Mindset to Market: Holistic Business Tools for Solopreneurs with Deborah C. Smith

Deborah C. Smith
  • 5.0 (11)
  • Entrepreneurship
  • Updated Weekly

Welcome to Mindset to Market, your go-to podcast for practical tools and solutions for the everyday challenges of being a creative and spiritual entrepreneur living in a material world.  If you’re a mission-driven, creative solopreneur, and you're ready to jump into messy action to grow your online business... you’re in the right place. Your host, Deborah C. Smith, is a holistic business coach, online marketing consultant and former owner of the multi 6-figure citywide juice bar and holistic nutrition company. The goal is to inspire and support your entrepreneurial journey with creative problem-solving, mindset shifts, daily practices and motivation to help you take imperfect action so you too can find balance while building your dream business.  Don't wait to start building your profitable online business, one that is soulful and aligned with your big life dreams! Join the Mindset to Market course and weekly group mastermind and immediately shift into growth and abundance mode for your small business. Learn how to set daily routines that align you for clarity in your business offers, expand your capacity to receive, clarify your brand and offer suite and hit that 6 figure mark through clear messaging and streamlined tech!

  1. 1d ago

    #135 - Digital Product Blueprint Step 6: Launch, Learn & Improve

    You built it. Now it's time to put it in front of real humans. In the final step of the Digital Product Blueprint, we're talking about how to launch your digital product without turning it into an exhausting three-week production. Because the first launch isn't the final verdict on your product. It's your very first data point.  In this episode, you'll learn:  Why your announcement is only the beginning of your launch  How to promote the same product repeatedly without saying the same thing over and over  Why repetition creates recognition  How to gather useful feedback and powerful testimonials  What to improve before creating Version Two  How to turn your digital product into an evergreen asset that's woven throughout your business  How to use Handraiser Content to find people actively experiencing the problem your product solves  How to nurture your new audience toward your paid offers  How to define success without expecting your first product to go viral We'll also talk about why your launch is one of the best forms of market research available to you, and why one person's opinion is a preference, while repeated patterns are data.  Your final assignment? Publish. Learn. Improve. LINKS IN THIS EPISODE: 📖 Get the FREE Digital Product Blueprint Workbook: DOWNLOAD NOW 🎧 Start with Step 1 of the Digital Product Blueprint: 🎧 EPISODE 130  ✨ Get hands-on support with Blueprint VIP:  JOIN VIP  💬 Explore the Messaging & Revenue Reset: LEARN MORE 💌 Try KIT Email Marketing FREE: KIT AFFILIATE LINK 📩 Questions or want to share what you’re building? hello@deborahcsmith.com Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com. Email Marketing: Start FREE with KITJoin the Creator Network on KIT and create life-long fans and customers!20% Off Sakara Plant-Based Meal ProgramUse code DEBSAKARA at checkout for 20% OFF your first order with Sakara Life. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance. 🎉 Work with Deborah Learn More 💕 Visit Deborah online at DeborahCSmith.com 💕 Follow on the 'Gram. @deborah_smith_coaching

  2. Aug 11

    #134 - Digital Product Blueprint Step 5: Position Your Offer So People Understand Why It Matters

