Skybox Media

Skybox

Skybox is where the people, capital, and ideas shaping the Sports Economy come into focus.

  1. Sep 22

    Why Pro Athletes Are Undermonetized · AthleteOS Founder & CEO Nick Ralston | Under The Number

    www.skyboxmedia.com Nick Ralston was a practice squad fullback for the Dallas Cowboys. When the team released him in 2022, he stayed in the building and joined Blue Star Innovation Partners, the Jerry Jones-backed private equity firm, as an investor. Now he is building AthleteOS, an operating system that treats the athlete as a business. We sat down in Dallas for a conversation on the Cowboys' 365-day money machine, the chain of introductions that took Nick from the locker room to Jerry's deal team, and the networking playbook behind one of the deepest Rolodexes in sports. The episode covers: Why the athlete should be run as a business, not managed as a player Inside the Cowboys' brand and IP flywheel What Blue Star Innovation Partners is and how Jerry Jones backs it Selling houses to teammates and getting hired by Jerry's PE firm The first Cowboy in 17 years to ask the front office about business Almost quitting football in 2020 How the Cowboys promote and protect the brand The college kid who spent $500K in NIL money What AthleteOS actually does LinkedIn vs. Instagram: 10,000 executive impressions beat 100,000 random ones Why NBA players have teams around them and NFL players don't The fractional C-suite and the athlete holding company Why the locker next to Dak Prescott was Nick's most valuable asset "Go network": the Rob Wexler advice that changed everything Givers, takers, and the law of reciprocity How to turn one meeting into a real relationship Why Zeke and Alvin Kamara had never spoken "Being Dak would be great, but I want to be Jerry" The Cowboys as the modern Disney flywheel Learn more about AthleteOS: https://www.athleteos.com/ #Skybox #SportsBusiness #SportsEconomy #DallasCowboys #NFL

    Why Pro Athletes Are Undermonetized · AthleteOS Founder & CEO Nick Ralston | Under The Number
  2. Sep 8

    Private Jets, Billionaires, and Solo Cups · ALUM CEO David Vialli | Under The Number

    https://www.skyboxmedia.com/ Private Jets, Billionaires, and Solo Cups · Inside ALUM With CEO David Vialli David Vialli was standing in a Tuscaloosa townhome during the Texas-Alabama game when a broker looked around the room and said, "Just by the way, there's four private jets in this room and about $30 billion in net worth." Everyone was drinking high-end tequila out of Solo cups. That moment became ALUM. ALUM is the first luxury condo hotel and private members club built specifically for college markets. The flagship project in Tuscaloosa is 116,000 square feet, 68 units priced from $819,000 to $1.7 million, operated by Legends, with Derek Jeter as a board advisor and investor. In this episode, David breaks down the full model: how condo presales fund the entire project before the doors open, how he screens a college town, why Soho House's mistakes don't apply here, and what 10 to 12 open locations looks like by 2031. That 2023 Texas-Alabama game drew over 300 private jet landings. The Masters gets a little over 400. The airport maxed out and had to redirect overflow, and several hotels charged $2,500 to $3,500 a night. The club already exists. ALUM is building the clubhouse. Learn more: https://www.alumclubs.com/ 00:00 The $30 billion townhome 02:39 The OpCo / PropCo model explained 04:26 Why college towns aren't cyclical anymore 11:21 Who buys a $1.7M condo in Tuscaloosa 17:04 How ALUM screens a college town 19:43 The university relationship 21:05 Legends, the Cowboys Club, and the membership model 23:24 Derek Jeter as a partner 29:47 Soho House vs. ALUM 34:16 Graduate Hotels paved the road 35:39 Where ALUM is in five years Music licensed through Soundstripe. Code: BXFJEIOCZXIBO81K

    Private Jets, Billionaires, and Solo Cups · ALUM CEO David Vialli | Under The Number

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Skybox is where the people, capital, and ideas shaping the Sports Economy come into focus.

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