The Human Side of AI with Flora, from Jamout.ai

Jam Anderson
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The Human Side of AI is a podcast for business owners and entrepreneurs who want to use AI in a way that actually fits their life and work. Each week, Mondays are led by our AI hosts diving into tools, trends, and practical applications, while Fridays bring real conversations with real humans using AI to work smarter and live fuller lives. Because at the end of the day, we believe AI gives you something priceless back: time to be human. Hosted by Flora Mercury. A Jamout.ai original podcast, made for the Club Jam community and anyone ready to stop drowning in the to-do list and start living on purpose.

  1. 2d ago

    What's Working Now in Marketing: Value Over Volume

    Your customers are filtering out more noise than ever: ad blockers, privacy settings, AI search and private communities. So how does a small business get heard? In this Monday episode of The Human Side of AI, our AI hosts break down What's Working Now, a 2027 Marketing Intelligence Report from Communica, and translate it for small business owners and solopreneurs. The big takeaway: the businesses getting the best results aren't doing more. They're getting better at the fundamentals. In this episode: The shift from the attention economy to the intention economy Communica's three audience tiers, and why your best customers deserve more of your energy The four pillars of a trusted brand: purpose, proof, presence and people The content value pyramid, and why community is a moat no competitor can copy Answer presence: how to make sure AI tools recommend your business Five questions to ask before you hand any task to AI How to measure impact instead of activity Pick one idea to try this week and share it with us in Club Jam. Read the full report from Communica: thinkcommunica.com Join Club Jam: jamout.ai

  2. 5d ago

    Projects Are the Kitchen, Skills Are the Recipe, with Kiara Murtagh

    Kiara Murtagh spent 20 years as a self-described data nerd, including 15 years at dunnhumby, helping brands like Heineken, Diageo, Kellogg's and Nestlé understand how shoppers really buy. Then COVID, three small children and a move from Dublin to the west of Ireland changed everything. When she started a small business alongside her brother in 2023, she found herself on her own for the first time, without a corporate team to bounce ideas off. So she turned to AI, and it changed how she worked. Today Kiara and her husband run an AI consultancy supporting small businesses with fewer than 50 employees. In this conversation with Flora Mercury, she shares: How she uses AI to help non-technical teams get organized, from strategic comms to scattered files Her simple way of explaining Claude: projects are the kitchen, skills are the recipe Why so many people still feel nervous about being seen using AI, and why it doesn't have to be hidden away Her advice for any business owner: keep the parts of your work you love, let AI take on the tasks that drain you, and never start from a blank page again Connect with Kiara: LinkedIn: https://www.linkedin.com/in/kiara-murtagh Instagram: @thecurationcorner_ Learn more about Club Jam at https://jamout.ai

  3. Oct 26

    Can AI Find You? Getting Your Website Ready for Answer Engines

    Can AI Find You? Getting Your Website Ready for Answer Engines More of your future customers are asking AI who to hire instead of searching Google. In this AI-hosted Monday deep dive, our hosts break down AEO (answer engine optimization), how it builds on traditional SEO, and why a beautiful website isn't always readable to AI. They look at the free tool Jam Anderson found that scores how ready your site is for AI agents, how she raised her score from an 83 to a 96 with Claude's help, and the simple writing habits that make AI more likely to recommend you. Try it this week: Run your site through Is Agentic at is-agentic.com and note your score Copy the "Prompt to fix" into Claude, tell it what platform your site is built on and that you're not technical, and ask for step-by-step instructions Rescan and share your before and after score in Club Jam Take the two-minute test: ask Claude or ChatGPT, "What do you know about my business?" and screenshot the answer as your before photo The Claude prompts mentioned in this episode are Club Jam suggestions to help you get started. Make them your own. Names and links mentioned: Jam Anderson, founder of Club Jam Is Agentic: is-agentic.com Vercel (the company behind Is Agentic) and Ora (the research company that runs its scans) AI Marketing Jam: Jam's four-week program, kicking off October 26 with enrollment closing Friday, October 30. Club Jam members can reply to Jam's email for early bird pricing. Sources referenced: MarkTechPost: marktechpost.com Stacktree: stacktr.ee Mediaforce: mediaforce.ca Frase: frase.io The Human Side of AI publishes Mondays and Fridays. Join us inside Club Jam at skool.com/jamoutai or learn more at jamout.ai.

  4. Oct 23

    You Won't Break Claude's Heart: Gian Schauer on Playing With AI

    What happens when a former corporate communicator reads that children's media overwhelmingly casts the predator as male and the prey as female? If you're Gian Schauer, you build a brand that does it differently. Gian, a Club Jam member from Santa Fe, New Mexico, is the founder of Fierce and Sweet, a kids' apparel line with one simple rule: pick your animal first, then pick your color. Fierce and Sweet. For kids to be both. In this conversation with Flora Mercury, Gian shares how a little girl who loved snakes and princess dresses sparked the idea, how her journalism background still shapes the way she listens to her customers, and how AI turned her design ideas into real products. In this episode: How Gian found Club Jam at a SCORE event, and the light bulb moment that followed Building Claude skills for marketing, social media and wholesale The connector that scans her email for invoices so nothing slips through A Go-Giver idea that became a coloring contest and free coloring pages for local preschools What's next: youth sizes and the return of her Women Warriors line in 2027 Her best advice for beginners: play with it. "You're not going to break the heart of Claude." Got little ones ages 2 to 7? Grab Gian's 12 free critter coloring pages and enter her coloring contest for a chance to win a $35 gift card. Entries close November 1: https://fierceandsweet.com/pages/coloring-contest Shop Fierce and Sweet: https://fierceandsweet.com Follow Gian on Instagram and TikTok: @fierce_and_sweet Learn more about Club Jam at https://jamout.ai

