Marketing, Magic, & The Messy Middle: Wickedly Branded

Beverly Cornell
  • 5.0 (6)
  • Marketing
  • Weekly

About Marketing, Magic & the Messy Middle: Wickedly Branded®Marketing, Magic & the Messy Middle: Wickedly Branded® is a conversational podcast for women building businesses with purpose, impact, and heart.Hosted by Brand Evolution Strategist Beverly Cornell, each episode feels less like an interview and more like sitting down for coffee with brilliant women who are creating meaningful change in the world.Every conversation explores four themes:✨ The SparkWhat inspired the guest to start their business, pursue their calling, or make a pivotal change in their life or career.🌀 The Messy MiddleThe challenges, pivots, failures, lessons, and unexpected moments that shaped their journey. The part of entrepreneurship we don’t talk about enough.📣 Marketing & VisibilityHow they share their message, build trust, grow their audience, and navigate the realities of showing up in today’s world.👑 LegacyThe impact they hope to leave behind, the change they’re creating, and what matters most as they continue to evolve.Beverly is known for bringing warmth, curiosity, and genuine connection to every conversation. Rather than following a rigid interview format, she shares stories, reflections, and insights alongside her guests, creating authentic discussions that feel relatable, inspiring, and deeply human.And yes, there may occasionally be a magic wand involved.Because building a business is serious work, but that doesn’t mean we can’t have fun along the way.What guests can expect: A relaxed, conversational experience. I love asking thoughtful questions, sharing observations, and exploring the real stories behind the business. My goal is to create a space where guests feel comfortable, seen, and celebrated while sharing lessons that will inspire our audience. Join us every Tuesday and Thursday for new episodes! If you want to be a guest, visit here: https://wickedlybranded.com/marketing-resources/small-business-marketing-podcast/  to sign up for our application,  or send Beverly Cornell a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1742872522686428855f67e40 Visit https://wickedlybranded.com/ for all your branding and digital marketing needs.Your support matters and helps ensure we continue to produce this podcast.  https://www.buzzsprout.com/2295030/support. 

  1. 6d ago ·  Video

    Congratulations, You Kept All the Jobs | Beverly Cornell

    Send us Fan Mail A business owner can build a team, delegate responsibilities, and still somehow remain the person everyone depends on for the final answer. Episode 11 starts with an accountant who felt guilty leaving a client email unanswered for an hour, even though clients had never demanded that response time. Beverly examines how responsiveness, dependability, and the desire to be easy to need can become embedded in client expectations, pricing, and operations. The question: which expectations were consciously promised, and which did you teach people through repetition? Three marketing topics 1. Client response expectations and invisible service promises 2. Why delegation sometimes sends every decision back to the founder 3. How the Should Suitcase shows up in pricing and operations Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

  2. Oct 27 ·  Video

    The Rules Nobody Remembers Making | Beverly Cornell

    Send us Fan Mail Some rules are so familiar that we stop recognizing them as rules. In Episode 10, Beverly opens the Should Suitcase: expectations about being responsible, helpful, professional, ambitious, and endlessly available that women collect over a lifetime. She introduces the shouldspell, an expectation repeated long enough to sound like your own voice. This episode invites listeners to notice an automatic ‘I should’ and decide whether it is something they genuinely choose, something inherited, or something they still need to question. Three marketing topics 1. The Should Suitcase and inherited expectations 2. How a shouldspell shapes everyday decisions 3. Distinguishing chosen values from automatic obligations Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

  3. Oct 20 ·  Video

    The Morning I Called the Nurse Line | Beverly Cornell

    Send us Fan Mail One morning during a deployment, Beverly woke up convinced she was having a heart attack. A call to the nurse line began a very different conversation about perimenopause, anxiety, sleep, and the changes she had been trying to make sense of. In this episode, Beverly shares how a later AuDHD diagnosis added another piece of context, and why midlife can bring significant changes at the same time women are using some of the strongest judgment of their careers. From Chapter 2 of Wickedly Branded®, this is a story about acknowledging new information instead of expecting yourself to function exactly as you did at 25. Three marketing topics 1. Midlife changes and the invisible demands on women founders 2. AuDHD, hormonal shifts, and reconsidering old expectations 3. Why experience brings stronger judgment even amid uncertainty Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

