The Shamieka Dean Show ®

Shamieka Dean
  • 4.8 (12)
  • Self-Improvement

This is where high-achieving women come when they’re ready to get real about the life behind their success - the parts they don't post about or talk about publicly. The conversations here aren’t just deep. They’re disruptive. They shake something loose. Shift something so powerful, you can’t go back to who you were before you pressed play. This is for the woman who’s ready to recalibrate. Because the success you really want—the kind that doesn’t cost you your peace, your mind, your marriage, or yourself—doesn’t come from doing more. It comes from becoming more of who you already are. shamiekadean.substack.com

  1. Oct 28

    How to Keep Clients Satisfied Without Creating More Work for Yourself

    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit shamiekadean.substack.com/subscribe

    How to Keep Clients Satisfied Without Creating More Work for Yourself

  2. Oct 27

    You don’t have to show your back office to build trust with buyers

    Today we’re talking about this new trust recession, the trust era that we are in, where we are told that we need to be more transparent in our marketing for people to trust us to invest. Many people have been hoodwinked, swindled, manipulated, and just flat out sold products and services that were smoke and mirrors. In other words, people were investing high ticket into programs that promised one thing but failed on execution. So it changed the buying behavior. People started to buy slower. People started to invest lower, because they have been burned in the past, and that’s understandable. I too have been — I don’t call myself a victim, because I don’t believe in that, and I don’t look at anything as a loss. Everything is a lesson to be learned and leveraged. So while I have invested in programs that promised something but didn’t quite deliver what they promised, I always learn something that I can take with me. However, I do understand that people are doing their due diligence. They are doing more investigation before they invest, as they should. As an educated buyer, you shouldn’t just be giving your money to anyone with money, a cute marketing message, beautiful branding. You should make sure this person has the receipts as well as the recipe, right? Showing everything is not the answer What I’ve seen to mitigate the trust issue that people have is to share the behind the scenes, share the bank account, share every step, every process, the money being made, the strategies you’ve used, things like that. That works for some people. I’ve decided it will not work for me. I am not interested in showing my bank account balance to prove credibility. Neither am I interested in showing my back office for someone to trust me. I believe that the audience of people that I’m called to serve, number one, they have enough discernment to know what’s real and what’s fake, because they’ve been around long enough and they’ve invested long enough to be able to tell the difference between someone who’s just putting up a smoke screen and someone who has — I also believe that I’m speaking to educated buyers who are going to do their due diligence research and investigate before investing. I don’t want to insult anyone. I don’t want to assume that I have to go overboard to show people that I am someone who can be trusted. Now, with the age of AI and the way that people can falsify documents, including back office, including fake bank account balances and things like that, I do believe that there is a way that you can establish that credibility and to let people know that they can trust you. This is what you need to show to build trust and credibility One of the ways is sharing your client results. Because here’s what I believe. I would rather share proof of my client results before my own. That lets my potential client know that the skills and strategy that I have used to get results is transferable into their life. The other thing is about how you share the results of your clients. Most people just say, I made $50,000 in 30 days, right? They share that part. That only tells you what that person was able to do. There are so many vital components that are necessary in order for the person who is looking at this client to be able to see themselves in that client, and to believe that what you’ve done for that client and how you’ve done it will work for them too. So it’s not just about you being able to share the results. It’s also about how you share those results that create that trust factor with your