Skybox Media

Skybox

Skybox is where the people, capital, and ideas shaping the Sports Economy come into focus.

  1. 23h ago

    The Million Dollar Rodeo Selling Out NFL Stadiums · Hondo Rodeo CEO James Trawick | Under The Number

    https://www.skyboxmedia.com/ James Trawick is the CEO of the Hondo Rodeo Fest, the $1M rodeo selling out NFL and MLB stadiums. https://www.thehondorodeo.com/ In 2024, James and his co-founders set out to package rodeo the way the NBA and NFL package their stars: the eight best contestants in the world, head to head every run, for a million dollar purse, with major country acts on the same bill. By year two they sold out Chase Field in Phoenix. Now they’ve added the Superdome in New Orleans and head to Raymond James Stadium in Tampa this February. We get into the gap James saw in professional rodeo, why the sport needs its own Drive to Survive, how Hondo brings first-time fans and new brands into Western culture, how they pick markets, and the founder lessons from launching an events business at stadium scale. Chapters 00:00 The Million Dollar Rodeo 04:02 Rodeo’s Missing Starting Five 07:11 Back in the Saddle at Cody Johnson’s Ropin’ 09:05 Why Rodeo Needs a Drive to Survive 14:01 Built for First-Time Fans 17:27 Bringing New Brands Into Western Culture 21:38 Phoenix, New Orleans & Tampa: Picking Markets 26:06 The Decision That Changed Everything: Not Playing It Safe 28:26 What It Takes to Run an Events Business 34:18 The Biggest Myth About Rodeo 37:23 Where the Hondo Is in 2031

    The Million Dollar Rodeo Selling Out NFL Stadiums · Hondo Rodeo CEO James Trawick | Under The Number

  2. 5d ago

    Funny Money · Clubhouse 17 | Brent Peus, Dominyck Bullard, Matthew Jester

    Brent Peus Jr. is the Founder & CEO of Skybox: https://www.skyboxmedia.com/ Dominyck Bullard is the CEO of Athletiverse, Inc.: https://athletiverse.io/ Matthew Jester is a Partner at Skybox & Investor at CNC Partners: https://www.cncpartners.co/

    Funny Money · Clubhouse 17 | Brent Peus, Dominyck Bullard, Matthew Jester

  3. Oct 23

    Hyrox-Curious · Clubhouse 16 | Brent Peus, Dominyck Bullard, Matthew Jester, Mackenzie Chapman

    Brent Peus Jr. is the Founder & CEO of Skybox: https://www.skyboxmedia.com/ Dominyck Bullard is the CEO of Athletiverse, Inc.: https://athletiverse.io/ Matthew Jester is a Partner at Skybox & Investor at CNC Partners: https://www.cncpartners.co/ Mackenzie Chapman is an Investor at 359 Capital: https://www.359capital.com/

    Hyrox-Curious · Clubhouse 16 | Brent Peus, Dominyck Bullard, Matthew Jester, Mackenzie Chapman

  4. Oct 20

    Ipswich, Oura, Stadiums & Three Lions SPAC · Benevolent Capital CEO Brett Johnson | Under The Number

