Mindset to Market: Holistic Business Tools for Solopreneurs with Deborah C. Smith

Deborah C. Smith
  • 5.0 (11)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Welcome to Mindset to Market, your go-to podcast for practical tools and solutions for the everyday challenges of being a creative and spiritual entrepreneur living in a material world.  If you’re a mission-driven, creative solopreneur, and you're ready to jump into messy action to grow your online business... you’re in the right place. Your host, Deborah C. Smith, is a holistic business coach, online marketing consultant and former owner of the multi 6-figure citywide juice bar and holistic nutrition company. The goal is to inspire and support your entrepreneurial journey with creative problem-solving, mindset shifts, daily practices and motivation to help you take imperfect action so you too can find balance while building your dream business.  Don't wait to start building your profitable online business, one that is soulful and aligned with your big life dreams! Join the Mindset to Market course and weekly group mastermind and immediately shift into growth and abundance mode for your small business. Learn how to set daily routines that align you for clarity in your business offers, expand your capacity to receive, clarify your brand and offer suite and hit that 6 figure mark through clear messaging and streamlined tech!

  1. 2D AGO

    #121 - The Mental Load of Entrepreneurship (& Why Authenticity Matters)

    This Mental Health Awareness Month, we’re having a real conversation about the emotional weight of entrepreneurship. In this solo episode, we explore the intersection between mental health, authenticity, identity shifts, nervous system regulation, and sustainable business systems, with an unexpected reflection inspired by Justin Bieber’s raw Coachella performance. Because entrepreneurship is about so much more than strategy. It’s learning how to: → trust yourself → navigate visibility → move through self-doubt → stop people pleasing → release perfectionism → and build a business without abandoning yourself in the process. It's an invitation to think about time, stress, wellness, and what truly matters in life and business. Inside this episode: ✨ Why entrepreneurs burn out from “performing” instead of the work itself ✨ The connection between nervous system stress and unclear business systems ✨ How funnels, automations, and routines can support your mental wellbeing ✨ Why authentic marketing does NOT mean trauma dumping online ✨ The hidden emotional work underneath entrepreneurship ✨ A powerful journal prompt to help you reconnect to yourself and your business Key Reminder: Your business should not require you to abandon yourself in order to succeed. Journal Prompt: “Where in my business am I performing instead of telling the truth?” If this episode resonates with you, please share it with another entrepreneur who may need this reminder today.  Connect with Deborah: 🌐 DeborahCSmith.com 📩 hello@deborahcsmith.com Book a Discovery Call Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com. Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance. 🎉 Work with Deborah Learn More 💕 Visit Deborah online at DeborahCSmith.com 💕 Follow on the 'Gram. @deborah_smith_coaching

    25 min

  2. MAY 5

    #120 - Your Marketing Feels Messy (Here's A One-Offer Fix That Changes Everything)

    Does your marketing feel like a lot of effort with not a lot of results?  You're posting, showing up, creating content, and yet the sales aren't consistent or predictable. In this episode, we're breaking down exactly how to simplify and market your offers online and why it gets messy fast. Using my signature "house of business" framework, I'm sharing how having too many offers and too many entry points into your business creates confusion for your audience, and exhaustion for you. You'll hear real client stories of coaches and creators who simplified down to one clear signature offer and almost immediately started making more sales with less effort. If you're a purpose-driven solopreneur who's tired of the content hamster wheel and ready to get consistent clients, this episode will give you the clarity you need to clean up the mess and start selling with intention. In this episode: Why messy marketing isn't a content problem → it's a structure problemThe "house of business" metaphor that makes your marketing strategy instantly clearTwo real client case studies showing what happens when you simplify to one offerHow one signature offer makes your content clearer, your sales more predictable, and your business easier to runWhere to start if you're ready to clean up your marketing todayResources mentioned: Soul Aligned 6-Figure Systems mini-course — only $7 → GET IT HERE Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com. Email Marketing: Start FREE with KITJoin the Creator Network on KIT and create life-long fans and customers!20% Off Sakara Plant-Based Meal ProgramUse code DEBSAKARA at checkout for 20% OFF your first order with Sakara Life. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance. 🎉 Work with Deborah Learn More 💕 Visit Deborah online at DeborahCSmith.com 💕 Follow on the 'Gram. @deborah_smith_coaching

    20 min

  3. APR 27

    #119 - LinkedIn Growth Strategy for Entrepreneurs: Comment Currency with Wendy Shore