client. You have to be able to demonstrate your expertise not just tell people what you do Most people have no idea how to demonstrate their expertise. They know how to tell you what they’ve done, but they don’t know how to show you how they’ve actually done it. That’s another missing component. And when you’re not able to demonstrate your expertise effectively, the person who’s considering hiring you is not going to believe that you’re able to help them do the same thing and get the same results too. So you have to be able to demonstrate your expertise. The last thing that I want to talk about really quickly here is that you also have to be able to move beyond sharing the information. The way that you craft your message, the way that you craft your content, it has to be able to speak to a person in a way that they know there is no way possible that you got this from AI or ChatGPT. Because again, we know that with the use of AI, there are ways to be very crafty in putting out information into the world, telling people, just giving them information. But then there is insight, and there is also the implementation portion of it. That person needs to know that you are not some person that has a vague understanding of what it is they’re going through, but you have in-depth insight of what is keeping them where they are, and what it actually is going to take to get them where they desire to be. You need message that resonates to build trust Most people have no idea how to communicate insight, or how to speak to that person who’s considering hiring you in a way that they feel like you are in their house. You have their house bugged. You’ve been listening to their conversation. You’ve been in their thoughts. All of this has to do with you understanding how to develop resonant messaging. Not the messaging that says, want to lose 20 pounds? No. Messaging that says, you want to be able to get back into those jeans that you wore before your wedding day. You’re tired of having to jump up and down just to get your jeans on. You don’t want that spillage over the top of your pants. So this woman wants to know, again, the resonant messaging is about you getting deep into their thoughts, but you also have insight. You’re not just able to tell her that the reason that she’s unable to lose weight is because she has poor eating habits. She needs you to be able to help her understand how, when it’s time for her to change her eating habits, how she struggles to do that, because she actually associates food with the love that she actually did not get or feel when she was a child. So her eating habits are not just a result of her not knowing how to change her diet. Her eating habits are a result of her indulging in food as that escape to feel some sense of satisfaction, some sense of love, because that was what she did when she felt rejected, when she felt unloved as a child growing up, right? So this is what I’m talking about when I talk about resonant messaging. So again, when it comes to showing credibility and building trust, it goes beyond what you can tell people that you have done for yourself, right? It also goes beyond you just being able to show up with information online that they can find anywhere. And it goes beyond your ability to tell them what you do. And it leads into you being able to effectively demonstrate what you do. You need visibility that works even when you’re not working So inside of The Rested Woman Reigns community, one of the things that we implement when it comes to making sure that when our clients are putting their work out there, that they’re not just throwing spaghetti up against the wall and hoping that somebody looks and says, oh, let me try that. But we want their messaging to relate and to resonate so deeply that the person says, this is something I must have right now, not something that I may need later, right? And we want them to have the type of conversations that, while they’re in bed sleeping, someone is going through their content, binging it, and looking for what they need to do to work with them. That’s what we do, right? Because when it is done that way, and we’ve shown them how to effectively demonstrate their expertise and to develop messaging that has that woman feeling like you know way too much about them — We do that through what I call the MOVES method M-O-V-E-S is a signature marketing method, or messaging development method, that I teach to my clients and inside of our community… This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit shamiekadean.substack.com/subscribe

