressure to “show up” in business and marketing and how letting go of the “shoulds” leads to more authentic visibility. When leaders show up as themselves, trust and connection naturally follow. Dare to be Wickedly Branded Support the show P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

    39 min
  6. Part 1: From Chaos to Clarity: Simplified Brand Focus | Beverly Cornell

    JAN 20

    Part 1: From Chaos to Clarity: Simplified Brand Focus | Beverly Cornell

    Send a text Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up. In this Season 7 three-part solo series of The Wickedly Branded Marketing Podcast, Beverly Cornell invites you to step out of marketing overwhelm and into focused, intentional visibility. These short episodes work together as one powerful conversation designed to help you simplify how you show up, without losing momentum or impact. You’ll learn how to gain brand clarity, choose a marketing strategy that actually fits your life, and build visibility in a way that feels sustainable and aligned. Whether you’ve been trying to do all the things or you’re craving more ease and direction in your marketing, this series gives you permission to do less, on purpose, and see better results because of it. Three Key Marketing Topics Discussed: 1. Brand Clarity Before Tactics: Before choosing platforms or creating content, Beverly walks you through how to reconnect with your message, voice, and purpose so your marketing feels clear and grounded. 2. One Platform, One Clear Strategy: Learn how to choose a primary platform to focus on for the next 90 days, so you can stop spinning, build momentum, and show up consistently without overwhelm. 3. Focused Visibility That Builds Authority: Discover how simplified, intentional visibility creates trust, recognition, and client attraction faster than trying to be everywhere at once. Check out more of our Client Success Stories here! Dare to be Wickedly Branded Support the show P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

    3 min

  7. SEASON 7 TRAILER

    Season 7 - Wickedly Branded: Marketing, Magic & The Messy Middle

    Send a text Thank you for following along with us on this journey! Please enjoy season 7 of the Wickedly Branded Podcast.  Dare to be Wickedly Branded Support the show P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

    3 min
  8. Part 3: Brand Activation That Ignites Momentum | Beverly Cornell

    JAN 13

    Part 3: Brand Activation That Ignites Momentum | Beverly Cornell

    Send a text Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up. In the Season 6 finale of The Wickedly Branded Marketing Podcast, Beverly Cornell brings everything together with a simple, powerful 90-day brand activation plan. You’ll learn how to refresh your messaging, update your visuals, and integrate your branding across every touchpoint, without the overwhelm. Whether your brand needs a little tune-up or a full transformation, this episode gives you the roadmap to show up with confidence, consistency, and clarity. Because your brand deserves to be seen, remembered, and celebrated. Three Key  Marketing Topics Discussed: 1. The Power of Words First: Before you redesign anything, start with your messaging. Audit your copy, your bios, and your captions to ensure they reflect who you are today. 2. Visual Refresh Made Simple: From brand photos to Canva templates, Beverly shares how to upgrade your look without overcomplicating the process. 3. Integration and Consistency: Apply your new branding across every touchpoint, to build recognition and confidence that attracts your ideal clients. Check out more of our Client Success Stories here! Dare to be Wickedly Branded Support the show P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

    6 min
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5
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About

Welcome to the Wickedly Branded: Marketing, Magic, & The Messy Middle Podcast with Beverly Cornell💡 Welcome to our business, branding, and marketing podcast, where real conversations meet effective strategies. Join me, Beverly Cornell, founder of Wickedly Branded and author of Marketing for Entrepreneurs, as we explore practical ways to clarify your brand and market confidently. With over 25 years of experience and features in MSN, FOX, CBS, and Bloomberg, I specialize in helping overwhelmed consultants, coaches, and creatives streamline their marketing efforts. Together, we'll identify where to focus your branding energy and eliminate wasted time on ineffective tactics. Let’s get started on your journey to clarity and connection!What to Expect Each WeekEvery Tuesday, we have insightful, fun, and honest conversations about marketing, branding, and business growth.🌟 The Sparks: Business and Brand BreakthroughsWe jump into the pivotal moments that shaped our guests’ businesses, the bold moves, the unexpected wins, and the shifts that made the biggest impact.🔥 Branding, Visibility, and Marketing That Feels RightMarketing should feel natural, exciting, and true to you, not awkward or forced. We explore practical strategies for branding and visibility so you can connect with the right people in a way that fits who you are.🎩 The Magic Hat: Fun and Unexpected QuestionsOur magical purple sequined hat holds rapid-fire questions designed to keep things fun and spontaneous. Business should have a little magic too.✨ The Magic Wand: Looking Back and Looking AheadWith a wave of our wand, we take guests back to their younger selves and forward to their future legacy. What we build today shapes what we leave behind.Who This is ForIf you're feeling overwhelmed and overworked by the marketing grind, you're in the right place. You started your business with passion, but now seek more alignment, clarity, and traction. Perhaps you've DIY’d your brand and experimented with various strategies to find what truly works.Here’s what we believe:✨ Your brand magic is already in you.You don’t need to hustle harder, you need clarity, confidence, and a strategy that fits you. Whether you're a coach, consultant, or creative entrepreneur who wants to stand out, attract the right clients, and market in a way that feels good, this podcast was made for you.Why Tune In?💡 At Wickedly Branded, we believe marketing is about more than visibility. It is about making a meaningful impact, connecting with the right people, and building a brand that truly reflects who you are.New episodes drop every Tuesday. Subscribe now for real conversations, inspiration, and practical strategies to market your business in a way that feels right for you.If you want to be a guest, visit here: https://wickedlybranded.com/marketing-resources/small-business-marketing-podcast/  to sign up for our application,  or send Beverly Cornell a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1742872522686428855f67e40 Visit https://wickedlybranded.com/ for all your branding and digital marketing needs.Your support matters and helps ensure we continue to produce this podcast.  https://www.buzzsprout.com/2295030/support. 

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