Bone density doesn’t wait until your 60s, and neither should we. We’re joined by Marie Berry, a serial entrepreneur and global marketing executive, to talk about the moment a DEXA scan revealed osteopenia even though she felt strong, fit, and “healthy.” That shock sent her down a practical path of strength training, nutrition changes, and a new kind of daily movement that could actually stick, and it sparked a bigger question: why does women’s bone health still feel so clinical, so masculine, and so late? Marie shares how that question became Evo Warrior, starting with a female-specific weighted vest designed around women’s ergonomics, comfort, and heat management (because perimenopause and menopause are already warm enough). We dig into what a DEXA scan measures (bone density plus body composition like muscle mass), why earlier testing matters, and how pairing a wellness product with diagnostics can turn vague “I should do something” energy into a plan you can discuss with a doctor or PT. We also get specific about habit building, including a realistic approach to load and consistency, plus why impact matters for bones. Marie explains how their community incorporates simple moves like jumps alongside weighted walks, and why the real magic is the Evo Warrior Tribe: in-person connection, accountability, and honest conversations about midlife, longevity, and feeling confident in your body. We cover how to join local groups, how lead warriors help new cities launch, and what to know about HSA/FSA eligibility through TrueMed. If you want a clearer, more empowering roadmap for osteoporosis prevention and bone health in menopause, hit play and walk with us. Subscribe, leave a review, and share this episode with a friend who needs a nudge to measure, lift, and stay consistent. Marie Berry is a serial entrepreneur and global marketing executive building YVO, a wellness brand with the ambition to become the leading bone health platform for women. Born in Bolivia with Indigenous roots, raised in Europe, and having lived in Asia before settling in the US, she brings a global perspective to everything she builds. Marie blends her personal health journey with a background in marketing, creativity, and commerce - on a mission to make bone health sexy. Previously, she served as CMO and Operating Partner at an early-stage venture fund and IP firm, founded and exited two companies, and led WPP agencies for global brands including adidas, Chanel, and Ford. Marie holds a Triple Master’s in International Business from ESCP Business School and lives in Miami with her husband and two daughters. YVO (pronounced “ee-voh”) is a women’s wellness brand focused on bone health. The company combines their first product (a female-specific weighted vest), diagnostics (DEXA scans via BodySpec), cultural partnerships, and a fast-growing community (the YVO Warrior Tribe). Founded by seasoned entrepreneurs Marie Berry and Chiara Moore, YVO is building a category-defining brand at the intersection of women’s health, fitness, and community. Website: www.yvowarrior.com Website: https://www.midovia.com/ Instagram: https://www.instagram.com/mymidovia LinkedIn: http://www.linkedin.com/midovia Email Us: info@midovia.com MiDOViA is dedicated to changing the narrative about menopause by educating, raising awareness & supporting women in this stage of life, both at home and in the workplace. Visit midovia.com to learn more. The information, including but not limited to, text, graphics, images & other material contained on this website are for informational purposes only. No material on this site is intended to be a substitute for professional medical advice, diagnosis or treatment.
