Marketing, Magic, & The Messy Middle: Wickedly Branded

Beverly Cornell
  • 5.0 (6)
  • Marketing
  • Updated Weekly

About Marketing, Magic & the Messy Middle: Wickedly Branded®Marketing, Magic & the Messy Middle: Wickedly Branded® is a conversational podcast for women building businesses with purpose, impact, and heart.Hosted by Brand Evolution Strategist Beverly Cornell, each episode feels less like an interview and more like sitting down for coffee with brilliant women who are creating meaningful change in the world.Every conversation explores four themes:✨ The SparkWhat inspired the guest to start their business, pursue their calling, or make a pivotal change in their life or career.🌀 The Messy MiddleThe challenges, pivots, failures, lessons, and unexpected moments that shaped their journey. The part of entrepreneurship we don’t talk about enough.📣 Marketing & VisibilityHow they share their message, build trust, grow their audience, and navigate the realities of showing up in today’s world.👑 LegacyThe impact they hope to leave behind, the change they’re creating, and what matters most as they continue to evolve.Beverly is known for bringing warmth, curiosity, and genuine connection to every conversation. Rather than following a rigid interview format, she shares stories, reflections, and insights alongside her guests, creating authentic discussions that feel relatable, inspiring, and deeply human.And yes, there may occasionally be a magic wand involved.Because building a business is serious work, but that doesn’t mean we can’t have fun along the way.What guests can expect: A relaxed, conversational experience. I love asking thoughtful questions, sharing observations, and exploring the real stories behind the business. My goal is to create a space where guests feel comfortable, seen, and celebrated while sharing lessons that will inspire our audience. Join us every Tuesday and Thursday for new episodes! If you want to be a guest, visit here: https://wickedlybranded.com/marketing-resources/small-business-marketing-podcast/  to sign up for our application,  or send Beverly Cornell a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1742872522686428855f67e40 Visit https://wickedlybranded.com/ for all your branding and digital marketing needs.Your support matters and helps ensure we continue to produce this podcast.  https://www.buzzsprout.com/2295030/support. 

  1. 6d ago ·  Video

    Who Gets a Vote? | Beverly Cornell

    Send us Fan Mail A client wants an exception. A peer questions your positioning. A competitor launches something new. Someone on your team has an opinion. An algorithm changes, and suddenly everyone seems to have advice about what you should do next. Before long, your business can start being redesigned by a committee you never intentionally formed. In this episode, Beverly Cornell asks a deceptively simple question: Who actually gets a vote in your business? Through the Should Suitcase and the Flying Monkeys, Beverly explores how outside expectations, comparison, fear, habit, and other people’s preferences can quietly influence decisions about pricing, scope, availability, positioning, and leadership. The goal is not to stop listening. It is to become more intentional about whose input deserves influence, what evidence deserves weight, and which decisions belong to you. Because the loudest opinion in the room is not automatically the most qualified one. This episode is part of Season 11, inspired by Beverly’s upcoming book, Wickedly Branded®. 📖 Want early looks, behind-the-scenes book updates, and launch news? Join the Wickedly Branded® Book List Three Key Marketing Topics 1. Who Gets a Vote? How clients, competitors, peers, coaches, algorithms, team members, and old expectations can gain influence over business decisions without the founder consciously deciding how much influence they deserve. 2. The Should Suitcase + Flying Monkeys How inherited expectations and outside voices show up in very practical places: pricing, responsiveness, scope, availability, positioning, and what the founder believes she is supposed to do. 3. Weight the Input, Don’t Count the Opinions Why evidence, expertise, preference, fear, habit, and comparison should not all receive equal weight when making strategic decisions. The established episode specifically emphasizes evaluating feedback by its source, evidence, and relevance. Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

