Fred Santana joins Bread & Butter for one of the most honest conversations we have had. For ten years, 90s Baby Show has grown from a small audio podcast on the purple app into a full time media platform. In this episode, Fred reflects on the journey. The early days. The raggedy setup. The leap from nine to five jobs into full time content. And the mindset that kept him steady through it all. Fred speaks openly about his personality. He says he works in a state of anger. Not chaos. Not drama. Boundaries. Standards. Refusing to get taken advantage of in business. That mindset shaped how he navigated contracts, negotiations, and partnerships. It also shaped how he handled pressure when things went public. The conversation moves into responsibility. When you start, you speak freely. As you grow, young listeners tune in. Parents email. Brands watch. Headlines form. Fred explains how the 90s Baby audience shifted over time, and how influence brings weight. Every clip travels further than you expect. Plantmade becomes a key topic. What happens when a business enters administration. What happens when narratives spread before context. Fred addresses being owed money, the reaction from the community, and why business conversations need facts, not feelings. Debt, ownership, profit, and loss all mean different things. This episode breaks down why understanding those differences matters if you want to build. They also unpack the Eni Aluko interview that spread across sports media. A clip about Ian Wright went viral. Mainstream outlets picked it up. Talk radio debated it. Comments crossed the line. Fred shares what it feels like when the algorithm sends your content to an audience that does not know you. He explains the balance between journalism, loyalty to your guest, and protecting mental health when public reaction turns hostile. Beyond controversy, this episode is about growth. Marriage. Fatherhood. Staying grounded while your platform expands. Fred speaks on living with his best friend, raising a child, and how life changed without him changing who he is at the core. He closes with lessons. A personal win in marriage and family. A business regret where fear stopped them from upgrading studios sooner. A reminder that opportunities come when you work consistently, even when money is tight and the future looks uncertain. If you create content, run a business, or want to understand how modern platforms shape reputation, this conversation gives you the parts people rarely show. The doubt. The backlash. The decisions behind the scenes. And the mindset required to last a decade in public. Subscribe for more conversations on business, culture, finance, and legacy. 🎧 Tap in now, and don’t forget to Like, Share & Subscribe! The Bread and Butter by Emmanuel Asuquo & Tayo Oguntonade is not your typical finance or business podcast, it explores real-life stories of how money plays a part in our day-to-day life - with no boundaries, no secrets and no censorship. In each episode we invite you to be a fly in the room when we discuss money taboos, key financial advice and some of the hottest money topics online, often with well-known guests from influencers, athletes to musicians. Together we discuss money in a super relatable way, talk about the impacts it's had on their journey and the role it plays today. Topics will revolve around how money plays a part in parenting, living and working abroad, entrepreneurship and content creation & more! Learn more about your ad choices. Visit podcastchoices.com/adchoices