    If you've been telling yourself "I should really get on LinkedIn" for the past few years --> this episode is your sign to actually do it.  I sat down with Wendy Shore, LinkedIn Top Voice, business growth strategist, and author of the new book Comment Currency, for a deep-dive conversation on how solopreneurs and creative entrepreneurs can use LinkedIn strategically to grow their businesses and build real authority. Wendy shares why LinkedIn has become more important than ever in the age of AI search, how the platform's algorithm actually works (including their new context-reading AI called Brew 360), and her signature strategy of using thoughtful comments as currency to build visibility and relationships. In this episode: Why LinkedIn isn't just for corporate professionals — and who's missing out by avoiding itThe most important profile elements and how to optimize themThe "Comment Currency" strategy and why 15 minutes a day can change your businessHow to build relationships and network without the dreaded "pitch slap"Content strategy, posting frequency, and what's actually working right nowHow to use LinkedIn newsletters and other features to grow your email listThe biggest mistakes people make (hint: it's the AI-generated sameness)Building a leadership voice — even if you're still learningConnect with Wendy: wendyshore.co Get your copy of Wendy's best-selling book here: Comment Currency: How to Use Comments to Build Authority, Visibility, and Opportunity on LinkedIn Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com. Email Marketing: Start FREE with KITJoin the Creator Network on KIT and create life-long fans and customers!20% Off Sakara Plant-Based Meal ProgramUse code DEBSAKARA at checkout for 20% OFF your first order with Sakara Life. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance. 🎉 Work with Deborah Learn More 💕 Visit Deborah online at DeborahCSmith.com 💕 Follow on the 'Gram. @deborah_smith_coaching

    54 min

  4. APR 21

    #118 - Why Your Email List Isn’t Converting (And the Simple Fix Most People Miss)

    Growing your email list… but not seeing sales? This episode is for you. In today’s conversation, I’m breaking down one of the most common mistakes I see entrepreneurs make with email marketing, and why more subscribers won’t fix it. Email marketing is still one of the highest ROI channels available (bringing in an average of $36 for every $1 spent), but most people are missing the strategy that actually turns subscribers into buyers. Inside this episode, you’ll learn:  Why your email list might not be converting  The simple mistake most people make after someone opts in  The 3-part system that turns subscribers into clients  How to build trust so selling feels easy and natural Whether you already have a list or haven’t started yet, this will help you understand how to make email marketing actually work for your business. 🎯 Want help setting this up? I’m hosting a free live workshop where I’ll walk you through how to build a simple email system step-by-step. → Register Here You’ll also get access to a bonus email template + the opportunity to book a free 20-minute funnel audit! Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com. Email Marketing: Start FREE with KITJoin the Creator Network on KIT and create life-long fans and customers!20% Off Sakara Plant-Based Meal ProgramUse code DEBSAKARA at checkout for 20% OFF your first order with Sakara Life. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance. 🎉 Work with Deborah Learn More 💕 Visit Deborah online at DeborahCSmith.com 💕 Follow on the 'Gram. @deborah_smith_coaching

    19 min

  5. APR 13

    #117 - Money Mindset Shift: Stop Undervaluing Your Work (A Simple Exercise to Help You Charge More)

    If you’ve ever looked at your pricing and thought…  “Is this too much?”  “Who am I to charge this?”  “Will people actually pay me for this?” Then this episode is indeed for YOU.  We’re diving into one of the most important shifts you can make as a solopreneur: 👉 You are not being paid for what you do…  👉 You are being paid for the transformation you create I'll walk you through a powerful money mindset exercise designed to help you see the true value of your work—so you can stop undercharging and start pricing with confidence. ✨ Inside this episode:  Why most women entrepreneurs undervalue their work  The biggest mistake people make when pricing their offers  How your work creates a ripple effect across your client’s entire life  A guided exercise to map your impact (money, health, relationships, identity)  How to shift your mindset so charging more feels aligned—not uncomfortable This episode is a must-listen if you:  → Feel stuck undercharging  → Struggle to confidently sell your offers  → Know your work is valuable but can’t fully own it yet 🎧 Press play and start seeing your work—and your pricing—differently. NEW OFFER: Join me inside the Soul-Aligned 6-Figure Systems mini course! Love the show?  Leave us a 5* rating and review!  Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com. 20% Off Sakara Plant-Based Meal ProgramUse code DEBSAKARA at checkout for 20% OFF your first order with Sakara Life. Email Marketing: Start FREE with KITJoin the Creator Network on KIT and create life-long fans and customers!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance. 🎉 Work with Deborah Learn More 💕 Visit Deborah online at DeborahCSmith.com 💕 Follow on the 'Gram. @deborah_smith_coaching

    24 min

  6. APR 7

    #116 - Go Confidently: Business Systems & Being Prepared with Julie Delucca-Collins

    What if confidence isn’t something you wait for—but something you build? In this episode of Mindset to Market, I’m joined by Julie DeLucca-Collins of Go Confidently Coaching, and we’re diving into the real foundation of confidence in business: preparation, systems, and taking action before you feel ready. Julie shares her journey from corporate leadership to entrepreneurship, and how learning the inner workings of business—from marketing to operations—gave her the tools to create sustainable success on her own terms. We talk about:  → Why confidence is built through action, not before it  → How preparation and simple systems create momentum in your business  → The power of consistency over motivation  → What it really takes to grow a scalable, aligned online business If you’re a solopreneur feeling stuck, overwhelmed, or unsure of your next step, this episode will help you simplify your approach, build confidence through structure, and start showing up with clarity. You don’t need to feel ready. You just need a plan and the willingness to take the next step. Visit Julie Online: Go Confidently https://goconfidentlycoaching.com/ Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com. 20% Off Sakara Plant-Based Meal ProgramUse code DEBSAKARA at checkout for 20% OFF your first order with Sakara Life. Email Marketing: Start FREE with KITJoin the Creator Network on KIT and create life-long fans and customers!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance. 🎉 Work with Deborah Learn More 💕 Visit Deborah online at DeborahCSmith.com 💕 Follow on the 'Gram. @deborah_smith_coaching