    You don’t have to show your back office to build trust with buyers

  3. Oct 16

    What you had is not the best you'll ever have.

    This is for you if you are in that place right now, where you are pushing your way through and you are putting in the work and you are praying, and things still do not seem to be going at the pace that you would like them to go. When you are already doing the things and things still are not going the way that you want them to, even hearing motivational messages can feel a bit frustrating, if we are honest. If God allowed the job to end, if He allowed the relationship to end, if He allowed the business to end, it is not to punish you. It is to prepare you for where He is propelling you to. Nothing you have gone through is a loss. There are things you have already learned in that season of your life that have now become lessons for you to leverage moving forward. What if you think you missed it? It is easy to believe that you made so many mistakes that God cannot or will not use you now, or that you have missed out and you have missed the moment. I do not want to negate the reality that there are some mistakes and some opportunities that we do miss, because we may not be prepared, or because we allow fear and doubt to hold us back. But when you allow God to direct your path, He will give you something greater than you had, because He is who He is, and He is a God of increase. The Scripture I have been sitting with is Psalms 32:8, where God said He will direct you on the best path for your life. The path that you thought was the best path is not always God's best. God is preparing you I like to tell the story from my lived experience, because I believe lived experience just simply resonates more than anything else will. I remember when I was fired from my job, and at that particular time I felt like I had lost it all. I just could not understand how I was going to bounce back from it, or how I was going to overcome it, because I did not know what was next. And yet I have zero regrets for that happening, because everything that I learned when I was at that job prepared me for entrepreneurship. It prepared me to build the business that I was able to build. When I was at that job, God told me to go into other departments and start to shadow. Basically just go in and learn the operations in each department, because I thought at the time that I was learning those things because I was going to climb the corporate ladder within that particular company, at least to VP of one of the departments. I started out in the customer service department, what many would call the call center, and I was promoted fairly quickly. I became a CSR III n record-breaking time, and my manager was just so impressed with me and my willingness to learn and to grow. When the assistant manager position came open, I did not have to apply. They just offered it to me. I was getting kudos from the CEO, the training department, the director of training, and one of the VPs was recommending me, because I was building relationships with these people. And when I was going into those departments to train, I was able to understand how a multi-million dollar corporation ran, and how each department connected to one another, and the roles and responsibilities of those departments. I learned how to lead, and how to manage, and how to sell. And then I was just abruptly terminated at no fault of my own. I did not understand it at the time, and I was extremely frustrated and angry, because I got fired at no fault of my own. I was the highest producing person in the department, even though I was in a management position. All of our numbers increased drastically once I took the position as assistant manager, I was creating new processes and procedures that increased our productivity, which of course increased our bottom line, and we had the least complaints when I was in management in that department. So when I got fired, it felt unjust. It did not make any sense, and I could not see my way out, and I did not know what was next, and it just was unfair. However, what God did for me is He was preparing me for a next level in my life that I did not even have on my radar at the time. I never thought in a million years that I, from a small town where the population was 1,500 when I graduated, would be someone that God would use to touch millions of lives across this world. I have had over 10 million views on my videos, all organic. I did not know that I would be someone that would generate over a million dollars in the business, because my mind and focus was set on actually working for someone else and being a part of building someone else's vision. There is nothing wrong with that, but that was the limited vision that I had for my life. God had a plan that was so much bigger and so much greater, and it was not until I got fired that God was able to show me His plan and His purpose for my life. Because I thought at that time, because I was making the most money that I had ever made, that that was the best that I would ever have, and that was the best that life had to offer me. Had I not gone through that, I would have never experienced all the other things that God had for me. I would have never experienced traveling all across the world, and people all around the world knowing my name, and meeting so many amazing people, and coaching some of the biggest leaders in the coaching space, and just impacting so many lives, because I would have continued to limit myself to just working within that company. Someone spoke a bigger vision over my life Even before I started working at that particular organization, I remember someone speaking over my life, prophesying over my life, and telling me that I was going to impact millions of lives, and that God was going to use me to impact millions of lives. At that particular time, I was in church because my heart was broke, and I was like, I do not know what you are talking about. I was in here because my heart broke and my money is funny, and you are here talking about God going to use me to impact millions of lives, when I was neck deep in sin and about to drown. But God's plan for my life was already predestined, and somebody else spoke into me at that particular time to give me hope and to give me a vision bigger than the one that I was staring at at that moment. The vision I was staring at in that moment was so small and so minimal, even though it felt big at the time. Just like God used someone to speak into me, I want to speak into your life that there is greater for you that God wants. He did not allow what happened in your life to keep you stagnant, but He did allow it so that He can put you on the path that was predestined, His path. God's plan is always bigger I will never say that there is no opposition, and there are no obstacles that you have to overcome. I will not say that there are not trials, and that there are not tribulations on the journey and on the path that God has designed for you. But I will say this, and I can say this without doubt and without hesitation, that God's plan for me has always been better than my own, and it has always been bigger. One of the reasons it has always been better is because we have limited vision, and it is also bigger because we do not see the fullness of what God can do. When we create plans for our lives, we create the plans that we can handle within our own hands. Anytime you can handle it within your own hands, it is already too small, because it does not require the two things that God requires, which is Him and help. So when God gives you a plan, it is always going to be bigger than you, so it is going to require help. It is always going to be something that you are unable to do in your own strength, which requires Him. What happens if you keep looking back? If you keep looking back and you keep calling what you had your best, you will stay stagnant in a season God already moved you out of, and you will keep limiting yourself to a plan small enough to handle on your own. You will keep trying to climb back into the very place God allowed to end, inste… This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit shamiekadean.substack.com/subscribe

