It's Just A Model

Peet Sneekes, Ron Kersic

A podcast on the interstitium of systems, society, ethics, ecosystems, business, behavior, discovery and progression.Your hosts Ron Kersic and Peet Sneekes talk about the underpinnings of modern business, society, innovation, communication and design.VISIT OUR WEBSITE- https://itsjustamodel.comSUBSCRIBE NOW- Youtube Podcast: https://youtube.com/playlist?list=PLjUC6ASFJ_xyHn2bRhoAHx1vXirR3Im9Y&si=uzcDK0cvst5MvjiW- Podcasting 2.0 https://podcastindex.org/podcast/6790883- Spotify https://open.spotify.com/show/3KQkzgWKYITlxEcT1BGEd4?si=f22d96f479ff4bd1- Apple Podcast https://podcasts.apple.com/nl/podcast/its-just-a-model/id1730230748?l=en-GB- RSS https://feeds.buzzsprout.com/2300082.rss

  1. 21h ago

    019 - It's Just A Model - Prêt-à-porter

    It's Just a Model is a biweekly conversation with Ron and Peet on the interstitium of innovation, tech, design, philosophy and behaviour. Your hosts are Ron Kersic and Peet Sneekes. In this podcast, we’ll be talking about the good, the bad and the interesting, all wrapped into an informal, unscripted conversation. CHAPTERS 00:30 — The Artist vs Labrador in AI14:27 — It's an Experience, after all25:30 — A Tale of Two Futures (again)37:00 — In praise of Inappropriate Application LINKS AND TIPS Ron's Friday newsletter — https://thoughtforms.substack.com/A Framework for Frontier AI and the Dawning of a New Age — https://demishassabis.substack.com/p/a-framework-for-frontier-ai-and-the-dawning-of-a-new-ageDemis Hassabis — https://en.wikipedia.org/wiki/Demis_HassabisThe Future Worth Building is Human — https://thinkingmachines.ai/blog/the-future-worth-building-is-human/Mira Murati — https://en.wikipedia.org/wiki/Mira_MuratiThe Information Superhighway — https://en.wikipedia.org/wiki/Information_superhighwaySuperhighway Summit — https://en.wikipedia.org/wiki/Superhighway_Summithttps://relentless.com Peanut-Butter Platform — https://en.wikipedia.org/wiki/PindakaasvloerOpenAI o-Series — https://aiwiki.ai/wiki/openai_o-seriestl;Draw — https://www.tldraw.com/The talking dog — https://www.youtube.com/watch?v=xrAIGLkSMlsThe Muses — https://en.wikipedia.org/wiki/MusesABOUT US It's Just A Model podcast: https://itsjustamodel.comRon Kersic -   https://www.linkedin.com/in/ronkersic// ronkersic  Peet Sneekes  - https://peetsneekes.comSUBSCRIBE  Youtube Podcast: https://youtube.com/playlist?list=PLjUC6ASFJ_xyHn2bRhoAHx1vXirR3Im9Y&si=uzcDK0cvst5MvjiWPodcasting 2.0 https://podcastindex.org/podcast/6790883Spotify https://open.spotify.com/show/3KQkzgWKYITlxEcT1BGEd4?si=f22d96f479ff4bd1Apple Podcast https://podcasts.apple.com/nl/podcast/its-just-a-model/id1730230748?l=en-GBRSS https://feeds.buzzsprout.com/2300082.rss