    You can create an incredible digital product, build the customer journey, set up the automation…and still have nobody download it. Typically, it’s not because the product isn’t good. It’s because your audience doesn’t immediately understand why it matters to them. In Step 5 of the Digital Product Blueprint, we’re talking about positioning: how to make your digital product feel like the obvious next step for the person you created it for. The goal is to help the right person recognize themselves in your messaging and think: “Yes. This is exactly what I’ve been looking for.” In this episode, you’ll learn how to use my simple positioning framework: RIGHT NOW → QUICK WIN → BIGGER POSSIBILITY You’ll also learn:  Why your audience is searching for relief, not your workbook, course or toolkit  How to use the actual language your audience gives you during customer research  How to turn a generic product description into messaging that feels urgent and relevant  The three questions every digital product needs to answer  Why strong positioning leads with a doorway, not the distant destination  How to create your launch announcement and first promotional content  Why specificity helps your offer stand out in a crowded market Your homework this week is to refine the messaging around your digital product, create your promotional assets, and share Version One with a small group of warm contacts before the public launch.  Because people don’t buy the product you made. They buy the future they believe it can create for them. LINKS 📖 Get the FREE Digital Product Blueprint Workbook: DOWNLOAD NOW 🎧 Start with Step 1 of the Digital Product Blueprint: 🎧 EPISODE 130  ✨ Get hands-on support with Blueprint VIP:  JOIN VIP  💬 Explore the Messaging & Revenue Reset: LEARN MORE 💌 Try KIT Email Marketing FREE: KIT AFFILIATE LINK 📩 Questions or want to share what you’re building? hello@deborahcsmith.com Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com. Email Marketing: Start FREE with KITJoin the Creator Network on KIT and create life-long fans and customers!20% Off Sakara Plant-Based Meal ProgramUse code DEBSAKARA at checkout for 20% OFF your first order with Sakara Life. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance. 🎉 Work with Deborah Learn More 💕 Visit Deborah online at DeborahCSmith.com 💕 Follow on the 'Gram. @deborah_smith_coaching

  3. Aug 4

    #133 - Digital Product Blueprint: Step 4 - Connect Your Digital Product to a Client Attraction System

    Getting someone to download your digital product isn't the finish line. It's the beginning of the customer journey. Because if they never consume what you've created, they never get a result. And if they never get a result, they never experience your expertise or discover how you can help them next.  In Step 4 of the Digital Product Blueprint, we're taking the digital product you've created and connecting it to a complete Client Attraction System. You'll learn how to:  Map the journey from discovery → opt-in → consumption → quick win → next step  Reduce the distance between someone saying YES and experiencing a result  Choose where people will discover your digital product  Create one clear call to action  Write a simple 3-email welcome sequence that encourages people to actually use what you've created  Set up a basic email automation without an expensive tech stack  Test the entire experience from your customer's perspective Because your PDF, quiz, mini-course or private podcast isn't the system. The journey you build around it is. 🎧 Start the Digital Product Blueprint: EPISODE 1 📖 Get the FREE Digital Product Blueprint Workbook: DOWNLOAD HERE ✨ Get hands-on help with Blueprint VIP: LEARN MORE 💌 Try KIT for your email marketing: LEARN MORE Next week: Step 5 — POSITION. We'll work on the messaging that helps the right people recognize themselves in what you've created and actually want it.  Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com. Email Marketing: Start FREE with KITJoin the Creator Network on KIT and create life-long fans and customers!20% Off Sakara Plant-Based Meal ProgramUse code DEBSAKARA at checkout for 20% OFF your first order with Sakara Life. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance. 🎉 Work with Deborah Learn More 💕 Visit Deborah online at DeborahCSmith.com 💕 Follow on the 'Gram. @deborah_smith_coaching

  4. Jul 28

    #132 - Digital Product Blueprint: Step 3 – Build a Digital Product That Attracts Buyers, Not Just Downloads

    You've chosen your digital product.  You've designed the transformation. Now it's time to build. But before you start recording videos or designing workbooks, there's one important question to answer: Are you building something that attracts buyers... or just people who collect free resources? In this episode of the Digital Product Blueprint series, I share one of the biggest mistakes I made while creating lead magnets, and how changing my approach completely transformed the quality of the people joining my audience.  Then we'll walk through the six practical steps to build Version 1 of your digital product without getting stuck in perfectionism.  In this episode you'll learn:  The difference between a DIY resource and a Decision Resource  How to attract people who are ready to solve a problem, not just download another freebie  The six-step checklist for building your first digital product  Simple, low-cost tools (including Google Workspace and KIT) to get started  Why Version 1 should be finished—not perfect Download your free Digital Product Blueprint Workbook and build alongside me as we create a digital asset that can continue serving your audience and your business for years to come. Start your Free Newsletter Plan with KIT. (that's my affiliate link! 😍) Schedule a 15-minute Discovery Call HERE Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com. Email Marketing: Start FREE with KITJoin the Creator Network on KIT and create life-long fans and customers!20% Off Sakara Plant-Based Meal ProgramUse code DEBSAKARA at checkout for 20% OFF your first order with Sakara Life. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance. 🎉 Work with Deborah Learn More 💕 Visit Deborah online at DeborahCSmith.com 💕 Follow on the 'Gram. @deborah_smith_coaching