  2. Sep 29 ·  Video

    The Tornado Was Built One Reasonable Choice at a Time | Beverly Cornell

    Send us Fan Mail Overwhelm rarely arrives all at once. It can build through years of perfectly reasonable decisions: saying yes to a client because the relationship matters, rearranging work around family, staying available because responsiveness helped build trust, adding one more offer, solving one more problem, and finding one more pocket of time to make everything fit. In this episode, Beverly Cornell introduces the Tornado of Overwhelm and explores what happens when flexibility, responsibility, care, opportunity, and unfinished decisions begin competing for the same finite attention. You’ll look beyond another productivity fix and examine what has accumulated, what still belongs, and what may be asking for a different decision from the woman and business owner you are now. This episode is part of Season 11, inspired by Beverly’s upcoming book, Wickedly Branded®. 📖 Want to follow the book journey, get behind-the-scenes updates, early looks, and launch news? Join the Wickedly Branded® Book List Three Key Marketing Topics 1. The Tornado of Overwhelm How reasonable adaptations, responsibilities, opportunities, expectations, and automatic yeses accumulate until the founder is trying to manage a system she never intentionally designed. 2. The Work Behind the Work Why your calendar does not show the whole workload. Anticipating needs, remembering details, coordinating people, shifting between roles, and holding unfinished decisions all consume real attention. 3. Recognition Before Optimization Why the first question may not be, How do I manage all of this better? Instead: How did all of this earn permanent access to me, and does it still belong? Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

  3. Sep 24 ·  Video

    When Your Business Keeps Telling an Old Story | Beverly Cornell

    Send us Fan Mail My son once described me in three words: Mom loves working. That comment sent me down a real rabbit hole about what our businesses are actually teaching the people watching us, family, clients, the market. This episode is about accumulated evidence: the idea that your brand isn't your tagline, it's the pattern formed by every promise you keep, boundary you hold, and hour your calendar actually protects. I also walk through a simple audit you can run this week to see whether your website, your calendar, and your referrals are all telling the same story. Three key marketing topics Accumulated Evidence — the core framework: a brand is built by repeated behavior, not a mission statement, and people (family, team, clients) learn who you are from the pattern, not the pitch.The Vanishing Finish Line, revisited — why yesterday's milestone quietly becomes today's baseline instead of staying something worth celebrating.The Website / Calendar / Referrals Audit — a concrete three-part exercise listeners can do immediately to find where their public brand and their lived priorities agree, or don't.•See your brand perception gaps with our FREE Brand Magic Lens App; it only takes 4 minutes and you get easy-to-implement ideas.  Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

    When Your Business Keeps Telling an Old Story | Beverly Cornell

  4. Sep 22 ·  Video

    TRAILER — When Your Business Outgrows Its Story | Beverly Cornell

    Send us Fan Mail What happens when your business has evolved, but your brand, message, or reputation is still introducing the woman you used to be? Season 11 of Marketing, Magic & The Messy Middle: Wickedly Branded® explores brand evolution: the gap that can open when your experience, authority, ambitions, and business have moved forward, while the story people know about you has not. Beverly Cornell goes beyond surface-level branding to explore what happens when founders outgrow old positioning, inherited expectations, outdated ways of working, and even definitions of success that once made perfect sense. Because sometimes the next chapter of your business begins with recognizing what no longer reflects who you have become. And there’s another chapter unfolding. Beverly’s upcoming book, Wickedly Branded®: Claim Your Voice, Visibility, and Authority in a World Not Built for Women, takes this conversation even deeper—into the expectations we absorb, the choices we inherit, and what it means to build a business and life that reflect the woman you are becoming. Join the Wickedly Branded® Book List for behind-the-scenes updates, early looks, launch news, and more → Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

