FamilyEbiz Podcast

Kerry Beck
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FamilyEbiz podcast helps families start their online business & skyrocket it . . . so they can find the freedom & flexibility they are dreaming of.

  1. FEB 16

    105: Stop Hesitating, Start Selling Content: Why Your Audience Needs Your Paid Solution

    Most creators hate selling content—not because they hate helping people, but because they think selling feels pushy or slimy. You love serving, teaching, and giving free tips, but when it comes time to ask for money, you hesitate. The truth is, when someone's problem remains unsolved because you didn't offer them a solution, that's not humility—that's hesitation. Learning how to start selling content means understanding that free content creates awareness, but paid offers create transformation. And when you refuse to sell that transformation, you keep your audience stuck in their pain point. ✅What Marie Forleo discovered about free inspiration & why it wasn't enough to help her audience or yours ✅The simple PS you can add to every email for 4 weeks that makes selling content feel natural instead of pushy ✅How to shift from "feeling pushy" to selling clarity, saved time, confidence, and a proven path ✅Why pressure comes from your doubt (not from selling content) ✅What happens when you truly believe your offer helps Ready to stop hesitating and start selling content with confidence? Sign up for a 15-minute call to see if Family Ebiz Mastermind is the right fit for taking your business to the next level! Resources Mentioned: Family Ebiz Mastermind (15-minute call) Episode 100: The Quiet Lies Holding You Back From Success: Fix Your Business Owner Mindset Show Notes: Moving from Content to Paid Solutions Hey everyone, Kerry Beck here with Family eBiz, where we help families start and scale online businesses so you can find freedom in your life and do the things you've been called to do. Take that trip. Spend more time with your family! Take time off with your kids and go on a ski trip if it's winter, go to the beach if it's summer. Do the things that freedom allows you to do, and that's what a digital online business is all about. The Inconsistent Income ProblemWe've been talking about a topic that I think is near and dear to a lot of you, and that is inconsistent income. You do lots of products, you get likes, you get all these things, but you're not getting sales. They're just crickets. And today, we're going to talk about moving from content to paid solutions. How do you make this shift without feeling pushy, or slimy, or salesy? You know, we talk a lot about serving is selling. Y'all are all great at serving, all those free tips, but when it comes time to ask for money, we have a hang-up. Now, some of that is in our mind, and that's something we do need to sort of take care of. Money is not a bad thing. Making money is not a bad thing. It's the right fit for your audience. Why Most of You Hate SellingI think that most of y'all hate selling. You feel like it's just pushy and slimy. You love the serving, the teaching, the helping, but when it comes time to sell, you hesitate. Because you think, well, if my content was good enough, then people would just buy. That is a lie. Go back, and we'll put the episode about lies in our head about our business. No, that isn't completely true. You have good content, but they aren't buying. If I sell, I'll sound self-promotional. No, again, that's not necessarily true. It's the way that you present it. You see, someone's problem remains unsolved because you didn't offer them a solution. That's not humility, that's hesitation on your part. So, let's talk about reasons why creators resist selling. Sometimes you've got tons of tips and zero direction on putting them in the right place. You're teaching what to do, but you never get to how to fully apply that. That would be the paid solution. You avoid pricing, outcomes, transformation language. The Marie Forleo ExampleYou know, Marie Forleo, who's probably a billionaire of some sort, she built a massive free audience with a TV station, MarieTV. I don't know if you've ever heard, she launches B-School on a regular basis. She did not jump straight into selling. She built trust first, then clearly invited people into paid solution. Why move them into a paid solution? What she found is free inspiration was not helping them. People needed structure. Accountability, and results, and that's what you offer them. B-School now generates millions because it's positioned as the next step. Not a pitch. So let's think about it. Remember, we talked about, awareness content, attention content, and decision content. Free content creates awareness. Paid content creates transformation. And if your product doesn't offer transformation, then maybe you need to rethink it. We need to give transformation to our people. And when we refuse to sell that transformation, it keeps your audience stuck. They are in that pain point, and you're not helping them at all. A Simple 4-Week StrategyNow, I'm going to share a really simple way that you can sell your product, the transformation, and you can do this for the next 4 weeks. Every email that you send, I want you to put a PS, not links to resources, right? Something like this. If you want help implementing this instead of figuring it out alone, here's where I help, and then give them the link to where you help. No hype. No countdown. Just direction. Do your people even know that you have offers? That's one thing I found out. They don't, because they're just reading the free stuff for years. I have to keep sharing different offers than I have. The Mindset Shift: Tips to TransformationWe also do need to have a mindset shift from sharing tips to offering transformation. You're not selling information. What are you selling? You're selling clarity, so that they are clear on how to get this done. You're selling them time saved, money saved, you're selling them confidence, a proven path, as well. I don't know if you've ever read a book called Atomic Habits by James Clear, but he wrote blog posts for years with no paid product. He didn't monetize early, he focused on trust. Consistency and usefulness. And when he launched his book, it wasn't buy my book, it's, here's a system that changes how you live. Because, one, he knew his people well enough, but two, it's the way that he positioned it, a system that will change how you live. So, tips answer questions. Are you really answering your group's questions, or the ones you think they have? You need to make sure whatever you're putting out there solves their problem and does answer some of the questions. Transformation solves an identity-level problem. It's where they are. They need to change in their mindset. What they're thinking about that situation. It could be weight loss. It could be travel. I don't have enough money to travel with my family. It could be start an online business. It could be something like homeschooling, or parenting, or strong-willed child. But when you give them transformation, they will go from a problem in that area to a solution that will make their life a lot easier. How to Sell Without PressureYour paid offer should finish what your free content starts, and if it does, selling becomes natural. When I give my master class on, let's say, 4 tips to raising Christian leaders, by the time it's over, I haven't told them how to do it all, I just told them 4 tips. Free content. But then, I'm like, I know some of y'all really want more information, and I will continue in to whatever my product is, the course that I'm going to sell. You see, selling like that takes away the pressure. I know some of y'all do not want to sell. You don't want to pressure your people, and I get it. But that is, like, a clear invitation. It's not constant reminders that are just nagging you. That is giving your person confidence to know, here is a course that's going to solve your problem, and you don't have to figure it all out yourself. It also will give them direction instead of desperation. When you believe your offer truly helps your audience, invitations are generous, because you truly believe this is going to help, not just something that you're selling them. The pressure inside your mind comes from your doubt. Not from selling, it's your doubt. You doubt if this is really going to make a difference, and I can tell you that's exactly where I was, oh, 5 or 10 years ago. I was like, is this really going to make a difference? Well, when I start having people say, this changed the way we homeschool. My kids like their new teacher now. This, that is transformation, and I can boldly, and with all the goodness in my heart, know that I am offering something that can really help those particular families. So selling isn't about taking. It's about letting people go further so they see some transformation. It's giving them the next step. And respecting their readiness. Some are going to be ready, some aren't. You know, I give people, it's not like I sell 100% master class, people. But I do sell a fair percentage of them. So, some of them aren't ready. I have people that buy, and they said, I've been watching your stuff for 2 years. They just weren't ready for 2 years. Now they are. So, your audience doesn't need more free content. They need a clear path forward and permission to say, yes. Ready to Take Your Business to the Next Level? I would love to hold your hand a little bit, and one way we do that is through our Family Ebiz Mastermind. You can sign up for a 15-minute call to see if this is a way that you can actually get your business to the next level. You can get rid of the strategies that don't really work, and especially in this day and age, build trust with your people, and really learn what funnels are, learn how to use emails and that kind of thing through the mastermind. And you can also get help specifically with what you're struggling with. I would love to get on a 15-minute coaching call and just see if that's a good fit for you. That's it! All you have to do is sign up with the link below. Hey, I'm Kerry Beck with Family eBiz. We'll talk to you next time.

