People of Performance Podcast

Manchester SEO (MCR SEO Ltd)
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Connecting Technical Expertise with Human Stories! A podcast for business owners. We interview business owners about their business, how they got into it, how they grew their business, the challenges now and in the future. We also here their advice for other business owners, using their experience and everything they have learnt and been through over the years to give the viewers some valuable insights that they may be able to learn from. We've learnt a lot doing and we hope you learn something too.

  1. Jul 1

    Mike Marshall - PPC Isn’t a Silver Bullet: Winning with Conversion, Tracking - Ep# 109

    PPC Isn’t a Silver Bullet: Winning with Conversion, Tracking & Smarter Offers (ft. Mike Marshall, Evolution Digital)In this episode, Mike Marshall from Evolution Digital discusses why PPC can’t “fix” a business and the common misconception that more traffic alone solves growth. He explains how effective Google Ads work now extends beyond the platform into competitor analysis, landing page and conversion rate optimization, and better tracking, especially for long, multi-touch journeys and call-led inquiries. Mike shares his path into PPC from e-commerce, his frustration with bloated agency models, and why businesses should demand ownership of their ad accounts and data. The conversation covers attribution challenges, SERP coverage with SEO and paid working together, Google’s reduced search-term visibility, offer improvements like stronger return policies, and cautious AI use that still requires human validation. Mike also notes emerging channels and shifting platform behaviours while emphasizing fundamentals, budgets, and realistic expectations.00:00 No Silver Bullet00:16 Meet Evolution Digital00:49 Fixing PPC Agency Bloat03:36 PPC Beyond The Platform05:23 Landing Pages And Quality Score06:46 How Mike Got Started10:26 Advice For New Advertisers12:46 Agency Red Flags And Ownership15:05 AI Hype And Validation18:23 Neurodivergence And Learning22:07 Creative Versus Data Brains30:19 Attribution For High Ticket Sales36:28 Call Tracking And Data Quality37:46 SEO And Paid Together39:46 Hidden Search Terms And Winners41:14 Offer Tweaks That Win Auctions42:11 Risk Reversal Policies42:49 Google Crawlers and SEO Signals45:45 AI Overviews and Clickless Search47:44 Beyond Google Ad Channels54:02 Brand Awareness and Halo Effect01:00:50 AI in PPC Workflows01:06:36 Learning Tools and Guardrails01:11:40 Future of PPC and In-Housing01:15:12 Biggest PPC Misconceptions01:17:39 LLM Ads and Wrap Up The Episode was recorded by https://recognisemedia.com/ for ⁠Manchester SEO⁠ The episode was sponsored by: Brownies were Supplied by Bele Brownies: https://www.belebrownies.com/ ⁠⁠⁠

    1h 20m

  2. Jun 26

    George Morrison on Social Media Marketing, Trends, TikTok Growth & Building a Creative Agency - 108

    George Morrison (Recognise Media) on Social Media Marketing, Trends, TikTok Growth & Building a Creative AgencyOn tour at Cheshire Podcast Studio, the host interviews George Morrison of Recognise Media (formerly Flownamix), the long-time behind-the-camera producer of the podcast, about his agency’s work in social media marketing, video, photography, drone, and podcasting. George shares his path from music at university to graphic design, gaming/streaming success during COVID, and building a business from long hours and boredom, including early growth from filming Macclesfield’s Barnaby Festival. He explains why he dislikes chasing trends, arguing success comes from understanding why a format works, especially the first 3–4 seconds, plus pacing and structure. He critiques marketers who focus on self-promotion, emphasizes community interaction and holistic marketing (website, reputation, targeting), discusses followers vs reach and watch time, and outlines Recognise Media’s current retainers, sports event production, and plans to keep growing the team and operations.00:00 Marketers And Trends00:39 Podcast Tour Intro01:28 Recognise Media Explained02:39 From Music To Media03:48 Shower Breakfast Origins05:10 Gaming Clips Going Viral06:00 What Makes Streams Work08:08 Creative Arts Career Gap10:02 Performance And Presence12:27 Starting Flownamix16:10 Why Clients Choose Us19:05 Efficient Content Creation20:01 Followers Misconception21:22 Friends vs Followers22:03 Reach Beats Follower Count23:06 Podcast Idea to Reality23:26 Creative Problem Solving25:26 TikTok Shop Roadblocks27:08 Why Content Fails28:43 Fix The Business First30:44 Trends And The Hook33:17 Phone Versus Pro Camera35:34 Agency Workload Breakdown37:47 Building The Business39:28 Wrap Up And ThanksThe Episode was recorded by Recognise Media: https://recognisemedia.com/⁠ for ⁠Manchester SEO⁠ The episode was sponsored by: Brownies were Supplied by Bele Brownies: https://www.belebrownies.com/ ⁠⁠⁠