  5. Oct 19

    When AI Shops for Your Customers, Your Story Is What Gets You Chosen

    AI assistants are starting to shop for people. They compare options, choose, and even check out on someone's behalf. So when a robot is doing the comparison shopping for your next customer, what makes it pick you? In this AI-hosted episode of The Human Side of AI, we dig into the new wave of AI shopping agents and why a clear, specific story is becoming a small business's biggest advantage. You can't outspend the big brands, but you can be clearer, more specific, and more real than they are. You'll walk away with five things to do this week, no new software or budget required: Write your story in one paragraph Make your website and profiles say it plainly Ask for reviews that tell the before and after Answer the questions customers really ask Test whether AI recommends you Club Jam members, head into the community and answer Jam's question: what's your story? Not a member yet? Come find us at jamout.ai.

  6. Oct 16

    No Economy on a Dead Planet: How Small Businesses Can Use AI Consciously, with Brandi Clark Burton

    What happens when someone who has spent decades fighting for the planet starts using AI every day? Flora Mercury sits down with Brandi Clark Burton, owner of the Austin Common and a vision-to-reality strategist, to talk about using AI with a conscience. Brandi shares how AI helped her find the right travel wheelchair for her mom, turn a week of agonizing over a speaking application into an afternoon, and deliver agency-level work as a solopreneur with Claude Projects. She also explains why consumers have the power to demand better from AI companies, the simple practice of asking businesses for what you want, and her coming book idea, Asking for the World You Want. The conversation closes on "community as a service," and why in a world full of screens, human connection may be the most valuable thing a business can offer. In this episode: Why Brandi believes "there's no economy on a dead planet" How to ask AI for what you really need, not what a search bar can handle Using Claude Projects to manage client contracts, transcripts, and deliverables One thing small business owners can do this month to use AI more consciously The realtor community that clients refuse to leave Why in-person connection matters more than ever in the age of AI Connect with Brandi: LinkedIn: linkedin.com/in/ecobrandi Email: ecobrandi@gmail.com Learn more about Club Jam and join our community at jamout.ai

  7. Oct 12

    What the Biggest Brands Learned About AI Content (and How Small Businesses Can Use It This Week)

    More than 3,400 marketers gathered in Denver for Content Marketing World 2026, and the biggest brands in the room came to a surprising conclusion: making more content is not what wins customers. Trust is. In this AI-hosted deep dive, we break down what that means for small business owners who are stretched thin and wearing every hat. You'll learn Goldie Chan's human/AI sandwich for using AI without losing your voice, the blandness test that shows when your content could belong to anyone, and simple copywriting moves from Nancy Harhut's brain science session, like specific words, countdowns, and timing offers to fresh starts. We also cover the award-winning storytelling that beat volume, why more customers are finding businesses through AI search instead of websites, and why community is the biggest trend of the year. Plus, three things you can do this week to turn your content into customers. Join Club Jam, the AI training community for small business owners and marketers: skool.com/jamoutai

  8. Oct 9

    Vanessa Ayres: From Software Architect to Mahjong Lifestyle Brand

    Vanessa Ayres spent years as a software architect before she made a brave call: put her health first and build something of her own. That something is Vassara Mahj, a mahjong lifestyle brand blending elegant original apparel, weekly community, and a whole lot of heart. Vanessa shares how one Facebook post turned into a circle of women learning American mahjong around a kitchen table, how a free SCORE workshop led by Jam Anderson brought her to Club Jam, and how she now runs a one-woman business with Claude as her right hand. She uses AI to mock up her website for her Shopify developer, research what sells before she designs it, plan Q4 products like mahjong ornaments and wrapping paper, and build an FAQ page for Midnight Mahj, a glow-in-the-dark mahjong night designed to grow her email list. If you've ever felt stretched thin trying to wear every hat in your business, Vanessa is proof you don't have to have it all together to build something beautiful. Find Vassara Mahj on Instagram and Facebook, and join The Enclave on her coming soon page for first access to every launch.

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About

The Human Side of AI is a podcast for business owners and entrepreneurs who want to use AI in a way that actually fits their life and work. Each week, Mondays are led by our AI hosts diving into tools, trends, and practical applications, while Fridays bring real conversations with real humans using AI to work smarter and live fuller lives. Because at the end of the day, we believe AI gives you something priceless back: time to be human. Hosted by Flora Mercury. A Jamout.ai original podcast, made for the Club Jam community and anyone ready to stop drowning in the to-do list and start living on purpose.

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