    10 min

  2. FEB 9

    104: Positioning Strategy Examples That Turn Crickets Into Customers

    Are you pouring your heart into your offer but hearing crickets? The problem isn't your course, membership, or coaching package—it's how you're positioning it. In this episode, we're breaking down positioning strategy examples that help your ideal customer recognize themselves instantly and say "that's for me!" You'll discover positioning strategy examples that work, including how to speak to the right stage of customer and why trying to help everyone means you help no one. In this episode, you'll learn: ✅Why your offer might be powerful but your positioning is making you invisible ✅How to identify if you're speaking to beginners, builders, or scalers (and why it matters) ✅The exact positioning strategy examples that turned Canva from rejected startup to billion-dollar business ✅How 1 podcaster used specific positioning to land serious sponsorship revenue in a tiny niche ✅5-minute headline rewrite that makes customers say "that's exactly what I need" Ready to make your offer impossible to ignore? Grab the free resource mentioned in this episode to start repositioning your offer today! Resources Mentioned:  15-Minute Coaching Call to explore the Mastermind Episode 103: Why Your Messaging Strategy Is Killing Sales…& How to Fix It Episode 102: How to Create Content That Converts From Free to Paid Sales Family eBiz Facebook Group Homeschool Blogger Network Facebook Group Show Notes: Your Offer Is Fine—Your Positioning Isn't Hey everyone, Kerry Beck here with Family eBiz, where we help families who aren't making any money in their online business and growing with specific techniques, and we're talking about some of those today. We're in a series about I've got lots of free people, and I don't have any paid people, basically. That's not the actual name of the series, but that is what's going on with a lot of you. Last week, we talked about rewriting your bio and naming the cost of not acting. I hope you have done that. If you did not hear that episode, we will put a link to that in the show notes. But I want to just talk about something. I know that you have poured your heart into your offer, whether that's a course, a retreat, a membership, a coaching package, and it's crickets. Often, the offer is fine, but the positioning is off, so your audience can't recognize themselves. They're not… when they read that sales page, they don't see themselves, or they don't see the need for that. Today, I want you to walk away with the offer to the right people in the right words, so they finally say, that's for me. What Is Positioning?So let's talk about positioning, because we've talked about messaging, we've talked about different types of content, attract content, attention content, and decision content. We have links to those other two episodes that we've already done in the show notes. You can go back and listen to that. Today, let's talk about what is positioning? When you hear the word position, what are you thinking of? Basically, this is it: How you present your offer in the mind of a specific person with a specific problem. Too often, we're talking about everyone. I gave you that example a couple weeks ago. Well, I just… my audience is homeschoolers. Well, what kind of homeschoolers? People that can say, my audience are Charlotte Mason, literature-based homeschoolers. That's it! And I will just say that they say the tighter your niche, the more you get rich. If you are everyone, you're going to talk to no one. So, some language that will help you fail, let's say. The examples are too advanced for beginners, they're too basic for builders or scalers in your niche. And your promise is broad, fuzzy, not specific. The Canva Story: A Positioning LessonMelanie Perkins pitched a very simple idea to some different investors. She wanted to create a design software anyone could use. She was rejected over and over by investors. They could not see the potential. Who needs design? We got, you know, Photoshop and all that stuff. They thought it was just a niche tool. She stayed committed to her positioning, and eventually Canva now makes design easy for non-designers and for pros. It gives clarity, eventually, that help it explode into… Canva's a multi-billion dollar business for solopreneurs, creators worldwide. So what is the lesson for us when we look at Canva? Your offer might be powerful, but if the specific person that it's for doesn't get it instantly, I mean, instantly, you know, they've got attention of a gnat when they're online, you're going to be ignored, just like Canva was ignored initially as well. You have got to get their attention, they've got to see it in that first sentence. Actually, the headline is really where you need to start. The Three Stages: Beginners, Builders, and ScalersSo let's talk about different stages. No matter what your niche is, you've got beginners. You have builders, and you have scalers, and they're all… and it may be different words in your niche, but let's just talk about beginners, they're just starting, they're overwhelmed, they just need the basics, the templates, quick wins. I think about homeschoolers, it's their first time. They are totally overwhelmed. They don't have a clue, and they don't want to put their kids in school, but they don't want to… but they don't know what to do, and so they follow the school example. What's a builder? A builder has some traction in whatever that niche is. They want some systems, some sort of consistency, and they want growth in that area. And it could be in business, it could be in weight loss, it could be in homeschooling. A scaler? They are getting it, but they want to leverage what they're doing. In business, they have revenue, they have an audience, they want to leverage, and they want a team. They want higher level strategy, no matter what. Higher level strategy. You see, each of these groups is going to hear your message differently. It will filter through. They're going to put those little lenses on. It will filter differently. Let's take the business niche. A beginner hears, launch a podcast in 90 days. This sounds exciting, but scary. They want hand-holding. They want simple steps. A builder hears, launch your podcast in 90 days, and they're like, cool! Alright, launched. I need monetizing. A lot of you are right there when it comes to your online business, and I get it. A scaler hears and thinks, I need team processes, not launch help. We've already launched this product. Get Specific or Get IgnoredSo you need to rethink who is your audience? You cannot talk to all of them. There's a man named Paul Green. He has an industry podcast, and he decided, I am not going to try to help every business owner. So he narrowed it down, get this, lawn care and landscape pros trying to build a sustainable business. Now, is that specific, or what? Yes! He was very clear. He was not speaking to beginners, and he wasn't speaking to scalers, he was speaking to builders in a specific niche. People who are already mowing lawns, already doing landscape, and they need business advice. It was perfect. His podcast was perfect. It aligned with this ideal customer. The tighter his position, it turned into a small niche, into some serious sponsorship revenue. See, it is very dangerous as a business owner to try to help everyone. You just can't do it. When you say, this is for any woman who wants to grow a business. This is for any mom who wants to be a better parent. This is for anyone who wants to lose weight. It is so general that you talk to no one. You have got to get specific… and I'm gonna tell you right now, when I am trying to get my message across, I actually imagine a real person. And what are their problems? I, in the homeschool niche, I still have friends, young moms right around here that are homeschooling, and I can imagine that person when I'm writing an email or a social post or creating some content to sell. You see, trying to catch everyone forces you into just generic-type things. More confidence, more growth, more clarity. Instead of, hey, that's me! So you have got to shift your mindset. It may not make sense, but the narrow… the more narrow that your who is, and that stage is, where they are in your business, the more your people feel seen. And the easier it is to not feel slimy. The tighter the niche, the more you get rich. Your Homework: Rewrite Your HeadlineSo I've got some homework for you. I want you to rewrite your offer. Go look at the headline at the top of your webpage for this, whatever it is you're selling. And I want you to begin using your audience's exact words. That's what I did when I redid my Raising Leaders, Not Followers. I actually talked on Zoom to many people. And I took their exact quotes and put them in that sales page. Use their words and put it in your headline. I want you to rewrite your headline. That's it, one headline! Go look at your DMs, your survey responses, podcast reviews, YouTube comments, whatever. And then I want you to think about a before and after. Instead of a 6-week program to gain confidence, I'm sorry, a 6-week program to grow your brand and income, or a 6-week, program to lose weight. You could say, start a faith-based podcast in 6 weeks, even if you're tech-challenged and scared to hit record. That is specific. You know, that's one thing I don't shy away from in my home school. I mean, people know that I am faith-based, and if they don't like it, they can go somewhere else. That's fine. I'm gonna talk about things from my faith. So, I want you to take 5 minutes today. I want you to rewrite your headline using exact words that your people already use to describe their problem. Focus on One Stage for 30 DaysAnd then you really do need to decide what stage are you… is your customer, not your audience, your customer, what stage are they in? Are they a beginner? Are they a builder? Are they a scaler? That's what's gonna help. And then for the next 30 days, and I