  4. Oct 15 ·  Video

    First steps, twice | Beverly Cornell

    Send us Fan Mail Sometimes the middle of the story asks you to learn how to walk again. Literally. In Episode 7 of the Wickedly Branded® special book season, Beverly shares the deeply personal season when her young son was learning to take his first steps while she was relearning how to take hers after hip surgery. At the same time, motherhood, health, business, and life were all changing. That experience became part of how Beverly understands the Messy Middle: the point where you have real experience, a business with a track record, and enough life behind you to realize some of the decisions that once worked deserve another look. The Messy Middle doesn’t mean you’ve failed or lost your way. Sometimes it means you finally have new information. Inspired by Chapter 2 of Wickedly Branded®: Claim Your Voice, Visibility, and Authority in a World Not Built for Women. 3 Marketing Topics 1. The Messy Middle Is Full of New Information Life, health, family, and business rarely evolve on separate timelines. 2. Experience Changes the Questions Early entrepreneurship asks, “Can I make this work?” Established founders get to ask, “Do I still want it to work this way?” 3. First Steps Can Happen More Than Once Starting again after change is different from starting from scratch. You bring your experience with you. Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

  5. Oct 13 ·  Video

    The Tornado Had Rules | Beverly Cornell

    Send us Fan Mail What if your packed calendar isn’t the real problem? In this episode of the Wickedly Branded® special book season, Beverly looks at the unwritten rules that quietly shaped her Tornado of Overwhelm: urgent went first, helpful meant available, competence earned more responsibility, and temporary solutions somehow became permanent. She introduces capabletivity—the trap that happens when being good at handling things keeps earning you even more things to handle—and explores what fragmented time actually costs your thinking, leadership, and ability to make intentional decisions. Because sometimes the first step out of the Tornado isn’t becoming more productive. It’s finally seeing the rules that have been running it. Inspired by Chapter 1 of Wickedly Branded®: Claim Your Voice, Visibility, and Authority in a World Not Built for Women. 3 Marketing Topics 1. Capabletivity: When Competence Creates More Work Being capable can quietly become the reason everything keeps coming back to you. 2. The Seven-Minute Hour An open hour on your calendar may exist technically while interruptions make deep thinking nearly impossible. 3. What Rules Run Your Tornado? “Urgent goes first” and “helpful means available” can become operating rules without anyone consciously choosing them. Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

  6. Oct 8 ·  Video

    Let The Possibility Breathe | Beverly Cornell

    Send us Fan Mail A decision can make perfect sense in one season of life and keep shaping your business long after the conditions that created it have disappeared. In this episode, Beverly Cornell asks a deceptively powerful question: What possibilities have you stopped considering because an earlier version of your life taught you they were unrealistic? You’ll explore the old assumptions that can quietly become business rules, the difference between curiosity and impulsive reinvention, and why you do not have to restructure your entire business just to test whether a new possibility might fit. Beverly looks at founder dependence, old business models, changed circumstances, small experiments, and what happens when you allow desire into the conversation before practicality shuts it down. Because sometimes the limitation is real. And sometimes it is simply old. This episode is part of Season 11, inspired by Beverly’s upcoming book, Wickedly Branded®: Claim Your Voice, Visibility, and Authority in a World Not Built for Women. 📖 Want to follow the book journey? Join the Wickedly Branded® Book List Three Key Marketing Topics 1. Expired Constraints How old life circumstances can become invisible business rules long after the original constraint has changed. 2. Curiosity Before Commitment Why you do not have to blow up the business to explore a different future. Curiosity can reopen possibilities without forcing an immediate major decision. 3. Test the Assumption How small experiments can help founders distinguish between a real constraint and one the business has simply stopped questioning. Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