    Under The Number is a Skybox Media production. Full library: skyboxmedia.com Instagram: @skyboxhq TikTok: @skyboxhq Brett Johnson is the CEO of Benevolent Capital → www.benevolentcapital.com Brett has raised nearly $500 million across 33 SPVs in five years, and the common denominator is him. On this episode of Under The Number, the CEO of Benevolent Capital walks Brent Peus through how he went from running Targus to building one of the most active deal platforms in the sports economy. We cover the full arc: watching the 2014 MLS Cup and realizing Phoenix had no team, rebranding Arizona United into Phoenix Rising, building a stadium in 51 days, and convincing Didier Drogba to finish his career in the USL. Then the Ipswich story, from a cold pitch to Mark Ashton at a USL board meeting to three promotions back to the Premier League, backed by an Arizona pension fund. Brett explains why Rhode Island FC's $140 million stadium anchors a 700-unit district, why "rectangular sports" is an asset class, and why most teams can't wait around for the equity appreciation fairies. He also breaks down the $100 million Three Lions SPAC, why he prefers SPVs to a blind-pool fund, and where he thinks sports valuations are headed next. Topics: - Targus and the founding of Benevolent Capital - Why Brett was early on sports as an asset class - SPVs vs. funds: 33 deals, $500M, 800 investors - Phoenix Rising, the 51-day modular stadium, and Didier Drogba - Rhode Island FC, the $140M stadium, and stadium-anchored real estate - Rectangular sports as an asset class - The Ipswich Town turnaround, Mark Ashton, and the Arizona pension fund - Athletic Brewing, Best Day, Oura, and Flyhouse - The $100M Three Lions SPAC and what they're hunting for - What's mispriced in the sports economy right now

    Ipswich, Oura, Stadiums & Three Lions SPAC · Benevolent Capital CEO Brett Johnson | Under The Number

  5. Oct 16

    Niche Maxxing · Clubhouse 15 | Brent Peus, Dominyck Bullard, Matthew Jester

    Brent Peus Jr. is the Founder & CEO of Skybox: https://www.skyboxmedia.com/ Dominyck Bullard is the CEO of Athletiverse, Inc.: https://athletiverse.io/ Matthew Jester is a Partner at Skybox & Investor at CNC Partners: https://www.cncpartners.co/

    Niche Maxxing · Clubhouse 15 | Brent Peus, Dominyck Bullard, Matthew Jester

  6. Oct 9

    Stay Grassy · Clubhouse 14 | Brent Peus, Dominyck Bullard, Matthew Jester, Grass League's Todd Dobson

    Brent Peus Jr. is the Founder & CEO of Skybox: https://www.skyboxmedia.com/ Dominyck Bullard is the CEO of Athletiverse, Inc.: https://athletiverse.io/ Matthew Jester is an Investor at CNC Partners: https://www.cncpartners.co/ Todd Dobson is the Co-Founder of the Grass League: https://grassleague.com/

    Stay Grassy · Clubhouse 14 | Brent Peus, Dominyck Bullard, Matthew Jester, Grass League's Todd Dobson

  7. Oct 2

    The Fun Economy · Clubhouse 13 | Brent Peus Jr., Dominyck Bullard, Matthew Jester

    Brent Peus Jr. is the Founder & CEO of Skybox: https://www.skyboxmedia.com/ Dominyck Bullard is the CEO of Athletiverse, Inc.:  athletiverse.io Matthew Jester is an Investor at CNC Partners: https://www.cncpartners.co/

    The Fun Economy · Clubhouse 13 | Brent Peus Jr., Dominyck Bullard, Matthew Jester

  8. Sep 25

    Side Quest King · Clubhouse 12 | Brent Peus Jr., Dominyck Bullard, Matthew Jester, Mac Hereford

    Brent Peus Jr. is the Founder & CEO of Skybox: https://www.skyboxmedia.com/ Dominyck Bullard is the CEO of Athletiverse, Inc.: https://athletiverse.io/ Matthew Jester is an Investor at CNC Partners: https://www.cncpartners.co/ Mac Hereford is a Managing Director at Stedde Capital: https://www.steddecapital.com/

    Side Quest King · Clubhouse 12 | Brent Peus Jr., Dominyck Bullard, Matthew Jester, Mac Hereford
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Ratings & Reviews

5
out of 5
2 Ratings

About

Skybox is where the people, capital, and ideas shaping the Sports Economy come into focus.

Information

  • Creator
    Skybox
  • Years Active
    2024 - 2026
  • Episodes
    91
  • Rating
    Clean
  • Copyright
    © Skybox
  • Show Website
    Skybox Media

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