    12 min

  3. FEB 2

    103: Why Your Messaging Strategy Is Killing Sales…& How to Fix It

    You probably think you just need more traffic to make sales, but often you don't have a traffic problem—you have a messaging strategy problem. People land on your stuff and don't instantly know if it's for them, what problem you solve, or why it matters today.  Most creators produce tons of helpful content, but without a clear messaging strategy, it's scattered—tips here, hacks there, random encouragement everywhere—and people can't tell what you're about or why they should buy from you. This episode shows you how to develop a messaging strategy that tightens your message so the same traffic you already have converts better. ✅What Stephanie Gass discovered when she stopped chasing social media trends and built ONE focused messaging strategy around one core problem ✅The 1 question every visitor asks when they land on your website (and how your messaging strategy should answer it in 5 seconds) ✅Why vague phrases like "helping you live your best life" sabotage your messaging strategy and kill sales silently ✅ONE simple bio framework that creates a winning messaging strategy ✅Why a strong messaging strategy includes both the benefit of acting AND the cost of staying stuck Ready to clarify your messaging strategy and start converting traffic into sales? Rewrite your bio using the framework in this episode and put it everywhere! Resources Mentioned:  Family Ebiz Mastermind (15-minute call) How to Create Content That Converts From Free to Paid Sales Show Notes: Hey everyone, Kerry Beck here with Family Eviz, where we help families start and scale online businesses so you can find freedom in your life to do what you're called to do. We are actually in the middle, or just starting a series, about a problem that I have seen over and over, and not just me, but you have told me that. When I took a poll at the end of last year, it was, I am not making sales. They're not consistent sales. It's like, I have people but they're all freebie seekers. We talked about that. Last week, we talked about your message match. We'll put a link to that podcast episode in the show notes. Today, we're talking about, you don't have a traffic problem. You have a messaging problem. And we're going to go further into that. The Real Problem Isn't TrafficBecause if you're a solopreneur, a content creator, a blogger, a podcaster, you probably think, I just need more traffic, more traffic! Often, you don't have that traffic problem. You have a true messaging problem. People land on your stuff and don't instantly know if it's for them or not. They don't know what problem you solve. Why does this even matter today? We have got to become more clear about what our message is and get that out. And I hope by the end of this episode, you'll know how to tighten up your message so you can use that same traffic and make it convert better. You see, I believe, and I have seen this over and over, especially with some of my mastermind students, is most creators produce tons of helpful content, but it's scattered. Tips here, hacks there, random encouragement everywhere. Is that you? Are you just sort of throwing it all out there, plastering it everywhere? You give helpful information. But you do not have a clear through line that will get people to the paid side of your business. They can't tell what you're all about, or why they should follow you, or buy from you as well. Real Examples of Messaging ClarityStephanie Glass actually had this problem. She is a faith-based podcaster. She tried everything on social media, chasing the trends, trying to be generally helpful. You know what happened? Totally exhausted and unclear messaging. Back in 2018, she sensed God saying, start a podcast. And she listened. So what did she do? She had to start a business podcast. She niched down to help women grow a God-centered business through podcasting. Her brand snapped into focus. One core problem, one core path. That's it. We're not trying to solve everyone's problem. Now, I will have to be honest, her traffic did not explode overnight, but her clarity and where she was did turn her listeners in to buyers. You know, the same thing happened to me. I used to be all about homeschooling. It was… I mean, I had everything, all different seasons of the year, all the different ways to homeschool, and everything. And I realized I was speaking to everyone, but no one. I had to really narrow it down. And that's when I really started to focus on leadership education, and focusing on my flagship product, Raising Leaders, Not Followers. And that's what I wanted, and I still do, want to be known for. I want them to have a clear message that everything coming in is going to bring them to some aspect of leadership education. What Visitors Are Really ThinkingYou see, when a visitor lands on your website, they have one thing in mind. They all listen to the same radio station. WIIFM. What's in it for me? W-I-I-F-M. Or is this for me right now? They are not thinking, is this generally good? If they do, they're not really interested in buying. So, here's what I want you to do. Let's start with your bio, your headline. They're going to look at your bio, your headline, your first 5 seconds of an audio, the first line of a blog post. And think, who is this for? What problem are they trying to solve? These people are so obsessed with trying to figure out, and what… here it is, what results can I get if I keep reading, if I keep listening? Is this person for me? Is she solving my problem? When Vague Messaging Kills Your SalesAnd what happens is, too often, we have very vague messaging. When we are vague, it kills our sales. We're giving lots of information, but our sales are, like, down in the dumps. When you say things like, helping you live your best life, what does that mean? I'm encouraging women, or I'm encouraging homeschoolers. Helping small businesses to grow. Helping people lose weight. That is so general. You're not really telling people what you actually do. Your Instagram or your podcast bio is generic. Your website headline could fit a thousand other course creators. Your episode titles do not have a clear problem or solution. I actually looked at mine, and I don't know if this is the one that we will actually use. You don't have a traffic problem, you have a messaging problem. That tells us what the problem is, and then we're going to talk about solving it in this episode. You know what happens when you're vague? People stop checking out your stuff. It's not because you aren't good, but because they can't see themselves and why it matters to them. They don't… like, why should I spend my… there is so much out there. I don't need to spend time with people I can't identify with. The Bio Framework That WorksSo, again, let's start with your bio. I want you to rewrite your bio, and this is the framework. I [Whoever] solve [Whatever the problem is] so that they can [the result]. You want to tell who you are, what you do, how you solve their problem, and what result they can expect. Here are a couple examples. Going back to what she said, I help Christian solopreneurs create podcast-based businesses so they can quit chasing social media and build stable income. I help [Do what?] so that. I help busy homeschool moms raise leaders so they can relax and gain confidence to know what they are doing is the best. I help busy moms start simple blogs so they can share their stories and earn their first $1,000 online. Those are all more specific. So I would like you to pause and take some time to rewrite your bio. Just write that one sentence, and then put it in your podcast descriptions, your show notes, your social media bio, your website about me page, right at the top. You need to tell people exactly who you are and how you're going to help them. Name the Cost of InactionThen, the other thing I think you need to do in your messaging is talk to people about what is the cost if they don't act. People move when they feel both the benefit of acting and a cost of staying stuck. They feel that pain point, and they see that this could help them. This is the transformation that can happen. So try to come up with one sentence that you can add to your next post, your next email, your episode, whatever it is, that names the cost of inaction, that names the pain that people are stuck in. Here's one. If you never clarify your message, you'll keep posting more content for fewer and fewer clicks. Here's another one. This… I used something like this at the end of my master class on leadership. If you keep waiting to invest in your kid's education, you'll be in the same place next year and not moving forward, not giving your kids an elite education. Here's another one. If you keep waiting to launch your podcast, you'll be in the same place next year, still with ideas in your head, instead of episodes in people's ears. So I want you to come up with your one-sentence bio, and your one-sentence pain point, and how you're going to help them. And once you get that pain point sentence, you need to put it everywhere for the next 30 days. Something simple, fast, you don't even need tech to do this. You just write in a sentence, alright? You really don't need more eyes. You need clearer words. Clear messages. Clarity converts the traffic you already have. A confused mind does not buy. Let me say that again. Clarity converts the traffic you already have. So do those things. If you got help in this message, this episode at all, would you please share this with a friend and leave us a 5-star review? That will help us get this out to more and more people. And next week, we are going to be talking about your offers, and how you can improve your offer as well. I'm Kerry Beck with Family eBiz. We'll talk to you next time.

