MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION

MARKENFELD | NADINE HOHLFELD
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🎤 Welcome to be inspired by the ⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠ on point with ⁠⁠NADINE HOHLFELD⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠MARKENFELD⁠⁠) about what's New & Upcoming re: brand, strategy, design, experience, technology, communication & transformation - full of Inspiration and Innovation with the latest trends and future visions. ⁠#markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#consulting⁠ ⁠#brandstrategy⁠ #creativity #insights #trends #innovation #ai

  1. Jul 29

    🔥 92 | ON DISRUPTIVE UNCARRIER STRATEGIES with SUSANNE SCHLUCKEBIER (CMO T-Mobile, Co-Founder mermaid&broccoli)

    🎤 Talking about the strategy behind T-Mobile US's disruptive uncarrier approach, lessons learned from the Unitymedia brand relaunch and internal change management, the future of the telco industry and best practices for brands building personalized, relevant customer experiences in the age of AI. Host und Speaker: Nadine Banyat Dinah Hohlfeld | Founder, Managing Owner & Brand Consultant MARKENFELD | NADINE HOHLFELD Gast: Susanne Schluckebier (Former CMO T-Mobile, Co-Founder mermaid & broccoli) Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠). #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #privateequity #storytelling #contentcreation #decentralizedstorage #cloud #marketingtechnology #agenticai #voice #visual #salesfunnel #agencies #networks #data #hyperpersonalization

    🔥 92 | ON DISRUPTIVE UNCARRIER STRATEGIES with SUSANNE SCHLUCKEBIER (CMO T-Mobile, Co-Founder mermaid&broccoli)

  2. Jun 24

    🔥 91 | ON THE PSYCHOLOGY BEHIND SALES with MATTHIAS BULLMAHN (FOUNDER PSYCHOLOGIE, DIE VERKAUFT)

    🎤 Talking about the psychology behind sales, how neurobiological motives influence customer decisions and why emotional storytelling, paired with targeted triggers like social proof and sensory cues, can dramatically boost conversion rates. Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠). #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #privateequity #storytelling #contentcreation #decentralizedstorage #cloud #marketingtechnology #agenticai #voice #visual #salesfunnel #agencies #networks #data #hyperpersonalization

    🔥 91 | ON THE PSYCHOLOGY BEHIND SALES with MATTHIAS BULLMAHN (FOUNDER PSYCHOLOGIE, DIE VERKAUFT)

  3. May 21

    🔥 90 | ON THE INFLUENCE OF AI IN BUSINESS CONSULTING with ANDREAS HARTING (PARTNER DELOITTE & ANGEL INVESTOR NETSYMPHONY)

    🎤 Talking about the impact of AI on the consulting industry and future growth, the importance of genuine human connection in the digital age, the balance between specialists and generalists in AI-driven environments and collaboration between AI agents and humans in future consulting processes. Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠). #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #privateequity #storytelling #contentcreation #decentralizedstorage #cloud #marketingtechnology #agenticai #voice #visual #salesfunnel #agencies #networks #data #hyperpersonalization

    🔥 90 | ON THE INFLUENCE OF AI IN BUSINESS CONSULTING with ANDREAS HARTING (PARTNER DELOITTE & ANGEL INVESTOR NETSYMPHONY)

  4. Apr 27

    🔥 89 | ON AGENCY NETWORKS IN THE AGE OF AI with CHRISTIAN RÄTSCH (CEO BBDO WORLDWIDE)

    🎤 Talking about unlocking the future of agency networks in times of AI-driven transformation heading towards oligopolies while at the same time paving the way for agile, independent AI-led startups. Discover the surprising truths behind market consolidation, data as new source for creativity, and new models for hyper-personalized customer experiences. Answering the question how AI revolutionizes workflows, content creation and client engagement while human creativity, empathy, and strategic intelligence remain crucial. 🎤 Wir sprechen darüber, wie sich die Zukunft von Agenturnetzwerken in Zeiten der KI-gesteuerten Transformation gestaltet – einer Entwicklung, die einerseits auf Oligopole zusteuert und andererseits den Weg für agile, unabhängige KI-geführte Start-ups ebnet. Über Marktkonsolidierung, Daten als neues Gold der Kreativbranche sowie neue Modelle für hyper-personalisierte Kundenerlebnisse. Wir beantworten die Frage, wie KI Arbeitsabläufe, Content-Erstellung und Kundeninteraktionen revolutioniert – während menschliche Kreativität, Empathie und strategische Intelligenz weiterhin von entscheidender Bedeutung bleiben. Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠). #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #privateequity #storytelling #contentcreation #decentralizedstorage #cloud #marketingtechnology #agenticai #voice #visual #salesfunnel #agencies #networks #data #hyperpersonalization