  4. Oct 15

    Stop Giving Away Your Power

    You believe in the all-powerful, all-knowing God, but you keep giving credit to someone you’re supposed to have power over. “The devil is always busy.” As if God is somewhere taking a nap. Yes, there are obstacles. There is opposition. But you continue to give so much attention to the very thing you’re supposed to have power over. You’re taught to operate in pity You have not been taught how to actually be powerful. You’re taught a posture of false humility, but you’re not taught how to stand in the truth of who God has called you to be and the power He has actually instilled in you. Some of the very teachers you’re listening to are rooted in slavery and not sonship. Because someone knows how to evoke your emotions, you buy into a message, but you never test it against the Word of God. Whatever you focus on, you give power to You give so much attention to the enemy, but you don’t know how to stand in the power you actually have. The other reason? It becomes a cop-out. A way to avoid accountability. Yes, there are decisions you’ve made that have unpleasant consequences. But you are not lost. You have not done something so damaging that there is no recovery or restoration. God is a God of restoration as well. You stay in a place of perpetual defeat You’re emotionally burdened and bogged down. You keep listening to messages rooted in struggle and wonder why you’re still in a place of constant defeat. You profess such a powerful God, yet keep giving credit to something that doesn’t deserve it. You continue to succumb to the very thing you’re supposed to have power over. Stop giving away your power. Stand in it. Stand on it. Lead with it. For the deeper teaching, join Rested Woman Reigns, the paid room inside Rest is the New Revenue®. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit shamiekadean.substack.com/subscribe

    Stop Giving Away Your Power

  5. Oct 12

    Why Money Making Messages Don’t Move You The Way They Used To

    %%first_name%%, if you’re anything like me, you used to light up when you heard how much money someone could help you make. That excitement used to move you to action. Now those same messages give you the ick, The scariest part is not the ick itself. It is the question that came with it. What is wrong with me? It sounds crazy because you still want wealth. You want to be financially secure. But you are repelled by the way you are being told to get it. That’s the contradiction that has you questioning everything, including yourself. Here’s what is going on. You are no longer choosing coaches and strategies based on how much money they can help you make. You care about what it is going to cost you. Because Yes, you can help me make this money, but is it going to require me to miss my child’s school play. Yes, you can help me make this money, but is it going to take away my weekends with my family. Yes, you can help me make this money, but what will I have to sacrifice in my marriage to do it. If the money requires you to constantly push through when you need to pause, if you cannot afford to step away for a month or two to handle your personal or family matters without everything crumbling, then that is not success. It is a profitable prison. You don’t have to build the hard way. Inside the Rested Woman Reigns Room, I teach you how to build wealth without abandoning yourself—weekly sessions, monthly business trainings with women who are building differently. I came to this after being in the hospital bed When I was laying in that hospital bed, I did not think about my business. I did not think about how much money was in my bank account. I did not think about the accolades, the 100,000+ people in my community, the awards, the six-figure sales day, being on Steve Harvey or doing a TEDX. What I thought about was whether I would see my children graduate from college, whether I would be there for my glam princesses, and how my husband would function knowing his wife worked herself to death. I refuse for my obittuary to read, “She worked herself to death.” That’s why I rejected the system that required me to sacrifice myself for success. You should too because it was not designed for you. The System Was Never Built for You to Win The way we were taught to build wealth was never designed for us to build wealth. I am going to say that again. The way we were taught to build our businesses and make money and achieve success was never designed for us to build wealth. It was designed for us to be a slave to those who have wealth, so that we constantly feed their pockets while struggling to feed our own. Where they can have time with their children, but our children have to sacrifice time with us. There is a difference between having hard work as an ethic and having hard work as an identity. When hard work becomes your identity, you will reject ease even when it is available, because underneath it sits the belief that you only deserve good after you have suffered for it, after it has cost you greatly, after you have sacrificed deeply for it. That is how you end up with children who remember how much money you spent on their birthday party but cannot remember how much time you spent with them, and there is nothing admirable about that no matter how well it is packaged in a marketing strategy. You have not lost your ambition. It is no longer fueled by fear. You have been telling yourself. Maybe I am getting lazy? Maybe I do not want it as bad as I used to? Maybe my ambition is gone. And you have tried to force the old hunger back. You have tried to get excited about the screenshots again, tried to talk yourself back into the chase, tried to perform a desire you no longer feel. %%first_name%%, you haven’t lost your ambition. What is gone is the fear you once used to fuel your ambition. The aggressive ambition is rooted in fear. Fear of losing, fear of missing out, fear of being left behind, fear of losing relevance. When you come out of survival mode, that fear dissipates and the way you create changes. Because you do not have anything left to prove to anyone. So the way you pursue your goals looks different now. There is no rush. It is steady. It is sustainable. And for once, it feels as good as it looks because nothing is forced. If you want to be a part of a community that values what you value—time with your kids, a healthy marriage, prioritizing yourself while building wealth—the Rested Woman Reigns Room is for you. In this space Rest is the New Revenue ® is not just about taking breaks or vacations, it’s building something sustainable—a business that can let you take two months off to handle private matters and not punish you by not producing profit. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit shamiekadean.substack.com/subscribe