    57 min

  7. MAR 31

    #115 - 4 Messaging Mistakes Costing You Sales

    When your messaging sells what people actually want - they buy. Period. Regardless of the economy, the industry, or what the market is doing. But far too often, our messaging is either dancing around but not saying exactly what people want, or the pathway for the customer to walk has breaks along the way causing them to drop off. In this episode, I’m breaking down what I see inside real client funnel audits, and the subtle messaging mistakes that quietly derail the customer journey from interested to paying client. We cover: why your messaging might not match your offer (and how that creates friction) how the wrong “next step” can overwhelm your audience and stop conversions the difference between over-explaining vs actually connecting why being too close to your own work makes these gaps hard to see Whether you run an online business or a brick-and-mortar company, these insights will help you create a clearer path for your customers to say yes. If your offer is good and already converts, but its a heavy lift to create ongoing sales, this episode will show you the common reasons why and what to do about it. WANT HELP? I offer a few spots each month for a Messaging & Revenue Reset. This is for the coach or service provider who has an existing funnel that isn't converting the way you know it can and should. It includes a deep-dive audit of the pathway to your main offer and 3 1:1 sessions to help you find and fix the gaps.  Send me a DM or an email with the word RESET and I'll share details.  Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com. Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance. 🎉 Work with Deborah Learn More 💕 Visit Deborah online at DeborahCSmith.com 💕 Follow on the 'Gram. @deborah_smith_coaching

    19 min

  8. MAR 24

    #114 - Spring Clean Your Business: 6 Simple Ways to Declutter, Simplify & Get More Clients

    If you feel a bit overwhelmed, scattered, or stuck in your business right now, that's perfectly normal. Spring is here and we feel the natural urge to expand. That's hard to do when we're bogged down by all kinds of clutter.  If your inbox is overflowing, your offers feel unclear, and your content is all over the place… this episode is your reset. Today, I’m walking you through 6 simple ways to spring clean your business so you can declutter your digital space, simplify your systems, and create more clarity, ease, and momentum. And the best part? Each step takes under an hour. We’re not doing a full overhaul, this is a focused, intentional reset that will actually help you shift into expansion mode.  Inside this episode, you’ll learn how to: ✨ Declutter your digital workspace and reduce decision fatigue ✨ Simplify your offers so you can actually sell with confidence ✨ Clean up your messaging to attract the right clients ✨ Audit your lead magnet and create a funnel that converts ✨ Streamline your tech and eliminate unnecessary tools ✨ Shift your energy so you stop forcing and start attracting If you’ve been feeling stuck, overwhelmed, or like your business is harder than it needs to be… this is your invitation to simplify. 🎧 Listen now and pick ONE area to reset this week. 👉🏻 Want a copy of the Checklist I made to help you do this right?  Just drop me a DM or email me and I'll send it on over!  Loved this episode? It would mean the world to me if you would scroll down wherever you're listening and leave me a rating, and a review! Thank you in advance for taking time to do that!  Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com. 20% Off Sakara Plant-Based Meal ProgramUse code DEBSAKARA at checkout for 20% OFF your first order with Sakara Life. Email Marketing: Start FREE with KITJoin the Creator Network on KIT and create life-long fans and customers!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance. 🎉 Work with Deborah Learn More 💕 Visit Deborah online at DeborahCSmith.com 💕 Follow on the 'Gram. @deborah_smith_coaching

    23 min
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5
out of 5
11 Ratings

About

Welcome to Mindset to Market, your go-to podcast for practical tools and solutions for the everyday challenges of being a creative and spiritual entrepreneur living in a material world.  If you’re a mission-driven, creative solopreneur, and you're ready to jump into messy action to grow your online business... you’re in the right place. Your host, Deborah C. Smith, is a holistic business coach, online marketing consultant and former owner of the multi 6-figure citywide juice bar and holistic nutrition company. The goal is to inspire and support your entrepreneurial journey with creative problem-solving, mindset shifts, daily practices and motivation to help you take imperfect action so you too can find balance while building your dream business.  Don't wait to start building your profitable online business, one that is soulful and aligned with your big life dreams! Join the Mindset to Market course and weekly group mastermind and immediately shift into growth and abundance mode for your small business. Learn how to set daily routines that align you for clarity in your business offers, expand your capacity to receive, clarify your brand and offer suite and hit that 6 figure mark through clear messaging and streamlined tech!

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