    TRAILER — When Your Business Outgrows Its Story | Beverly Cornell

  5. Sep 15 ·  Video

    Finding Your Focus Without Chasing More Productivity | Wendy Elover

    Send us Fan Mail In this episode of Marketing, Magic & the Messy Middle, Beverly Cornell sits down with joy and clarity strategist Wendy Elover to explore what happens when too many mental tabs compete for your time, attention, and energy. Wendy shares the everyday moment that brought her overwhelm into focus: finding her keys in the refrigerator beside the Parmesan cheese. From there, she and Beverly discuss creating space to think, taking action before you have complete certainty, and accepting the experience of being a beginner while building something new. The conversation also moves into brand evolution and marketing. Beverly explains why founders can focus on one platform that suits both their natural communication style and their ideal audience. Together, they explore how personal stories, client feedback, and small signs of progress can provide evidence of the value you already create. This episode offers a grounded conversation about clarity, intentional action, authentic visibility, and allowing your message to evolve alongside you. Three Marketing Topics Let your message evolve with youA brand message can lose its relevance as the founder, business, or audience changes. Revisiting your positioning helps your public presence reflect who you are now, how you serve, and what you want to build next.Choose a platform you can use consistentlyBeverly recommends concentrating on a platform that fits your communication strengths while also reaching your ideal clients. Learning one platform deeply creates a stronger foundation for visibility, and the resulting content can be repurposed across other channels.Use personal stories as evidence of your brandSpecific moments, such as Wendy finding her keys beside the Parmesan cheese, make an abstract idea like overwhelm recognizable. Testimonials, client language, and everyday experiences can also reveal the patterns people already associate with your work and give your audience a clearer reason to remember you. Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

    Finding Your Focus Without Chasing More Productivity | Wendy Elover

  6. Sep 8 ·  Video

    The Messy Middle Between Who You Were and What Comes Next | Dominika Staniewicz

    Send us Fan Mail Dominika Staniewicz had worked with the Polish president, the UN Commission, and the European Union. She had negotiated national labor laws, built a business, and led groups ranging from twenty people to a thousand. Then she moved to the United States and discovered that the only job she could get was sorting hangers in a warehouse for $10 an hour.That experience changed the way she leads. In this episode of Marketing, Magic & the Messy Middle, Beverly Cornell talks with Dominika, founder of Your Brain Coach D and a neuroscience-based coach, speaker, and trainer. Dominika explains why being on the receiving end of someone else's authority made her pay attention to the intention behind every word. She also shares how brain awareness, intuition, and a clearly defined vision now influence the decisions she makes.The conversation reaches directly into branding and sales.  Dominika describes correcting people who assume she is a doctor, practicing a warm and direct present no, and hearing from clients who followed her content for three years before reaching out.  Beverly asks the question that changes the frame: what did waiting cost those clients? This is a conversation about starting over with your experience intact, leading people with greater care, and building a brand whose message, boundaries, and choices tell the same story. Three Marketing Topics Turn reinvention into an authority story: Dominika's line, "I started from experience, not from scratch," gives founders a way to talk about pivots without erasing the knowledge, relationships, and pattern recognition developed before the change. Treat communication as part of the client and team experience: Dominika's warehouse job showed her how differently words land when the speaker controls someone's schedule, income, or sense of security. Brand voice includes what a company says and the experience its language creates. Give ready clients language for the cost of waiting: Dominika's three-year sales cycle led Beverly to focus on what those years require from the client. Real language from calls and testimonials can help a person recognize the cycle sooner without relying on manufactured urgency. Read Our Blog! Follow Dominika Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

    The Messy Middle Between Who You Were and What Comes Next | Dominika Staniewicz

  7. Sep 3 ·  Video

    Who Is Running Your Day? Build the Confidence to Lead, Market, and Grow | Meshell Baker

