Outdoor Industry Connect & Share Forums

Outdoors NSW & ACT
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A weekly opportunity to connect on important topics and content specific to the Outdoor Industry in Australia

  1. 3d ago

    Great Outdoor Adventure Marketing Starts With A Better Photo Library

    Send us Fan Mail Your next booking might depend on a single image, and most of us don’t realize when our photo library is quietly working against us. We open with a rapid-fire pulse check on the Outdoors NSW and ACT landscape: the outdoor leadership qualification review, the push for micro-credentials that actually meet workforce needs, AGM planning, and the behind-the-scenes advocacy that keeps outdoor education and participation on the public agenda as the NSW election cycle ramps up.  We also spotlight resources and funding with real-world consequences for operators and communities. That includes the Regional Australia Institute productivity report for regional businesses, Royal Life Saving Australia grants focused on multicultural community water safety, and a Play Australia position statement that helps programs balance risk and growth for young people. If you work in outdoor recreation, adventure tourism, camps, or outdoor education, these are the signals worth tracking right now.  Then we hand over to commercial and adventure photographer and filmmaker Jon Harris for a practical, no-fluff breakdown of what “good content” really means. Jon explains where polished photo and video matters most, why consistent social posting beats perfection, and how to use the “three Es” to hold attention. We dig into the realities of capturing shots while guiding, when a phone is enough, when it’s worth bringing a pro along, and what to look for in a photographer so you get safe, reliable, reusable assets that match your brand.  If this helped, subscribe for weekly industry insights, share it with an operator who needs better content systems, and leave a quick review so more outdoor professionals can find the show. Support the show To stay connected to Outdoors NSW & ACT, Subscribe to our podcasts, or our YouTube Channel Our members get access to a whole range of additional information and support - you can join here and start receiving the benefits today.

  2. Aug 14

    The Outdoor Industry Census Reality Check

    Send us Fan Mail The outdoor industry runs on passion, but passion is not a plan. We’re recorded live with our professional outdoor community, and we use this week’s Connect and Share to put real numbers behind what many providers have been feeling on the ground across New South Wales and the ACT. We start with key sector updates and community notices, then move into the heart of the session: three years of Outdoor Industry Census results. We break down how the overall industry mix stays steady across outdoor education, adventure tourism, outdoor recreation, nature therapy, and industry supporters, while outcomes inside those segments tell very different stories. Outdoor education shows a clear slide in participation and confidence, adventure tourism trends upward with stronger outlook signals, and outdoor recreation sits in a “watch and act” middle ground. We also explain why nature therapy needs a deeper data dive as wellness tourism and mental health needs grow. The workforce picture is the wake-up call. We talk churn rising from 13% to 19.5%, the growing reliance on casual staffing, and why worker shortfall becomes the top capacity constraint for the first time in the census. We quantify the scale of unmet demand, point to the biggest skills gaps (outdoor leadership qualifications and wilderness or remote first aid), and share practical benchmarks like typical revenue per participant and the wide spread of annual turnover across organizations. We close by connecting the data to what is likely driving these shifts, including cost-of-living pressure, changing community connection to outdoor education, and the difficulty of replacing experienced staff and volunteers, then we outline how we’re using this evidence for advocacy leading into future policy windows. Subscribe for weekly industry insights, share this with someone who hires or trains outdoor staff, and leave a review with the one change you think would most strengthen the outdoor sector. Support the show To stay connected to Outdoors NSW & ACT, Subscribe to our podcasts, or our YouTube Channel Our members get access to a whole range of additional information and support - you can join here and start receiving the benefits today.

    The Outdoor Industry Census Reality Check

  3. Aug 7

    Visa Pathways For Outdoor Guides

    Send us Fan Mail Parents are asking for more than grades, they want real visibility into how their kids are going socially and behaviorally at school, and they want answers fast. We walk through new McCrindle Research on communicating with today’s parents, including the channels that cut through (email still wins), what frustrates families (too many apps, too much irrelevant info), and the response times many now expect. If you run outdoor education programs, camps, or school-based experiences, these insights matter because trust is built in the small updates, not just the end-of-term report. Then we switch to the other big pressure point our sector can’t ignore: staffing. With outdoor guide shortages still extreme, migration lawyer Liz from Welcome Legal maps the visa landscape in plain English, focusing on what employers must do to stay compliant. We talk practical work rights verification, VEVO checks, contract clauses, planning ahead for visa expiries, and why bridging visas can change what you see in the system. Liz also outlines common pathways and pitfalls across visitor visas, student visa work limits, partner visas, working holiday rules, short stay specialist options, and employer-sponsored routes like the Skills in Demand 482 and Employer Nomination Scheme 186. We finish with a grounded Q&A on role wording, sponsorship timing, and where to start if you’re trying to bring a skilled outdoor professional to Australia. If this helped, subscribe, share with a colleague who hires guides, and leave a review so more outdoor employers can find it. Support the show To stay connected to Outdoors NSW & ACT, Subscribe to our podcasts, or our YouTube Channel Our members get access to a whole range of additional information and support - you can join here and start receiving the benefits today.

