Master The Inbox

Monica Badiu
  • 5.0 (3)
  • Marketing
  • Updated Weekly

Master The Inbox is THE podcast for course creators, coaches and consultants who want to know how to use email marketing to nurture and convert their audience in a non-spammy, non-b******t BUT data driven approach. You will learn about hands-on strategies and insider secrets to authentically engage your audience, craft powerful marketing emails, and turn your subscribers into loyal customers with a customer-centric approach. 

  1. 6d ago

    Black Friday Tips: a discount isn’t your best selling point with Charlotte Sargeant

    A bigger Black Friday discount won’t tell your audience why your course is worth buying. Monica Badiu and Charlotte “Charlie” Sargeant, founder of The Creative Strategy Lab, unpack the customer research that helps you build a more relevant offer. You’ll learn to identify buying motivations beyond price, turn customer language into messaging, and test your positioning through email before your promotion starts. For course creators, coaches, and consultants who want a stronger reason to buy than “70% off.” Episode Summary Choosing your Black Friday discount is easier than working out what would make someone want your offer. In this conversation, Monica and Charlie explore buyer identity, speed, convenience, and desired outcomes—and explain how testimonials, sales conversations, and email surveys can help you decide what to sell and how to position it. What You’ll Learn in This Episode Following competitors into deeper discounts can attract buyers whose main reason to return is another price cut.Your Black Friday course offer competes for the same budget as purchases outside your industry.Buyers at beginner, intermediate, and advanced levels need messaging that reflects their specific challenges and confidence.A faster route or a done-with-you option can appeal to customers who value convenience more than a lower price.Testimonials, Reddit discussions, social comments, DMs, and sales call notes reveal language you can use to explain your offer’s value.Counting recurring customer problems gives you a starting point for testing messaging instead of choosing an angle on instinct.Monica’s two-step email research process connects audience struggles and future goals to the offer she plans to promote. Key Takeaway Before writing your next promotional email, spend 10 minutes reading five customer replies or testimonials. Note one problem that appears more than once, keep the customer’s wording, and identify which part of your offer addresses it. Use that connection to draft your opening paragraph before you mention the discount. About the Guest Charlotte “Charlie” Sargeant began in paid social and moved into creative strategy as customer insight and ad messaging became a bigger part of her work. Her agency leadership experience included overseeing creative strategy across more than £22 million in annual ad spend. She founded The Creative Strategy Lab, where she helps marketers use customer research to shape messaging and offers. Connect with Charlotte on LinkedIn or visit The Creative Strategy Lab for her work and newsletter. Resources Mentioned Build your campaign with the Black Friday podcast seasonCharlotte Sargeant on LinkedInThe Creative Strategy Lab and newsletterMaster The Inbox on LinkedInMaster The Inbox on InstagramReddit — one of the customer research sources discussed.Copyhackers — the company behind Copy School, mentioned in Monica’s buying experience.Kit, ChatGPT, and Claude — tools mentioned in the discussion about email and research support.Google Analytics — mentioned when discussing where traffic and revenue come from.Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting. I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.  Other links: Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiuJoin the free Master the Inbox community https://www.skool.com/master-the-inbox-school-4845Visit Monica’s website: https://www.monicabadiu.com Listen more Master the Inbox episodes: https://www.mastertheinbox.com Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/ Read Monica’s blogs: https://www.monicabadiu.com/blogGet your freebies: https://www.monicabadiu.com/freebieGet help with your copywriting by scheduling a free discovery call: ...

  2. Sep 21

    Why your Black Friday emails might never reach the inbox and what to do before November