    019 - It's Just A Model - Prêt-à-porter
  2. Jul 13

    018 - It's Just A Model - Patina

    It's Just a Model is a biweekly conversation with Ron and Peet on the interstitium of innovation, tech, design, philosophy and behaviour. Your hosts are Ron Kersic and Peet Sneekes. In this podcast, we’ll be talking about the good, the bad and the interesting, all wrapped into an informal, unscripted conversation. CHAPTERS 00:40 — The Wonderful Vacuum 12:25 — Something is Off20:12 — Conversation is the Artefact24:00 — Where's the "We" in "Digital"?38:32 — The "My" Curse46:45 — National GPTs 😱 and Small Cute AI'sLINKS AND TIPS House of El — https://www.youtube.com/@HouseofElCodex In-App Browser — https://developers.openai.com/codex/app/browserEvery's Proof — https://every.to/on-every/introducing-proofEm Dash, En Dash, Hyphens — https://www.merriam-webster.com/grammar/em-dash-en-dash-how-to-use"550,000 Lines of Code, 238 Conversations" —  https://specstory.com/blog/why-we-started-using-specstoryThe Table metaphor for AI — https://stripepartners.substack.com/p/this-months-frame-how-hannah-arendtsBoom: Bubbles and the End of Stagnation — https://www.goodreads.com/book/show/205307264-boomThe Diff — https://www.thediff.co/Ruby on Rails — https://rubyonrails.org/Scenius — https://kk.org/thetechnium/scenius-or-comm/Blue Pill, red Pill — https://en.wikipedia.org/wiki/Red_pill_and_blue_pillEmbedded Finance — https://www.investopedia.com/what-is-embedded-finance-8417153On Complexity — https://thecynefin.co/complexity-science-organisations-keep-changing-without-ever-changing/Kars Alfrink and Peet Sneekes talk Cute AI: https://www.youtube.com/watch?v=OhvEZz0eJk4ABOUT US It's Just A Model podcast: https://itsjustamodel.comRon Kersic -   https://www.linkedin.com/in/ronkersic// ronkersic  Peet Sneekes  - https://peetsneekes.comSUBSCRIBE  Youtube Podcast: https://youtube.com/playlist?list=PLjUC6ASFJ_xyHn2bRhoAHx1vXirR3Im9Y&si=uzcDK0cvst5MvjiWPodcasting 2.0 https://podcastindex.org/podcast/6790883Spotify https://open.spotify.com/show/3KQkzgWKYITlxEcT1BGEd4?si=f22d96f479ff4bd1Apple Podcast https://podcasts.apple.com/nl/podcast/its-just-a-model/id1730230748?l=en-GBRSS https://feeds.buzzsprout.com/2300082.rss

    018 - It's Just A Model - Patina
  3. Jun 22

    017 - It's Just A Model - Liminal

    It's Just a Model is a biweekly conversation with Ron and Peet on the interstitium of innovation, tech, design, philosophy and behaviour. Your hosts are Ron Kersic and Peet Sneekes. In this podcast, we’ll be talking about the good, the bad and the interesting, all wrapped into an informal, unscripted conversation. CHAPTERS 00:00 — Informal Introduction00:44 — The Fable fable12:00 — The Word Building Epoch16:12 — The AI Exoskeleton29:40 — We Are All Dungeon Masters36:06 — Agents x The Double Diamond47:10 — World ModelsLINKS No Soup for You! — https://www.youtube.com/watch?v=RqlQYBcsq54The PGP Story — https://www.wired.com/1995/03/the-continuing-investigation-of-phil-zimmermann/The Late Adaptive Path — https://www.designdirectory.com/firm/main?firm_id=201396&AspxAutoDetectCookieSupport=1Design Systems Are No Longer Optional — https://mandy.dev/posts/design-systems-ai/I am a Patron — https://www.oneusefulthing.org/p/what-it-feels-like-to-work-with-mythosZork — https://en.wikipedia.org/wiki/ZorkLoops that Prompt — https://explainx.ai/blog/anthropic-engineer-loops-prompts-ai-coding-harness-engineering-2026The Double Diamond — https://www.designcouncil.org.uk/resources/the-double-diamond/World Models — https://drfeifei.substack.com/p/a-functional-taxonomy-of-world-modelsYann LeCun — https://en.wikipedia.org/wiki/Yann_LeCunBen Burtt — https://en.wikipedia.org/wiki/Ben_BurttQuake Speed Runs — https://www.speedrun.com/quakeABOUT US It's Just A Model podcast: https://itsjustamodel.comRon Kersic -   https://www.linkedin.com/in/ronkersic// ronkersic  Peet Sneekes  - https://peetsneekes.comSUBSCRIBE  Youtube Podcast: https://youtube.com/playlist?list=PLjUC6ASFJ_xyHn2bRhoAHx1vXirR3Im9Y&si=uzcDK0cvst5MvjiWPodcasting 2.0 https://podcastindex.org/podcast/6790883Spotify https://open.spotify.com/show/3KQkzgWKYITlxEcT1BGEd4?si=f22d96f479ff4bd1Apple Podcast https://podcasts.apple.com/nl/podcast/its-just-a-model/id1730230748?l=en-GBRSS https://feeds.buzzsprout.com/2300082.rss

