Marketing Masters - The Art and Science of Modern Marketing with Host Zania Guy

Zania Guy
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Welcome to 'Marketing Masters – The Art and Science of Modern Marketing,' the definitive podcast for exploring the cutting-edge of marketing, advertising, and content creation. Dive into conversations with the industry's luminaries, uncovering the alchemy of their success – a blend of art, science, and sheer genius. Together, we'll unlock the secrets to mastering the marketing universe. Let's embark on this journey of discovery and transformation.

  1. JAN 12

    AI in Marketing 2026: Adapt or Fall Behind. Marketing Masters - The Art and Science of Modern Marketing

    Who wins, who loses, and how to stay relevant as AI reshapes marketing, creativity and business. This episode is not about whether AI matters. It’s about what happens if you don’t adapt now. In this episode of Marketing Masters – The Art and Science of Modern Marketing, Zania brings together three leading minds who are already operating at the cutting edge of AI, while much of the industry is still trying to catch up. This is a practical, honest conversation about AI in marketing, AI in business, and the future of work, looking ahead to what 2026 really means for careers, teams, creativity, and growth. Meet the guests shaping what comes next: Dr Shahper Richter, Senior Lecturer at the University of Auckland Business School, researches how emerging technologies reshape human behaviour, workplaces, and the future of marketing itself. She is helping prepare the next generation of marketers for success in a workforce that no longer follows traditional career paths. Adnan Khan, Co-Founder of Stitch and Stitch Predict, is transforming how brands in New Zealand and globally understand what actually drives growth. His work focuses on AI-powered marketing intelligence, agentic workflows, and measuring performance in a privacy-first world, collapsing weeks of insight into days. Heath Waugh, Founder of Matter Studio, has made one of the boldest business pivots in the creative industry. He has stepped away from traditional photography to build one of the world’s first creative studios merging high-end visual craft with advanced AI image creation. This is not theory. These are real decisions, real pivots, and real consequences. In this episode, you’ll learn: - What AI in Marketing 2026 actually means for marketers, creatives and business leaders - Why AI will not replace marketers, but AI-fluent marketers will replace those who do not adapt - The difference between generative AI and agentic AI, explained clearly and practically - How AI is changing marketing performance, creativity, and decision-making - Why “AI-powered” is about to become meaningless as a differentiator - How to avoid low-quality AI output and protect human judgement, taste and trust - What to start doing now to stay relevant as the gap between winners and laggards widensIf you are a marketer, founder, creative, or business leader feeling the ground shift beneath your role, this conversation will give you clarity, context, and a practical way forward.

    57 min

  2. 09/30/2025

    Marketing Master and Content Creator - Ryan Stokes

    Ryan Stokes has a gift for turning the ordinary into the unforgettable. You might remember him as the face of Skinny, or for the wild Trade Me stunt where he sold a “Covid-free bag of air” that became one of the ten most-viewed auctions of all time. Or maybe you watched him on The Kelly Clarkson Show, after teaching his family to play music together during lockdown.Now Ryan’s behind the scenes as Social Content Creator and Community Manager for ASB, helping the bank tell stories that connect to customers in fresh, authentic and unexpected ways. Organic views are soaring, the requests to be featured on their social channels are on the rise and the content is proving a bank really can be fun to follow.At the Marketing Association's OnSocial conference, I sat down with Ryan to talk about the shift from being in front of the camera to building the stories behind it, why he still loves creating, and how he keeps content entertaining, relatable, and share-worthy.Ryan has earned a reputation as one of the most creative content makers in the country. If he can make finance engaging, just imagine what ideas you’ll walk away with after listening to this episode of Marketing Masters.

    21 min

  3. 08/05/2025

    Marketing and SEO Master - Richard Conway - Pure SEO. Winning in Search and AI

    Welcome to Marketing Masters - The Art and Science of Modern Marketing. In this episode we cover a very hot topic! The way people search is evolving. Google still dominates in volume - billions of daily searches - but it’s no longer the only game in town. AI tools like ChatGPT, Perplexity, and Claude are quickly becoming alternative starting points for search.This shift isn’t about replacing Google, it’s about expanding how and where people discover brands and your business/brand being everywhere where potential customers are. From TikTok and Instagram to Amazon and AI chatbots, we’re entering the era of 'Everywhere Optimisation'. So, how do businesses ensure they’re visible across all these channels? To help us unpack it all, today’s guest is Richard Conway - founder and Managing Director of Pure SEO, one of New Zealand’s top digital agencies and a 2024 Google Premier Partner. For over 15 years, Richard has helped Kiwi businesses master online visibility. He’s also a columnist, speaker, investor, and mentor.