    Why Money Making Messages Don’t Move You The Way They Used To

  6. Oct 6

    Why People Are Paying $1,000 for a Hairstyle But Not Your $10 a Month Subscription

    There's a woman on TikTok charging $1,000 for a sew-in, and her calendar is booked solid for months. Meanwhile, there are gifted women — women with real transformation to offer, not some blueprint they pulled from ChatGPT, but lived experience, something they survived and came out of with a strategy that actually works — who cannot get twelve dollars a month without somebody pushing back on their price. If you are that woman, and you have been faithfully showing up, posting, serving, doing all the things, and your conversions are still sporadic instead of consistent, I need you to hear me today. Because the problem is not what you think it is. The thoughts I know you're having: "I'm doing everything right. Why is it working for her and not for me? Should I just raise my prices? Should I lower them? Is something wrong with my offer — or is something wrong with me?" And underneath those thoughts is a feeling you probably haven't named: exhaustion from trying to solve a problem you haven't actually diagnosed. Here is what most women believe the problem is: the price. So they raise it and hope. Or they lower it and hustle harder to make up the volume. They post more. They add more to the offer. They tweak the sales page one more time. Here is what the problem actually is: your positioning. Pricing is the perceived value of the product. It does not start with changing the number. It starts with how you are positioned. Pricing is the perceived value of the product. It does not start with changing the number. It starts with how you are positioned, because there has to be alignment across the board — your people, your product, and your positioning — before anyone will hand you their credit card without complaining about it. Let me prove it to you with the $1,000 sew-in. The women criticizing her price think she is selling a hairstyle. She is not selling a hairstyle. She is selling status, and her positioning is experience and exclusivity. When she decided who her people were, she designed the experience — and she set the price at an amount that would exclude everyone except her audience. She is doing nothing different than Louis Vuitton or Chanel. She is not selling a hairstyle. She is selling status, and her positioning is experience and exclusivity. And before you say it's because she's popular — I know women with fewer than a thousand followers who you cannot sit in front of for less than $10,000. Popularity is not the mechanism; positioning is. There is also a psychology at work that you need to understand, because your buyer has already decided what your work is worth before she ever sees your price. Have you ever looked at a price and thought, "this is too good to be true"? That's not skepticism — that's your brain telling you the value doesn't match the number. Your people do the same thing to you. And what they value shifts over time: I have had the same client pay me $27, then three figures, then four figures, then $40,000 for one-to-one work. Same woman. When she first came, she valued money because money was the urgent need. By the time she invested at the highest level, she valued her time, her family, and her ministry — and she needed someone with both the analytical skill and the anointing for where she was. She never flinched at that investment; I'll be honest, I did. Now let me dismantle two myths, because one of them is keeping you stuck. The first myth is that raising your prices automatically means you will work less and make more. Not true. If you are not structured properly, you can end up working harder for the $1,000 client than you ever did for the $10 one. The second myth is that low-ticket pricing automatically means you have to work harder. Also not true. A low-ticket offer done right can do six figures on less than ten hours of client-facing work a week — I know, because I have lived it. What actually determines how hard you work is this: the way you price your products determines the type of client you attract, and the client you attract determines how hard you have to work. The way you price your products determines the type of client you attract, and the client you attract determines how hard you have to work. And here is the part nobody wants to admit: if you charge more while believing you have to work harder to deserve it, you will work harder — not because the price requires it, but because your belief requires it. Most women who raise their prices without repositioning end up overworking themselves to prove the investment was worthy. They are charging more and still not resting. You can see it: going live five days a week, three cohorts, one-to-one clients, speaking engagements, podcast interviews, ten posts a day. Higher rate. Same exhaustion. That is what I call a profitable prison — you are making money, but you are a prisoner to your business, and you do not have the freedom you said you started it for. You can't put your phone in the kitchen during dinner with your family. You can't take a vacation without being on standby. And on the other side, I don't want you resting so much that you're broke, putting every dollar toward a bill the moment it comes in. That is not Rest is the New Revenue. That is hustle wrapped in rest language. So what do you do with this? You stop guessing at your price and you start aligning your people, your product, and your positioning. You learn to see the transformation you provide through your client's eyes instead of your own — because you can't see the label from inside the jar. When I first offered spiritual advisory, I kept trying to add business training to it, convinced the value wasn't there on its own. My client paid $15,000 in full and told me: "I didn't want more information. I needed insight. I needed somebody who hears from God and isn't afraid to tell me the truth." She didn't come for what I thought I was selling. She came for what she valued. Your people are doing the same thing to you right now. I want to be clear about how we build here. We build with God, not apart from Him — we don't build and then ask Him to bless it. He gave you the power to get wealth, and He said it so you would know it was never by your hard work and your effort. It was His promise, His predestined purpose. God prioritizes your health and your family, which means the wealth He has for you was never supposed to cost you your sleep, your marriage, or your peace. I ended up in the hospital learning that. You don't have to. If you know you carry something transformational and you are still guessing at how to position and price it so that people would feel crazy not investing — come inside our paid community. That is exactly the work we do there: how to position yourself, how to understand the value and the transformation you actually provide, and how to build according to your divine design so you don't build a profitable prison. Our next training is How to Price Your Offers So You Can Rest, and it goes deeper into everything I just taught you — the part that belongs in the room. And if you want my eyes directly on what you're building, join the Rested Woman Reigns Room — our founding tier, $300 for the year — and you will get a one-to-one session with me where we work through your positioning and your pricing together. The bonus ends this Friday, October 9th, so if you want it, come on in before then: shamiekadean.substack.com/subscribe I don't just talk Rest is the New Revenue. I live it. And I want that for you too — the revenue, and the rest. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit shamiekadean.substack.com/subscribe

    Why People Are Paying $1,000 for a Hairstyle But Not Your $10 a Month Subscription

  7. Sep 29

    Don’t lock in, lean in.