    017 - It's Just A Model - Liminal
  4. Jun 9

    016 - It's Just A Model - Tolerances

    It's Just a Model is a biweekly conversation with Ron and Peet on the interstitium of innovation, tech, design, philosophy and behaviour. Your hosts are Ron Kersic and Peet Sneekes. In this podcast, we’ll be talking about the good, the bad and the interesting, all wrapped into an informal, unscripted conversation. CHAPTERS 00:00 — Informal Introduction00:42 — The Pope06:01 — Cavemen10:00 — Luxury Tokens22:00 — Pace Layers (again)31:07 — Pencil vs Brush38:37 — Word BuildingLINKS MAGNIFICA HUMANITAS — https://www.vatican.va/content/leo-xiv/en/encyclicals/documents/20260515-magnifica-humanitas.htmlAfter Automation — https://every.to/p/after-automationENCYCLICAL OF POPE LEO XIII ON CAPITAL AND LABOR — https://www.vatican.va/content/leo-xiii/en/encyclicals/documents/hf_l-xiii_enc_15051891_rerum-novarum.htmlCaveman — https://github.com/JuliusBrussee/cavemanRegenerative Software https://regenerativesoftware.substack.com/p/immutable-infrastructure-immutableGoofy Stance — https://www.wikihow.com/Determine-if-You%27re-Regular-or-Goofy-FootHow Buildings Learn — https://en.wikipedia.org/wiki/How_Buildings_LearnEllipsis — https://en.wikipedia.org/wiki/EllipsisSheldon's compulsive closure therapy— https://www.youtube.com/watch?v=t9Av2l4t0U4Lenticular Lenses — https://en.wikipedia.org/wiki/Lenticular_lensFerrari Luce — https://en.wikipedia.org/wiki/Lenticular_lensTalk Dirty to Me Claude — https://plotprose.com/product/talk-dirty-to-me-claude-on-demand/Millésime— https://www.corkrules.com/learn/decoding-the-wine-label-mill-simeClaude System Prompts — https://platform.claude.com/docs/en/release-notes/system-promptsWolfram Alpha — https://www.wolframalpha.com/ ABOUT US It's Just A Model podcast: https://itsjustamodel.comRon Kersic -   https://www.linkedin.com/in/ronkersic// ronkersic  Peet Sneekes  - https://peetsneekes.comSUBSCRIBE  Youtube Podcast: https://youtube.com/playlist?list=PLjUC6ASFJ_xyHn2bRhoAHx1vXirR3Im9Y&si=uzcDK0cvst5MvjiWPodcasting 2.0 https://podcastindex.org/podcast/6790883Spotify https://open.spotify.com/show/3KQkzgWKYITlxEcT1BGEd4?si=f22d96f479ff4bd1Apple Podcast https://podcasts.apple.com/nl/podcast/its-just-a-model/id1730230748?l=en-GBRSS https://feeds.buzzsprout.com/2300082.rss