    40 min

  3. Jun 19

    Helen Tudor on Honest Marketing, Effortlessly Attracting New Clients, and LinkedIn Growth - Ep 107

    Helen Tudor on Honest Marketing, Effortlessly Attracting New Clients, and LinkedIn Growth - Ep 107Podcast host James welcomes entrepreneur Helen Tudor (https://helentudor.online/), whose free five-day LinkedIn challenge helped him land a client after redundancy just before COVID. Helen shares her path from grey-hat SEO link building at a Manchester start-up to running a successful digital agency, then closing it after burnout, cashflow shocks, and realizing she disliked agency life and people management. She explains how candid honesty helped her win clients, how she shifted into scalable online education, and how she built a large paid community, earning over £3 million and becoming known as “the LinkedIn woman,” before feeling unfulfilled and seeking a “second mountain.” Helen advocates simple, non-spammy growth: add the right people, engage publicly, post content, and sell clearly, plus a “who do you know who” referral strategy. She now focuses on expert identity, ideal client clarity, and putting the “soul” back into business.00:00 Honesty Over Tactics00:19 Why Helen Is Here02:41 A Pub Meetup Story03:48 Early SEO Startup Days07:14 Single Mum LinkedIn Breakthrough08:52 Selling With Radical Honesty11:57 Agency Success And Burnout13:25 Closing The Agency Chapter19:06 Training And FIFO Offers22:03 Gold Rush To Second Mountain29:16 Post Lockdown Cashflow Reality31:51 No More Lazy Outreach34:48 Scaling LinkedIn Growth Agency35:33 Marketing Basics Never Change36:33 Why Skip Personal DMs40:01 Me First Business Mindset42:46 Pick Channels You Enjoy44:23 Who Do You Know Launch49:33 Advice To Younger Self51:54 AI Podcast And Opportunity56:41 Let Kids Choose Their Path01:00:22 Future Plans And The Book01:04:55 Flow State Content Strategy01:08:48 TV Appearance And Wrap UpThe Episode was recorded by Recognise Media: https://recognisemedia.com/⁠ for ⁠Manchester SEO⁠ The episode was sponsored by: Brownies were Supplied by Bele Brownies: https://www.belebrownies.com/ ⁠⁠⁠

    1h 10m

  4. Jun 10

    Software Escrow for SaaS Explained: Failover, UK Data Sovereignty & Cyber Attack Lessons

    Software Escrow for SaaS: Business Continuity, UK Data Sovereignty & Real-World Cyber Attack Lessons (Chris Edge & Mark Ryan)The hosts discuss software escrow and SaaS continuity with Chris Edge (Edge IT- https://edgeitsystems.com/) and Mark Ryan (SES Secure - https://www.ses-escrow.co.uk/), explaining how escrow has evolved from storing on‑prem source code to safeguarding SaaS by also capturing data, virtual machines, and validated deployment materials. They describe why cloud subscriptions still need escrow, especially if a developer or hosting provider fails, and outline a model where an escrow agent can fail over services to an alternative UK data centre for 60 days, enabling customers to keep working and download software and data with a 12‑month (or optional indefinite) license. Edge IT details hourly backups, UK sovereign hosting, and a real ransomware incident where they declined to pay, failed over to Datto, restored operations within hours, and improved procedures. The conversation highlights gaps in mandates for .gov.uk, references DORA’s resilience requirements, and emphasizes verification, zero trust security, and risk-based planning.00:00 Welcome and Guests01:30 Software Escrow Basics03:05 From On Prem to SaaS04:00 Why SaaS Still Needs Escrow06:38 Failover Plan with Datto08:35 Real World Council Hack10:37 Mandates and DORA Explained12:56 What Escrow Actually Stores15:06 Why Pen and Paper Fails18:25 Friday the 13th Cyberattack25:26 Escrow Requirements for Buyers29:30 Vendor Questions and Scoping32:00 Data Makes It Work32:22 Customer Involvement Options33:09 Choosing Escrow Providers34:31 Licenses Source Code Value36:11 Zero Trust Security Shift39:03 Edge Background Products41:32 Escrow Wins Business49:32 Release Events Explained53:03 Planning Worst Case56:09 Why Big Firms Fail01:03:11 Supply Chain Risk Reality01:07:17 Wrap Up Contact DetailsThe Episode was recorded by Recognise Media: https://recognisemedia.com/⁠ for ⁠Manchester SEO⁠⁠⁠ The episode was sponsored by: Brownies were Supplied by Bele Brownies: https://www.belebrownies.com/ ⁠⁠⁠

