Marketing That Works

Danielle R. Harris
  • 4.8 (12)
  • MARKETING
  • UPDATED WEEKLY

Marketing That Works is the podcast for the business owner who wants to move their brand forward so they can bring in more sales and clients. I'm Danielle R. Harris, and I am bringing you what I know from more than 12 years of experience in traditional and online marketing. I have created marketing strategies for businesses of all sizes, from multi-million dollar corporations to early-stage online businesses. And through this podcast, you will learn how using your story to communicate your expertise will help you grow your revenue.

  1. MAR 2

    92. Business With A 9-5 Series: Taking Your Business Seriously

    If you’re building a business while working a full-time job, this episode is for you. There’s a strong message online that says you aren’t truly serious until you quit your job. That full-time entrepreneurship is the real goal. In this episode, Danielle R. Harris challenges that belief and redefines what it actually means to take your business seriously — even if you still have a 9–5. This is Part 1 of a new series for business owners growing their business alongside a full-time job. Learn more about The Blueprint, the three-month private marketing program You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter. Follow on Instagram at @Danielle.R.Harris. Follow on LinkedIn Timestamps 00:00 – Introduction & Podcast Overview 00:33 – Growing a Business While Working a 9–5 01:00 – Marketing That Fits Your Whole Life 02:00 – Do You Believe Your Business Is Real? 03:00 – The “Go Full-Time” Pressure in Online Business 04:00 – The Side Effects of Full-Time Messaging 05:00 – Not Everyone Wants to Leave Their Job 06:00 – Success Beyond Quitting Your 9–5 07:00 – Building a Business Before Going Full-Time 08:00 – Serious Means Intentional 09:00 – Intentional Business Owners With 9–5 Jobs 10:00 – Getting Support for Your Business 11:00 – Working With Clients Who Have Full-Time Jobs 11:39 – Next Episode Preview: Visibility at Work

    12 min

  2. FEB 17

    91. They Have to Feel to Buy: When Your Content Is Correct but Not Connecting

    You can be consistent, show up every week, and share genuinely useful information and still hear crickets. If that sounds familiar, the problem probably isn't your strategy or your posting schedule. It's that your marketing is emotionally flat. People are consuming your content, but they aren't feeling anything. And when people feel nothing, they do nothing. In this episode, Danielle breaks down why emotion is the real driver behind every buying decision, even for the people who swear they're purely logical, and what it actually means to create marketing that connects. Hint: it's not about labeling emotions like "overwhelmed" or "stressed." It's about describing your audience's experience so well that they feel genuinely seen. You'll walk away knowing exactly how to audit your content for emotional resonance and start creating marketing that moves people from familiar with you to ready to work with you. Learn how to create more emotional pull in The Blueprint, my three-month one-on-one marketing program. You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter. Follow on Instagram at @Danielle.R.Harris. Follow on LinkedIn

    16 min

  3. FEB 9

    90. How to Start Posting When Your Content Doesn’t Feel Good Enough

    In this episode, Danielle R. Harris explains why sitting down to create content can feel difficult, even when you have ideas right in front of you. After listening, you'll learn the three reasons why creating feels hard and practical tips when you find yourself struggling to create marketing content. To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call. You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter. Follow on Instagram at @Danielle.R.Harris. Timestamps: 0:00 – Introduction0:57 – Why Creating Content Feels Hard (It’s Fear)1:40 – Fear #1: Perfectionism & “Saying It Wrong”2:51 – Client Example: The Business Coach Who Overthought Every Post3:42 – How to Spot Your Fear Habits4:46 – Fear #2: Uncertainty & Feeling Like You’re Wasting Time5:08 – Client Example: The Service Provider Who Doubted Everything Was Working6:18 – Creating Certainty by Focusing on What’s Already Worked7:18 – Fear #3: “Is My Offer Good Enough?”7:43 – Client Example: The Leadership Coach Who Struggled to Sell8:40 – How to Prove Your Offer’s Value With Real Evidence10:03 – Work With Me: The Blueprint (1:1 Messaging Support)11:05 – Closing & Final Call to Action

    11 min

  4. FEB 2

    89. Live Episode: What Trade Shows Reveal About Messaging

    Danielle R. Harris shares marketing insights live from a trade show event with a client. This episode touches on pivoting, enhancing your message, and the importance of positioning. Learn more about The Blueprint, my three-month one-on-one program, where we study what’s working and build a content approach that leads to applications. You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter. Follow on Instagram at @Danielle.R.Harris. Follow on LinkedIn