    016 - It's Just A Model - Tolerances
  5. May 18

    015 - It's Just A Model - License

    It's Just a Model is a biweekly conversation with Ron and Peet on the interstitium of innovation, tech, design, philosophy and behaviour. Your hosts are Ron Kersic and Peet Sneekes. In this podcast, we’ll be talking about the good, the bad and the interesting, all wrapped into an informal, unscripted conversation. CHAPTERS 00:00 — Formal Introduction03:20 — What do we do?14:00 — Mass-ignorance24:00 — In praise of Maintenance37:30 — S-curves40:30 — Modern Times59:00 — What is water?LINKS The System of Profession — https://press.uchicago.edu/ucp/books/book/chicago/S/bo5965590.htmlHenk Haaima — https://www.linkedin.com/in/henkhaaima/Domain-Driven Design — https://www.domainlanguage.com/ddd/Safety-I and Safety-II — https://erikhollnagel.com/ideas/safety-i%20and%20safety-ii.htmlError-Driven Development — https://medium.com/@ss-tech/error-driven-development-8a956c4a943aErlang — https://www.erlang.org/Adaptive PAth — https://www.designdirectory.com/firm/main?firm_id=201396&AspxAutoDetectCookieSupport=1Three Times a Lady — https://www.youtube.com/watch?v=3qTPVS1uiQ0Incorruptible by Eric Ries — https://www.incorruptible.co/The Watershed — https://thewatershed.markpesce.com/Technological Revolutions and Financial Capital — https://en.wikipedia.org/wiki/Technological_Revolutions_and_Financial_CapitalRube Goldberg Machine — https://en.wikipedia.org/wiki/Rube_Goldberg_machineModern Times — https://en.wikipedia.org/wiki/Modern_Times_(film)Amazon drivers are hanging phones in trees —  https://www.engadget.com/amazon-flex-delivery-drivers-phone-trees-161728196.htmlSkeuomorph — https://en.wikipedia.org/wiki/SkeuomorphCalm Technology — https://en.wikipedia.org/wiki/Calm_technologyGetting Things Done — https://en.wikipedia.org/wiki/Getting_Things_DoneLLM Wiki — https://gist.github.com/karpathy/442a6bf555914893e9891c11519de94fBenn Jordan — https://en.wikipedia.org/wiki/Benn_JordanWhat is Water? — https://museumofpsychology.org/2019/07/09/the-what-is-water-fish-story/ABOUT US It's Just A Model podcast: https://itsjustamodel.comRon Kersic -   https://www.linkedin.com/in/ronkersic// ronkersic  Peet Sneekes  - https://peetsneekes.comSUBSCRIBE  Youtube Podcast: https://youtube.com/playlist?list=PLjUC6ASFJ_xyHn2bRhoAHx1vXirR3Im9Y&si=uzcDK0cvst5MvjiWPodcasting 2.0 https://podcastindex.org/podcast/6790883Spotify https://open.spotify.com/show/3KQkzgWKYITlxEcT1BGEd4?si=f22d96f479ff4bd1Apple Podcast https://podcasts.apple.com/nl/podcast/its-just-a-model/id1730230748?l=en-GBRSS https://feeds.buzzsprout.com/2300082.rss

    015 - It's Just A Model - License
  6. May 4

    014 - It's Just A Model - Invigorated

    It's Just a Model is a biweekly conversation with Ron and Peet on the interstitium of innovation, tech, design, philosophy and behaviour. Your hosts are Ron Kersic and Peet Sneekes. In this podcast, we’ll be talking about the good, the bad and the interesting, all wrapped into an informal, unscripted conversation. CHAPTERS 00:00 — Intro01:50 — Twiddling Knobs08:20 — Information Wants To Be Free15:20 — Technology & Complexity24:20 — What's My Job Again?36:00 — Software Brain48:30 — It's the Mindset, StupidLINKS Enshittification — https://en.wikipedia.org/wiki/EnshittificationTeux Deux — https://teuxdeux.com/Twiddling — https://pluralistic.net/2023/02/19/twiddler/Kafe Belgie — https://www.kafebelgie.nl/WOO — https://www.rijksoverheid.nl/onderwerpen/wet-open-overheid-wooActive Apple Devices — https://appleinsider.com/articles/24/02/01/apple-has-one-active-device-per-four-people-on-the-planetEverything is Amazing — https://www.youtube.com/watch?v=YxgK2OjHA2QWhat's My Name Again — https://www.youtube.com/watch?v=XEhYp73X29AReshuffle Book — https://www.amazon.com/Reshuffle-wins-restacks-knowledge-economy-ebook/dp/B0DTKW6NQVHans Klok — https://en.wikipedia.org/wiki/Hans_KlokMatt Rife — https://en.wikipedia.org/wiki/Matt_RifeJimmy Carr — https://www.jimmycarr.com/The Law of Conservation of Attractive Profits — https://www.linkedin.com/pulse/15-law-conservation-attractive-profits-peter-knol-nxsse/Software Brain — https://www.theverge.com/podcast/917029/software-brain-ai-backlash-databases-automationProgramming as Theory Building — https://gwern.net/doc/cs/algorithm/1985-naur.pdfABOUT US It's Just A Model podcast: https://itsjustamodel.comRon Kersic -   https://www.linkedin.com/in/ronkersic// ronkersic  Peet Sneekes  - https://peetsneekes.comSUBSCRIBE  Youtube Podcast: https://youtube.com/playlist?list=PLjUC6ASFJ_xyHn2bRhoAHx1vXirR3Im9Y&si=uzcDK0cvst5MvjiWPodcasting 2.0 https://podcastindex.org/podcast/6790883Spotify https://open.spotify.com/show/3KQkzgWKYITlxEcT1BGEd4?si=f22d96f479ff4bd1Apple Podcast https://podcasts.apple.com/nl/podcast/its-just-a-model/id1730230748?l=en-GBRSS https://feeds.buzzsprout.com/2300082.rss