    You can have the best discount, the best copy, and a big list and still watch your Black Friday campaign fail because your emails never reached the inbox.  In this episode, Monica Badiu shares what she learned after flying to Poland for 48 hours to sit in a room with email deliverability experts who collectively send millions of emails per month including Bouncer CEO Radek Kaczyński, deliverability expert Aleksandra Szulecka-Szmyt, and Kath Pay from Holistic Email Marketing The decisions you make in September and October determine whether your Black Friday emails land in the inbox or spam, and by November, your reputation is already set. Resources mentioned: Revive Your Email List → monicabadiu.com/revive-your-email-list/ If you want to go deeper on the re-engagement piece specifically, the part that most course creators need to start with, the Revive Your Email List course walks you through the exact three-step framework: how to audit your list, the email templates to re-engage inactive subscribers, the nurture strategy for bringing people back after they re-engage, and real case studies from actual campaigns.  Join the community → skool.com/master-the-inbox-school-4845 And if you want to stay close to everything Monica is sharing on Q4 — offers, funnels, what to send your subscribers, copy teardowns, the full Black Friday strategy — the Master The Inbox Skool Community is free to join and active throughout the season. Connect with Radek Kaczyński https://www.linkedin.com/in/radoslawkaczynski/ Follow Kath Pay https://www.linkedin.com/in/kathpay/Learn more about Bouncer https://www.usebouncer.comHi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting. I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.  Other links: Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiuJoin the free Master the Inbox community https://www.skool.com/master-the-inbox-school-4845Visit Monica’s website: https://www.monicabadiu.com Listen more Master the Inbox episodes: https://www.mastertheinbox.com Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/ Read Monica’s blogs: https://www.monicabadiu.com/blogGet your freebies: https://www.monicabadiu.com/freebieGet help with your copywriting by scheduling a free discovery call: ...

  3. Sep 1

    Running Ads in Q4: The Good, the Bad, and the Ugly — with Rita Ainsworth

    Everyone talks about ad budgets and creative strategy for Black Friday. Almost nobody talks about what's happening in your nervous system while the dashboard is flashing red. In this episode, Monica Badiu sits down with Rita Ainsworth — a performance marketing veteran who burned out twice before walking away at the peak of her career — to talk about Q4 ad strategy, the hidden cost of running campaigns under chronic stress, and the counterintuitive truth she discovered: doing less is often the highest-leverage move a high performer can make. Whether you're running ads or managing email campaigns this Black Friday, this conversation will change how you prepare. About Rita Ainsworth Rita Ainsworth spent over a decade in performance marketing, managing multi-million dollar ad budgets and leading teams across international time zones. After burning out twice — including one episode that left her unable to work more than two hours a day for months — she walked away at the peak of her career and went deep into the science of stress, energy, and the nervous system. She now coaches founders, operators, and marketers on how nervous system state shapes performance, decisions, and leadership. Her practice is built on one principle: state before strategy. 🌐 Website: ritaainsworthcoaching.com💬 Find Rita on LinkedIn📋 Take Rita's Nervous System Quiz: find out if you're regulated, stressed, or heading toward burnout, plus practical tips based on your results.Find Monica on LinkedInHi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting. I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.  Other links: Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiuJoin the free Master the Inbox community https://www.skool.com/master-the-inbox-school-4845Visit Monica’s website: https://www.monicabadiu.com Listen more Master the Inbox episodes: https://www.mastertheinbox.com Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/ Read Monica’s blogs: https://www.monicabadiu.com/blogGet your freebies: https://www.monicabadiu.com/freebieGet help with your copywriting by scheduling a free discovery call: ...

  4. Aug 22

    I Studied 100+ Emails From Language Course Creators, Here's What I Found

    Have you ever wondered how often other course creators are emailing their lists — or what they're actually sending? In this episode, Monica Badiu shares six findings from a real competitive study she ran for a client in the language learning space, based on a few hundred emails received over the past year from creators teaching English, French, Spanish, and more. From sending frequency and welcome sequences to launch structures and list hygiene, this is what email marketing actually looks like behind the scenes — and what you can take directly from it for your own list. What You'll Learn in This Episode How many emails the most consistent-revenue creators are actually sending per month — and how solo creators compareWhy emailing only during launches is creating a cold list problem — and what to send between campaigns insteadWhat "the angle" is, why it's the single biggest differentiator between creators selling similar things, and how three creators selling the same course type use completely different emotional frames to convertWhat a deeply personal, front-loaded welcome sequence looks like in practice — including one that opens with a regional British greeting instead of "Hi first name"Why the deadline email is non-negotiable in every launch — and what separates a deadline email that converts from one that feels like noiseWhy re-engagement campaigns are rare among course creators — and why that's a costly mistake, especially if you're running adsResources Mentioned 📧 Re-engagement Campaign Course — the exact strategy, email templates, and nurture sequence to win back inactive subscribers and clean your list properly → https://www.monicabadiu.com/revive-your-email-list/ 💬 Find Monica on LinkedIn → https://www.linkedin.com/in/monicabadiu/ 📸 Find Monica on Instagram → https://www.instagram.com/itsmonicabadiu/ Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting. I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.  Other links: Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiuJoin the free Master the Inbox community https://www.skool.com/master-the-inbox-school-4845Visit Monica’s website: https://www.monicabadiu.com Listen more Master the Inbox episodes: https://www.mastertheinbox.com Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/ Read Monica’s blogs: https://www.monicabadiu.com/blogGet your freebies: https://www.monicabadiu.com/freebieGet help with your copywriting by scheduling a free discovery call: ...

