The Real Estate Playbook

The Real Estate Playbook
  • 5.0 (3)
  • Entrepreneurship
  • Updated Weekly

The Real Estate Playbook is your go-to podcast for honest, real-life real estate talk. Whether you're an agent, a buyer, a seller, or just someone curious about the market, this show breaks it all down in a way that actually makes sense. No fluff, just helpful info, relatable stories, and smart advice from people who live and breathe this industry!

  1. 6d ago

    The Biggest Mistakes I Made | Episode 33

    In this episode of The Real Estate Playbook Podcast, Shannon Watkins and James Clark dive into Chapter 1 of Shannon's book, How to Build a Seven-Figure Real Estate Team. Shannon shares the costly mistakes she made while growing her business, from poorly structured team contracts and hiring challenges to money management and learning how to run a profitable business. If you're a solo agent, team leader, or thinking about building a real estate team, this episode is packed with lessons that could save you years of trial and error. Topics Covered: Starting a real estate team with no roadmapTeam contract mistakes that cost thousandsWhy profit matters more than productionHiring lessons and leadership challengesThe importance of knowing your numbersBuilding a business with purposeWhy every agent needs a "why"📖 Get Shannon's book: How to Build a Seven-Figure Real Estate Team 🎙️ Subscribe to The Real Estate Playbook Podcast for weekly conversations about real estate, leadership, team building, and business growth.

    50 min

  2. Jun 17

    How an 18-Year-Old Built a Real Estate Business From Scratch | Episode 32

    Can a new agent really succeed in real estate at 18 years old? In this episode of the Real Estate Playbook Podcast, Shannon and James sit down with David Langford, who earned his license at 18 and has spent the last seven years building his business through cold calling, expired listings, systems, and consistency. David shares the lessons he learned from starting young, the mistakes that shaped his career, and how implementing systems and the Profit First model transformed his business. In this episode, you'll learn: • How David got started in real estate at 18• Why confidence matters more than age• The role cold calling and expired listings played in his success• Daily habits that helped him build momentum• Why most agents fail in real estate• The importance of systems and accountability• Working from home versus working from the office• Building a business instead of creating a high-paying job• How the Profit First model changed his finances• The biggest mistakes he made early in his career• Crazy stories from seven years in real estate If you're a new Realtor, young agent, or simply looking for practical strategies to grow your business, this episode is packed with real-world lessons you can apply immediately. 🏡 Looking to buy or sell in Metro Atlanta? Shannon Sells Team 📈 Interested in joining a brokerage focused on growth and agent success? Watkins Real Estate Associates #RealEstatePlaybook #RealEstateAgent #YoungRealtor #ColdCalling #ExpiredListings #RealtorPodcast #LeadGeneration #RealEstateCoaching #NewAgentTips #RealtorLife

    47 min

  3. Jun 10

    100K in 100 Days for Real Estate Agents | Episode 31

    In this episode of the Real Estate Playbook Podcast, Shannon and James break down the 100K in 100 Days challenge and the exact strategies agents can use to create momentum, build consistency, and finish the year strong. Inspired by coaching from Tom Ferry, this episode covers practical steps every Realtor can implement immediately to generate more opportunities and build a stronger business. You'll learn: • How to create momentum when your business feels stuck• The power of the Zillow Zestimate text strategy• How to re-engage your sphere of influence• Email marketing ideas for Realtors• Farming neighborhoods and prospecting techniques• Why consistency matters more than motivation• How to develop better habits as a real estate agent• Database management and follow-up systems• Real estate lead generation strategies• How to finish the year stronger than you started Whether you're a new Realtor or a seasoned agent looking to reset and refocus, this episode provides a roadmap for creating opportunities and building long-term success. 🏡 Looking to buy or sell in Metro Atlanta? Shannon Sells Team 📈 Interested in joining a brokerage focused on growth, systems, and support? Watkins Real Estate Associates #RealEstatePlaybook #RealEstateAgent #RealtorLife #TomFerry #LeadGeneration #RealEstateCoaching #RealEstateMarketing #RealtorTraining #RealEstateSuccess #ListingAgent