  5. Jul 21

    #131 - Digital Product Blueprint: Step 2 – Design the Transformation

    Most entrepreneurs don't struggle because they lack ideas. They struggle because they start creating before they've decided what the product is actually meant to accomplish. In Step 2 of the Digital Product Blueprint, we're slowing down to design your digital product with intention—so it creates a meaningful transformation for your customer and becomes a long-term business asset that supports the bigger vision for your business.  In this episode, you'll learn:  Why every successful digital product creates two transformations How to avoid the "shiny object" trap  The difference between building projects and building business assets  Simple ways to research what your audience actually needs  How to write a transformation statement that speaks to the outcome—not just the content  This week's workbook exercises to help you design your own digital product 📖 Download your free Digital Product Blueprint Workbook and follow along as we build your digital product—one intentional step at a time. Want the VIP treatment?  Get hands-on support to ensure your new digital product is strategically aligned and sure to convert!  2 x strategy sessions (1 to help you get started, 1 to help you launch) 6 weeks of 1:1 WhatsApp messaging in between calls to keep you on track and help you finish your project Grab your spot here: Digital Product Blueprint VIP Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com. Email Marketing: Start FREE with KITJoin the Creator Network on KIT and create life-long fans and customers!20% Off Sakara Plant-Based Meal ProgramUse code DEBSAKARA at checkout for 20% OFF your first order with Sakara Life. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance. 🎉 Work with Deborah Learn More 💕 Visit Deborah online at DeborahCSmith.com 💕 Follow on the 'Gram. @deborah_smith_coaching

  6. Jul 14

    #130 - Digital Product Blueprint: Step 1 - Choose a High-Converting Digital Asset.

    Have you been thinking about creating a course, workshop, toolkit, private podcast, quiz, or other digital product—but never seem to finish it? In this first episode of the Digital Product Blueprint series, we're starting with the most important decision of all: choosing the right project. I'll walk you through the five questions I use with my coaching clients to evaluate digital product ideas, explain why so many entrepreneurs get stuck before they ever launch, and help you choose one project that aligns with your audience, your goals, and the business you're building. By the end of this episode, you'll know exactly what you're creating over the next six weeks—and you'll have your first assignment inside the Digital Product Blueprint Workbook. In this episode you'll learn: ✔ Why most entrepreneurs never finish their digital products ✔ The biggest mistakes people make before they ever launch ✔ My five-question framework for choosing the right project ✔ The digital product formats I recommend most often ✔ How to choose a product that continues attracting clients long after you've built it Resources Mentioned 📖 Download the FREE Digital Product Blueprint Workbook https://deborahcsmith.com/blueprint 💬 Join the free Build Room (WhatsApp Community) [Insert WhatsApp Link] ⭐ Learn more about Digital Product Blueprint VIP [Insert VIP Checkout Link] 🎧 Listen to the kickoff episode [Insert Episode 129 Link] Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com. Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance. 🎉 Work with Deborah Learn More 💕 Visit Deborah online at DeborahCSmith.com 💕 Follow on the 'Gram. @deborah_smith_coaching

  7. Jul 7

    #129 - Build a Digital Product That Lasts: High-Converting Lead Magnets + Your 6-Week Plan