    %%first_name%%, It’s that time of year where you are championed to get aggressive about your goals before the year end. You don’t want to take disappointment into the new year. You’re looking forward to posting that highlight reel of all you’ve accomplished. You don’t want to be the one who went hard in the gym for a month and fell off. If we are honest, you’ve been locking into what you think is best. That’s why you quit the gym thirty days into the new year. It’s why you create the entire 90 day plan but can’t commit to it. Or build a business you have to sacrifice your mental health to get. Locking sounds admirable. While I am not against discipline and focus, I want to encourage you to lean in. But if you want to reach your end of year goals, the answer is to lean in, not lock in. Because you’ll always have to overextend yourself to reach a goal you created and asked God to bless it. Lean into what God is directing you to do. Leaning in is more promising than locking in. The lean in is protected from the problems that arise with locking in. When you lean in, you’re guided on the path that doesn’t require pushing your sleep to the side for stress-related success. Following God’s plan gives us good gifts with no sorrow (Proverbs 10:22). The path He has for us may not be void of opposition or obstacles, but it is both prosperous and peaceful. His way is the way that gives us life instead of sacrificing it. It gives us an endless supply. It gives us harvest that we didn’t have to earn through sacrificing our well-being. So, lean into His voice. Listen to His words. Implement His instructions. He watches over His word to perform it (Jeremiah 1:12). His results are always better than yours. And check this out, He said He’d direct you to the best path for your life (Psalm 32:8). This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit shamiekadean.substack.com/subscribe

    Don’t lock in, lean in.