    9 min

  5. JAN 26

    88. What to Study If You Want Your Content to Convert Faster

    You don’t need to post more content. You need to study what’s already working. In this episode, marketing coach Danielle R. Harris shares the exact shift she’s been guiding clients through to turn consistent posting into real traction. If your content gets engagement but doesn’t consistently lead to inquiries or applications, this episode breaks down what to focus on next. You’ll learn how to study your own content, your client language, and high-performing content structures so you can attract more of the right people without copying or chasing trends. Turn the content you’re already posting into a repeatable way to attract the right clients. Learn more about The Blueprint, my three-month one-on-one program, where we study what’s working and build a content approach that leads to applications. You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter. Follow on Instagram at @Danielle.R.Harris. Follow on LinkedIn Timestamps 0:00 – Why studying your content matters 1:52 – Core topics that drive engagement 4:01 – Client language that converts 5:54 – Studying other content without copying 6:59 – Visuals that perform 8:52 – Hooks that capture attention 10:32 – Pacing that keeps people watching 13:31 – Following better creators 17:18 – Timeline for content improvement 19:25 – Staying authentic with proven structures 21:10 – Turning content into applications 22:45 – Working together in The Blueprint

    24 min

  6. JAN 19

    87. Why Can't I Just Do My Job? The Truth About Visibility with Jahna Berry

    Visibility might be the only thing between you and your next client, promotion, or job opportunity. In this episode, I’m sharing a LinkedIn Live conversation with executive leadership coach Jahna Berry about why people resist being seen, how self-advocacy actually works at higher levels, and simple ways to start building visibility without feeling boastful or fake. Follow Jahna Berry Join Masterclass LinkedIn Website Instagram If you want help turning your 2026 plan to get more visibility into action, Danielle can support you in building a plan you can actually follow. Book a 90 minute Momentum Call and start working on your 2026 goals today. Follow on Instagram at @Danielle.R.Harris. Follow on LinkedIn Timestamps 00:00 – Introduction 05:00 – Why Visibility Matters 10:00 – Self-Advocacy at Higher Levels 15:00 – Visibility as a Business Owner 20:00 – Fears Around Self-Promotion 25:00 – Talking About Your Goals 30:00 – Does Visibility Get Easier? 35:00 – Client & Career Examples 40:00 – Personal Brand & Opportunities 45:00 – How to Increase Visibility 50:00 – Headshots & Online Presence 55:00 – How to Work With Us

    56 min

  7. JAN 12

    86. Stop Annual Planning If Your Business Is Under $100K

    Stop annual planning if your business is under $100,000. If your business hasn’t hit $100K in the last 12 months, traditional annual planning may actually be slowing you down. In this episode of Marketing That Works, Danielle R. Harris explains the 4 areas businesses under $100K are still refining and why it makes planning their business for a year feel unrealistic. You’ll learn: Why annual planning doesn’t work at the under-$100K stage The key areas of your business that naturally evolve as you grow How a 90-day planning approach helps you stay consistent without burnout A real client example of hitting a $60K goal by adjusting quarterly instead of forcing a yearly plan If you feel pressure to have your entire year figured out before you’re ready, this episode will help you plan in a way that actually fits your business right now. Want help mapping your next 90 days?Book a 90-minute Momentum Call to set your 90 day plan. Or explore The Blueprint, Danielle’s 3-month program for strategic marketing support. Download your 2026 Reflection Guide Follow on Instagram at @Danielle.R.Harris. Follow on LinkedIn Timestamps0:00 –The under-$100K planning problem0:33 – Why annual planning doesn’t work for businesses under $100K2:14 – Four reasons annual planning breaks down 11:33 – Why planning in 3-month cycles works better 15:26 – Client example: hitting a $60K goal 18:32 – Next steps

    21 min

  8. 12/29/2025

    85. Your Complete 2026 Marketing Resource Guide

    Start 2026 with clear direction. In this episode, Marketing coach Danielle R. Harris shares what episodes of Marketing That Works to listen to based on where you are right now. Whether you're planning a launch, trying new strategies, or feeling stuck. Know which Marketing That Works episodes to prioritize for your specific 2026 goals. View the full guide of episodes mentioned here Download your 2026 Reflection Guide If you want help turning your 2026 plan into action, Danielle can support you in building a plan you can actually follow. Book a 90 minute Momentum Call and start working on your 2026 goals today. Follow on Instagram at @Danielle.R.Harris. Chapters 00:00 – Introduction 00:33 – Planning Your 2026 Marketing Strategy 01:25 – When Business and Marketing Feel Hard 01:36 – The Complete Launch Series Guide 04:00 – Finding Episodes for Your Goals 04:24 – Trying New Marketing Strategies 07:27 – Top Listener Favorite Episodes & Interviews 09:54 – What Do You Need: Strategy vs. Encouragement 10:49 – Work with Danielle in 2026 11:29 – Year-End Wishes

    12 min
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4.8
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About

Marketing That Works is the podcast for the business owner who wants to move their brand forward so they can bring in more sales and clients. I'm Danielle R. Harris, and I am bringing you what I know from more than 12 years of experience in traditional and online marketing. I have created marketing strategies for businesses of all sizes, from multi-million dollar corporations to early-stage online businesses. And through this podcast, you will learn how using your story to communicate your expertise will help you grow your revenue.

Information

  • Creator
    Danielle R. Harris
  • Years Active
    2024 - 2026
  • Episodes
    93
  • Rating
    Clean
  • Copyright
    © Danielle R. Harris
  • Show Website
    Marketing That Works

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