  7. Oct 8 ·  Video

    You Only Need the Next Brick | Beverly Cornell

    Send us Fan Mail Some decisions feel impossible because we are asking them to answer questions only the future can answer. In this episode, Beverly Cornell explores what happens when a founder stops demanding perfect certainty and starts focusing on the next strategically meaningful move. You’ll hear the difference between the Next Right Step and the Brave Step, how to make a decision with the evidence you have now, and why the best next move is often the one that creates better information for the decision after it. Beverly applies this thinking to founder access, client scope, positioning, team decision rights, delivery, and the evolution of Wickedly Branded®. Because you do not need the whole road mapped out. Sometimes you only need the next brick. This episode is part of Season 11, inspired by Beverly’s upcoming book, Wickedly Branded®: Claim Your Voice, Visibility, and Authority in a World Not Built for Women. 📖 Want early looks, behind-the-scenes updates, and launch news? Join the Wickedly Branded® Book List Three Key Marketing Topics 1. The Next Right Step How to make a strategically meaningful decision using the evidence available now instead of waiting for impossible certainty. 2. Brave Steps Create Evidence Why action matters because it makes a decision visible enough to learn from. A choice that changes nothing observable can be absorbed by the old business. 3. Stop Asking One Decision to Predict the Future How founders can reduce decision paralysis by designing the next move to create better information instead of trying to solve the next three years all at once. Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

  8. Oct 1 ·  Video

    Who Gets a Vote? | Beverly Cornell

    Send us Fan Mail A client wants an exception. A peer questions your positioning. A competitor launches something new. Someone on your team has an opinion. An algorithm changes, and suddenly everyone seems to have advice about what you should do next. Before long, your business can start being redesigned by a committee you never intentionally formed. In this episode, Beverly Cornell asks a deceptively simple question: Who actually gets a vote in your business? Through the Should Suitcase and the Flying Monkeys, Beverly explores how outside expectations, comparison, fear, habit, and other people’s preferences can quietly influence decisions about pricing, scope, availability, positioning, and leadership. The goal is not to stop listening. It is to become more intentional about whose input deserves influence, what evidence deserves weight, and which decisions belong to you. Because the loudest opinion in the room is not automatically the most qualified one. This episode is part of Season 11, inspired by Beverly’s upcoming book, Wickedly Branded®. 📖 Want early looks, behind-the-scenes book updates, and launch news? Join the Wickedly Branded® Book List Three Key Marketing Topics 1. Who Gets a Vote? How clients, competitors, peers, coaches, algorithms, team members, and old expectations can gain influence over business decisions without the founder consciously deciding how much influence they deserve. 2. The Should Suitcase + Flying Monkeys How inherited expectations and outside voices show up in very practical places: pricing, responsiveness, scope, availability, positioning, and what the founder believes she is supposed to do. 3. Weight the Input, Don’t Count the Opinions Why evidence, expertise, preference, fear, habit, and comparison should not all receive equal weight when making strategic decisions. The established episode specifically emphasizes evaluating feedback by its source, evidence, and relevance. Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

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About Marketing, Magic & the Messy Middle: Wickedly Branded®Marketing, Magic & the Messy Middle: Wickedly Branded® is a conversational podcast for women building businesses with purpose, impact, and heart.Hosted by Brand Evolution Strategist Beverly Cornell, each episode feels less like an interview and more like sitting down for coffee with brilliant women who are creating meaningful change in the world.Every conversation explores four themes:✨ The SparkWhat inspired the guest to start their business, pursue their calling, or make a pivotal change in their life or career.🌀 The Messy MiddleThe challenges, pivots, failures, lessons, and unexpected moments that shaped their journey. The part of entrepreneurship we don’t talk about enough.📣 Marketing & VisibilityHow they share their message, build trust, grow their audience, and navigate the realities of showing up in today’s world.👑 LegacyThe impact they hope to leave behind, the change they’re creating, and what matters most as they continue to evolve.Beverly is known for bringing warmth, curiosity, and genuine connection to every conversation. Rather than following a rigid interview format, she shares stories, reflections, and insights alongside her guests, creating authentic discussions that feel relatable, inspiring, and deeply human.And yes, there may occasionally be a magic wand involved.Because building a business is serious work, but that doesn’t mean we can’t have fun along the way.What guests can expect: A relaxed, conversational experience. I love asking thoughtful questions, sharing observations, and exploring the real stories behind the business. My goal is to create a space where guests feel comfortable, seen, and celebrated while sharing lessons that will inspire our audience. Join us every Tuesday and Thursday for new episodes! If you want to be a guest, visit here: https://wickedlybranded.com/marketing-resources/small-business-marketing-podcast/  to sign up for our application,  or send Beverly Cornell a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1742872522686428855f67e40 Visit https://wickedlybranded.com/ for all your branding and digital marketing needs.Your support matters and helps ensure we continue to produce this podcast.  https://www.buzzsprout.com/2295030/support. 

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