  8. Sep 21

    If you have to convince them to buy. You'll have to convince them to do the work

    Why your clients aren't implementing has nothing to do with your messaging, your pricing, or your program — and everything to do with the sales process you were taught to use. When you have someone in your program that is not doing the work — or someone that you had to convince to get into your program — that is one of the very reasons you're having to work much harder than you would have to work. Because you had to convince them to invest. You thought it was your pricing, your program deliverables, or your messaging. But there is one thing you haven’t considered—the sales process that you've been taught to use. You used the pain-based selling strategy that’s as old as methuselah. You lead with their pain. You agitate the pain and feed their words back to them in the pitch. So you ask them things like: What’s your biggest struggle? How would your life change if you solved this problem? What is the biggest challenge you’re having right now. What is your goal? You’ll use that because you’re taught to uncover the deepest wound, uncover the thing that’s costing them the biggest pain point, and use that to flip it and pitch them your program and your offer. Why Pain-Based Selling Doesn't Move People Into Action But let me tell you something about pain-based sales conversion strategies: Many people have such a high tolerance level for pain that it actually does not move them into action. That is why someone will stay in a job that they say they hate. They'll stay in a relationship that they say that they're unhappy in. They won't go to the gym, though they say they're unhappy with their weight. Because pain is not enough to move a person into execution. So no matter how accurately you describe their pain, they will not be able to perform unless they are at the ready level. And when that person is not ready to execute, you're going to have to work 10 times harder than you would with someone who was actually ready to execute. You're going to have to do more work. That means you're going to burn yourself out trying to serve them — because they were misaligned. Not because they were a bad person. Not because your program was not something that could actually help them get results. But they were not at a ready buyer level which is where you find a sophisticated buyer. The Sophisticated Buyer Is Looking for a Problem Solver not a Pain Solution A sophisticated buyer is a person who's clear on what their problem is. They're clear on what they are looking for. They're clear on what they need to resolve that problem. A sophisticated person is looking for a problem solver. They're not looking for someone that just has a pain solution. Sophisticated buyers are already investors. They are executors. They have gotten results, reached a bottleneck that pushes them to actively search for a solution. They will sniff out your pain-based sells strategy in a heartbeat. That's why I stopped using it many, many years ago. I tossed the entire sales script that I had been taught because I saw what it was doing. Some people call it sales psychology, but some of it is actually manipulation. It becomes manipulation is when you are using things to convince someone into finally giving you the sale. Most of them are giving you the sale not because they're ready. They're giving it to you because you wore them down. That’s exactly what pain-based sales strategy teaches you: keep going until you get a yes. Until you get a direct no, you keep going. You take the relational part of conversion completely out, because your only focus is making that sale. You stick to a script and you miss all of the signs and signals. Your Foundation Has to Be Alignment When you're working with sophisticated buyers, your foundation cannot be "let me convert" or "let me just get the sale." It has to be alignment. Most sales scripts are not positioned for alignment. They're only created to convert. The problem is not conversion. It is what happens when you fill your container with misaligned clients. Misaligned clients will not only cost more effort. They will cost you money. Your failed payments and churn rates will be as high as a giraffe. Not only that, you'll end up questioning your ability, you'll end up questioning your program, your offer, and your confidence goes right out of the window. You’ll start selling $50 sessions for a product valued at $10,000. And let me tell you from experience: when you do this, you will be miserable. And more than likely they will