If you’re a pilot, active duty military member, or busy professional who wants to get strong, stay healthy, and actually like your life outside of work, start your application to work with us here: https://bluechipathleticclub.com/program-application In this episode of the Blue Chip Athletic Club Podcast, Blaise is joined by gym owner and sales ninja Laurel Roach, who’s spent almost a decade building high‑retention studios for “non‑gym people” and now runs multiple Alloy Personal Training franchises in Arizona. Laurel shares her journey from running a 200‑employee commercial cleaning company and burning out, to buying an existing studio in Phoenix, rebranding it as “the gym for non‑gym people,” almost losing everything during COVID, and then turning it into a highly profitable, high‑touch small‑group training business. She talks about the emotional side of selling that first studio, why money alone didn’t feel like success, and how her definition of winning has shifted toward purpose, progress, and building communities that people never want to leave. Blaise and Laurel dig into what makes an underserved over‑40 demographic so powerful—busy adults with injuries, careers, kids, and disposable income who still want to feel capable but don’t belong in high‑impact bootcamps or big‑box “meat market” gyms. Laurel breaks down Alloy’s 6‑to‑1 training model, world‑class retention, and why deep relationships, curiosity, and actually giving a damn about people beat fancy programming every time. They also hit on leadership, developing young staff into killers, and why most coaches would be better off doubling down on their strengths instead of obsessing over every weakness. Laurel gets vulnerable about her own story too—from modeling as a kid and battling disordered eating and alcohol, to getting sober, reconnecting with her body, and shifting from “be skinny” to “be strong and resilient.” She and Blaise talk about how your goals evolve over time (from looking good for attention to dancing at your 80th birthday), and how to build businesses and training plans that match the life you actually want instead of a hustle grind you secretly hate. Connect with Laurel If you want to learn from Laurel, see how she runs her studios, or just get more of her no‑BS perspective on sales, leadership, and training for real people, follow her here: Instagram: https://www.instagram.com/laurelroach Listen to more episodes: https://bluechipathleticclub.com/podcast Partners & Resources 1st Phorm supplements: https://1stphorm.com/66bf90e5bed64 Sweet Profections protein cookies (code BLUECHIP10): https://sweetprofections.com/?ref=mhcptczo Built Different Mastermind (code BLAISE25): https://www.builtdifferentcommunity.com/feed LogTen Pro / PilotBase pilot logbook (free 3 months): https://logten.com/partner/logten-for-bluechip/ DISCLAIMER: This episode is for educational purposes only and is not medical, financial, or business advice. Always consult appropriate professionals before making major changes to your health, training, or business.