    1h 9m

  5. Jun 1

    Alex Moore - Reputation Management: Own the Narrative, Social Media Scandals & Cyberattacks - Ep105

    Reputation & Crisis Management: Owning the Narrative, Social Media Scandals, and Cyberattacks (with Alex Moore)We welcome returning guest Alex Moore, a crisis communications expert, to discuss reputation management through recent public scandals and corporate crises. They use examples including a viral Coldplay “caught in the act” incident, Prince Andrew’s BBC interview and the resignation of his press secretary, and tactics like “dead cat” distraction, “burying bad news,” and SEO “shunting.” Alex emphasizes that silence creates a vacuum for gossip, and advises getting on the front foot: acknowledge issues, avoid repeating negatives, reframe toward strengths, and be clear on a consistent narrative grounded in values. They contrast crises you can prepare for versus sudden media deadlines, discuss communicating bad financial results, and note how mishandling often becomes the bigger problem. They also cover social media’s speed, fragile trust, AI deepfakes, and praise Marks & Spencer’s disciplined response to a major cyberattack.00:00 Welcome Back Intro01:00 Coldplay Kiss Scandal02:12 Silence Versus Response05:21 Prince Andrew Interview09:13 Online Reputation Tactics12:57 Handling Bad Reviews13:27 Crisis Types And Prep17:19 Explaining A Bad Year23:07 Reputation Value And Shields26:13 Data Breach Owning Narrative29:17 Media Questions Discipline30:39 Sports Press Lessons31:43 Ashes Accountability Debate34:59 Learning From Mistakes35:40 Truth in Social Media38:48 AI and Deepfake Fears39:55 Consistency Builds Trust42:33 Staying in Your Lane43:51 M&S Cyberattack Response46:27 Pragmatic Crisis Playbook49:49 Emotion First Messaging57:27 When Handling Becomes Scandal58:52 Politics Raises the Stakes01:03:08 Preparation and Reputation Bank01:06:12 Gritstone Strategy Origins01:08:05 Closing Banter and ThanksEditing for Manchester SEO

    1h 8m

  6. May 28

    Steve Lowndes What’s Wrong in Sales: Stop Pitching, Start Challenging, & Create Urgency - EP 104

    Steve Lowndes on What’s Going Wrong in Sales: Stop Pitching, Start Challenging, and Create UrgencyIn this podcast episode, returning guest Steve Lowndes explains his credibility as a sales trainer through 30+ years in sales, 15 years working with businesses and sales teams, experience with tens of thousands of salespeople, and co-authoring Transformational Selling with Bryn Thompson. The discussion critiques lazy, high-volume automated outreach and argues for targeted, human-to-human selling supported (not replaced) by tools like AI. Steve outlines five common sales mistakes: pitching too soon instead of being truly consultative; trying too hard to please and losing balance of power (including preventing proposal “ghosting” by requiring meetings); focusing on ROI without emphasizing cost of inaction to create urgency; lacking transparency by pretending solutions are perfect; and making pitches about the company rather than the buyer’s problem and outcomes.00:00 Welcome Back Steve00:38 Sales Trainer Credibility03:14 Why Skills Slip Live04:35 Automated Outreach Rant07:01 Human First Selling09:50 Five Sales Blockers11:51 Mistake One Pitching Early14:50 Why We Pitch Too Soon19:14 Mistake Two People Pleasing21:26 Stop Getting Ghosted25:50 Proposal Pushback Story29:22 ROI Without Urgency32:22 Creating Urgency Now32:41 Cost of Inaction Framework35:47 Lottery Ticket Lesson37:23 Ask COI Questions39:26 Transparency Beats Hype44:22 Sell Trust Not SEO47:43 Stop Talking About You52:24 Better Outreach Emails55:19 Thread That Ties It57:09 Closing ReflectionsThe Episode was recorded by Recognise Media for ⁠Manchester SEO⁠