    10 min

  4. JAN 28

    102: How to Create Content That Converts From Free to Paid Sales

    If likes paid the bills, most of us would be rich by now. You're showing up consistently, people are watching, listening, subscribing—but your sales feel stuck. This isn't a motivation problem, it's a messaging and trust gap. Learning how to create content that converts means understanding the difference between attention content (tips, how-tos, inspiration) and decision content (stories of transformation, clear beliefs, and proof of why your way works). In this episode, you’ll discover: ✅Why engagement doesn't equal trust (and trust doesn't automatically equal sales) ✅The difference between attention content and decision content that converts ✅Why some of your audience may never be your buyers & why that’s okay ✅3 questions your content that converts must answer Ready to audit your content and create clearer calls to action? Grab the free Business Marketing Audit Workbook and Business Marketing Roadmap! Resources Mentioned: Business Marketing Audit Workbook Business Marketing Roadmap Show Notes: What are some ways to turn your content into actual sales? I think it's really important. But let's be honest, the struggle is real. You are busy creating content, showing up consistently, but your sales feel stuck. You don't have to figure this out alone. We're going to share some ideas that will help. The Engagement vs. Sales GapHey everyone, Kerry Beck here with Family eBiz, where we help families start and scale online businesses. Today, what I am talking about is a topic that you, my audience, struggle with. You see, we are publishing this in the end of January, and in December, I took a poll. And one of the biggest challenges for a lot of you is this: You have people getting all your freebies, but no one's really buying. And so we have to figure out, how do we do this? People are watching, but they're not buying. How do we fix that? Well, let's take a step back. Let's just think about this. Engagement does not equal trust, which does not equal sales. Sometimes the wrong people are watching you. If likes paid the bills, most of us would be rich now, right? You get all sorts of likes on social media. You're showing up, you're being consistent, people are listening, watching, subscribing. But your sales feel stuck. You just have crickets. And you're like, what is wrong? It's a Messaging and Trust GapLet's take a step back and look at this. It's not a motivation on your part. It's a messaging and trust gap. Your message is not matching with them and their need of whatever their problem is, and they don't have any trust in you, because your messaging is mixed up. You see, likes, listens, comments? That is attention-getting. Sales require confidence, clarity and trust. What's the difference between attention and decision content? Attention content is, that was helpful, thank you. Decision content is, I trust you so much, I'm gonna take the next step with you. Do you see the difference between attention, getting their attention, and then them making a decision? This is really true. I don't know if y'all have heard of Beatrix Potter, but she's very famous for her illustrations with Peter Rabbit. She became a huge commercial success, but initially, her manuscript was rejected, even though everyone loved her artwork. So what did she do? She chose to self-publish first, and that proved demand, and it proved credibility. And after she self-published, she didn't even have to go to the publishers. They were coming to her, not the other way around. So what does that have to do with you and your business? People admired her work. That was getting attention. But publishers didn't trust the business case yet. Trust was built when she had proof, consistency and clarity, not popularity. Just like your audience may like your content, but isn't ready to buy till they see some more proof. Your audience knowing you, who you are, does not mean the same as trusting you with their money, right? Attention Content vs. Decision ContentSo let's dive a little deeper into attention content. Attention content are things like tips, how-tos, quick inspiration, entertaining or relatable posts. It's good. It's good information, and we can put stuff out there, and we need attention-getting content. Decision content is stories of struggle and a solution. Clear beliefs about this situation, or this idea. And what are the boundaries? Explaining why your way works better than anyone else. And then showing what happens after someone says yes. That's that transformation. And if you're not sharing transformation, you're just putting it out there, people don't see themselves needing whatever it is you're giving. There's a man named James Dyson. As I tell the story, you'll probably remember his name better. He created 5,126 failed prototypes before he produced a vacuum that really worked. Dyson vacuums. Early on, people did not buy because the idea was brand new and so unfamiliar, they're like, why do I need this? So he did not sell the features of his vacuum, he sold why this method works differently, and how it can help, you know, a housewife that's staying at home and cleaning, or maybe a cleaning service. Once consumers understood the reason why behind that design, trust followed and sales skyrocketed. So, the product didn't change, the story and the explanation did. What are you doing to sell your item? You don't need to change the product. You don't need to make new products. You need to think about how are you presenting it to your audience. See, people don't buy innovation until they understand why it matters. Your audience needs clarity in making that decision as well. You see, if your content never explains why, people are just entertained. They're not converted. So you have got to explain why they should find. And be very clear about it. Why Likes Don't Equal SalesClarity is probably one of the biggest things. Everyone just sort of throws up on someone on the page, and they can't really understand why they need this. Alright, so that's attention and decision type content. What about likes and listens? They do not signal sales. Why? People engage with you, but they don't buy. Why? They like you, but they don't see themselves as buyers yet. They don't know what to do next, because you're not clear. They don't feel any urgency. They don't even understand what is a transformation. The hard truth is this. Some of your audience may never be your buyers. That's okay. Let them unsubscribe. Because clarity is going to attract the right people. Be clear. Starbucks did not go out and try to appeal to every coffee-drinking person. They focused on an experience and an identity in this coffee shop, and people paid more because of the experience, and they trusted that brand promise that Starbucks was putting out. So, when you speak to everyone, buyers don't hear themselves. You know, I work with business owners, content creators, and I have a lot of people in the homeschool market, that's just because that's where I started. And if I ask, who's your ideal audience, or customer, let's just say customer. You know what they say? Homeschoolers. I'm like, okay, let's drill down. You've got to narrow it. I mean, that is so broad. If you don't know specifically how you are helping homeschoolers, you're not going to make any sales. It's just too general. So, for me, y'all heard me talk about my flagship product, Raising Leaders, Not Followers. That is what I'm all about. Let's… I want people that are so overwhelmed, they're stressed out, they don't know if they're doing the right thing. I want to bring them into my journey and show them the transformation that I had. But then plenty of other moms had, as well, when they started using leadership education. And so, I have to be very clear. I work with those type of people. You've got to get more specific than homeschoolers, or more specific than weight loss, or more specific than copywriting. You've got to get more specific, and be clear about that. So you're not speaking to everyone. Because buyers don't hear themselves. They need to identify with whatever you're saying. Bridge Your Free to Paid OffersNow, what is the bridge between a free offer and the paid offer? A lot of you put some great free content out there. But let me ask you this. Does your free content point them somewhere? Does it create awareness of a problem that you solve? Let's be honest, most of you don't. You're just throwing it up, and hoping someone signs up for your email list, and you don't have a funnel. That's a whole other story, but if you don't even have an idea, your free item, I've said this so many times, has got to lead to a paid item as well. So, your content should answer, when you are putting it out there, these three questions. Why does this matter? Why now? Why should they get it now? And why me? Why should I buy from you? So, those are some things. Attention content versus decision content. Likes and listens don't equal sales, and you've got to have a bridge between your free to your paid. Your HomeworkNow, I've got some homework for you, and then I've got a resource that I think will help you. First of all, I think you need to take an audit of your content. I actually have a free business audit workbook that you can get, and we'll put that wherever you're listening to it, in the show notes. But I want you to look at your last 10 posts, or last 10 emails, last 10 episodes, and I want you to label each one of them as one of these. Does it provide value? Does it tell a story? Hopefully a transformation story. Does it offer something? If you have zero offers in those 10, your last 10 things, you are struggling, and that's the bottleneck. If your offers are vague, that's a bottleneck, too. So at least just audit. We're not going to go do anything, but at least audit. That's number one. Number two, homework is this. And, I would say for each of those 10 things, put one clear call to action on all of it. Join, download,

