Mindset to Market: Holistic Business Tools for Solopreneurs with Deborah C. Smith

Deborah C. Smith
  • 5.0 (12)
  • Entrepreneurship
  • Weekly

Welcome to Mindset to Market, your go-to podcast for practical tools and solutions for the everyday challenges of being a creative and spiritual entrepreneur living in a material world.  If you’re a mission-driven, creative solopreneur, and you're ready to jump into messy action to grow your online business... you’re in the right place. Your host, Deborah C. Smith, is a holistic business coach, online marketing consultant and former owner of the multi 6-figure citywide juice bar and holistic nutrition company. The goal is to inspire and support your entrepreneurial journey with creative problem-solving, mindset shifts, daily practices and motivation to help you take imperfect action so you too can find balance while building your dream business.  Don't wait to start building your profitable online business, one that is soulful and aligned with your big life dreams! Join the Mindset to Market course and weekly group mastermind and immediately shift into growth and abundance mode for your small business. Learn how to set daily routines that align you for clarity in your business offers, expand your capacity to receive, clarify your brand and offer suite and hit that 6 figure mark through clear messaging and streamlined tech!

  1. 13h ago

    146 - Holiday Sales for Solopreneurs: Sell Your Offer Without A Black Friday Discount

    Feeling pressure to create a Black Friday sale, discount your services, or build a whole new holiday offer? Start with what you already sell — and the people who have already shown interest. In this episod, I’m sharing two simple shifts to help solopreneurs and service providers approach holiday sales with clearer messaging and authentic invitations. You’ll learn how to: • Recognize warm leads you may be overlooking. • Start sales conversations without feeling pushy. • Make your existing offer relevant to your clients’ seasonal needs. • Choose a practical sales action to take this week. Think of it like decorating your front door for the holidays: the house stays the same, but the invitation feels timely. Your homework: Choose one offer, identify three people who have shown interest, and complete this sentence: “This month, I’m helping [who you help] with [a specific problem], so they can [a result that matters to them right now].” Then choose your next step --> a conversation, invitation, or follow-up - and put it on your calendar. Want support putting this into practice? Join the Soul-Aligned Sales Studio for our November Sales Sprint and an upcoming holiday sales messaging event. Join the Soul Aligned Sales Studio Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com. Email Marketing: Start FREE with KITJoin the Creator Network on KIT and create life-long fans and customers!20% Off Sakara Plant-Based Meal ProgramUse code DEBSAKARA at checkout for 20% OFF your first order with Sakara Life. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance. 🎉 Work with Deborah Learn More 💕 Visit Deborah online at DeborahCSmith.com 💕 Follow on the 'Gram. @deborah_smith_coaching

  2. Oct 27

    145 - Sales Psychology: 3 Questions to Understand What Your Clients Really Want

    What are your clients really buying when they hire you? Does your sales messaging speak to what they actually want? You know what’s included in your offer. But can you explain what it makes possible for your client and why that matters in her life? In this episode of Mindset to Market, we’re exploring buyer psychology through a soul-aligned lens. I’ll show you how to connect the practical details of your work to the deeper reasons someone chooses to buy, so you can communicate your value clearly and feel more confident making sales invitations. Through examples you’ll learn: • How to move beyond listing features and explain why your offer matters. • Three questions that uncover what prospective clients actually want. • How client conversations can strengthen your marketing and sales messaging. • A simple exercise to turn one offer into a clearer invitation you can use this week. Bring one offer you’re ready to sell, and leave with a new way to talk about it. Want support putting this into practice?  Join the Soul-Aligned Sales Studio for weekly sales practice, resources, and community.  For the November four-week Sales Accelerator inside Premium, join before November 2. We’ll work on your messaging, lead tracking, invitations, and follow-ups through four weekly strategy calls and an implementation toolkit. Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com. Email Marketing: Start FREE with KITJoin the Creator Network on KIT and create life-long fans and customers!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance. 🎉 Work with Deborah Learn More 💕 Visit Deborah online at DeborahCSmith.com 💕 Follow on the 'Gram. @deborah_smith_coaching

