Cut Through the Noise with Aisling O' Rourke

Aisling O'Rourke
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In a noisy world, it's even more important to communicate with clarity, get your brand messaging on point and maximise the power of media. However, that's all easier said than done. In this podcast season Broadcaster and Communications Coach Aisling O' Rourke demystifies how media works, offers communications tips and speaks to experts in the field of communications and marketing. Hosted on Acast. See acast.com/privacy for more information.

  1. 5d ago

    Building an Honest, Sustainable Brand with Sandhya Sabapathy

    In this week’s episode, Aisling is joined by global sustainability expert Sandhya Sabapathy to talk about how the conversation around sustainable business has shifted from a "nice to have" side project to a genuine business case backed by regulation, profitability, and consumer trust. They cover why the "fail fast, break things" era is giving way to more considered, foundational growth, why authenticity beats greenwashing, and what role women in leadership can play in building a more climate-resilient future. In This Episode, You’ll Discover: How corporate sustainability has evolved over the last decade, from top-down net zero commitments to a maturing, more strategic business functionWhy sustainability now needs a real business case, not just a compliance checkboxWhy recent extreme heat events have made climate risk feel immediate rather than abstract, especially for retailers and supply chainsWhy consumer cynicism and greenwashing fatigue mean honesty about what isn't working can land better than polished sustainability marketingMary Robinson's Dandelion Project and the case for women in C-suite leadership driving better sustainability and pay equity outcomes, and why this needs to be a collaborative effort with male leaders, not a burden placed solely on women If you're new here, make sure to hit follow or subscribe on your favourite podcast app, and if you're watching on YouTube, hit the bell icon so you never miss an episode. Make sure to check out our YouTube! YouTube If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie Editing is by Amanda Fitzgerald Connect with Aisling: Website Email Instagram LinkedIn Connect with Sandhya: LinkedIn Instagram Hosted on Acast. See acast.com/privacy for more information.

  2. Sep 21

    Crisis Communications: When the Message Gets Lost

    A crisis doesn't always start with a product failure, a cyberattack or an accident. Sometimes it starts with one sentence.  In this solo episode, Aisling looks at the recent row over Ryanair boss Michael O'Leary's language about competing airlines, which she also discussed on Ireland AM. This incident is a perfect example of how a deliberate communications stunt can turn into a reputational crisis, and how refusing to acknowledge the harm keeps the story alive. Aisling explains why the original misstep is rarely the most important part of a crisis. How you respond decides how far the damage spreads. She also draws on a recent PwC study on Irish business disruption, and lays out what every leader should have in place before pressure arrives: a credible apology, a named spokesperson, a crisis communications plan and a real-life test of that plan. In this episode, you'll discover: Why a crisis can begin with a single sentence, and how a message about low fares became a debate about leadership and cultureHow to define a crisis, and why you don't have to do anything 100% wrong for a grey area to destroy trust in your brandWhy meaning is created by the audience as well as the speaker, and why.Why intent is relevant but doesn't erase impact.Why doubling down is so often mistaken for strength, and how admitting a mistake is the real strengthThe four things a credible apology must do. If you're new here, make sure to hit follow or subscribe on your favourite podcast app, and if you're watching on YouTube, hit the bell icon so you never miss an episode. Make sure to check out our YouTube! YouTube If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie Editing is by Amanda Fitzgerald Connect with Aisling: Website  Email  Instagram LinkedIn Hosted on Acast. See acast.com/privacy for more information.

  3. Sep 14

    MLMs: The Legal Line vs. Pyramid Schemes with Máire O’Sullivan

    MLMs are everywhere on social media, but how do you tell a legitimate multi-level marketing business from an illegal pyramid scheme?  In this episode, Aisling is joined by Máire O'Sullivan, lecturer in marketing at Munster Technological University and an MLM expert cited by The New York Times, to unpack the murky legal grey area and the marketing tactics that make MLMs so persuasive. In This Episode, You’ll Discover: What actually defines an MLM, and how it legally differs from a pyramid schemeReal-world cases: Advocare, LuLaRoe, and Amway's run-ins with regulatorsWhy MLMs disproportionately target women, especially new and stay-at-home mothersThe two-track marketing machine: polished corporate advertising vs. distributor-generated "UGC"The psychological hooks, hope, flexibility, and a sense of sisterhood, that make MLM messaging so effectiveThe "hon-zoning" phenomenon and how recruitment pitches strain friendshipsHow to read an income disclosure statement before joining anything If you're new here, make sure to hit follow or subscribe on your favourite podcast app, and if you're watching on YouTube, hit the bell icon so you never miss an episode. Make sure to check out our YouTube! YouTube If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie Editing is by Amanda Fitzgerald Connect with Aisling: Website  Email  Instagram LinkedIn Connect with Máire: LinkedIn Website Hosted on Acast. See acast.com/privacy for more information.