    59 min

  7. May 20

    Hair Loss Is About Identity - Revolution in Hair Transplant Aftercare - Anne-Marie Barlow - Ep 103

    In this episode we're joined by Ann Marie Barlow, founder of ModYu (https://modyu.com/) and creator of HT4, the first scalp care system built exclusively for hair transplant patients, a revolution in hair transplant aftercare. Born into a family of hairdressers, Ann Marie's passion for hair loss began during her time working with Trevor Sorbie and completing the My New Hair course. In this conversation she unpacks what most clinics get wrong about aftercare, why scalp health is the missing link in long-term transplant results, and how ModYu is raising standards for stylists, surgeons, and patients alike.We cover:Why hair is about identity, confidence, and well-being, not just appearanceThe gap in the market that led to the creation of HT4What patients aren't told about the first 12 months post-transplantHow clinics and stylists can work together to improve outcomesBuilding a brand around community, creativity, and care00:00 Welcome and Guest Intro00:27 What Is HT402:21 Hair Industry Roots03:44 Modern Transplant Standards05:15 From Wigs to Aftercare Idea07:57 Hair Loss Journey Reality09:55 Choosing the Right Clinic11:03 How HT4 Works13:14 Phases 1 and 2 Prep15:24 Phases 3 and 4 Recovery17:52 Feedback and Hero Products19:29 Emotional Side of Hair Loss22:51 Lockdown Spark24:19 Finding Cosmetic Labs25:27 Building Seven Products26:47 Imposter Syndrome Wins27:34 Berlin Launch Feedback29:16 Clinics vs Patients31:06 Aftercare Consistency Gap32:22 Parenting and Pace36:25 Life Threads Connect39:52 Travel Mindset Shift43:03 Late Night Work Ritual43:36 Global Growth and Partners45:01 How to Get Started46:06 Closing ThanksWhether you're a clinician, stylist, or someone navigating hair loss yourself, this is a conversation packed with insight from one of the most thoughtful voices in modern hair care.🔗 Learn more about ModYu: https://modyu.com🔗 Connect with Ann Marie on LinkedIn👍 Like, subscribe, and hit the bell for more expert conversations.The Episode was recorded by Recognise Media: https://recognisemedia.com/⁠ for ⁠Manchester SEO⁠The episode was sponsored by: Brownies were Supplied by Bele Brownies: https://www.belebrownies.com/ ⁠⁠⁠

    46 min

  8. May 14

    Face to Face Marketing in a Digital Age: Nick Wroe, Founder of Platform81 - Ep102

    In this episode, we sit down with Nick Wroe, Founder and Sales Director of Platform81, an award-winning digital marketing and design agency based in Stockport. With over 18 years of experience helping businesses craft powerful digital strategies, Nick shares what it really takes to build a brand that people want, not just one they settle for.We dive into:How Platform81 grew from the ground up into a full-service digital agencyWhy desirability is the true differentiator in today's competitive landscapeThe mindset behind building lasting client partnershipsLessons from 18+ years in digital marketing, SEO, web design, and brandingWhat it means to be "design inspired, mission driven"Whether you're a business owner, marketer, or entrepreneur looking to level up your digital presence, this conversation is packed with straight-talking, actionable insight.🔔 Subscribe for more founder stories and digital marketing insights.🌐 Find out more about Platform81: www.platform81.com📱 Connect with Nick on LinkedIn: https://www.linkedin.com/in/nick-wroe-149527b/🎙️ Subscribe so you never miss an episode👍 Like the video if you enjoyed it💬 Drop your thoughts in the comments belowThe Episode was recorded by Recognise Media⁠ for ⁠Manchester SEO⁠ The episode was sponsored by: Brownies were Supplied by Bele Brownies: https://www.belebrownies.com/ ⁠⁠⁠

    54 min
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About

Connecting Technical Expertise with Human Stories! A podcast for business owners. We interview business owners about their business, how they got into it, how they grew their business, the challenges now and in the future. We also here their advice for other business owners, using their experience and everything they have learnt and been through over the years to give the viewers some valuable insights that they may be able to learn from. We've learnt a lot doing and we hope you learn something too.

Information

  • Creator
    Manchester SEO (MCR SEO Ltd)
  • Years Active
    2024 - 2026
  • Episodes
    86
  • Rating
    Explicit
  • Copyright
    © Manchester SEO (MCR SEO Ltd)
  • Show Website
    People of Performance Podcast