not get the results that you know your process, your methodology, your framework, your strategy will get them. They won’t get the results — not because your stuff doesn’t work, but because they never should have been in the program to begin with. The failed payments have nothing to do with your pricing or your program — and everything to do with you using a misaligned sales strategy for sophisticated buyers, a misaligned sales strategy for your most aligned client. Alignment starts with the very strategy you're using to convert. Alignment starts with the sales strategy you’re using to convert There’s a difference between a conversation that is asking questions to better understand for alignment, and those who are just asking the questions for persuasion. They are not the same. Think about the standard questions on most applications: What is your biggest struggle with overcoming this challenge? How would your life change if you were to achieve these results? What specific goals do you want to achieve? Have you worked with a coach before? How much have you invested — are you prepared to make this investment? Those questions do not determine if you are truly aligned for that program. Those questions are simply designed to see what objections you may have — how they can position their response to you in your own words so that you believe their program is going to get you those solutions. That's what I call manipulation. A Sustainable Business or a Profitable Prison If you have people that you have to handhold, if you are dreading getting on a sales call, if you're having to follow up three to five times just to get someone to tell you a yes — there's a reason why. You can get that person into your program, but I don't care how much money they pay you: if that person is not a sophisticated buyer, someone who is actually ready to put in the work, you are setting yourself up for what I call a profitable prison. Which means you're going to be so glued to your business, you won't have time for yourself — because you have to spend all of your energy, all of your effort trying to get someone to do work, to get results in a program that they were not ready for. You can get a person in, but you can't keep them in and keep them paying. Because if they're not getting results, guess what? Those payments are going to flop. Then you have to work harder to get more people into your program. Your churn rate is extremely high. You're going to have to launch every six weeks. You're going to have to post on social media five to 10 posts a day. All that high-effort, high-energy promotion just to keep people in your ecosystem — when the people you got in make the first payment or the second payment, and by the third payment, they're out of there. Because the method that you used to get them into the door was already misaligned. It was already misaligned. So what you need to look at now is not "am I charging too much?" It's not "am I saying the right things in my post?" It's not "am I posting enough?" It's not "am I emailing enough?" What you need to look at is: does my sales process actually align with the sophisticated buyer? If you are tired of implementing strategies that push you outside of how you are built — and you can feel it in your gut, you already know it — this is your invitation. When you come into the Rested Woman Reigns room, you get: Your divine design assessment — so you learn exactly how God designed you to build Access to our divine design GPT — showing you how to implement it i… This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit shamiekadean.substack.com/subscribe

    If you have to convince them to buy. You'll have to convince them to do the work
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About

This is where high-achieving women come when they’re ready to get real about the life behind their success - the parts they don't post about or talk about publicly. The conversations here aren’t just deep. They’re disruptive. They shake something loose. Shift something so powerful, you can’t go back to who you were before you pressed play. This is for the woman who’s ready to recalibrate. Because the success you really want—the kind that doesn’t cost you your peace, your mind, your marriage, or yourself—doesn’t come from doing more. It comes from becoming more of who you already are. shamiekadean.substack.com

Information

  • Creator
    Shamieka Dean
  • Years Active
    2024 - 2026
  • Episodes
    58
  • Rating
    Clean
  • Copyright
    © Shamieka Dean
  • Show Website
    The Shamieka Dean Show ®