    59 min

  4. 07/07/2025

    Marketing Master: Andrew Hughes on SEM - Winning with Google Ads and SaaS Growth

    What happens when a former journalist discovers the power of Google Ads? For Andrew Hughes, it sparked a 15-year career in digital marketing that took him from small-scale campaigns to leading global SEM at Xero. Along the way, he even won one of Google’s most prestigious global awards. In this episode of Marketing Masters, Zania unpacks the thinking, strategy, and financial modelling behind Andrew’s high-performance marketing approach. From budget planning to full-funnel frameworks, and from AI automation to boardroom credibility, this episode is a practical guide to mastering SEM at scale. What you'll learn: How a $10-a-day campaign kickstarted Andrew’s curiosity in paid mediaWhy smart marketers “earn the right to spend” by starting with unit economicsHow Xero structures SEM inside a global SaaS businessFull-funnel marketing strategies that link brand, performance, and acquisitionHow automation, AI, and Performance Max are reshaping paid searchHow to build trust with finance and executive teams using clear outcomes and a sharp strategy If you’re working in paid search, performance marketing, or responsible for digital growth, this conversation is essential listening. #MarketingMasters #DigitalMarketing #SEM #PerformanceMarketing #AndrewHughes #XeroMarketing #GoogleAds #FullFunnelMarketing #Marketing #MarketingLeadership

    1h 9m

  5. 07/02/2025

    Kelsi Boocock aka Healthy Kelsi + Founder of Shnack - NZ's first plant-based, canned protein shake.

    In this episode of Marketing Masters - The Art and Science of Modern Marketing, we sit down with Kelsi Boocock, aka Healthy Kelsi, to talk content, community, and NZ's first-ever plant-based canned protein shake! What started as a lockdown side hustle sharing recipes on social has grown into a powerhouse wellness brand. Today, Kelsi has a following of over 500,000, her own supplement line (Second Nature Supplements), and Schnack – New Zealand’s first plant-based protein drink in a can. We unpack: The content habits that built her brand How audience feedback led to new products Balancing creativity with business logistics The magic of showing up authentically (and how her dad became a brand character) If you’ve ever wondered how creators become founders, this episode is packed with insights and inspiration. 🎧 Listen now and follow Marketing Masters for more conversations with the minds shaping modern marketing. #MarketingMasters #HealthyKelsi #Schnack #SecondNature #ContentToCommerce #NZBusiness #KiwiFounders #SocialMediaMarketing

    17 min

  6. 06/17/2025

    Rob Thomas - Marketing Master and Global Head of Digital at Zuru

    16 Brands. 81 Countries. No TV Ads. How ZURU Does Marketing Differently - with Rob Thomas How do you launch 16 brands in 81 countries in just 12 months - all without a single TV ad in the US? In this special episode of Marketing Masters, recorded live at the #OnSocial25 event by the Marketing Association NZ, Zania Guy chats with Rob Thomas, Global Head of Digital at ZURU. He lifts the lid on what it takes to build billion-dollar brands from scratch - fast. From testing in New Zealand to scaling globally, Rob shares ZURU’s digital-first, content-led approach to brand building. He unpacks how they use creators, test-and-learn tactics, and smart strategy to win in market after market - and why staying scrappy is still in their DNA. You’ll learn: Why over 90% of ZURU’s marketing is digital How they test in NZ before going global The story behind "Granny XSHOT content” that went viral with 200M+ views What marketers can learn about speed, agility and thinking big This one’s a must-listen for anyone working in brand, digital, strategy or content. 🎧 Follow the show and leave a review if you enjoyed it.More episodes at: zaniaguy.com/podcast-marketing-masters #MarketingMasters #ZURU #RobThomas #DigitalMarketing #BrandBuilding #GoToMarket #OnSocial25

    16 min

  7. 04/07/2025

    Marketing Master - PAK'nSAVE Marketing Master and Manager of the famous Stickman - Lauren Ness

