What happens when a plastic surgeon who calls herself a perfectionist takes a hard look at how her practice handles before-and-after photography? She builds a process her whole team can keep up with, even on a full surgical schedule. In this episode of The Crowes Nest, Candace Crowe talks with board-certified plastic surgeon Dr. Danielle DeLuca-Pytell about a common struggle: before-and-after photography. They talk about how a beautiful result can still photograph poorly, why a doorknob in the background just doesn't look professional, and why perfectionism keeps many surgeons' best work off their websites. Dr. DeLuca-Pytell also explains how she went from paying someone for a year to build gallery pages to her practice doing it in about a minute in BRAG book. In this episode The 7UP and Tiffany Crystal comparison How lighting, angles, and shoulder placement affect a result Backgrounds, chair rail molding, and the doorknob problem Her room setup: a blue backdrop, an umbrella light, and numbers on the floor How she handles photo releases, patient by patient Why "perfect" can keep before-and-afters hidden away instead of on your website, where potential patients can see them Why a gallery needs words, not just pictures, as patients turn to AI search Her advice for practices with years of unorganized photos: just get started, and start with one Moving from PowerPoint pages to BRAG book Patient selfies as "this little tiny piece of art" Dr. DeLuca-Pytell shares one of the best analogies in the conversation:"You can serve 7UP in a Solo cup, or you can serve it in Tiffany China, or Tiffany Crystal."The point isn't to change the result. It's to present the result in a way that reflects its quality. How 4D EMR and BRAG book changed her workflowDr. DeLuca-Pytell explains how her photos move from 4D EMR into BRAG book with the patient's details already filled in, and why the overlay tool is her favorite. If your practice has years of before-and-after photos scattered across different systems, or your gallery doesn't reflect the quality of your work, this conversation is worth a listen. SCHEDULE A BRAG BOOK DEMO VISIT BRAGBOOKGALLERY.COM Links mentioned:ASPS Photographic Standards: Candace Crowe Design has served aesthetic and plastic surgery practices exclusively since 2002. CandaceCrowe.com | 877.384.7676 About Dr. Danielle DeLuca-PytellDr. Danielle DeLuca-Pytell is a board-certified plastic surgeon who has practiced in Troy, Michigan, since 2013. She has been a plastic surgeon for more than 20 years and is a Fellow of the American College of Surgeons. She serves on the clinical faculty at Wayne State University, is a clinical associate professor at Michigan State University, and is immediate past president of the Michigan Academy of Plastic Surgeons. She also has a background in fine art. About The Crowes NestThe Crowes Nest is the official podcast of Candace Crowe Design. Hosts Candace Crowe and TK Crowe talk with plastic surgeons and industry partners about marketing, websites, before-and-after photography, and the technology aesthetic practices use every day.