    Send us Fan Mail Who gets to decide your next move: you, or the demands waiting in your inbox, calendar, and social feed? In this episode of Wickedly Branded, Beverly Cornell talks with confidence and leadership expert Meshell Baker about the daily practice of trusting yourself, taking aligned action, and communicating with greater clarity. Michelle shares how profound loss, leadership, entrepreneurship, caregiving, and reinvention shaped her work with leaders and organizations. Together, she and Beverly explore what happens when achievement no longer feels aligned, why reflection matters, and how confidence affects the people you serve. The conversation also brings confidence directly into marketing. A clear brand helps people understand who you are, whom you serve, and why they should work with you. That clarity grows when you make space to hear your own thinking, gather evidence of your strengths, and repeat a focused message long enough for your audience to recognize it. In this episode, you will learn: 1. How identity alignment creates clearer positioning and a message that reflects who you have become. 2. How confidence shapes visibility, communication, and the trust people place in your leadership. 3. How intentional time, reflection, and repetition make marketing more sustainable and recognizable. Listen for Meshell's reminder that confidence begins with deciding why it matters, and Beverly's practical Fuel, Focus, Fade method for giving your priorities a real place on the calendar. Listen to our blog! Follow Meshell Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

    Who Is Running Your Day? Build the Confidence to Lead, Market, and Grow | Meshell Baker

  8. Sep 1 ·  Video

    The Shimmering Thread: Finding Narrative Coherence in Your Brand | Beverly Cornell

    Send us Fan Mail The Shimmering Thread: Finding Narrative Coherence in Your Brand Have you ever looked at your career, your life experiences, and the things you deeply care about, and wondered how it's all supposed to fit into one simple brand? In this episode, Beverly Cornell, founder of Wickedly Branded and brand evolution strategist, introduces the idea of the "shimmering thread", the connective idea running through your story, your work, and your brand, and how finding it creates narrative coherence in how you show up. Beverly shares her own thread, woven through an international upbringing, a near-fatal illness at 19, building a transracial family through adoption and fostering, military life, and relearning to walk after major hip surgery, and shows how none of these were separate chapters, but pieces of the same story. You'll learn: What narrative coherence is and why it matters for your brandHow to spot your own shimmering thread through the stories you keep telling, the language your clients use, and the transformation your services createA simple writing exercise to help you uncover the belief connecting it allWhether you've changed industries, built a business around unexpected experiences, or simply feel a deeper message trying to emerge, this episode will help you see the pattern that's been there all along. Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

    The Shimmering Thread: Finding Narrative Coherence in Your Brand | Beverly Cornell
See All (204)

Trailers

5
out of 5
6 Ratings

About

About Marketing, Magic & the Messy Middle: Wickedly Branded®Marketing, Magic & the Messy Middle: Wickedly Branded® is a conversational podcast for women building businesses with purpose, impact, and heart.Hosted by Brand Evolution Strategist Beverly Cornell, each episode feels less like an interview and more like sitting down for coffee with brilliant women who are creating meaningful change in the world.Every conversation explores four themes:✨ The SparkWhat inspired the guest to start their business, pursue their calling, or make a pivotal change in their life or career.🌀 The Messy MiddleThe challenges, pivots, failures, lessons, and unexpected moments that shaped their journey. The part of entrepreneurship we don’t talk about enough.📣 Marketing & VisibilityHow they share their message, build trust, grow their audience, and navigate the realities of showing up in today’s world.👑 LegacyThe impact they hope to leave behind, the change they’re creating, and what matters most as they continue to evolve.Beverly is known for bringing warmth, curiosity, and genuine connection to every conversation. Rather than following a rigid interview format, she shares stories, reflections, and insights alongside her guests, creating authentic discussions that feel relatable, inspiring, and deeply human.And yes, there may occasionally be a magic wand involved.Because building a business is serious work, but that doesn’t mean we can’t have fun along the way.What guests can expect: A relaxed, conversational experience. I love asking thoughtful questions, sharing observations, and exploring the real stories behind the business. My goal is to create a space where guests feel comfortable, seen, and celebrated while sharing lessons that will inspire our audience. Join us every Tuesday and Thursday for new episodes! If you want to be a guest, visit here: https://wickedlybranded.com/marketing-resources/small-business-marketing-podcast/  to sign up for our application,  or send Beverly Cornell a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1742872522686428855f67e40 Visit https://wickedlybranded.com/ for all your branding and digital marketing needs.Your support matters and helps ensure we continue to produce this podcast.  https://www.buzzsprout.com/2295030/support. 

Information