    Visa Pathways For Outdoor Guides

  4. Jul 31

    Free Legal Help For Not-For-Profits

    Send us Fan Mail If you run a not-for-profit or community organisation, legal uncertainty can quietly drain time, money, and energy, until it suddenly becomes a crisis. We sit down with Kaela Hughes from Justice Connect to map out a clearer path: where to find plain-English legal resources, what kinds of issues their Not-for-Profit Law program can help with, and how the free advice and pro bono referral process actually works for eligible groups, including many regional and community-based services.  We also get practical about what boards, committees, and managers can do right now to reduce risk: tightening governance, modernizing an old constitution, running compliant meetings, and keeping employment and volunteer arrangements on solid ground. Kayla breaks down the difference between self-serve legal information, specialist legal advice, webinars, and tailored training, including the reality of timeframes and why detailed intake information helps get your matter triaged faster.  Then we shift to outdoor industry updates across NSW and the ACT, with timely reminders on standards reviews and training changes, plus a marketing segment you can use immediately. AI is reshaping travel planning and discovery, which means your captions, on-screen text, spoken words in video, location tags, and metadata now act like SEO signals. We close with a surprisingly important advocacy tip for Census Night: the exact wording of your job title can determine whether the outdoor workforce gets counted accurately in national data.  Subscribe for more outdoor industry insights, share this with someone running a community group, and leave a review so more not-for-profits can find the legal and governance help they need. Support the show To stay connected to Outdoors NSW & ACT, Subscribe to our podcasts, or our YouTube Channel Our members get access to a whole range of additional information and support - you can join here and start receiving the benefits today.

  5. Jul 24

    A Hawkweed Warning For Outdoor Operators

    Send us Fan Mail One small choice outdoors can ripple into something massive: a moment of inattention around water, or a few seeds stuck in a boot tread, can change lives and landscapes. We start with World Drowning Prevention Day and the sobering reality that drowning stats are still trending the wrong way, then talk about what it means for outdoor educators, guides, and operators who work around water every week. We also share what we learned from coming together as an industry at the outdoor learning conference, masterclass, and awards night, including the strongest themes from your feedback: keep the networking, make sessions more hands-on, sharpen the focus, and prioritize face-to-face connection. From there we flag time-sensitive items that shape the future of outdoor work, including open consultation on AAAS proposed changes, final industry engagement on VET outdoor leadership qualifications, and practical safety updates like SafeWork Australia’s lithium-ion battery toolkit. Then we hand over to Emma from National Parks and Wildlife NSW for a clear, practical briefing on invasive weeds, with hawkweed as the standout threat. You’ll learn why hawkweed can create damaging monocultures, how to recognize key features, and how outdoor businesses can reduce biosecurity risk through Clean Arrive Clean Leave hygiene, role modeling with clients, and fast reporting with accurate photos and location details. If you care about water safety, biodiversity, and the credibility of the outdoor industry in NSW and the ACT, hit subscribe, share this with a colleague, and leave a review that helps the right people find it. Support the show To stay connected to Outdoors NSW & ACT, Subscribe to our podcasts, or our YouTube Channel Our members get access to a whole range of additional information and support - you can join here and start receiving the benefits today.