    What do you get when you mix a budget-friendly supermarket with one of the most beloved and bonkers brand icons in the country? You get marketing magic that wins creative awards globally! In this episode of Marketing Masters - The Art and Science of Modern Marketing, we go deep into the yellow and black with the woman behind it all, Lauren Ness, Senior Marketing Manager at PAK’nSAVE. From Stickman’s globally award-winning antics to DJ sets at Rhythm & Vines, Lauren shares the wild ride of building one of New Zealand's boldest and most distinctive retail brands. We talk about what it really takes to be brave in marketing, not just in the creative, but in the DNA of the team that brings it to life. In this must-listen episode, we cover: • The evolution of Stickman, including how he became one of NZ’s top influencers • How to push boundaries and truly stand out • The power of agency-client trust (and yes, actual tattoo contracts) • Why recycling old ads can be smarter than starting from scratch • What modern marketers need to focus on right now Whether you're leading a brand or just getting started, this episode is packed with insights, laughs, and proof that thinking differently seriously pays off. Hit play - you’ll never look at supermarket marketing the same way again.

    47 min

  8. 03/06/2025

    Stanley Henry - Marketing and Organic Social Media Master

    From Hospitality to Marketing Mastery: Stanley Henry’s Bold Journey Introduction:Welcome to another inspiring episode of Marketing Masters – The Art and Science of Modern Marketing, where we delve into the cutting edge of marketing, advertising, and content creation with the industry's brightest minds. This month, we are truly honoured to have Stanley Henry from The Attention Seeker Agency on the show. In this episode, Stanley takes us through his remarkable journey from the hospitality industry to becoming a recognised Marketing Master. His insights shed light on the dynamic world of social media, personal branding, and innovative content creation in today’s digital landscape. Episode Highlights: A Unique Journey: Discover how Stanley’s transition from hospitality to marketing has shaped his creative approach and strategic thinking.Social Media & Personal Branding: Learn why engaging with audiences through relatable and sometimes absurd content is essential for standing out in a crowded digital space.Storytelling & AI Integration: Explore how storytelling can transform brand narratives and how artificial intelligence is becoming a game-changer in content production.Organic vs. Paid Strategies: Unpack the challenges of balancing organic growth with paid advertising strategies to achieve sustainable success.Consistent Content Output: Gain valuable advice on establishing a system that ensures the continuous flow of engaging content.Key Takeaways: Collaborative Brainstorming: All successful campaigns begin with a team effort.Personal Branding: Your digital presence is your power in the modern era.Social Media Reach: It’s not just about visibility; it’s about connection.Content Strategy: Focus on generating a high volume of quality content to drive excellence.Relatable & Absurd: Capturing attention often means breaking the mould.Organic & Paid Balance: Mastering both is essential for long-term growth.Storytelling: A compelling narrative can transform your marketing strategy.AI in Marketing: Embrace technology to enhance production and efficiency.Consistency is Key: A systematic approach is critical to sustained success.Sound Bites: “The key is to get relatable and absurd.”“You need to trust the funnel process.”“Quantity leads to quality.”Episode Chapters: 00:00 – The Genesis of a Viral Campaign03:09 – Stanley’s Journey from Hospitality to Marketing06:12 – Building a Personal Brand in the Digital Age08:50 – Understanding the Role of Social Media in Business12:12 – The Importance of Content Quality and Consistency15:00 – Creating Engaging Content that Captures Attention17:48 – Navigating the Challenges of Organic Growth20:54 – Balancing Organic and Paid Strategies24:01 – Leveraging Personal Branding for Business Growth26:58 – The Art of Storytelling in Marketing29:56 – The Evolving Landscape of Social Media Marketing33:08 – The Future of Marketing: Omnipresence vs. Focused Strategy39:38 – Budgeting for Social Media in Big Brands42:07 – The Shift from Traditional to Social Media Advertising44:50 – Testing New Advertising Models48:01 – Leveraging AI in Content Creation51:03 – The Importance of Consistency in Content Strategy56:21 – Navigating Industry Challenges and Personal Growth01:01:47 – Future Expansion Plans and Market Strategy01:04:51 – Advice for Success in Marketing and Content Creation

    1h 10m
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Welcome to 'Marketing Masters – The Art and Science of Modern Marketing,' the definitive podcast for exploring the cutting-edge of marketing, advertising, and content creation. Dive into conversations with the industry's luminaries, uncovering the alchemy of their success – a blend of art, science, and sheer genius. Together, we'll unlock the secrets to mastering the marketing universe. Let's embark on this journey of discovery and transformation.

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