    🔥 89 | ON AGENCY NETWORKS IN THE AGE OF AI with CHRISTIAN RÄTSCH (CEO BBDO WORLDWIDE)

  5. Mar 30

    🔥 MARKENFELD | NADINE HOHLFELD zu Gast bei MATTHIAS BUHLMANN | PSYCHOLOGIE, DIE VERKAUFT

    🔥 🎙️ Mein neuestes Interview zur Strahlkraft von Marken zu Gast bei Matthias Bullmahn | Sales Psychology. ⏩ Von der Einführung in die Markenberatung bis hin zum Aufbau ganzer Marken Verführungswelten, die nicht nur verkaufen, sondern langfristig Zukunft co-creieren. 🎧 Listen-In and Enjoy: https://lnkd.in/eymhUUjz Spannende Insights zu: 🎤 Einführung in die faszinierende Welt der Markenberatung 🎤 Vorstellung meiner Markenberatung MARKENFELD | NADINE HOHLFELD 🎤 Vorstellung meines neuesten Projekts RADIATE | SMART BRANDING und weitere spannende Use Cases 🎤 Die Bedeutung von Markenidentität und relevante Strategien zur Markenentwicklung 🎤 Einsatz von KI Tools in der Markenberatung 🎤 Praktische Tipps für Start ups 🎤 Zukunft der Markenentwicklung 🎤 Echtzeit Kundenbedürfnisse und Hyperpersonalisierung 🎤 Politisches Branding und Politiker als Markenbotschafter 🎤 Dynamische Kommunikation in der Politik 🎤 Herausforderungen von Parteien wie der SPD und die Notwendigkeit zur Neuausrichtung 🎤 Innovative Ansätze für politische Markenarbeit 🎤 und so viel mehr

    🔥 MARKENFELD | NADINE HOHLFELD zu Gast bei MATTHIAS BUHLMANN | PSYCHOLOGIE, DIE VERKAUFT

  6. Mar 27

    🔥 88 | ON CUTTING-EDGE FUNNEL STRATEGIES with JEFF WENBERG (DIRECTOR MARKETING THE WEALTHY PRACTITIONER)

    🎤 Talking about mastering the modern sales funnel, how brands captivate audiences at every stage - from awareness to post-purchase loyalty, why understanding your target groups' true desires and leveraging emerging technologies like AI, augmented reality, and hyper-personalization turn casual brand engagement into customer loyalty. Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠). #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #privateequity #storytelling #contentcreation #decentralizedstorage #cloud #marketingtechnology #agenticai #voice #visual #salesfunnel Stay tuned for more insights and follow up for future episodes!

    🔥 88 | ON CUTTING-EDGE FUNNEL STRATEGIES with JEFF WENBERG (DIRECTOR MARKETING THE WEALTHY PRACTITIONER)

  7. Mar 4

    🔥 87 | ON EMERGING MARKETING TECHNOLOGY with BJÖRN RADDE (SR. DIRECTOR GLOBAL DIGITAL EXPERIENCES QUADIENT)

    🎤 Talking about the transformative role of agentic AI in marketing, emphasizing its potential to automate workflows and enhance customer interactions, the integration of AI, IoT, and augmented reality to create personalized and efficient customer experiences, and the importance of predictive analytics in the evolving landscape of search and discovery technologies. Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠). #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #privateequity #storytelling #contentcreation #decentralizedstorage #cloud #marketingtechnology #agenticai #voice #visual Stay tuned for more insights and follow up for future episodes!

    🔥 87 | ON EMERGING MARKETING TECHNOLOGY with BJÖRN RADDE (SR. DIRECTOR GLOBAL DIGITAL EXPERIENCES QUADIENT)

  8. Feb 19

    🔥 86 | ON REVOLUTIONIZING DATA STORAGE with MURPHY JOHN (CHIEF GROWTH OFFICER STORX NETWORK)

    🎤 Talking about how StorX Network is revolutionizing data storage with its decentralized cloud platform, offering enhanced security and privacy by encrypting data on user devices and distributing it across thousands of nodes, making it an attractive option for businesses seeking scalable, cost-effective storage solutions. Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠). #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #privateequity #storytelling #contentcreation #decentralizedstorage #cloud #marketingtechnology #agenticai #voice #visual Stay tuned for more insights and follow up for future episodes!

    🔥 86 | ON REVOLUTIONIZING DATA STORAGE with MURPHY JOHN (CHIEF GROWTH OFFICER STORX NETWORK)
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🎤 Welcome to be inspired by the ⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠ on point with ⁠⁠NADINE HOHLFELD⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠MARKENFELD⁠⁠) about what's New & Upcoming re: brand, strategy, design, experience, technology, communication & transformation - full of Inspiration and Innovation with the latest trends and future visions. ⁠#markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#consulting⁠ ⁠#brandstrategy⁠ #creativity #insights #trends #innovation #ai

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