The Real Estate Playbook

The Real Estate Playbook
  • 5.0 (3)
  • Entrepreneurship
  • Updated Weekly

The Real Estate Playbook is your go-to podcast for honest, real-life real estate talk. Whether you're an agent, a buyer, a seller, or just someone curious about the market, this show breaks it all down in a way that actually makes sense. No fluff, just helpful info, relatable stories, and smart advice from people who live and breathe this industry!

  1. 15h ago

    What Top Real Estate Agents Are Doing Differently in 2026 | Episode 41

    What are top real estate agents doing right now to grow, adapt, and stay ahead? James is back from the 2026 Tom Ferry Success Summit in Anaheim, and he and Shannon are breaking down his biggest takeaways for real estate agents. From AI and YouTube to sales skills, mindset, trust, time management, and good old-fashioned prospecting, this episode is packed with ideas agents can actually put to work. They talk about why AI isn't replacing great real estate agents, how agents can become the trusted authority in their market, why video and YouTube continue to matter, and why relationship building alone isn't enough if you never learn how to sell. Plus, James shares the Summit story that proves cold calling isn't dead: an agent landed a listing appointment for a $200 million property from a cold call. Whether you're a brand-new real estate agent or you've been in the business for years, this episode is a reminder that the agents who keep learning, adapting, and implementing are the ones who will stay ahead. 🎙️ The Real Estate Playbook with Shannon & James real estate podcast, real estate agent podcast, Tom Ferry, Tom Ferry Summit, Tom Ferry Success Summit, real estate agents, realtor podcast, real estate training, real estate coaching, real estate sales, real estate prospecting, cold calling real estate, real estate cold calling, AI for real estate agents, AI in real estate, ChatGPT real estate, real estate marketing, YouTube for real estate agents, realtor YouTube, real estate lead generation, real estate mindset, realtor tips, real estate business, new real estate agents, real estate career, listing agent, listing appointments, real estate sales training, real estate conference, realtor coaching, real estate video marketing, how to get real estate leads, how to get listings, real estate success, The Real Estate Playbook

  2. Aug 12

    What Could Cost You Your Real Estate License? | Episode 40

    What can actually put your real estate license at risk? On this episode of The Real Estate Playbook, Shannon and James sit down with Jeff Ledford of Georgia REALTORS® to talk about the rules, changes, and gray areas every real estate agent should understand. They get into real estate license law, competency and ethics, AI and virtually staged listing photos, wholesaling, working outside your area of expertise, builder agents, home inspector legislation, HOA reform, property taxes, and why getting involved with your local and state REALTOR® associations matters. Jeff also shares real stories from his years working in Georgia real estate policy, including mistakes that have cost agents their licenses and the issues Georgia REALTORS® is watching next. If you're a Georgia real estate agent, broker, team leader, or newer agent trying to build a long-term career, this is an episode worth saving. 🎙️ The Real Estate Playbook real estate podcast, real estate agent podcast, Georgia real estate, Georgia Realtors, real estate agents, realtor podcast, real estate license, Georgia real estate license, real estate license law, real estate mistakes, realtor mistakes, real estate ethics, real estate compliance, real estate broker, real estate training, new real estate agents, real estate career, AI in real estate, wholesaling real estate, real estate wholesaling, real estate laws, Georgia real estate laws, real estate education, real estate leadership, real estate industry, REALTOR ethics, Georgia REALTORS, real estate commission, real estate agent training, The Real Estate Playbook

  3. Aug 5

    DISC for Realtors: The Secret to Better Negotiations | Episode 39

    Communication can make or break a real estate deal. In this episode of The Real Estate Playbook Podcast, Shannon Watkins and James discuss how understanding DISC personality types can help real estate agents communicate more effectively with buyers, sellers, and other agents. Take the test: https://discpersonalitytesting.com/free-disc-test/ Learn how to identify different personality styles, adjust your communication, improve negotiations, build stronger client relationships, and avoid common mistakes that cost agents deals. Shannon also shares how she uses DISC when matching clients with agents, leading a real estate team, and coaching agents to become better communicators. Whether you're a new Realtor or an experienced real estate professional, this episode is packed with practical tips you can start using immediately to close more transactions and create a better client experience. In this episode: Understanding the DISC personality profileHow personality affects buyer and seller decisionsMatching your communication style to your clientUsing DISC in real estate negotiationsLeadership lessons for real estate agentsBuilding stronger client relationshipsTips for new Realtors and experienced agentsIf you're looking to grow your real estate business, improve your communication skills, and become a more effective Realtor, this episode is for you.

  4. Jul 29

    How to Turn Zillow Leads Into Closings | Episode 38

    Thinking about joining a Zillow team? Wondering if Zillow leads are actually worth it? In this episode of The Real Estate Playbook Podcast, Shannon Watkins, James, and Zillow Team Leader Stephanie Combs break down how Zillow really works, why some agents thrive while others fail, and what it actually takes to turn internet leads into closed transactions. They cover: How Zillow works for real estate agentsWhy follow up is everythingThe biggest mistakes agents make with online leadsHow accountability impacts your successBuilding a long term real estate businessWhy new agents should consider ZillowThe truth about referral feesLeadership, coaching, and agent developmentFunny real estate stories from the fieldIf you're a new Realtor, an experienced agent looking to grow, or a team leader building a successful business, this episode is packed with practical advice you can apply today. Subscribe for weekly conversations on real estate, leadership, sales, investing, and growing a successful real estate business.