  3. Oct 20

    144 - How to Delegate Effectively and Stop Doing Everything Yourself with Lauren Glynn

    Stop being the bottleneck! If every task, decision, and client request lands on your desk, how can your business grow without taking over your life? In this episode of Mindset to Market, I’m joined by leadership and operations coach Lauren Glynn to talk about how to delegate effectively, build business systems that support you, and stop doing everything yourself. Lauren shares how brain surgery and a recent ADHD diagnosis shaped her approach to building a business around her actual energy and capacity. We explore the shift from being the person who does everything to becoming the leader who makes room for growth. Inside this conversation, you’ll learn: How to recognize when you’ve become the bottleneck in your business.What your VA or support team needs beyond a to-do list to succeed.How to delegate parts of creative work while keeping your expertise and voice.Why protected CEO time matters—and what to do with it.How to choose tools and systems you’ll actually use.Where AI can save you time while you stay responsible for the decisions.Plus, Lauren shares one thing you can change this week to start reclaiming your energy. If you’ve ever thought, “It’s faster if I just do it myself,” this episode will help you consider what that habit is costing you—and what becomes possible when you start letting go. Connect with Lauren:  Find her on Threads at @laurengconsulting and  Take advantage of Lauren's FREE offer:  The Level One Leadership Diagnostic for help identifying a sticking point in your business. Access the free tool here. Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com. Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance. 🎉 Work with Deborah Learn More 💕 Visit Deborah online at DeborahCSmith.com 💕 Follow on the 'Gram. @deborah_smith_coaching

  4. Oct 13

    143 - Stop Winging It: 10 Foundations for Sustainable Business Growth

    Building a successful business isn't about chasing the latest marketing trends, going viral, or working harder than everyone else. It's about creating strong foundations that support consistent growth, financial stability, and your personal well-being. In this episode of Mindset to Market, I'm sharing 10 essential foundations every solopreneur needs to build a business that lasts—and they might not all be what you expect! We're looking at business growth from two equally important perspectives: the personal habits that keep you energized, focused, and resilient, and the practical business systems that help you attract clients, generate revenue, and grow sustainably. Inside this episode, you'll discover: Why your mindset is one of your most powerful business toolsThe importance of nutrition, hydration, movement, connection, and rest for entrepreneurial successWhy knowing your numbers is essential to making smarter business decisionsHow tracking your marketing metrics helps you stop guessing and start growingWhy consistent lead generation needs to become part of your regular routineHow simple, repeatable sales systems can help you make more sales without constantly hustlingWhether you've been in business for a year or a decade, this episode is an invitation to take a closer look at what's supporting your growth—and what might be missing. Because sustainable success isn't built on occasional bursts of motivation. It's built on the things you do consistently. Ready to Build Stronger Foundations in Your Own Business? Foundations, my six-month group coaching program for solopreneurs, is enrolling now! If you're already great at what you do but you're ready for more consistent clients, clearer messaging, and a sales and marketing system you can actually trust, this is where we do that work together. Inside Foundations, we'll strengthen your signature offer, clarify your messaging, build your email marketing and sales systems, and create a practical plan for growing your business without making it your entire life. You'll get hands-on coaching, ongoing support, and a community of entrepreneurs who are building right alongside you. Our next cohort kicks off October 19, and enrollment is open now. Interested? Book a discovery call with me and let's talk about whether Foundations is the right fit for your business. ⎯ Also mentioned, Sakara plant-based meal delivery and supplements. Learn more about Sakara. This episode is a refreshed and edited version of Episode 63, featuring foundational lessons that are just as relevant today. Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com. Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance. 🎉 Work with Deborah Learn More 💕 Visit Deborah online at DeborahCSmith.com 💕 Follow on the 'Gram. @deborah_smith_coaching