    12 min

  5. JAN 18

    101: Why Mindset Determines Your Business Results: Finding Your True Identity as a Content Creator

    Most creators try to fix their problems with tactics—content, funnels, platforms. But, your true identity always determines your daily tasks and mindset determines your outcome. This is part two of our identity series where we replace the lies you identified with truth, clarity, and focused action. What if clarity in your business doesn't start with strategy, but with hearing who you are again and what you're called to do? Just like Sarah Blakely (Spanx) persisted as a problem solver despite rejections, Abraham Lincoln stood for 28 years before becoming president, and Colonel Sanders faced 1,000 rejections at age 65 before starting KFC, your true identity produces peace, discernment, and focused action instead of frantic effort. ✅Why discovering your true identity must happen before you build another product, write another blog post, or create another funnel ✅2 questions that replace "Why isn't this working?" and unlock clarity instead of confusion ✅What happened when a 65-year-old man with $105/month Social Security faced 1,000 rejections … & why his true identity changed everything ✅How Sarah Blakely became the youngest self-made female billionaire without entrepreneurship or fashion experience ✅Why Abraham Lincoln's 28 years of "failure" were actually preparation for his true identity as a leader Ready to discover your true identity? Grab the Biblical Truths PDF worksheet and listen to the Living Fearless podcast by Jamie Winship! Resources Mentioned:  Living Fearless by Jamie Winship (book)  Biblical Truths PDF Download (with blank worksheet)  Jamie Winship's Living Fearless Podcast Switch On Your Brain by Dr. Caroline Leaf  Episode 100: The Quiet Lies Holding You Back From Success: Fix Your Business Owner Mindset  Episode 99: How to Take a Break from Work: Why Rest Actually Improves Your Business Show Notes: Well, hello everyone, Kerry Beck here with Family eBiz, where we help families start and scale online businesses so you can have freedom to do what you're called to do. Last episode and this episode, we have been talking specifically about your calling. What is your identity in your business? I don't mean a business identity like a sole proprietorship or your brand. I mean, who are you? And what are you called to do in your business? Identifying the Quiet LiesYou see, last week, we actually talked about identifying some of the quiet lies that you may be believing, the ones that are sort of scrolling around, those reels inside your head, like I'm behind. I miss my chance. I'm not cut out for this. Everyone else gets it but me. Today, we get to go to the hopeful part of coming up with our identity. And then what happens after you name that lie. And some of you are like, what does this matter? Kerry, why are you not teaching some marketing strategy, or email marketing, or social media, or whatever, funnels? Because, let me just tell you, your identity comes first. What is going on in your mind determines the outcome. It determines where you are going and what you're doing. Your identity determines, really, some of the things that you choose to do in 2026. This is being published in January of 2026, and I thought, this is the perfect time for us to get this out there, so that you can sort of wrestle with it this month. What is my identity? Where am I being called to do? You see, most creators try to fix their problems with tactics. Content, funnels, platforms, this, that, and the other, but identity always determines your behavior. Your mindset determines your outcome. What if clarity in your business doesn't start with a strategy, but with hearing who you are again, and what you're being called to do, and how you could use that calling to serve your audience that you really want to serve? You know, I will tell you that this particular episode is going to have a little bit more faith base, and yet I believe that anyone can use it. I am going to share some of my faith, that's just who I am, and I know some of you, you're like, yeah, go for it, and some of you are like, I don't know, Kerry. But I believe that the things that go on in here really do determine your business a lot of times. And for me, since I believe in Jesus Christ, I do go to the Bible. Actually, there's a verse in the Bible, Revelation 2:17, it says, a new name is given to the one who receives it. And you see, back in the ancient Roman times, the victor was given a little white stone with their name written on it. That was part of their prize. And so it could be that that verse is referring to the name, and that is who you are, and they are the victor, and that is their identity, and I believe God's saying the same thing. He's going to take out those lies, and He's going to give you a new name, if you will receive it, and then walk in that. So, before you build the next thing, or create the next e-book, or the next blog post or podcast, you need to know who you are and how you're building. So let's talk about this. A lot of this information comes from a man named Jamie Winship, who has a book called Living Fearless. You'll see that in the show notes, and I really think it's important. He has affected so many people, just in a spiritual manner, but also just in relationships and all sorts of things. Asking the Right QuestionsHere's the deal. Too often, we are asking the wrong question, as he says. Most people are asking, why isn't this working in my business? Why am I stuck right here and not being able to make money? He talks about an identity exchange, and you need to exchange those questions to two new questions. Again, this is faith-based, so I would go to God and say, what do you want me to know about this? God, what do you want me to do about this? Otherwise, you can just think about, what do I need to know? What do I need to do? But I go to God because that's where I get my most encouragement and the best wisdom as well. Most all creators, content creators, are skilled, you're hardworking, you're disciplined. But you still operate in the negative. I'm late. I am replaceable. I don't really hear from God. And so we need to take a step back and see what can we hear up in our mind. You know, there is a woman, Sarah Blakely, that I've mentioned before. She is the person who started the Spanx company, and she, before this, sold fax machines door-to-door. She really didn't have any entrepreneurship background. She had no fashion experience. She had a problem. She's getting ready to go to an event, and she didn't have the right underclothing, and so she basically took some pantyhose and connecting them to some, what do you call those things, where they hold your stomach in and put them together. Well, it wasn't like that was the answer to everything. She was rejected over and over by manufacturers when she thought this would solve ladies' problems. The lies she could have believed is, I'm not qualified, no one is taking me seriously. Is that how you feel? That's just like Walt Disney from last week, and Max Lucado, they were rejected over and over and over, and yet they persevered. We will put that episode, episode 100, familyebiz.com/100. We will put that in the show notes, because if you missed it, you really need to start there. What did Sarah do instead? She believed she was a problem solver, not an outsider trying to get in. She kept pitching her idea over and over, and eventually started Spanx, and became a billion-dollar company, and she became the youngest self-made female billionaire of all times. Because she was persistent, and she believed in who she was really called to be, not in all the lies around her. Her success did not come from confidence in the outcome. It came from clarity in who she was. She was a problem solver, and she wanted to serve. She was a servant, and so she believed that was who she is, and she kept persisting in it, and ended up building a billion-dollar company. You need clarity in your identity. So there's step number one. Getting Rid of False IdentitiesNext, we need to take those false identities and get rid of them. There is a real danger for you to believe those false identities. Those are things that I've already mentioned. I'm behind everyone else. Well, you know, we all move at our own pace. And some people move slower and some move faster. I have to work harder to be worthy. That is hustle. We don't need to hustle, hustle, hustle. We just need to do a good job and be consistent in our calling and in our identity. Well, maybe you believe, if I rest, everything will fall apart. Well, that is not true. And if you go back and listen to two episodes before this, 99, familyebiz.com/99, I talk about how important it is for rest. That's how we started this year, because I took 6 days off during the Christmas holidays, and nothing fell apart. In fact, I even made sales. So if you're thinking, I can't take a break, you need to definitely go back and listen to episode 99, because that might even give you a rest to take a rest, a break, and reset. What is my real calling? What is my identity? Because our true identity is going to produce peace, discernment. Focused action instead of frantic effort. And a mindset that you truly can rest, and I believe you should rest, well, a little bit every day. If you're putting in 12 hours a day for this, that is way too much. But I think everyone needs a rest at least once a week. And I give you some ideas how you construct slowly with just 4 hours if you need to. So go back and listen to episode 99. You know, there's another man that you have all heard of if you're in the United States. He was a president who, before he became president, lost multiple elections, five major elections. He lost the Illinois state legislature, the U.S. Congress, two U.S. Senate races, and a VP nomination. In business, he failed, too. This is Abraham Lincoln, President of the United States, one of our most famous presidents. You see, in 1831, before he became president, h

    21 min

  6. JAN 11

    100: The Quiet Lies Holding You Back From Success: Fix Your Business Owner Mindset