    A Hawkweed Warning For Outdoor Operators

  6. Jul 10

    How Charities Keep Support When Optimism Drops

    Send us Fan Mail Donor loyalty is changing fast, and the outdoor industry can learn a lot from it. We open with community and sector updates across Outdoors NSW ACT, including NAIDOC Week reflections, upcoming sessions with Gadhungal Marring, and key reminders for anyone tracking professional standards and events. We also walk through what’s live right now for the industry: the AAAS review draft documents and webinar schedule, a hiring notice with Bushwalking NSW, the next draft release of the Outdoor Recreation and Leadership Training Package, and a last call window for the Pinnacle Leadership Program. If you work in outdoor education, outdoor recreation, or nature-based tourism, these deadlines and opportunities shape what capability looks like over the next year. Then we dig into the headline research: McCrindle’s not-for-profit insights on public sentiment, donor behaviour, and volunteerism. Optimism is declining, yet giving remains steady, and the reasons matter. We talk cause-over-brand decision-making, generational differences (especially Gen Z donors), the TEM equation of time, energy, and money, and why donors increasingly want systemic solutions plus clear proof their support is working. The most forward-looking shift is how AI and digital research are influencing donation choices. We unpack “portfolio giving,” impact comparisons, trust signals like transparency and authenticity, and why leaders can’t hide behind a logo anymore. If you want better donor retention, stronger community support, and messaging that earns trust, you’ll leave with a practical checklist of what to communicate and how. Subscribe for more industry insights, share this with someone leading comms or fundraising, and leave a review if it helped. What’s one change you could make this month to show impact more clearly? Support the show To stay connected to Outdoors NSW & ACT, Subscribe to our podcasts, or our YouTube Channel Our members get access to a whole range of additional information and support - you can join here and start receiving the benefits today.

    How Charities Keep Support When Optimism Drops

  7. Jul 3

    Stop Selling Tickets And Start Selling Trust

    Send us Fan Mail Travel is still happening, but the way people choose outdoor experiences is shifting under our feet. We’re seeing it in Canberra, across NSW, and in every conversation with operators: visitors are more selective, more anxious about wasting money, and far less patient with clunky booking paths. We call it a value of living crisis, not just a cost of living crisis, and it forces all of us in outdoor tourism and outdoor education to get sharper about what we offer and how we explain it. We break down what current tourism research signals about today’s visitor, why overnight stays matter so much to the visitor economy, and how destinations can win when operators collaborate instead of competing in isolation. Then we get practical: mapping the visitor journey, finding friction points by booking your own product, and strengthening “bookability” as search moves toward the no click revolution where AI can answer weekend plans without sending people to your website. We also share what we’ve learned from years of tourism awards judging, including how to prove impact with evidence, tell a story with real passion, and use recognition or award programs as a genuine professional development process. Finally, we walk through the AAAS review: where to download the draft standards and good practice guides, how to use the feedback portal, key consultation dates, and what to expect from the upcoming AAAS guidance hub. Subscribe so you don’t miss the next Connect and Share, and if this helped, share it with a colleague and leave a review so more outdoor professionals can find it. Support the show To stay connected to Outdoors NSW & ACT, Subscribe to our podcasts, or our YouTube Channel Our members get access to a whole range of additional information and support - you can join here and start receiving the benefits today.

    Stop Selling Tickets And Start Selling Trust

  8. Jun 26

    What The New South Wales Budget Means For Outdoor Recreation And Nature Tourism

    Send us Fan Mail A budget can look like a win or a loss depending on where you stand, but outdoor operators feel the impact where it counts: access, participation, safety expectations, and whether people actually show up. We walk through the latest NSW budget with an outdoor industry lens, including what’s happening across sport and recreation, destination marketing, national parks investment, education infrastructure, and the stubborn gap in preventive health funding. Along the way, we share the clear policy positions we’re pushing so outdoor recreation gets treated as essential active lifestyle infrastructure. Then we shift into fresh Tourism Research Australia insights from the Annual Benchmark Report on Australia’s visitor economy. Domestic travel still does the heavy lifting, regional “outdoor and nature” leads, and there’s a massive opportunity to extend length of stay by packaging better local experiences. We also look at international visitor trends and what regional New South Wales can do to communicate its offering more effectively, especially as key source markets shift. Finally, we get practical with a camp pricing review and a pricing strategy framework built for real businesses. Instead of copying competitor rates, we lay out what should drive sustainable pricing: your value proposition, overheads, development pipeline, customer experience systems, and risk management investment. If you run camps, outdoor education programs, or adventure tourism experiences, you’ll leave with clearer next steps and better language for explaining your value. Subscribe, share this with someone in the outdoor industry, and leave a review to help more operators find the conversation. Support the show To stay connected to Outdoors NSW & ACT, Subscribe to our podcasts, or our YouTube Channel Our members get access to a whole range of additional information and support - you can join here and start receiving the benefits today.

    What The New South Wales Budget Means For Outdoor Recreation And Nature Tourism
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A weekly opportunity to connect on important topics and content specific to the Outdoor Industry in Australia

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