  5. Oct 6

    142 - Mindset Shift: You Get Better at Selling By Selling

    If the thought of “selling” makes you picture pushy sales tactics, awkward cold DMs, or some guy in a cheap suit yelling about his sales numbers... I get it. 😂 In this episode, I’m sharing the story of the strangest sales training I ever attended (yes, it involved selling literal reams of paper door-to-door in NYC) and the mindset shift that changed how I think about sales: You don't get comfortable selling and THEN start selling. You get comfortable selling because you've sold. Selling is a skill. And like every other skill you've learned in your business, you get better by practicing. I’ll walk you through a simple 5-step sales practice to help you: Get clear on the ONE thing you're sellingIdentify potential clients already in your worldGet five actual sales reps inUse those reps to collect useful dataFollow up without attaching your self-worth to the responseI promise if you hit pause on chasing more new followers, more content or more leads, and take a look at the people already in your inbox, DMs, email list and existing network, you'll realize: Your next sale might already be there. Also mentioned in this episode: Join me inside the Soul-Aligned Sales Studio. There's a completely free level, plus Premium support for entrepreneurs who want more strategy, accountability and hands-on practice with me. 👉🏻 [JOIN THE SALES STUDIO] Connect with me: Instagram Website Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com. Email Marketing: Start FREE with KITJoin the Creator Network on KIT and create life-long fans and customers!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance. 🎉 Work with Deborah Learn More 💕 Visit Deborah online at DeborahCSmith.com 💕 Follow on the 'Gram. @deborah_smith_coaching

  6. Sep 29

    141 - How Much Should You Charge? A Better Way to Price Your Offer

    How much should you charge for your offer? $97? $497? $2,000? More? Pricing can feel incredibly personal, especially when you are the face of your business. But your price is not a reflection of your worth as a human being. You are pricing an offer, not yourself. In this episode, I’m sharing a practical conversation about how to price your work based on the actual offer, the transformation you’re helping create, your business model, your capacity and what the market is telling you. I’m also sharing a few real examples from clients who dramatically changed their pricing, including why sometimes charging more can create a better container for the work. In this episode, we’ll talk about:  Why “charge what you’re worth” is terrible pricing advice  5 questions to ask when determining the price of an offer  Why a lower-priced offer isn’t necessarily easier to sell  How your capacity and business model should influence pricing  When the level of client commitment should factor into your price  Why you shouldn’t assume price is the problem when an offer isn’t selling  How to tell the difference between a pricing problem and discomfort around saying your price  Why pricing is just one part of your larger sales system One of the biggest takeaways: If your offer isn’t selling, don’t immediately lower the price. Look at the whole system. Did enough people see it? Did they understand it? Are you talking to people who actually want the result? Did you clearly invite them to buy? Did you follow up? Sometimes the thing you think is broken isn’t the thing that actually needs your attention.  Want another set of eyes on your sales system? Book a 20-Minute Sales System Chat where we can look at your offer, pricing, messaging or whatever part of your sales system feels messy right now and identify where I’d put your attention next. BOOK A 20-MINUTE SALES SYSTEM CHAT There are also two ways to work with me this fall: Foundations is for women who need deeper strategic support building the business underneath their sales activities, including their offer, positioning, marketing and sales systems. Sales Studio is my new community where we’ll practice the actual needle-moving activities that create sales week after week. Not sure which one makes sense for you? You don’t need to figure that out before we talk. That’s exactly what the 20-minute conversation is for.  Also mentioned in this episode: Episode 79: The Energetics of Successful Sales, Part 1 Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com. Email Marketing: Start FREE with KITJoin the Creator Network on KIT and create life-long fans and customers!20% Off Sakara Plant-Based Meal ProgramUse code DEBSAKARA at checkout for 20% OFF your first order with Sakara Life. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance. 🎉 Work with Deborah Learn More 💕 Visit Deborah online at DeborahCSmith.com 💕 Follow on the 'Gram. @deborah_smith_coaching

  7. Sep 22

    140 - Is it Strategy… or Is It Fear? How to Diagnose If You Need Marketing Support of To Get Out of Your Head and Get Into Action