    What if the biggest problem holding you back isn't strategy, traffic, or time—it's your business owner mindset and the quiet lies you believe about yourself? You show up online but second-guess every post, compare yourself to others and feel behind, or secretly think "who am I to do this?" This episode is the first of a two-part series that helps you identify the lies shaping your business decisions so you can move forward with clarity, peace, and confidence. Just like David was a shepherd before he became king, Walt Disney was fired for "lack of imagination," and Max Lucado faced 14 rejections before publishing his first book, your early failures and smallness do not dictate your calling. ✅Why business owner mindset matters more than strategy when you're building an online business ✅What to do with lies business owners believe  ✅How false identities stop you from success, keeping you either striving to prove yourself or shrinking back and hiding ✅What David, Walt Disney, and Max Lucado teach you about how your identity forms before influence expands Ready to identify the lies affecting your business owner mindset? Grab the Truth Worksheet and Living Fearless by Jamie Winship to start uncovering what's holding you back! Resources Mentioned: Living Fearless by Jamie Winship Truth Worksheet (PDF download) Show Notes: Hey everyone, Kerry Beck here with Family eBiz, where we help families start and scale online businesses so they can find the freedom in their life to fulfill the calling where they are called to be and serve. And that's really what we're talking about this week and next week. But let's back up just for a minute and let's talk about who this is for. If you are building a part-time business, these two episodes are for you. If you have not sort of got to the level you want, or you're just still trying to find your footing, or you're not making any money and you're wondering, what in the world am I doing? The Quiet Lies Holding You Back What if the biggest problem holding you back in your business isn't strategy or traffic or time? It is the quiet lies you believe up here. The lies you believe about yourself. You show up online, but you second-guess every post. You compare yourselves to others and feel behind. Haha, that's me sometimes. You secretly think, who am I to do this? Well, today we're going to look at a few examples, actually 3 examples. We're going to name the kind of lies that business owners believe, and we're going to walk away with a simple exercise to start uncovering them. In our next episode, we're going to take those lies and we're talking about replacing them with truth and a simple exercise for you to get past those lies and move forward in your business. A lot of this comes from a book that I have read called Living Fearless by Jamie Winship, and it's all about finding our real identity. A lot of what he has to say is maybe more in a personal way, but I think there is so much truth in what he says that we can apply this as business owners as well. Common Lies Business Owners Believe So let's talk about business. You're refreshing the analytics and you are feeling discouraged. You're creating content, but you're wondering if it even matters. Or maybe you're starting projects, but you stop halfway, you're a little afraid to pull that trigger. You know, this is common and you're not alone. You're thinking, I'm not consistent enough to succeed. I know a lot of y'all struggle with consistency, but we can overcome that. Other people are more qualified than me. That's probably true. There are a lot of qualified people, there are a lot more than I am. But we can overcome that too. That is a lie that you are believing. If I were really called to this, it would be a lot easier. Oh, no, it wouldn't. Even the successful people have to work hard at it at times. You see, why do lies matter so much in your own business? Lies shape the way you do many things, what you launch, or you avoid launching at all. Again, you're afraid to pull that little trigger, you're just not sure what's going to happen. You're not really sure about how to price your offers, and so you just don't do anything whatsoever. Or maybe you're not sure about being bold and showing up, so you just hide and you sort of go through the motions, but you don't really do anything. You see, there is a framework that Jamie Winship teaches that I think can apply to you. These false identities, these lies that you're believing about yourself in your business, keep you striving and trying to prove yourself or shrinking back. It just depends on the kind of person, how that affects you. And I still deal with this, you know, I still wonder why, why. But I've learned some ways that I can overcome that, because what happens is, when you start speaking the truth to yourself, you bring clarity to your mind, so you can make wise decisions in your business. You will find peace within yourself and then be able to move forward, and I think it gives you confidence to be able to act well. David: Identity Formed in Obscurity We're gonna look first at a person in the Bible, historical figure. They're all historical figures. Y'all know I'm a person of faith, and so I really like this guy, he's a king, and yet when he was 10 and 13 years old, he was sitting out in the fields watching sheep. Who would have ever thought he was a king? But you see, his identity, his calling was to eventually become the king of Israel. His name is David. He was a shepherd. He was unseen, unimpressive, and overlooked by even his dad. His dad overlooked him. He had no audience to be a king, no title as king, and no public affirmation. You may feel the same