  4. Sep 7

    What Horses Teach Us About Communication with Emma Jane Clarke

    What can a horse teach you about leadership?  In this episode of Cut Through the Noise, Aisling O'Rourke sits down with Emma Jane Clarke of Martinstown Lodge to explore the surprising world of equine-assisted leadership coaching.  Emma Jane works with everyone from Fortune 500 C-suite executives to emerging leaders, using horses to help people strip away the "mask" they wear at work and communicate with more honesty, presence, and self-awareness. Horses don't respond to what you say, they respond to how you feel, making them uniquely powerful mirrors for leaders who want to understand the real impact they're having on their teams.  If you've ever felt like stress or overwhelm is affecting how you show up and communicate with others, this conversation offers a fresh, science-backed perspective on getting grounded and leading with clarity. In this episode, you'll discover: Why horses mirror your emotions rather than your words, and what that reveals about your leadership presenceHow being "grounded, centered, and present" around horses translates directly into better workplace communicationThe real reason high-performing teams turn to equine coaching, even when they don't have obvious "problems" to solveHow mistakes are the real engine of learning in this work, and why that matters for your own growthThe three areas Emma Jane focuses on with clients: congruent communication, self-awareness, and trustWhy vulnerability without judgment creates faster, more lasting behavioural change than traditional coachingHow to overcome the "I don't have time for this" mindset and see the long-term impact of experiential learning If you're new here, make sure to hit follow or subscribe on your favourite podcast app, and if you're watching on YouTube, hit the bell icon so you never miss an episode. Make sure to check out our YouTube! YouTube If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie Editing is by Amanda Fitzgerald Connect with Aisling: Website  Email  Instagram LinkedIn Connect with Emma Jane: LinkedIn Website Hosted on Acast. See acast.com/privacy for more information.

  5. Aug 31

    Leverage Ireland’s EU Presidency For Business Growth with Denis Naughten

    Ireland is currently holding the presidency of the EU Council, but for most Irish businesses, that fact hasn't translated into any real action.  In this episode, Aisling sits down with Denis Naughten, former MEP and former TD, to break down what the presidency actually means, why it matters for small business, and how to actually use it before the opportunity passes. In this episode, you'll learn: What the EU Council Presidency actually involves, and why Ireland is effectively the "honest broker" trying to strike agreement across Europe for the next six monthsHow to register on "Have Your Say EU" so the European Commission tells you directly when laws affecting your sector are being consideredWhy very few small businesses respond to the Commission's early "Call for Evidence", and why that's exactly where your voice carries the most weightThe direct line most businesses forget they have.How local businesses can use the presidency to generate media coverage by giving journalists local context on European stories. If you're new here, make sure to hit follow or subscribe on your favourite podcast app, and if you're watching on YouTube, hit the bell icon so you never miss an episode. Make sure to check out our YouTube! YouTube If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie Editing is by Amanda Fitzgerald Connect with Aisling: Website  Email  Instagram LinkedIn Connect with Denis: LinkedIn Hosted on Acast. See acast.com/privacy for more information.

  6. Aug 28

    A New Era of Cut Through The Noise

    Cut Through The Noise is back, but things are changing… Starting September 1st, we are going weekly! Instead of themed six-episode seasons, you'll get shorter, more frequent episodes every single week. You can expect: New music and a freshened-up feel for the new seasonShorter episodes, but way more of themThemes aren't gone, but not forgotten. If you have a topic you want covered, we will give you what you ask forWe are going to be more reactive. When something big happens in the communications and marketing world, we will be there to respond Same host, same mission, and cutting through the noise on communications and marketing, with great guests along the way. If you're new here, make sure to hit follow or subscribe on your favourite podcast app, and if you're watching on YouTube, hit the bell icon so you never miss an episode. Make sure to check out our YouTube! YouTube If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie Editing is by Amanda Fitzgerald Connect with Aisling: Website  Email  Instagram LinkedIn Hosted on Acast. See acast.com/privacy for more information.

  7. Aug 24

    The Final look back at our Top Episodes: The Power of Cancel Culture with Meagan O’Nan

    Welcome to Cut Through the Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business! Over the last couple of weeks, we have been making some exciting developments! In the meantime, we have been taking you through some of our favourite episodes from the podcast, since we launched over two and a half years ago. On the final recap episode, we are sharing Aisling’s insightful conversation with Meagan O’Nan. She shared her story of being cancelled, and how she came back from it and built a successful career. We talked about: The different types of cancel culture.The importance of prioritising your conflict resolution skills. How to shut out the noise and stay true to your values.   The impact of surrounding yourself with people who align with your values. Don’t forget to sign up for a mastermind programme, The Clarity Collective:  The Clarity Collective Information Click the link below to listen to all of our episodes:  Cut Through The Noise with Aisling O’Rourke If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie Editing is by Amanda Fitzgerald Aisling’s Socials: Website  Email  Instagram LinkedIn Meagan’s Socials: Website LinkedIn Instagram Hosted on Acast. See acast.com/privacy for more information.

  8. Aug 17

    A Look back at our Top Episodes: The Hidden Silence of Greenhushing with Kyra Fingleton

    Welcome to Cut Through the Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business! Over the next couple of weeks, we are making some exciting developments! In the meantime, we are taking you through some of our favourite episodes from the podcast, since we launched over two and a half years ago. This week, we are sharing Aisling’s conversation with Kyra Fingleton, owner of Glamping Under The Stars. They talk about the growing trend of ‘Greenhushing’, and why people are often silent about their sustainability efforts. We talk about: Greenhushing vs Greenwashing.Understanding ‘green’ terminology.Why you should focus on improvement rather than perfection.The importance of being transparent about your sustainability efforts.\ Don’t forget to sign up for a mastermind programme, The Clarity Collective:  The Clarity Collective Information Click the link below to listen to all of our episodes:  Cut Through The Noise with Aisling O’Rourke If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie Editing is by Amanda Fitzgerald Aisling’s Socials: Website  Email  Instagram LinkedIn Kyra’s Socials: Website LinkedIn Instagram Hosted on Acast. See acast.com/privacy for more information.

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In a noisy world, it's even more important to communicate with clarity, get your brand messaging on point and maximise the power of media. However, that's all easier said than done. In this podcast season Broadcaster and Communications Coach Aisling O' Rourke demystifies how media works, offers communications tips and speaks to experts in the field of communications and marketing. Hosted on Acast. See acast.com/privacy for more information.

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