    Are you spending hours creating social media content that disappears in a day? In this episode of the Mindset to Market podcast, Deborah Smith introduces the Digital Product Blueprint, a free six-week business-building series designed to help purpose-driven entrepreneurs create one meaningful digital asset before the end of August. Whether you're considering a lead magnet, private podcast, online course, workshop, quiz, email course, membership, toolkit, or another digital product, this episode will help you choose the right project based on your business goals—not what's trending online. Inside this episode you'll learn: • Why digital assets outperform disposable social media content • The highest-converting lead magnet ideas for today's online businesses • Four powerful questions to help you choose the right digital product • A simple six-week roadmap to build, launch, and promote your asset • How to create something that continues generating leads, sales, and authority long after it's finished If you've been sitting on a course idea, workshop, free resource, or membership you've never quite finished, this episode is your invitation to finally bring it to life. Ready to build alongside me this summer? Get the Digital Product Workbook Want hands-on support from an experienced sales coach? I have a limited number of spots for hands-on support in Summer 2026. VIP includes 2 (60 min) strategy sessions plus text-based messaging to help you nail the perfect project, flesh out your timeline and position your messaging so your digital asset truly converts! Learn more and become a VIP!  Don't want to miss an episode?  Register here for weekly reminders and extra support. Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com. Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance. 🎉 Work with Deborah Learn More 💕 Visit Deborah online at DeborahCSmith.com 💕 Follow on the 'Gram. @deborah_smith_coaching

  8. Jun 30

    #128 - 5 Ways Creativity Can Transform Your Sales

    What if your biggest untapped business asset isn't a new strategy, funnel, or marketing tool — but your own creativity? In this episode, holistic business coach and marketing strategist Deborah Smith shares why filling your creative well isn't a luxury, it's one of the smartest business moves you can make. After a weekend immersed in music festivals and live performance, Deborah discovered that creative renewal directly fueled her best ideas and most magnetic energy as an entrepreneur. In this episode, you'll learn: Why creativity is the #1 overlooked sales strategy for purpose-driven entrepreneurs5 practical ways creativity transforms your sales — from generating magnetic energy to designing standout offersHow to use storytelling in your marketing so people remember you (not just your tips)Why trying to copy other people's business models leads to flops — and what to do insteadHow your unique creative voice is your greatest competitive advantage in a crowded online marketplaceA simple weekly exercise to refill your creative well (it takes just one hour)How to repurpose one existing offer into 5 completely different presentationsWhy your lived experience — not trends or talking points — is your most powerful marketing assetMentioned in this episode: Soul Aligned Systems Mini Course — 4 videos to help you build a business system that supports your creativity ($7)Upcoming Summer Camp Podcast Series: How to turn your existing expertise into a valuable digital assetThis episode is for you if: You're a creative entrepreneur who feels drained by constant content creationYour marketing feels generic or like everyone else'sYou've been waiting to "earn" creative time instead of treating it as part of your processYou want to sell more without following cookie-cutter strategiesKey Quote: "Your creativity doesn't distract you from work — it actually fuels it." Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com. Email Marketing: Start FREE with KITJoin the Creator Network on KIT and create life-long fans and customers!20% Off Sakara Plant-Based Meal ProgramUse code DEBSAKARA at checkout for 20% OFF your first order with Sakara Life. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance. 🎉 Work with Deborah Learn More 💕 Visit Deborah online at DeborahCSmith.com 💕 Follow on the 'Gram. @deborah_smith_coaching

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About

Welcome to Mindset to Market, your go-to podcast for practical tools and solutions for the everyday challenges of being a creative and spiritual entrepreneur living in a material world.  If you’re a mission-driven, creative solopreneur, and you're ready to jump into messy action to grow your online business... you’re in the right place. Your host, Deborah C. Smith, is a holistic business coach, online marketing consultant and former owner of the multi 6-figure citywide juice bar and holistic nutrition company. The goal is to inspire and support your entrepreneurial journey with creative problem-solving, mindset shifts, daily practices and motivation to help you take imperfect action so you too can find balance while building your dream business.  Don't wait to start building your profitable online business, one that is soulful and aligned with your big life dreams! Join the Mindset to Market course and weekly group mastermind and immediately shift into growth and abundance mode for your small business. Learn how to set daily routines that align you for clarity in your business offers, expand your capacity to receive, clarify your brand and offer suite and hit that 6 figure mark through clear messaging and streamlined tech!

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