    014 - It's Just A Model - Invigorated
  7. Apr 21

    013 - It's Just A Model - Church of Mode

    It's Just a Model is a biweekly conversation with Ron and Peet on the interstitium of innovation, tech, design, philosophy and behaviour. Your hosts are Ron Kersic and Peet Sneekes. In this podcast, we’ll be talking about the good, the bad and the interesting, all wrapped into an informal, unscripted conversation. CHAPTERS 00:00 — Intro01:20 — The Bitter Lessons14:00 — "The December Event" in Coding28:35 — Dominant Designs33:30 — Actors and AI40:14 — What is Old is New Again45:45 — Wander/Wonder Machines52:25 — Fashion!LINKS The Bitter Lesson — http://www.incompleteideas.net/IncIdeas/BitterLesson.htmlDeep Blue — https://en.wikipedia.org/wiki/Deep_Blue_(chess_computer)Meta classes — https://www.cs.sjsu.edu/~pearce/modules/lectures/uml2/details/index2.htmRoadside Picnic — https://en.wikipedia.org/wiki/Roadside_PicnicProject Glasswing — https://www.anthropic.com/glasswingZero-Day Vulnerability — https://en.wikipedia.org/wiki/Zero-day_vulnerabilityJohn McAfee — https://en.wikipedia.org/wiki/John_McAfeeDominant Design — https://en.wikipedia.org/wiki/Dominant_designFAFO — https://www.youtube.com/watch?v=QJf6iFA2xCYMemPalace — https://millaj.com/mempalaceBen Affleck's InterPositive — https://www.inc.com/leila-sheridan/ben-affleck-just-sold-his-stealth-ai-startup-to-netflix-for-600-million-heres-what-it-actually-does/91315812The Accountant — https://en.wikipedia.org/wiki/The_Accountant_(2016_film)Zettelkasten — https://en.wikipedia.org/wiki/ZettelkastenAgents & Wiki — https://gist.github.com/karpathy/442a6bf555914893e9891c11519de94fRAG — https://en.wikipedia.org/wiki/Retrieval-augmented_generationGolfen Gate Claude — https://www.anthropic.com/news/golden-gate-claudeWrong on the Internet — https://www.explainxkcd.com/wiki/index.php/386:_Duty_CallsLidewij Edelkoort — https://en.wikipedia.org/wiki/Lidewij_EdelkoortDevils Wears Prads — https://weareactors.com/wp-content/uploads/2024/08/The-Devil-Wears-Prada-Monologue.pdfAn Engine, Not a Camera — https://mitpress.mit.edu/9780262633673/an-engine-not-a-camera/Ana Andjelic — https://www.linkedin.com/in/anaandjelic/ABOUT US It's Just A Model podcast: https://itsjustamodel.comRon Kersic -   https://www.linkedin.com/in/ronkersic// ronkersic  Peet Sneekes  - https://peetsneekes.comSUBSCRIBE  Youtube Podcast: https://youtube.com/playlist?list=PLjUC6ASFJ_xyHn2bRhoAHx1vXirR3Im9Y&si=uzcDK0cvst5MvjiWPodcasting 2.0 https://podcastindex.org/podcast/6790883Spotify https://open.spotify.com/show/3KQkzgWKYITlxEcT1BGEd4?si=f22d96f479ff4bd1Apple Podcast https://podcasts.apple.com/nl/podcast/its-just-a-model/id1730230748?l=en-GBRSS https://feeds.buzzsprout.com/2300082.rss