way. You may think, I don't really have an audience, I don't really have a public place to do all of this. Let's listen to his story and see how it plays out. You see, his identity was formed in obscurity, maybe in a small list that you have, you're forming what you need to be successful. He was called to be a king, and that means he was a leader. He was a worshipper, and he was a protector. He was a protector of sheep from lions and bears, eventually of the men that followed him. He was a worshipper. He wrote songs out in the fields. No one heard these songs, and eventually he wrote some of the most famous songs in the Bible. As a leader, he learned responsibility long before he had any recognition. Maybe you are mom and dad, and God is preparing you for those kinds of things in the future, and He's using those skills to prepare you for business. Or maybe you have a small business. You have a small list, you're like, huh? That is preparing you for your calling and identity in a successful online business. You see, a small audience season matters. God forms identity before He expands your influence. Now, David didn't become confident or king after his success. You see, his success revealed who he already was. Who are you right now? That's what we want to get to. Who are you as a business owner? I know for me, I am a networker, I am an encourager, I'm an educator. And so those are 3 things that I know in my business I can do well, and then be able to affect the people and hopefully come up with success like that. Who are you, and who are you called to be in your business? Walt Disney: Fired for Lack of Imagination Let's look at two current examples. The first one, Walt Disney. Did you know he was fired from the newspaper for lack of imagination? You know, the people that work at Disneyland are called Imagineers, I think, something like that. They said he didn't have imagination. His first animation studio went bankrupt. He could have just believed the lie, I'm not creative enough, that's what they told me. But his identity was, and continued to be, he was a creator, a storyteller, and a visionary. So he stayed aligned with who he believed he was, that storyteller, that visionary, and then look at what's happening. There's many things he affected, but let's just take a look at Disney movies. Look at the beginning of those movies with a little black and white. Mickey Mouse did not look like that, and they've continued to improve their movies, but very creatively. And Disneyland, probably one of the first amusement parks ever. I think it probably was. Maybe there were some things in Coney Island or something like that, but he changed the way it all operated. He started his businesses and really believed in the people that worked for him, and the people that worked for him, he gave them the ability and the leadership to get his customers happy all the time. Did you know they have an allowance that if they see a crying kid, they can go talk to them, go into a store and actually pick out whatever item might help that kid get over his attack or whatever it is as well. How does this play out for you as a business owner? You see, your early failures or your smallness do not dictate your calling. Walt Disney learned that. He walked in that, even during the time periods when he was not doing well. Max Lucado: 14 Rejections Before Success Another person I love is author Max Lucado. You may or may not be familiar with him. He's an American author and pastor. He has literally reached millions upon millions of readers around the world. He has a great heartfelt storytelling as well, maybe a little bit like Walt Disney, and practical insights that can encourage you in your own life. But that is not how he started. He pursued writing when he was a missionary in Brazil. He was a pastor down there, he had no platform, no publishing deal, or guarantee of success. But while he was down there, he would spend his evenings working on manuscripts. He took those early newsletters, those early manuscripts, and mailed them to publishers. Like, paper in a paper envelope, mailed them to publishers. And you know what? You think, oh, yeah, of course, he got a great deal. No, his first attempt resulted in rejection after rejection after reject

    15 min

  7. JAN 8

    099: How to Take a Break from Work: Why Rest Actually Improves Your Business

    When was the last time you took a real break from work—like nothing for business, zero work for six whole days? Learning how to take a break from work isn't about losing money or sacrificing growth, it's about protecting your capacity to provide for your family and build your business. This episode shares why rest actually improves your creativity, clarity, relationships, and decision-making. Henry Ford discovered that shortening the work week to 40 hours increased productivity (not decreased it). Winston Churchill took strategic naps during World War II to have more clarity in his decision making. Rest is essential for better business performance. Why learning how to take a break from work improves problem-solving, creativity, and reduces decision fatigue9 scientific benefits of taking a weekly rest day from workHow to take a break from work one day a week (or start with 4 hours and build up)5 Practical tips to take a break as a busy mom or dadWhy rested brains make better decisions and rested hearts show up better for family and customersReady to protect your rest time? Start small this week—even 4 hours counts as learning how to take a break from work! Recommended Resources REST - Take a 1 day break from work every week. You deserve it and you'll have more clarity in your business.