  5. Jul 22

    Why Most Real Estate Teams Fail | Episode 37

    Starting a real estate team isn't just about hiring agents. It's about building a business that can actually support them. In this episode of The Real Estate Playbook Podcast, Shannon and James dive into Chapter 2 of Shannon's book, How to Build a Seven Figure Real Estate Team, and share the lessons they wish someone had taught them before building a team. In this episode, you'll learn: When you're actually ready to start a real estate teamWhy saving money before hiring is criticalThe biggest mistakes team leaders makeHow to structure agent splits that make senseWhy hiring an assistant should come before hiring agentsThe importance of time blocking as a team leaderHow DISC personality profiles can improve hiring decisionsWhy protecting your team culture matters more than productionCommon team-building mistakes that cost thousands of dollarsShannon also shares several real-life stories from her career, including one of her first listings that ended in a lawsuit, accidentally selling the wrong parcel of land, and the unforgettable day a client's wig flew off during a Jeep showing. Whether you're thinking about starting a team or already leading one, this episode is packed with practical advice that can save you time, money, and frustration. 🎙️ The Real Estate Playbook Podcast helps real estate agents build better businesses through proven systems, leadership strategies, and real-world experiences.

  6. Jul 15

    The 100K in 100 Days Plan Every Real Estate Agent Needs to Try | Episode 36

    Can you really generate $100,000 in GCI in just 100 days? Shannon and James break down Part 2 of their proven 100K in 100 Days Challenge and share the exact marketing strategies agents can implement immediately to create more conversations, more listing appointments, and more closings. In this episode of The Real Estate Playbook Podcast, you'll learn how to: Use Zillow home value texts to start conversations with homeownersCreate personalized video CMAs that generate listing appointmentsFollow up with your farm to stay top of mindBuild a weekly email marketing strategy that actually gets responsesStay consistent with prospecting without feeling overwhelmedUnderstand why small daily actions lead to massive long-term resultsShannon also shares two of her biggest (and most expensive) real estate mistakes, including accidentally selling the wrong property and what every agent can learn from those experiences. If you're looking for practical, actionable strategies to grow your real estate business, this episode is packed with ideas you can start using today. 🎙️ The Real Estate Playbook Podcast brings you real conversations, proven strategies, and practical advice to help real estate agents build stronger businesses and close more deals. 👍 Like, subscribe, and share if you found this episode helpful!

  7. Jul 8

    The New Threat to Property Values? Data Centers Explained | Episode 35

    Data centers are expanding across Georgia and the country, but what does that mean for homeowners, buyers, sellers, and real estate agents? In this episode of The Real Estate Playbook Podcast, Shannon Watkins and James Clark discuss the growing number of data center projects, how they may impact property values, what agents should know about local development, and why understanding your community's future plans is becoming more important than ever. They also cover: How data centers affect nearby property valuesThe pros and cons of large commercial developmentsEminent domain and property rightsWhy every Realtor should attend local planning meetingsInfrastructure, economic growth, and future developmentWhat buyers should know before purchasing near planned developmentsWhether you're a real estate agent, homeowner, investor, or simply curious about how development shapes communities, this episode provides valuable insight into one of today's biggest real estate topics. Subscribe to The Real Estate Playbook Podcast for weekly conversations about real estate, business, leadership, investing, and market trends.

  8. Jul 1

    The Hard Truth About Running a Real Estate Team | Episode 34

    Thinking about starting a real estate team? This episode of The Real Estate Playbook Podcast gives you the honest version that most people never share. Shannon Watkins, James Clark, and special guest Courtney Maddox discuss what it really takes to build and lead a successful real estate team. From hiring agents and creating systems to balancing family life and avoiding burnout, this conversation is packed with practical advice for agents at every stage of their career. Whether you're a new Realtor looking for a team or an experienced agent considering building one, you'll walk away with a realistic picture of what leadership actually looks like. In this episode you'll learn: When it's time to start a real estate teamWhy bigger isn't always betterWhat new agents should look for in a brokerageThe importance of mentorship and coachingHow to balance real estate with family lifeThe biggest mistakes team leaders makeWhy systems matter before you scaleWhat successful agents have in common Learn more about Courtney's Team: https://www.findyourmetroatlantahome.com/account/login 🎙️ Subscribe to The Real Estate Playbook Podcast for weekly conversations on real estate, leadership, sales, business growth, and building a successful career.

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5
out of 5
3 Ratings

About

The Real Estate Playbook is your go-to podcast for honest, real-life real estate talk. Whether you're an agent, a buyer, a seller, or just someone curious about the market, this show breaks it all down in a way that actually makes sense. No fluff, just helpful info, relatable stories, and smart advice from people who live and breathe this industry!

Information

  • Creator
    The Real Estate Playbook
  • Years Active
    2024 - 2026
  • Episodes
    41
  • Rating
    Clean
  • Copyright
    © The Real Estate Playbook
  • Show Website
    The Real Estate Playbook

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