    31 min

  4. Jun 3

    How Realtors Actually Get Clients From Open Houses | Episode 30

    Are open houses actually worth it for real estate agents in today’s market? 🏡 In this episode of Shannon Sells Team’s podcast, Shannon and James break down the real purpose of open houses, how agents can use them to generate leads, and why most Realtors are doing them wrong. They discuss:• Buyer open houses vs broker open houses• How open houses help agents get new clients• Why consistency matters more than one busy event• Open house mistakes Realtors make• How to market an open house correctly• Why some agents think open houses are a waste of time• Social media content ideas during open houses• What sellers should know before agreeing to an open house• The best types of homes and neighborhoods for open houses• Funny real estate stories from the field 😂 Whether you’re a new Realtor looking for leads or a seasoned agent wanting to improve your strategy, this episode gives real world insight into how open houses can still grow your business in 2026. 📲 Looking to grow your real estate business or join a supportive brokerage in Georgia?Visit Watkins Real Estate Associates 🏡 Looking to buy or sell in Metro Atlanta?Visit Shannon Sells Team #OpenHouse #RealEstateAgent #RealtorTips #RealEstateMarketing #OpenHouseTips #MetroAtlantaRealEstate #GeorgiaRealtor #RealEstatePodcast #BuyerLeads #RealEstateBusiness

    43 min

  5. May 27

    Why Loyalty Is Dying in Real Estate | Episode 29

    In this episode of the Real Estate Playbook Podcast, Shannon and James sit down for an honest conversation about loyalty in real estate and why it feels harder than ever to find in today’s industry. They discuss:• Loyalty between agents and brokerages• Why agents constantly chase “better splits”• Team culture vs transactional relationships• Customer loyalty in real estate• Why repeat business matters• Leadership challenges inside a growing brokerage• The difference between commitment and convenience• Why the grass is not always greener• Generational differences in work ethic and business• How successful agents build long-term relationships This episode gives real behind-the-scenes insight into what it takes to build trust, relationships, and longevity in the real estate industry. Whether you’re a new Realtor, experienced agent, team leader, or business owner, this conversation will hit home. 📲 Interested in joining a brokerage focused on support, systems, and growth?Watkins Real Estate Associates 🏡 Looking to buy or sell in Metro Atlanta?Shannon Sells Team #RealEstatePlaybook #RealEstatePodcast #RealtorLife #RealEstateLeadership #RealEstateTeam #GeorgiaRealtor #MetroAtlantaRealEstate #BrokerageLife #RealEstateAgent #BusinessLeadership ------ real estate playbook podcast, real estate podcast, realtor podcast, loyalty in real estate, real estate leadership, realtor team culture, brokerage culture, real estate agent advice, real estate coaching, realtor training, real estate business, team leader advice, realtor struggles, real estate motivation, realtor life, recruiting agents, real estate broker, georgia realtor, metro atlanta real estate, watkins real estate associates, shannon sells team, entrepreneur podcast, business loyalty, leadership podcast, agent retention, real estate career advice, real estate conversations, realtor mentorship, building a real estate team, agent culture