    21 min

  8. 12/28/2025

    098: 3 Pillars of Trust Marketing That Create Loyal Customers

    Online marketing has changed forever, and people won't buy from you unless they trust you. Trust marketing is no longer about persuasion—it's about relationship. This episode looks forward to 2026 and the new type of marketing that builds brands people will follow, trust, and buy from repeatedly. Just like Mr. Rogers built trust through predictability, gentleness, and emotional safety, you can create consistent emotional stability (not hype) that makes your audience feel safe. ✅Why trust marketing matters more than ever in 2026 ✅How to share your process, not just your products  ✅3 Step Consistency Formula ✅How to make your marketing human & build trust ✅Your assignment: Choose one trust-building habit to implement in 2026 Ready to build trust with your audience? Grab the Business Marketing Roadmap to plan your monthly offers and content for 2026! Resources Mentioned: Business Audit Workbook  Business Marketing Roadmap 5X Method: Turn 1 Podcast into 5 Money-Making Assets Show Notes: Hey everyone, Kerry Beck here with Family eBiz, where we help families start and scale online businesses so they can find freedom in their life and do the things that they want to do. We are finishing up 2025 when this publishes. It will be the last week of December. Think about what you've gone through, look at where you started your year, and then see the growth, hopefully, that your business has made, because we need to be able to share that and see that. Sometimes we get so down in the trenches that we don't really see the big picture or see the growth that's been going on. So I really want you to think about that, looking back on 2025. But today, we're going to look forward to 2026 and a new type of marketing that I really believe in. I think online marketing has changed forever. Welcome to the World of Trust MarketingWe need to enter into the world of trust marketing. You know, people buy from someone they know, they like, and they trust. That trust factor is really low right now. I mean, it could be the economy, it could just be the world and all that's going on, and we don't really need to worry about all the reasons. We need to realize that people aren't gonna buy from us unless they trust us. So I believe what I want to do today is talk about how you could build a brand that people will follow, they will trust, and buy from repeatedly. It's no longer, marketing is no longer about persuasion. It's about relationship. Think about Mr. Rogers' neighborhood. You know, he built trust through three things: through predictability, through gentleness, and through emotional safety. You see, his audience followed him for generations. I mean, I still remember as a kid watching Mr. Rogers Neighborhood, and my kids watching it as well. We followed him not because of fancy graphics or big budgets, but because he made us feel safe. How do you make your audience feel? Are you just cramming things down their throat to buy all the time? Or are you building a relationship? It makes me feel really good, because I have some homeschool moms, they're like, oh, when you send an email, Kerry, I read it. I don't read all of my other ones, but I know that you're going to send me something of value. And I hope that would be true. I had another Mastermind member say, oh, Kerry, your podcast, I'm listening to, this is a Mastermind member who has a successful business and is growing that, and she says, I listen to your podcast every single time. It is so good. Those are, that means I am building a relationship with people that do know me, they like me, and they trust me. So trust is created through consistent emotional stability, not hype. If all you're doing is sending offers all the time, that's not going to build trust. And today, I want to talk about 3 ways that you could build trust with your people. Share Your Process, Not Just Your ProductsThe first one is share your process, not just your products. Now, you do need to share your products. I know a lot of you aren't making any money because people don't even know you have something to sell. But on the other hand, some people are just product, product, product. That's all I want to do is make sales. People need to see your process, so here are a few things you could do. Maybe show behind the scenes what's going on. You know, I have taken some pictures of my, when I'm trying to organize my house or clean up the homeschool room or whatever, and it's a disaster. And I can post those and talk about that, and then my audience can relate to it because their house isn't very clean either. So show things behind the scenes of whatever your niche is. Share what you're learning. You know, I am learning along with you. I'm always learning something new, and I'm trying to implement that. In fact, yesterday I was teaching a private Facebook ads group coaching, and we were all going through a course together. And I was sort of honest. I mean, like, I had lots of leads. From those ads, I was paying like 70 cents a lead, which is really cheap. Most of them are like $2 a lead, but I was paying that, but I wasn't getting the conversions, the sales conversions. I probably could have kept buying ads and, you know, maybe gotten a thousand people on my list. But that wasn't the whole reason I was running the ads. I wanted to make money, and I wasn't converting as well. I'm sharing that with you right now. It's a little scary to share something like that, because you see, that ad worked in years past. It was not working this past fall. And so we need to be honest. Things don't always work right, you know? I tell my homeschool moms, you know what, my kids did not always like homeschooling. If you're watching or listening to someone that says, oh, my kids love it all the time, that's not true. I just can't imagine that. So be honest, share what you're learning, and let people see your imperfect humanity, which goes along with sharing some of the mistakes that you make. You can always take those mistakes and twist them around and turn them into a positive as well, or the mistake you made and how you fixed it. I did that with my Christmas product. I have a bundle, and I talk about crying on the freeway from one Christmas celebration to the next because I put too much stress on myself. And we found a solution, and I share that solution. Share your process, not just your products. Creators who build in public grow deeper loyalty because people trust what they can actually see, what they can witness. Show Up ConsistentlyNumber two, show up consistently. If you're not showing up in their inbox at least once a week, I would think that would be a goal in 2026. I have some people that are like, oh, I only want to send them an email once a month. Well, they're not going to remember who you are. So weekly email or maybe a bi-weekly if you're there, but get to where by the end of next year you're sending an email. And with AI, it's pretty easy to do it, and if you want some help on doing that, I have a course called the 5X Method, where you can take one podcast and turn it into five money-making assets, and I'll put the link to that in the show notes as well. So weekly or bi-weekly podcast or content, maybe it's a blog or a podcast, however you get your content out. For me, a podcast is just easier. So it's weekly email, weekly or bi-weekly blog or podcast, and then a monthly offer. Every month, you need to be making an offer. I had a girl that's part of my homeschool blogger university, and she came to co-working. We do a once-a-month co-working session, and she was working, this was a month ago, on her 2026 marketing calendar. She says, I'm not always organized. I need to already know what product am I going to sell each month. So that's important. If you need help with that, I have a free resource called Business Marketing Roadmap. And you can break things down into months, and it'll give you the different things that you need to prepare for. I don't know if you've heard of Seth Godin. He has blogged daily for decades. That is over 7,000 days, 7,000 blog posts. You see, his trust isn't built on the perfect blog. It is built on consistency. How will you be consistent in 2026? Consistency signals reliability, and reliability will build trust in your readers, your followers. Make Your Marketing HumanSo show them the process and then show up consistently. And then number 3 for us today is make your marketing human. We have so much automation, it doesn't come off like it's a real person. When you write an email, you ought to be imagining one person like you're writing an email to just that one person. So what are some ways that you can become human again in your marketing? Tell personal stories. I try to include a personal story in all my emails, even if it's just, hey, I was taking care of my grandkids last week and whatever happened. Or I have some pictures. Sometimes my two older grand girls like to sew, and so we'll do a sewing project, and I'll put a picture of that in the email. It's nothing, really, it's just I become a human to them. So tell personal stories, use real conversations. Don't just write as if you're writing to a periodical journal. Lean into being authentic. Authenticity will build trust. Vulnerability will build trust. Sharing some of, it took me a while, I don't know how many of y'all know my story, but my husband left 9 years ago, and I walked in shame. I thought the whole world knew me. It took me 4 years before I would share my story, and the first time I shared it was in El Salvador with some of my lady, the moms down there. That's hard. But you know what? When I've shared that story online, especially with my homeschool moms, pretty much I always have some of them reach out to me afterwards that are struggling in their marriage. Now, I'm just, y'all know I'm a person of faith. I pray for Steve every single day and believe that we will be reunited someday. And so that's my story, and yet I

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About

FamilyEbiz podcast helps families start their online business & skyrocket it . . . so they can find the freedom & flexibility they are dreaming of.

Information

  • Creator
    Kerry Beck
  • Years Active
    2024 - 2026
  • Episodes
    105
  • Rating
    Clean
  • Copyright
    © 2026 FamilyEbiz All Rights Reserved.
  • Show Website
    FamilyEbiz Podcast