  5. Aug 18

    7 Reasons Your Sales Emails Get Opened But Not Clicked

    You have decent open rates. But clicks? Nearly zero. And sales? Not happening. In this episode, Monica Badiu walks through the seven specific reasons your sales emails are getting opened but not acted on — from subject line mismatches and weak CTAs to bad timing and emails that are trying to do too much.  What You'll Learn in This Episode How to diagnose whether your bottleneck is inside the email, on the sales page, or at checkout — before you change anythingWhy a curiosity-driven subject line can actually hurt your click rate if the body doesn't deliver on its promiseWhat segmentation has to do with clicks — and how two versions of the same email can speak to completely different audiencesWhy vague, repetitive promo emails fail even when the offer is solidThe difference between action-based and benefit-based CTAs — and which one actually gets clickedWhy your email's only job during a promotion is to make clicking the sales page feel like the obvious next stepHow to use timing and current events to make your promotional emails feel immediately relevantWhat real urgency looks like — and why "sale ends tonight" isn't enough anymoreResources Mentioned 📋 Free Email Bottleneck Assessment — find out what's blocking your email revenue → https://www.monicabadiu.com/email-revenue-self-assessment/ 💬 Master The Inbox Skool Community — three plans based on how much access you want → https://www.skool.com/master-the-inbox-school-4845The 7 Reasons at a Glance Subject line and body mismatch — you earned the open but didn't deliver the promiseNo segmentation — the same email going to everyone speaks to no one specificallyEmails that aren't saying much — vague content with no story, no transformation, no reason to careWeak CTA copy — action-based instead of benefit-basedThe email is trying to do too much — selling, closing, and sending people to five different places at onceThe email isn't relevant to where your reader actually is right nowNo real reason to act now — urgency without stakesHi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting. I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.  Other links: Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiuJoin the free Master the Inbox community https://www.skool.com/master-the-inbox-school-4845Visit Monica’s website: https://www.monicabadiu.com Listen more Master the Inbox episodes: https://www.mastertheinbox.com Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/ Read Monica’s blogs: https://www.monicabadiu.com/blogGet your freebies: https://www.monicabadiu.com/freebieGet help with your copywriting by scheduling a free discovery call: ...

  6. Aug 15

    The KPI That Reveals Whether Your Email List Has Buyers or Just Readers

    Your open rates look fine. Your list is growing. So why isn't revenue following? In this episode, Monica Badiu introduces the one metric that tells you whether your email list is actually profitable — revenue per subscriber — and walks through a real example of a course creator with 16,000 subscribers who discovered his list had doubled in size while his results stayed flat. If you've ever wondered whether you're building an audience of buyers or just readers, this episode will show you how to find out. What You'll Learn in This Episode Why open rate, click rate, and list size can all look fine while revenue stallsWhat revenue per subscriber is and how to calculate it in under a minuteThe real story behind a 16K list that doubled in size but didn't double in revenueWhy not all traffic sources are equal — and what that means for how you build your listHow a mismatch between your audience and your offer shows up in your numbers before it shows up anywhere elseWhy a 30K list can outperform a 200K list — and what that tells you about list quality vs. list sizeResources: Take the free Email Bottleneck Assessment → https://www.monicabadiu.com/email-revenue-self-assessment/ Find Monica on LinkedIn → https://www.linkedin.com/in/monicabadiu/Find Monica on Instagram → https://www.instagram.com/itsmonicabadiu/Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting. I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.  Other links: Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiuJoin the free Master the Inbox community https://www.skool.com/master-the-inbox-school-4845Visit Monica’s website: https://www.monicabadiu.com Listen more Master the Inbox episodes: https://www.mastertheinbox.com Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/ Read Monica’s blogs: https://www.monicabadiu.com/blogGet your freebies: https://www.monicabadiu.com/freebieGet help with your copywriting by scheduling a free discovery call: ...