    013 - It's Just A Model - Church of Mode
  8. Apr 7

    012 - It's Just A Model - Unf_ck

    It's Just a Model is a biweekly conversation with Ron and Peet on the interstitium of innovation, tech, design, philosophy and behaviour. Your hosts are Ron Kersic and Peet Sneekes. In this podcast, we’ll be talking about the good, the bad and the interesting, all wrapped into an informal, unscripted conversation. CHAPTERS 00:00 — Intro04:25 — Destructive Design18:20 — "Citizens"34::32 — Aesthetics39:00 — Creative Destruction  40:48 — AI Manifestations45:05 — *Our* Skill Limitations LINKS Frank Gehry — https://www.architecturaldigest.com/story/legendary-architect-frank-gehry-has-died-at-the-age-of-96Shrek — https://www.ebritic.com/shrek-name-meaning/Architectural Innovation — https://www.jstor.org/stable/2393549Productivity Paradox — https://en.wikipedia.org/wiki/Productivity_paradoxTest-Driven Development — https://en.wikipedia.org/wiki/Test-driven_developmentDomain-Driven Design — https://en.wikipedia.org/wiki/Domain-driven_designSeeing Like a Desifn — https://en.wikipedia.org/wiki/Seeing_Like_a_StateThe Jagged AI Frontier — https://mitsloan.mit.edu/ideas-made-to-matter/working-definitions/what-is-jagged-ai-frontierHenry Rollins — https://en.wikipedia.org/wiki/Henry_RollinsHenk Haaima — https://www.henkhaaima.nl/Andrej Karpathy Interview — https://www.youtube.com/watch?v=kwSVtQ7dziUAI Report Podcast — https://open.spotify.com/show/5Hpc8qDcawOEf4ulCouPauABOUT US It's Just A Model podcast: https://itsjustamodel.comRon Kersic -   https://www.linkedin.com/in/ronkersic// ronkersic  Peet Sneekes  - https://peetsneekes.comSUBSCRIBE  Youtube Podcast: https://youtube.com/playlist?list=PLjUC6ASFJ_xyHn2bRhoAHx1vXirR3Im9Y&si=uzcDK0cvst5MvjiWPodcasting 2.0 https://podcastindex.org/podcast/6790883Spotify https://open.spotify.com/show/3KQkzgWKYITlxEcT1BGEd4?si=f22d96f479ff4bd1Apple Podcast https://podcasts.apple.com/nl/podcast/its-just-a-model/id1730230748?l=en-GBRSS https://feeds.buzzsprout.com/2300082.rss

    012 - It's Just A Model - Unf_ck

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A podcast on the interstitium of systems, society, ethics, ecosystems, business, behavior, discovery and progression.Your hosts Ron Kersic and Peet Sneekes talk about the underpinnings of modern business, society, innovation, communication and design.VISIT OUR WEBSITE- https://itsjustamodel.comSUBSCRIBE NOW- Youtube Podcast: https://youtube.com/playlist?list=PLjUC6ASFJ_xyHn2bRhoAHx1vXirR3Im9Y&si=uzcDK0cvst5MvjiW- Podcasting 2.0 https://podcastindex.org/podcast/6790883- Spotify https://open.spotify.com/show/3KQkzgWKYITlxEcT1BGEd4?si=f22d96f479ff4bd1- Apple Podcast https://podcasts.apple.com/nl/podcast/its-just-a-model/id1730230748?l=en-GB- RSS https://feeds.buzzsprout.com/2300082.rss