    Are you dealing with fear of selling? You already know what to do: send the email, follow up, post the offer, name the price, make the invitation. But suddenly twelve other things in your business feel VERY important. 😬 After several conversations at Podcast Movement stopped me in my tracks around the phrase “ethical sales,” I started thinking about how often smart, experienced women mistake fear for a marketing problem.  In this episode, I’m sharing one question that can help you tell the difference between a genuine strategy problem and fear — plus a simple three-step practice you can use when fear starts running the business: NAME IT. GROUND IT. MOVE. We’ll talk about how to name the specific fear underneath your hesitation, ground yourself in what you know to be true about your work, and take one revenue-producing action before your brain gets another vote.   Because the goal isn’t to go from fear → fearlessness. It’s to go from fear → grounded action.  MENTIONED IN THIS EPISODE ✨ The Solopreneur Sales System — Free Live Masterclass Come map the foundational pieces of your own sales system and see what’s working, what’s missing, and what needs your attention. Register Here Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com. Email Marketing: Start FREE with KITJoin the Creator Network on KIT and create life-long fans and customers!20% Off Sakara Plant-Based Meal ProgramUse code DEBSAKARA at checkout for 20% OFF your first order with Sakara Life. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance. 🎉 Work with Deborah Learn More 💕 Visit Deborah online at DeborahCSmith.com 💕 Follow on the 'Gram. @deborah_smith_coaching

  8. Sep 15

    139: You Wanted a Business? That Means You Have To Sell

    → Don't miss The Solopreneur Sales System You Said You Wanted a Business. That Means You Have to Sell. There comes a point in every entrepreneur's journey when the dreaming, creating and endless possibility of building a business collides with a much less glamorous reality: You actually have to sell something. And sometimes the things that look most like productive marketing — tweaking your website, growing your audience, creating more content, questioning your pricing, building another funnel, or getting another certification — can become sophisticated ways of avoiding the vulnerable part: Making the invitation.  In this episode of Mindset to Market, I'm sharing the moment I learned this lesson while bootstrapping my first physical business — when permits, staffing, ingredients, insurance and other very real expenses meant that selling simply wasn't optional. I'm also sharing what I've recently witnessed while supporting clients through three very different launches: a new online community with a goal of 100 members, a new program seeking its first 10 participants, and an online academy launching toward a significant financial goal. Their goals were different, but they all reached the same threshold: I built this. I believe in it. Now I have to be willing to sell it.  In this episode, we talk about why marketing can't eliminate the need to sell, the productive-looking ways entrepreneurs avoid making offers, why ethical sales isn't a performance, and why believing deeply in your work doesn't necessarily eliminate fear — it gives you something solid enough to stand on while you move through it.  Because you don't have to wait until you're no longer afraid to sell. You need something you believe in enough to sell while you're afraid. Mentioned in this episode The Solopreneur Sales System — FREE Live Masterclass September 22 at 7 PM ET We'll map the foundational pieces underneath your sales and marketing — your beliefs and capacity, offer, messaging, customer journey, simple tech, content and ongoing sales plan — so you can see what's working, what's missing and where your system may be leaking.  Register Here Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com. Email Marketing: Start FREE with KITJoin the Creator Network on KIT and create life-long fans and customers!20% Off Sakara Plant-Based Meal ProgramUse code DEBSAKARA at checkout for 20% OFF your first order with Sakara Life. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance. 🎉 Work with Deborah Learn More 💕 Visit Deborah online at DeborahCSmith.com 💕 Follow on the 'Gram. @deborah_smith_coaching

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5
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About

Welcome to Mindset to Market, your go-to podcast for practical tools and solutions for the everyday challenges of being a creative and spiritual entrepreneur living in a material world.  If you’re a mission-driven, creative solopreneur, and you're ready to jump into messy action to grow your online business... you’re in the right place. Your host, Deborah C. Smith, is a holistic business coach, online marketing consultant and former owner of the multi 6-figure citywide juice bar and holistic nutrition company. The goal is to inspire and support your entrepreneurial journey with creative problem-solving, mindset shifts, daily practices and motivation to help you take imperfect action so you too can find balance while building your dream business.  Don't wait to start building your profitable online business, one that is soulful and aligned with your big life dreams! Join the Mindset to Market course and weekly group mastermind and immediately shift into growth and abundance mode for your small business. Learn how to set daily routines that align you for clarity in your business offers, expand your capacity to receive, clarify your brand and offer suite and hit that 6 figure mark through clear messaging and streamlined tech!

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