  7. Feb 11

    Stop shouting at your audience: why the propaganda model of selling is dead

    If selling makes you uncomfortable — if the word "salesman" makes you cringe, or if you feel a little bit of shame every time you hit send on a promotional email — you're not imagining things. That discomfort was engineered. Literally. In a boardroom over a hundred years ago. In this episode of Master the Inbox, I'm taking you back to World War I, when a wartime propaganda machine accidentally created the modern idea of "selling" — and why that outdated, broken model is still destroying your ability to actually connect with people today. You'll hear the story of George Creel's Committee on Public Information, the 75,000 "Four-Minute Men" who delivered scripted speeches to captive audiences in movie theaters, and how Edward Bernays (Sigmund Freud's nephew) took those same tactics and rebranded them as "public relations" — using psychology to sell cigarettes as "torches of freedom" and engineer the American breakfast. These aren't just interesting historical footnotes. This is the blueprint we've all inherited. And it's the reason selling feels like warfare instead of service. In this episode, you'll learn: Why we've been conditioned to view selling as a one-way blast of information designed to conquer mindsHow the "Four-Minute Men" of WWI created the modern sales monologue (and why it worked then but fails now)The difference between propaganda (which exploits your needs to help the seller) and persuasion (which addresses your needs to help you)Why your audience has developed "thick protective armor" against being sold to — and how to get past itWhat it actually means to sell as a conversation, not a monologue (with real examples from my client work)How to write emails that feel like letters from a trusted advisor, not a carnival barkerWhy respecting the "no" is one of the most powerful things you can do for your businessIf you've ever felt icky about promoting your course, if you've hesitated before sending a sales email, or if you've wondered why your audience isn't responding to your offers — this episode will give you context for that resistance and a completely different path forward. Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting. I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.  Other links: Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiuJoin the free Master the Inbox community https://www.skool.com/master-the-inbox-school-4845Visit Monica’s website: https://www.monicabadiu.com Listen more Master the Inbox episodes: https://www.mastertheinbox.com Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/ Read Monica’s blogs: https://www.monicabadiu.com/blogGet your freebies: https://www.monicabadiu.com/freebieGet help with your copywriting by scheduling a free discovery call: ...

  8. Feb 4

    Your sales funnel isn't a tech problem, it's a conversation problem

    If you've been treating your sales funnel like a tech problem — obsessing over pages, buttons, email sequences, and automation triggers — you've missed the entire point. Funnels aren't about software and they never were. In this episode of Master the Inbox, I take you on a journey from 1898 Philadelphia (where the AIDA framework was born) to a potato field in Idaho, to a movie theater concession stand in Chicago — to show you what funnels actually are: decision architecture. The best funnels I've seen are not designed to simply extract money. They're designed to reduce the cognitive load of saying yes and guide people through a conversation, not a sales pitch. And they work because they're helpful — not because they're clever. You'll learn: Why Elias St. Elmo Lewis's 1898 framework still matters (and where modern marketers lost the plot)The real reason Russell Brunson's potato gun funnel worked — and it wasn't the upsellHow movie theater popcorn sizes reveal the psychology of friction in decision-makingWhy most course creators are asking for one giant, high-pressure decision (and leaving money on the table)What the grocery store checkout line teaches us about cognitive load and buying modeHow to structure order bumps and upsells as helpful next steps, not aggressive add-onsWhy your squeeze page sets the tone for your entire funnel (and how most people get this wrong)If you've been building funnels and they're just not converting — this episode will help you see where the breakdown is happening. And it's probably not where you think. Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting. I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.  Other links: Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiuJoin the free Master the Inbox community https://www.skool.com/master-the-inbox-school-4845Visit Monica’s website: https://www.monicabadiu.com Listen more Master the Inbox episodes: https://www.mastertheinbox.com Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/ Read Monica’s blogs: https://www.monicabadiu.com/blogGet your freebies: https://www.monicabadiu.com/freebieGet help with your copywriting by scheduling a free discovery call: ...

See All (32)

5
out of 5
3 Ratings

About

Master The Inbox is THE podcast for course creators, coaches and consultants who want to know how to use email marketing to nurture and convert their audience in a non-spammy, non-b******t BUT data driven approach. You will learn about hands-on strategies and insider secrets to authentically engage your audience, craft powerful marketing emails, and turn your subscribers into loyal customers with a customer-centric approach. 

Information

  • Creator
    Monica Badiu
  • Years Active
    2024 - 2026
  • Episodes
    32
  • Rating
    Explicit
  • Copyright
    © 2026 Master The Inbox
  • Show Website
    Master The Inbox

You Might Also Like