    46 min

  6. May 20

    Down Payment Assistance Explained for Realtors | Episode 28

    In this episode of The Real Estate Playbook, Shannon and James sit down with in-house lender Noah Herbet from LoanSky Mortgage to break down some of the biggest mortgage questions buyers and agents are asking right now. They discuss: what 40-year and 50-year mortgages really look likewhy longer mortgage terms usually mean higher interest rateswhether 50-year mortgages are actually becoming common in the United Stateshow adjustable-rate mortgages (ARMs) workballoon loans and fix-and-flip financingthe pros and cons of down payment assistance programsgrants vs repayable down payment assistancehow FHA, VA, USDA, and conventional loans comparehow lenders evaluate self-employed borrowers and Realtorsbank statement loans for commission-based incomehow builders offer low interest rates on new construction homeswhy some buyers should consider refinancing strategiesloan modifications and what happens when homeowners fall behind on paymentsprepayment penalties and how mortgage lenders are compensatedSource: https://drive.google.com/file/d/1n2HLA7PNiH5pQcF6g-yJZU9UtpaOgBTC/view?usp=sharingThey also cover: real-world investment property financing strategieshow capital gains taxes work when flipping or selling homescommon mortgage myths buyers still believethe financial risks of buying with zero savingswhy monthly payment is not the only thing buyers should focus onPlus, the episode ends with funny real estate stories involving forgotten lockboxes, squatters in flip houses, and the reality of working in real estate every day. If you are a buyer, investor, real estate agent, or someone trying to better understand today’s mortgage options, this episode gives practical insight into how financing really works in the current market. ------- 50 year mortgage, 40 year mortgage, mortgage podcast, down payment assistance, FHA loan, VA loan, USDA loan, adjustable rate mortgage, ARM loan, real estate investing, hard money loan, balloon mortgage, first time home buyer, self employed mortgage, bank statement loan, Georgia real estate, Metro Atlanta real estate, mortgage rates 2026, real estate financing, builder incentives, new construction mortgage, real estate podcast, loans guy mortgage

    55 min

  7. May 13

    How AI and ChatGPT Are Changing Real Estate | Episode 27

    In this episode of The Real Estate Playbook, Shannon and James dive into one of the biggest changes happening in real estate right now… AI and ChatGPT. From buyers using ChatGPT to decide what to offer on homes to sellers checking values online before calling an agent, artificial intelligence is quickly changing the way people buy and sell real estate. Shannon and James break down: how buyers are using ChatGPT during negotiationswhy AI home values can be misleadingthe dangers of relying only on ChatGPT for pricing and contractshow agents should respond when clients bring AI-generated advicewhat real estate agents should know about SEO and AI searchhow to rank higher when people search for Realtors onlinewhy local market knowledge still matters more than AIthe future of AI in real estate marketing and lead generationhow ChatGPT is affecting listings, negotiations, inspections, and contractsthe mistakes agents make when blindly trusting AI-generated contentThey also discuss: Zillow vs ChatGPT home valuesAI-generated emails and marketingwhy relationships and communication still win in real estatehow buyers and sellers are becoming more tech-savvywhether AI could ever replace real estate agents If you are a Realtor, buyer, seller, investor, or just curious about how AI is changing the industry, this episode is packed with practical insight and real-world examples from the Metro Atlanta real estate market.

    36 min

  8. May 6

    Real Estate Secrets: Smart Cold Calling, Sunk Costs & High-Value Networking | Episode 26

    Are you treating your real estate career like a job, or a high-value business? In this episode, we break down the high-payback activities that actually move the needle for modern agents. Join us as we discuss: Direct Contact Calling vs. Cold Calling: How to offer value first instead of just taking. The Weekly 100-Point Accountability System: A gamified strategy to track your daily progress. Delegating Low-Payback Activities: Why you need to stop sweeping the stage so you can focus on being the performer. Understanding Sunk Costs & Time Valuation: How to confidently say "no" to things that drain your business. We wrap up with an unforgettable story about the power of just asking, featuring a Sanford Stadium proposal story you have to hear to believe! Connect with Ken Ashley: Instagram/LinkedIn: @KenAshley Book: The Prescription (Workbook & Tools: theprescription.pro) CREI Summit: creisummit.com

    1h 13m
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5
out of 5
3 Ratings

About

The Real Estate Playbook is your go-to podcast for honest, real-life real estate talk. Whether you're an agent, a buyer, a seller, or just someone curious about the market, this show breaks it all down in a way that actually makes sense. No fluff, just helpful info, relatable stories, and smart advice from people who live and breathe this industry!

Information

  • Creator
    The Real Estate Playbook
  • Years Active
    2024 - 2026
  • Episodes
    33
  • Rating
    Clean
  • Copyright
    © The Real Estate Playbook
  • Show Website
    The Real Estate Playbook

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